Asos Deals

Follow MSE Deals on Facebook and Twitter for the latest Black Friday updates, and see our full Black Friday 2018 Guide for more predictions, info and analysis.

In 2017, Asos* offered 20% off almost everything for Black Friday weekend, from 7am on the Thursday prior to Black Friday until 8am on the Tuesday immediately after Cyber Monday. In fact, Asos has offered a 20% off code, starting a day before Black Friday, for the last four years - so we're expecting the same or similar this year.

Last year's discount worked on full-price and already-discounted items, including lines in its up to 70% off outlet. As with all Asos codes, the 20% off worked on orders up to £500 (pre-discount), but wasn't valid on gift vouchers, delivery costs, Asos Premier membership or Asos Marketplace.

Asos only runs 20% off site-wide codes a few times a year and these are usually only on full-price items, so this could be the strongest deal we see from it all year. If you’ve had your eye on something, it may be worth waiting to see if our prediction comes true.

Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. And always do your own price comparisons to ensure you are getting the best deal possible – don’t just take a retailer’s word for it.

For all our predictions, info and analysis see the full Black Friday 2018 Guide.

If you go online to Asos* you can get up to 70% off selected items (boosted from up to 50% off) in its sale. All items included are clearly marked and the discount is applied automatically. Delivery's £3 or free when you spend over £25.

As it's a sale, stock is likely to be limited, so go quick if there's something you're after. Don't assume Asos is always cheapest, even in its sales - do your own price comparisons before buying.

If you want to see sales from other retailers, check our Top High Street Sales page. 

If you shop online at Asos* and spend at least £1 on the main site, you should be automatically enrolled in its loyalty programme, 'A-list'. Ensure you’re ‘opted in’ for email communication and once you've received 400 points, you should be emailed a 15% off discount code for your birthday. See full T&Cs*.

What else does they loyalty programme get me?

You can collect five voucher points per £1 spent (plus five level points), and after you've collected 500 voucher points you'll get a voucher for £5 off. You can also earn points to move up levels, from level three (3,000 points) you'll be sent a 20% off code for your birthday.

Students can get 10% off full-price items at Asos by getting a code via the Asos Student Validation form*, via Unidays, or by entering your NUS Extra card number at the 'Confirm & Pay' checkout stage. 

You can spend a maximum of £500 (post-discount) per calendar month with this discount and it can't be used on delivery charges, Asos Marketplace, Asos Premier subscription, gift vouchers, sale items, or with any other offer. You can only use one code per order.

There are always ways to save money at Asos*, so even if there isn’t a cracking deal out there that works for you, don’t assume you can’t cut your costs further.

Ways to save include:

• Up to 70% off bargains. Check the Asos Outlet for reductions on women's fashion* and men's fashion*.


• Free delivery. Delivery's £3, but if you spend £20 or more, it's free. Asos often has items for £3 or less in its outlet and accessories categories, so if you've got between £17 and £20 in your basket, it's worth checking if there's an item you can add to bring your total to £20 and get free delivery.


• Unlimited next-day delivery for £9.95 a year. It's always more MoneySaving to go for standard delivery, but if you're going to choose next-day delivery or nominated-day delivery more than once a year (both normally £5.95 a time), you'd save money with an Asos Premier Delivery*. This membership costs £9.95 and automatically renews every year - if you want to cancel, you'll need to do it in the last 28 days of your 12-month membership.


• Check out similar retailers, eg, House of Fraser and other fashion retailers that sell what you're looking for. If you're not committed to buying from Asos, check out our deals from House of Fraser, John Lewis, Next, Zara, Topshop, Topman, H&M, French Connection and Ralph Lauren, where there may be a better offer.


• Had a problem with Asos? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we like so much we work with it to help people get complaints justice – you can use it to complain to Asos*.

If you spot any hot deals out there we have missed (we are human after all!), please let us know on Twitter @MSE_Deals or by emailing msedeals@moneysavingexpert.com​.