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5 August 2020
When it comes to phone lines and broadband, BT is the nation's most popular provider. While it's not the cheapest, many of you like to stay with a name you know, but don't stick with higher prices and multiple price increases – haggle your way to a cheaper deal.
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In our last haggling poll, in February 2019, 73% of BT customers who tried to haggle told us they were successful in negotiating a better deal, showing what's possible.
To see who else this works well on, see the Top 10 Firms To Haggle With, but here are a just few good examples of MoneySavers who've slashed their BT bills by haggling.
Sent BT an email to ask for my Mac code, received a call today cutting £220 per year off my phone and broadband package with an upgrade to unlimited broadband. Shows what can be done with an email.
- forumite TonyNannini
Followed up your alert of being charged for my previously free BT sport – one quick call and I was advised I could have it free for another year. Just need to watch out in a year's time. Thanks!
- Derek, by email
I phoned BT and haggled over £5 sports charge. Told them I don't watch it, and that I was a pensioner so it's hard to find £5/mth more and that I might see what Sky will charge me. BT have now reduced my broadband charge, and I still have sports for less than I was paying. Thank you so much.
- Pam, by email
I avoided the BT Sport price rise by haggling. I recently joined BT, complained about the increase and re-contracted for 12 months after getting free BT Eurosports.
- Gavin, via Twitter
Many of you tell us you want to stick with BT. Our line is usually loyalty doesn't pay – which is generally true when it comes to saving money. But, if you are happy with your service and you're out of contract, loyalty isn't bad IF you can get the same package for a better price, without sacrificing the services you want and need.
Now to your biggest weapons – talking with your feet by switching to another provider, or the art of negotiation, otherwise known as haggling.
Here's the key thing to understand:
Companies make their best deals available to newbies only, and they LOVE loyal customers who stay with the firm through thick 'n' thin, always paying full price and never checking if their deal can be beaten.
This lets them rake in regular, guaranteed, easy profit. So ask yourself a question: do you want to be a customer whose business is fought for? Unless you want to be taken for granted, take the haggle challenge.
In a nutshell, call up and ask for a better deal. Say you're paying too much or rivals' deals are cheaper. If BT doesn't budge after that, or you're not happy with the offer, say you're leaving. More often than not you'll be transferred to its cancellations department – aka 'retentions'.
Now you should be speaking to staff who have the power to offer hidden, unpublicised deals.
Haggling can be mega powerful, but think of it as just one part of your battle to get the best deal. Sometimes 'new customer' offers from alternative providers are simply unbeatable. So by all means haggle, but always check the price you secure against the top deals from switching – compare broadband, phone & TV using our tool.
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The best prices are usually reserved for new customers, so existing ones lose out on cracking deals. If you're willing to take the haggle challenge, you could beat a price hike.
Here are our top tips to haggle with BT – for other providers, see Top 10 Firms To Haggle With.
Haggling works best when you're near or beyond the end of your contract. There's no harm in giving it a try when you're not – but if you struggle, diarise when you're nearing the end and call back then (you can give BT notice of leaving one month before the end of your contract).
If BT puts up broadband or line rental prices (or possibly TV prices depending on how your contract's structured) you may be able to leave your contract penalty-free, regardless of whether you're still in the minimum term. This can also apply if you're caused "material detriment" by it hiking the prices of additional services that you frequently use.
In those circumstances you will have one month from receiving your notification letter or email to break your contract without penalty, putting you in the driving seat if you'd rather negotiate a better deal than switch.
Research the deals and discounts that BT and its competitors are offering to act as a basis for negotiation. If there's a stonking deal for new customers, the chances of matching that haggling are slim, but it shows what room there is. Our Cheap Broadband guide and Broadband Unbundled comparison tool has our best buys, and sign up to our weekly email to get the latest offers.
If you're coming to the end of your contract, or are out of it, then you're wielding a powerhouse weapon: customer loyalty. Tell BT you're going to leave. The customer service person should put you through to the 'customer retentions' department – aka the Holy Grail of haggling. To discuss your options with BT if you're thinking of leaving, call 0800 783 1401.
Aggression or anger will just put the customer service rep's back up. You're asking for a discount, and they're just as much within their right not to give it as you are to leave.
Aim for polite, firm and non-combative.
You may find that your BT customer service rep will only offer a small discount at first, but if you don't agree with the price use phrases like:
- I've worked out my budget, and my absolute max is £[insert price here]/month
- [Plusnet/Sky/TalkTalk/Virgin] can do it for less...
- I need to think about it...
- I think my husband/wife/goldfish will go bonkers if I pay that...
- It's still a lot of money...
- What's the very best you can do?
Some people are nervous to try this in case they're disconnected. Martin's easy 'get out of jail free' card is the phrase: "Hold on, I'll call you back. I'd like to check with my wife/husband/dog/Aunt Fanny first."
If you've had issues with BT in the past – slow broadband, long customer call waiting times – then politely tell the salesperson when you haggle. They should want to try to make it up to you.
You should never go with the first offer. Chances are, it's not the best deal they can do. Remember, be firm.
The salesperson may push you to agree because it's a 'limited-time offer', don't feel pressured into agreeing to the new price or deal unless you're certain. As negotiations come to a close, a classic salesman technique is to stay silent. They want you to feel awkward and fill the silence. Make them fill it with a cheaper offer.
If they won't slash the price, see if they can include any extras, such as free calls or a boosted TV package that includes BT Sport.
While unconfirmed, we hear rumours that different staff members have quotas of how many deals they can do. Even if not true, it feels like that to many. So you may have called the wrong person at the wrong time. Calling back a few days later and speaking to someone else may pay dividends.
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