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Superdrug adds new 'VIP Rewards' offers to its existing loyalty scheme – here's what you need to know

If you're a regular Superdrug shopper, you can now earn more freebies and discounts under its Health & Beautycard loyalty scheme, as the retailer has launched new 'VIP Rewards' as part of it. However, you should still compare prices elsewhere before buying – just because the store is adding new perks, it doesn't mean it's the cheapest. Here's what you need to know before you shop. 

You can also see our Superdrug deals page for more ways to save at the retailer, as well as our Fashion and beauty deals round-up for the latest offers from major retailers. 

How Superdrug's new VIP Rewards work

With VIP Rewards, the more you spend at Superdrug over time (this can be in multiple transactions), the more offers you effectively 'unlock' – as shown in the table below.

Don't use this as an excuse to overspend, though – just see it as an extra bonus if you were going to shop at Superdrug anyway. 

Superdrug VIP Rewards – what you can unlock

Total amount spent at Superdrug Reward
At least £25 Single-use 20% discount off Superdrug own brand products (in store, online or via the app).
At least £75 One free Superdrug own brand product (worth between £4.50 and £8 in our checks based on examples given by Superdrug).
At least £150 Free next-day delivery when shopping online or via the app (normally £4.90). Superdrug hasn't specified how long this would last for – if you unlock the reward, you should see the duration in your account.
At least £300 'VIP status' for 12 months – this includes free next-day delivery and ongoing discounts, such as 10% off own-brand and in-store beauty services. You'll also get "surprise freebies" form third party retailers, such as Costa Coffee.

Discounts and offers earned under the VIP Rewards scheme can be used in conjunction with other offers, such as Superdrug 'Star Buys' and Superdrug's Health & Beautycard members-only prices.

Superdrug shoppers can continue to earn one point per £1

The addition of VIP Rewards doesn't impact how Superdrug's existing Health & Beautycard scheme works. Here, you'll continue to get:

  • One point on your Health & Beautycard for every £1 you spend at Superdrug.
  • £1 off a Superdrug purchase for every 100 points collected. You can part-pay with points and then pay the rest with cash.

The scheme's 17 million members can also get free delivery on a £20+ spend, 10% off if they're a student or work for the NHS, as well as access to double points promotions and freebies via the Superdrug app.

How to join Superdrug's loyalty scheme

To access VIP Rewards, you'll need to sign up to Superdrug's Health and Beautycard loyalty scheme, if you're not already a member. You can join for free on the Superdrug website.

If you're already a member, you'll get automatic access to VIP Rewards – though you might want to consider downloading the free Superdrug app too, as some offers will be app-only. You can get the app for free on iOS or Android.

Depending on how much you've spent at Superdrug recently, you may get access to certain tiers straight away. For example, Superdrug says 150,000 Superdrug loyalty card users automatically qualify as a VIP member because they've spent at least £300 at Superdrug in the past year.

Loyalty schemes are designed to get you to buy more – don't use them as an excuse to overspend

Remember – as with any discount or offer, it's only a genuine saving if you were planning to buy it anyway. Here are some things to consider before making a beauty purchase (at Superdrug or elsewhere):

  1. Firstly, do you need it? Follow founder Martin Lewis's 'money mantras' and ask yourself: Do you need it? Can you afford it? Will you use it? And is it worth it?. 

  2. Have you compared prices elsewhere? You can use handy tools such as PriceRunner or PriceSpy if you're shopping online, or pop into shops on the high street to compare before you buy. 

  3. Can you save more by using a loyalty card on top? Superdrug isn't the only retailer with a loyalty scheme. Boots' Advantage card has a more competitive loyalty scheme as you can earn triple the amount in points compared to at Superdrug – with three points for every £1 you spend at the retailer. This was reduced from four points per £1 earlier this year. Once you have 100 points, it's worth £1 to spend in Boots – though unlike Superdrug you will need to be able to pay for the product in full using points.

    In addition, Boots gives Advantage cardholders 10% off own-brand products with no minimum spend, as well as other money off and points promotion offers.

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