MoneySavingExpert.com founder and editor Martin Lewis has scooped the top spot in a study of the most influential personal finance tweeters in the UK.
According to a study of around 9,000 personal finance industry people, bloggers, journalists and members of the public, Martin, who can be found tweeting at@MartinSLewis, has been ranked as having the biggest voice on Twitter.
Martin has also previously twice been ranked as the most searched for British man by Google – the last time was in 2013.
Today's research, which was compiled by social analytics company PeerIndex, looked at which Twitter users were being talked about and retweeted and which were engaging with other influential tweeters.
The maths behind it means that a retweet from someone highly influential is worth more than a retweet from an average person. It adds that the number of followers someone had did not factor into the weighting.
The survey results also featured MoneySavingExpert.com's consumer writer Rebecca Rutt (@rebecca_rutt) at number 21, while MoneySavingExpert.com forum user Ricky Willis, aka SkintDad (@SkintDadUK), came in at number six.
In November last year we reported how Ricky won £10,000, which helped to set up his own business after entering a competition he was alerted to by the MSE Community Twitter account (see the £10k comping prize turns SkintDad into winning dad MSE News story).
So who are the top 10?
Most influential tweeters
| Rank | Twitter ID | Name | PFPi score (i) | Followers | Description |
|---|---|---|---|---|---|
| 1 | @MartinSLewis | Martin Lewis | 97 | 311k | MoneySavingExpert |
| 2 | @paullewismoney | Paul Lewis | 96 | 76k | Financial Journalist |
| 3 | @AThriftyMrsUK | A Thrifty Mrs | 92 | 13k | Thrifty Blogger |
| 4 | @simonnread | Simon Read | 88 | 7k | Personal Finance Editor – Independent |
| 5 | @Savvy_Woman | Sarah Pennells | 85 | 10k | Founder of SavvyWoman.co.uk |
| 6 | @SkintDadUK | Ricky Willis | 80 | 4k | Blogger |
| 7 | @MerrynSW | Merryn Somerset Webb | 80 | 12k | Editor in Chief of Moneyweek |
| 8 | @KatieMorley_ | Katie Morley | 78 | 4k | Personal Finance Writer |
| 9 | @taraevans | Tara Evans | 76 | 7k | Money Editor @GoodToKnow |
| 10 | @emmalunn | Emma Lunn | 75 | 5k | Personal Finance Journalist |
| (i) PFPi score is a measure of influence among other people in the UK tweeting about money and personal finance | |||||
See the PeerIndex website for the full 50 most influential people tweeting about money, personal finance, banks and bargains.
