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Asos to axe loyalty scheme – but check if you're due a £10 voucher

Online shopping giant Asos is ending its A-List loyalty programme next month – and it's sending all members a £10 Asos voucher as compensation.

Asos emailed customers on Monday to say the scheme is ending on 24 October 2018. If you've points saved you'll be sent a voucher for their value as well the £10 voucher all members are getting.

For full help on cutting the cost of buying clothes and more online, see our Cheap Online Shopping guide. 

How the loyalty scheme works 

The A-List scheme was set up in February 2016. Asos shoppers earn five A-List points for every £1 spent. 500 points gets you one £5 voucher.

Every month Asos sends the points to you as vouchers to spend on most items on the site (so long as you have over £5-worth of points). These can't be spent on Asos Marketplace or gift cards. 

What happens when the scheme ends?

When the scheme ends on 24 October:

  • Any Asos A-List vouchers already issued but not spent will remain valid. You'll be able to spend them until their expiry date (six months after whenever they were issued).

  • Asos will convert any cleared points on your account into vouchers. This will happen even if the points you have don't meet the usual £5 threshold. So for example, if you have 200 points, you will receive a £2 voucher. Points clear 29 days after your purchase was made.

  • All members will also receive a £10 Asos voucher to thank them for being part of the scheme. There's no minimum spend when you use the £10 gift voucher. For more info on how its vouchers work, see its Vouchers FAQ page.

On 24 October you'll get a £10 voucher plus vouchers for any outstanding cleared points. It will notify you by email and you can find the vouchers on its site by going to 'My Account', then 'Gift Cards'.

Any points that have not cleared by 24 October will still clear 29 days after purchase. Asos will issue those points as vouchers in November and notify you by email. Again, you'll be able to access the vouchers on its site by going to 'My Account', then 'Gift Cards'.

How to check if you're a member and due a £10 voucher

Asos won't tell us how many customers are members of A-List. But to be a member, you must have opted in to the scheme since May – either because you were joining for the first time or because you were asked to confirm you still wanted to be part of it.     

If you spent at least £1 on Asos prior to 3 May 2018, excluding gift cards, Asos Marketplace and Premier Delivery orders, you would have been auto-enrolled in the scheme. But to remain a member you would have needed to opt in since May when new data protection rules came in – if you didn't do this, you won't be a member any more.

If you are a member, you should have received an email to your registered email address alerting you to the end of the scheme. But you can also go onto the Asos app or site to check. Go to 'My Account' – if you're signed up, you'll see an 'A-List' option. 

Can I join now, just to get the voucher?

Sadly not. It's no longer possible to sign up to Asos A-List – so the voucher is just for existing members. 

If you were auto-enrolled before May and then never got round to opting in to remain a member of the scheme, unfortunately it's too late and you won't be able to do so now.

What does Asos say?

An Asos spokesperson said: "After careful consideration, we've decided to wind down A-List, our UK loyalty programme, as of 24 October.

"We learned a lot about what our customers find valuable and love about loyalty at Asos and remain committed to giving them the best experience possible. We will continue to think about the right way to do this across the range of our propositions."

For more information on the changes, see the Asos website