MSE News

Lidl is shaking up its loyalty scheme from 1 September - here's what it means for you

Shoppers who use the 'Lidl Plus' loyalty app will need to spend more to earn the biggest discounts under a shake-up to the scheme, which takes effect today.

Until now, shoppers were able to earn £10 off a future spend when they spent at least £200 at the retailer over the course of a month. This voucher had a minimum £10 spend, meaning you could simply go in store and buy £10-worth of goods and get them for 'free' using the voucher.

But from 1 September, shoppers will now need to spend at least £250 over a month to earn a voucher for 10% off a future spend – up to a maximum of £20. This means you'll need to spend a further £100 on a future transaction to get at least £10 off (10% of £100) – so £350 in total. 

Lidl said the move means "more customers get more rewards, more often" as it's also introduced a new offer of a free own-brand cleaning product when you spend at least £150 over a month. 

If you're looking to save on your grocery shop, check out our supermarket coupons guide, plus how to boost the value of your supermarket loyalty points. You can also read our Food and Drink Deals round-up for the latest discounts and savings. 

Here's how the new Lidl Plus rewards compare with the old rewards

The table below shows the key differences between what you'll earn from today and what you could previously earn: 

Here's how the new Lidl Plus scheme compares

Amount spent in a month Old reward (pre-1 Sept) New reward (post-1 Sept)
£50 Free pastry Free pastry
£100 £2 off coupon £2 off coupon
£150 Nothing  Free W5 cleaning product (1)
£200 £10 off coupon Nothing
£250 Nothing 10% off coupon (2)

(1) This is Lidl's own-brand range. We're checking if you can purchase any item from this range. (2) This is capped at a £200 shop, meaning the most you can earn off a single shop is £20.

How Lidl Plus compares with other big supermarkets' loyalty schemes

Lidl is not the only supermarket hoping to attract loyal shoppers by offering a rewards scheme. While it's tricky to compare schemes directly as they all work differently, here's what some of the other big names offer:

  • Asda has recently introduced a new loyalty scheme which allows you to earn 'cash' rewards known as 'Asda Pounds' either by buying certain products, completing 'missions', or spending on the Asda credit card. Any Asda Pounds you earn go into a 'cashpot' inside the app, which you can then redeem for vouchers.
  • Morrisons has done away with points and now offers coupons and personalised discounts via its My Morrisons scheme.
  • Sainsbury's allows shoppers to earn Nectar points at a rate of one point per £1 spent, with each point worth 0.5p. Users can also earn bonus points on some items. It also offers personalised discounts via its 'SmartShop' feature.
  • Tesco's Clubcard also gives you one point per £1 spent, though here each point is worth 1p (and can be boosted). Having a Clubcard also lets you access lower prices on some items in store and online.

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