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Deliveroo advert banned for misleading customers

Deliveroo advert banned for misleading customers

One of the most complained-about adverts of the year – from food delivery service Deliveroo – has been banned by the advertising regulator.

The advert, which first aired in September, showed a woman handing out food from different restaurants from a single delivery bag – before proceeding to dive head-first into the paper bag.

Although on-screen text stated that "separate orders must be made for each restaurant", the advert didn't say that there would be separate delivery charges for each order.

And the Advertising Standards Authority (ASA) said the advert was "likely to mislead", as it suggested that customers could order food from different restaurants to arrive in a single delivery.

Three hundred complaints were made to the ASA about the advert, making it the third most complained-about ad of the year. The most complained-about of 2019 so far was from Gocompare, which showed a male opera singer being hit by a car. It received 336 complaints, while another, by a company called Cheltenham Fireworks showing a dog wearing ear defenders, drew 317.

The latest ruling comes after another Deliveroo advert was banned in September for suggesting that the firm could deliver anywhere in the UK.

What does Deliveroo say?

A Deliveroo spokesperson said: "This advert underlined the huge choice of great restaurants available on Deliveroo. This is growing each day.

"For the record, you can't actually dive into your Deliveroo bag, however hungry you are."