Government warns against poppy scams

The Intellectual Property Office has teamed up with the Royal British Legion to urge consumers to 'buy responsibly' ahead of Remembrance Day on 11 November. 

Genuine poppy merchandise, featuring the two or four-petal official poppy design, can be bought through the Royal British Legion, its eBay or Amazon pages, or one of its official corporate partners.

The profits support members of the Armed Forces, veterans and their families – whereas money spent on fake poppy products will only benefit the scammers.

See our guide for more info on avoiding fraudsters.

How can I spot fake poppy merchandise?

The Government is asking the public to watch out for goods which use the image of the two-petal red poppy, which is the symbol of the Royal British Legion, or the four-petal poppy used by PoppyScotland. 

For example, we spotted a two-petal red poppy brooch being sold online for £10 from crafts website Etsy - with no mention of the Royal British Legion.  

Any products using these images, which are not sold by the Royal British Legion or its corporate partners, are not official poppy goods and will not benefit charities.

The warning applies to poppy merchandise such as brooches, pins and scarves – but not to traditional paper poppies.

The Royal British Legion has registered its rights over poppy goods and asks consumers to report counterfeit poppy products to Crimestoppers, either online or by calling 0800 555 111.

What does the Government say?

Intellectual Property Minister Sam Gyimah said: "It is truly shocking that anyone would target and exploit one of the UK's most cherished charities and take advantage of public support for our Armed Forces community.

"Together we can ensure donations go to the people they are intended for, by only supporting approved merchandise. Be vigilant when you are buying your poppies this year, and look out for the Royal British Legion logo to ensure the merchandise is approved and genuine."