1. MoneySavingExpert.com
  2. Household Bills
  3. Broadband & TV
Skip to content of guide

In this guide

Tip Email

FREE Weekly MoneySaving email 

For all the latest deals, guides and loopholes simply sign up today - it’s spam free!

FAQs Privacy Past Emails Unsubscribe
FAQs Privacy Past Emails Unsubscribe
haggle with BT to save money

Haggle with BT

Shave £100s/yr off costly bills

Chris Knight
Chris Knight | Edited by Gary Caffell
Updated 28 December 2022

When it comes to phone lines and broadband, BT is the nation's most popular provider. While it's not the cheapest, many of you like to stay with a name you know, but don't stick with higher prices and multiple price increases – haggle your way to a cheaper deal.

Skip to content of guide

In this guide

Not what you want? Other related guides... 
Top 10 Firms To Haggle With | Compare Broadband, Phone & TV | Broadband Haggling | Cheap Broadband | Mobile Phone Haggling | Haggle with Sky | Haggle with Virgin

illustration

'I haggled £318/yr off my BT bill'

In our last haggling poll, in December 2022, 64% of BT customers who tried to haggle told us they were successful in negotiating a better deal, showing what's possible.

To see who else this works well on, see the Top 10 Firms To Haggle With, but here are a just few good examples of MoneySavers who've slashed their BT bills by haggling.

After the end of my contract with BT, followed by months of paying over the odds and not getting round to making 'the call', I have just successfully saved myself £318/year off my broadband package (which includes landline rental & 700 minutes) using your 'Haggle with BT' tips.

- Carol, by email

After reading about haggling with BT, my broadband contract was ending at the end of November. I rang them up and explained that I could not afford the increase from £40 to £48. I ended up getting a deal for £28.99/mth. Thank you Martin Lewis.


- Jean, via Facebook

Just saved my mother £258/year on her BT phone, broadband and digibox, with a 10-minute phone call. Thank you.

- Marian, by email

Brilliant! After reading your haggling advice, I have saved £276/year. Thank you.

- Debs, by email

Just haggled with BT and halved my bill! Thanks MSE.

- Paula, via Twitter

Please let us know how you get on by sharing your success stories - and otherwise - via the MSE Forum, by emailing successes@moneysavingexpert.com or by tweeting @MoneySavingExp.

Don't let the big player play you – fight back

Many of you tell us you want to stick with BT. Our line is usually loyalty doesn't pay – which is generally true when it comes to saving money. But, if you are happy with your service and you're out of contract, loyalty isn't bad IF you can get the same package for a better price, without sacrificing the services you want and need.

Why haggling works

Now to your biggest weapons – talking with your feet by switching to another provider, or the art of negotiation, otherwise known as haggling.

Here's the key thing to understand:

Companies make their best deals only available for newbies, and they LOVE loyal customers as they stay with the firm through thick 'n' thin, paying full price and never looking for a better deal.

This lets them rake in regular, guaranteed, easy profit. So ask yourself a question: do you want to be a customer whose business is fought for? Unless you want to be taken for granted, take the haggle challenge.

In a nutshell, call up and ask for a better deal. Say you're paying too much or rivals' deals are cheaper. If BT doesn't budge after that, or you're not happy with the offer, say you're leaving. More often than not you'll be transferred to its cancellations department – aka 'retentions'.

Now you should be speaking to staff who have the power to offer hidden, unpublicised deals.

Check new deals too – remember, switching may be best

Haggling can be mega powerful, but think of it as just one part of your battle to get the best deal. Sometimes 'new customer' offers from alternative providers are simply unbeatable. So by all means haggle, but always check the price you secure against the top deals from switching – compare broadband, phone & TV using our tool.

Four top haggling tips

The best prices are usually reserved for new customers, so existing ones lose out on cracking deals. If you're willing to take the haggle challenge, you could beat a price hike.

Here are our top tips to haggle with BT – for other providers, see Top 10 Firms To Haggle With.

  • 1. Timing is crucial – if you're out-of-contract, or close to the end, it's easier to leave without penalty

    Haggling works best when you're near or beyond the end of your contract. There's no harm in giving it a try earlier though – if you struggle, note in your diary when you'll be nearing the end of your contract and call back then.

    Even if you do forget, don't panic as telecoms and pay-TV companies are now forced to tell you that your contract is ending. This can be via a letter, email or text between 10 and 40 days before it ends.

    Furthermore, if a provider hikes broadband or line rental prices (or TV prices depending on how your contract is structured) you may be able to leave your contract penalty-free, even if you're still in the minimum term. This may also be the case if the price of additional services you frequently use is hiked, causing you "material detriment".

    If this happens you'll have 30 days from receiving notification of the price hike and right to leave penalty-free to decide what to do. It's a great opportunity to haggle or move to a cheaper provider.

  • 2. Benchmark the best deal – find out what newbies are paying so you have a realistic goal

    It's important to have the factual arsenal at your fingertips before you pick up the phone, so do your homework.

    Research the deals, discounts and codes that Sky and its competitors offer to act as a basis for negotiation. Compare broadband, phone line and TV deals to find the best buys and sign up to our weekly email to get the latest offers.

  • 3. Get through to the retentions department – be nice and use the phrases that pay

    Remember, if you're coming to the end of your contract, or you're already out of it, you're wielding a powerhouse weapon – customer loyalty. It's simple to use too – just tell 'em you're going to leave. 

    If you don't have any luck via the advertised ways of getting in touch, then it may be worth trying another route to the 'customer retentions' department – aka the Holy Grail of haggling – instead. (Note: This department might be called 'disconnections' externally, but make no mistake, customer retention's their job.)

    If you call customer services and tell them you want to leave they should put you through, but to get through as quickly as possible, call BT cancellations on 0800 783 1401 – it starts as an automated service to find out why you're calling, but you should get put through to the right place after a couple of minutes.

    Use charm, chutzpah, cheek... and a smile

    Aggression or anger will just put their back up and won't get you anywhere. You're asking for a discount, and they're just as much within their right not to give it as you are to leave. Aim for polite, friendly, non-combative yet firm.

    Use the phrases that pay

    You may find that your BT customer service rep will only offer a small discount at first, but if you don't agree with the price, try phrases like: 

    - "I've worked out my budget, and my absolute max is £[insert price here]/mth."
    - "[Sky/Plusnet/TalkTalk/Virgin Media] can do it for less."
    - "I need to think about it."
    - "I think my other half will go bonkers if I pay that."
    - "It's still a lot of money."
    - "What's the very best you can do?    "

    Don't panic if they call your bluff and say they'll disconnect you

    Some people worry and get nervous to try this in case they're disconnected. Martin's easy 'get out of jail free' card on this is the phrase: "Hold on, I'll call you back on that. I'd like to check with my wife/husband/dog/goldfish first."

    Problems mean discounts

    If you've had issues with BT in the past, such as slow broadband or long customer service call waiting times, politely tell them when you haggle. It's useful ammunition – they should want to try and make it up to you.

    Don't say yes to the first offer they give

    You should never go with the first offer. Chances are, it's not the best deal they can do. Remember, be firm.

    Don't fill the silence

    They may push you to agree because it's a "limited-time offer", but don't feel pressured into agreeing to the new price or deal unless you're certain. 

    As negotiations come to a close, a classic sales technique is to stay silent. They want you to feel awkward and fill the silence. Make them fill it with a cheaper offer.

    Ask if they can throw in extras

    If they won't slash the price, ask them if they can at least include any extras, such as a faster connection. free calls or extra channels.

    If you fail – try, try and try again

    While unconfirmed, we hear rumours that at some companies different staff members have different quotas of how many deals they can do. 

    Even if that's not true, it certainly feels like that to many. So you may have called the wrong person at the wrong time. Calling back a few days later and speaking to someone else may pay dividends.

     

  • 4. Finally, if BT really won't play ball, vote with your feet

    If you don't get what you want then you should seriously consider leaving. Compare broadband, phone and TV deals using our Broadband Unbundled tool to find the best one for you.

Share this guide
MSE Forum

Have your say in our forum!

Haggle with BT

Spotted out of date info/broken links? Email: brokenlink@moneysavingexpert.com

MSE tools & calculators

Clever ways to calculate your finances 

Credit Card Eligibility

See which cards are likely to accept you

Tool

Loans Eligibility

See which loans you've the best chance of getting

Tool

MSE App

Get MSE on your Apple or Android phone

Tool

Broadband Unbundled

Compare broadband deals & save

Tool

Mortgage best buys

Compares thousands of mortgages

Tool

Mortgage Calculator

Eight calcs for all your mortgage sums

Tool
Tools and calculators

What the * means above
If a link has an * by it, that means it is an affiliated link and therefore it helps MoneySavingExpert stay free to use, as it is tracked to us. If you go through it, it can sometimes result in a payment or benefit to the site. It's worth noting this means the third party used may be named on any credit agreements.

You shouldn’t notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How this site is financed.

MoneySupermarket.com Financial Group Limited is authorised and regulated by the Financial Conduct Authority (FRN: 303190). The registered office address of both MoneySupermarket.com Group PLC and MoneySupermarket.com Financial Group Limited (registered in England No. 3157344) is MoneySupermarket House, St. David's Park, Ewloe, Chester, CH5 3UZ. MoneySavingExpert.com Limited is an appointed representative of MoneySupermarket.com Financial Group Limited.