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Stocks & shares ISAs

How to choose a stocks & shares ISA platform

Benjamin Taylor
Benjamin Taylor
Money Analyst – Banking and Insurance
Edited by Chris Collier
Updated 12 May 2026

Stocks and shares ISAs protect your investment returns from various taxes. Every UK adult has a £20,000 ISA allowance for 2026/27 and it's possible to use all or part of that to invest (rather than save). This guide explains all you need to know about stocks and shares ISAs and how to choose one that's right for you.

New to investing? First read our Investing for beginner’s guide, which takes you through the fundamentals of investing. This guide covers stocks & shares ISAs – beginners who've decided that investing is right for them should start with these.

Martin: "Done right, investing should beat saving"

Before we dive in to stocks and shares ISAs, it's important to understand when you should – and shouldn't – be considering investing.

Martin Lewis
Martin Lewis
MSE founder & chair

Only invest money you won't need for at least five years, after clearing expensive debts first and building an emergency fund, and put it in a broad spread of investments.

If you do this, your investment returns should significantly outperform saving and beat inflation, though there are no guarantees.

What is a stocks and shares ISA?

A stocks & shares ISA is an account that lets you buy and sell investments (eg, funds, shares, bonds) where your returns are protected from various taxes. Every UK adult has a £20,000 annual ISA allowance and you can use some or all of it to invest using a stocks and shares ISA.

Investment returns, like most other forms of income, are subject to tax usually in one or all of three different ways…

  • Capital Gains tax applies to profits from selling investments. You can earn £3,000 per year tax free, after which non-taxpayers don’t pay any (unless it takes you over your personal allowance), basic-rate taxpayers will pay 18% and it's 24% for higher or top rate.

  • Dividends tax applies to annual income paid out by funds or shares (dividends). You can earn £500 per year tax free, after which which non-taxpayers don’t pay any (unless it takes you over your personal allowance), basic rate taxpayers will pay 10.75%, higher rate will pay 35.75% and top rate 39.75%.

  • Savings tax applies to interest on bonds or gilts and also applies to non-investment savings earnings (eg, if you have cash held waiting to invest in an investment account). See our full how savings tax works guide on this as there are a few allowances.

All gains from investments held in a stocks and shares ISA are protected from these taxes. That's why they're so valuable.

So, if you've not yet used up your £20,000 annual ISA allowance for this tax year, then this should be your starting point. Not only will your returns be tax-free, but crucially, as these gains aren’t taxable, they won’t count towards your allowances, so you get them as well.

You must use your ISA allowance by 5 April – the end of the tax year – for it to count for that year. Any unused allowance doesn't roll over – so if you don't use it, you lose it forever. And everything in the ISA 'wrapper' stays tax-free year after year.

Watch Martin Lewis explain how investment taxes work.

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Martin Lewis: Investment Taxes Explained - Capital Gains, Dividends & More

Stocks and shares ISAs: what you need to know

Now that you understand what stocks and shares ISAs are and why they're useful, let's run through some key info on how to open and use them.

1. Open a stocks and shares ISA via an investment platform.

Investment platforms are essentially one-stop shops that allow you to open different types of investment accounts – such as stocks and shares ISAs and General Investment Accounts (GIAs) – and which offer a wide choice of investments.

Once you've signed up to a platform, you can then open a stocks and shares ISA and use it to buy and sell different types of investments (eg, funds, bonds, shares).

While it's possible to open a stocks and shares ISA directly with a bank or fund provider, you'll typically have a much smaller range of investment choices if you do.

2. Your investment portfolio can be 'DIY' or 'managed'.

A portfolio is just all of your investments. The main differences between 'DIY' and 'managed' portfolios are how much of your own research you plan to do, how much control you want over what you invest in and how much you want to pay.

  • DIY portfolios. With do-it-yourself, you must do your own research to decide what to invest in and build and maintain your own portfolio. They're the cheaper option.

  • Managed portfolios. There are two types – those that are managed by a set of real life experts, and those that are managed by an automated service (we call these 'robo'). Both types will help you to choose an investment portfolio, based on your attitude to risk and your investment goals. As they're more comprehensive, they're more expensive.

Some investment platforms only offer one type, some offer both, so do check.

3. Investment platforms charge a variety of different fees.

Most platforms charge account management fees based on a percentage of your investments, you'll also be charged fees when buying and selling the investments themselves, though some newer platforms offer low-cost alternatives. It's important to keep fees to a minimum as they'll eat into your earnings.

You can technically deal directly with fund managers, but bizarrely the investment industry is a strange world where going direct means bigger fees. Many investment platforms discount fees, but you don’t usually get that direct.

4. Tracker funds are a good starting point for beginners.

Funds are baskets of lots of different investments, usually of a similar class, so shares in smaller UK companies, or US technology companies. Or it could be a multi-asset fund, for example, 70% shares and 30% bonds. Buy the fund, and you own a slice of everything in it. Some parts will go up, some will go down, but you get the collective return across the basket.

As a beginner the type of funds you may want to look at are an S&P 500 tracker (biggest US firms) and/or a global tracker (often heavily US dominated with some other countries' firms in too) and/or maybe a FTSE 100 or 250 tracker too (for UK exposure). This will give you a decent spread that will mimic the performance of a big chunk of the world’s markets by value.

If this all sounds a little complicated, there's more info in our Investing for beginner's guide.

5. It's best to invest on a regular basis, little and often.

One way to mitigate any volatility, that many investment advisors suggest, is to drip feed a larger lump sum in smaller increments. Doing it little by little can help smooth out the regular short term ups and downs that are common.

If you invested all your money in one go, and the markets you invested in all suddenly tanked, you might start to panic. But by drip-feeding, it'd just mean you’d be buying some of your investments at a cheaper price.

6. You can transfer to another stocks and shares ISA (or cash ISA).

If you already have a stocks and shares ISA, you may want to transfer to a different platform, perhaps to take advantage of lower fees. To do this you’ll need to open the new account first, then tell your new platform you want to do an ISA transfer.

Never just sell up and withdraw the money – you'll lose all the tax-free benefits.

The new platform may not offer all the investment options your previous platform did. So, if there's a particular fund you like investing in, check it's available on the new platform too.

Or, if you don’t want to invest anymore, you can also transfer to a cash ISA instead (again, don't just transfer yourself, or it won't be tax free). You'll likely pay a closing fee (unless you’re staying with the same provider).

7. You'll usually be a 'beneficiary owner' of your investments.

Using a platform to buy investments means that you pay the platform to buy them for you, rather than buying them directly yourself. This means that the investments are usually legally owned either by the platform itself, or by a nominee company, and you become what is known as a beneficiary owner.

This means that, in the rare event of the platform collapsing, you wouldn't have ultimate control over your investments. In this case, your assets (eg, shares, funds) would either be transferred to another broker or sold and the cash returned to you.

For this reason, most platforms keep your assets separate from theirs – known as ringfencing – so that, in theory, they wouldn't be able to touch them even if they went bankrupt.

How do I choose a stocks and shares ISA platform?

We can't tell you what the best platform is. Our aim is to give you all the information so that you can make an informed decision to choose a platform that works for you...

Step 1: Decide if you want a 'DIY' or 'managed' platform.

We explained the differences between these two types of platforms above. In general, managed platforms can be a good choice for beginners, as you're getting all the work done for you, though they're more expensive.

In contrast, if you're an experienced investor, 'DIY' platforms give you more control and are cheaper, but there's more risk if you aren't confident in what you're putting your money into.

Step 2: Decide which investment platform works for you.

In our tables below, we've compiled a mix of both cheaper and well-known options, for both DIY platforms and for managed platforms (the links take you to the respective tables).

Keep an eye on fees, as which works out cheapest for you will depend on what you invest in, how much you have to invest and how often you trade. Managed platforms unsurprisingly tend to have higher management fees, though often costs are kept low as the funds which are typically chosen have low management fees.

DIY stocks & shares ISA platforms

Platform + min deposit

Cost

Fee to buy/sell funds

Fee to buy/sell shares (1)

How to manage

Lower fees, but less established platforms

Trading 212*
min £1 (2)

None

None

None

Online/ app

InvestEngine*
min £100

None

None

Funds only

Online/ app

IG*
min £1

None

None

None

Online/ app

Dodl*
min £100 or £25/mth

0.15% per year (min £1/mth)

None

None

App

Higher fees, but more established platforms

Interactive Investor*
no min or £25/mth

£5.99/mth on up to £100,000

£14.99/mth on over £100,000

£3.99

£3.99

Online/ app

AJ Bell*
min £250 or £25/mth

0.25%/year

£1.50

£5

Online/ app

Hargreaves Lansdown*
min £100 or £25/mth

0.35%/year

£1.95

£6.95

Online/ app

Fidelity*
min £1,000 or £25/mth

0.35%/year (OR £7.50/mth if you've less than £25k deposited and DON'T have a regular savings plan)

None

£7.50 (or £1.50 as part of regular savings plan)

Online/ app

Not a platform (it only sells its own funds) but can be a low-cost option.

Vanguard
min £500 or £100/mth

£4/mth on balances below £32,000,
0.15%/yr above (max £375)

None

Can't buy shares

Online/ app

(1) Fees based on up to 10 trades of UK shares per month, AJ Bell and Hargreaves Lansdown offer discounted rates for more frequent trades. You can trade overseas shares but expect to pay a currency exchange fee of up to 1%. (2) Min £10 deposit for deposits via bank transfer or min £1 via card. Deposits by card are fee-free up to £2,000, 0.7% fee above.

Managed and robo stocks & shares ISA platforms

Platform + min deposit

Management fee (1)

Managed or robo-adviser?

Average annual fund cost (2)

How to manage

Account with a monthly fee based on balance.

Wealthify (owned by Aviva)*
(min £1,000)

No management fee in year 1 for newbies who apply via our link by 11 June 2026, then 0.6%/year

Managed/ Robo

0.15% (original plan) or 0.58% (ethical plan)

Online/ app

Moneyfarm*
(min £500)

No management fee in year 1 for newbies via our link, then tiered up to 0.7%/yr

Managed/ robo

0.21-0.35%

Online/ app

JPMorgan Personal Investing*
(min £500)

0.45%-0.75%/yr

Managed/ robo

0.2%-0.43%

Online/ app

Account with a fixed monthly fee. May be cheaper for certain amounts invested.

Interactive Investor* (min £250 or £50/mth)

£5.99/mth on up to £100,000

£14.99/mth on over £100,000

Managed

0.1%-0.22%

Online

(1) Management fees based on investments of up to £100,000, there's a lower fee for larger amounts with JPMorgan Personal Investing and MoneyFarm. (2) Total cost comprises fund charges + market spread.

Step 3: Check for intro cashback deals.

A few investment platforms offer newbie promo deals, such as cashback or free shares. All of these platforms let you invest in a wide range of funds.

This is a great way to dip your toe in the investing water with smaller amounts, as the freebies offset an element of risk. You can have as many stocks and shares ISAs as you like, so you could do some or all of these, provided the total doesn't go over your £20,000 ISA allowance.

The fees here could be higher than with the platforms above. These can eat away at any gains or cashback you get, so it's best to only go for these offers if you were planning to go with the platform anyway, or if you're comfortable with the fees compared to the options above.

MSE intro cashback deals for stocks and shares ISAs

Account info

What's the offer?

Top cashback deals. If you open one of these S&S ISAs you must then use it to INVEST – keeping the money in the S&S ISA won't count.

Lightyear*

Key info:
- DIY
- Funds & shares
- No account fees, fund fees may apply

1,500 available. Fractional shares or ETFs worth £50 if you deposit £500. Newbies who open the Lightyear S&S ISA* via our link using promo code MSE (it's applied automatically via our link), then within 10 days complete the sign-up verification and deposit £500, will then get a pop-up in the app allowing them to choose either free fractional shares or ETFs worth £50.

You'll also need to open Lightyear's general investment account (GIA), as that's where the fractional shares or ETFs will be paid into. You don't need to invest your deposit in order to get the reward.

Once the fractional shares or ETFs have been added to your GIA, they must then be held for six months (along with your deposit) before being withdrawn.

Santander*

Key info:
- DIY & managed
- Funds only
- 0.35%/year management fee + possible fund fees

£25 Amazon voucher if you invest £150. Open a Santander S&S ISA* via our link and then, within 30 days, invest £150+ (or set up a £50/month Direct Debit) in one of its 850 funds & you’ll get a £25 Amazon voucher. You need to keep the £150+ investment (or £50/month Direct Debit) for three months.

To open the S&S ISA you'll first need to open an account on its Investment Hub (it's free). It says you need to be an existing Santander customer – you don't (we checked with Santander). Santander newbies can also apply in the same way.

You’ll get an email with steps on how to claim your voucher after 150 days. You’ll then have 30 days to claim it. You don't have to stay invested for the full 150 days, just for the qualifying three month period.

IG*

Key info:
- DIY & managed
- Funds & shares
- No management fee (DIY) OR 0.5%/year (managed)

2% cashback if you invest £1,000+. Newbies who open the IG S&S ISA* via our link using promo code MAYDEPOSIT, deposit and invest £1,000+ by 31 May and stay invested until 30 September will get 2% cashback on their initial deposit up to a maximum £200 (which you'd get from depositing £10,000).

To open the S&S ISA you first have to open IG's general investment account (GIA). Your cashback amount is based on your initial deposit (which you can make into your GIA or S&S ISA) NOT how much you invest in the S&S ISA (though you do need to invest a minimum £1,000).

For example, if you deposited £10,000 into the GIA or S&S ISA, then invested £1,000 of it in the S&S ISA, you'd get the max £200 cashback.

Cashback will be paid into the GIA by 31 October.

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Get free research to help choose what to invest in.

We don't cover what to invest in because we never want to have told you to put your money in something, only for you to lose money on it – though these sites do:

  • Hargreaves Lansdown– helpful and easy-to-navigate site, including a 'Wealth Shortlist' – a collection of funds selected for their performance potential.

  • Interactive Investor – includes beginners' guides on a range of investments, a glossary of terms and tables showing the 10 top, bottom and most-traded funds via its platform each month.

  • Bestinvest– a large range of free guides covering everything from how to spot the worst-performing funds, to the top-rated funds.

  • Charles Stanley Direct – the market data section breaks down lists of FTSE companies and allows you to check performance for any time period from one day to three years, updated every 15 minutes.

Want help investing?

If you're not sure how to invest and what to invest in, seek independent financial advice. Read our Financial Advisers guide for more information.

Stocks and shares ISA FAQs

A stocks and shares ISA is a type of investment account where gains earned from investments are tax-free. This is different from a cash ISA, which is just a savings account where all interest earned is tax-free. The right option for you depends on when you’ll need the money.

Stocks and shares ISAs, and investing in general, is best for cash you know you won’t need to touch in the long term – at least five years. Cash ISAs are better for money you may need to access in the short-to-medium term – such as an emergency fund. Before investing, you should ensure you have enough in savings to cover several months' bills and that you’ve paid off any expensive debts.

Unlike with saving, investing comes with risk. The value of your investments can go up or down depending on how companies and economies perform. You can reduce this risk by spreading your investment across a broad range of assets – such as an index fund like a FTSE 100 tracker (the UK's 100 biggest companies).

Other MSE ISA guides...


Cash ISAs: All the best deals, plus help choosing.
Full ISA guide: For everything you need to know about ISAs.
Lifetime ISAs: Get back a 25% bonus on your savings.
Junior ISAs: Save or invest with the cash locked away until the child turns 18.

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