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Martin Lewis: So Energy launches first 'open market' fixed deal in months – here's who can get it

So Energy has launched the first fixed energy deal available to new customers that's worth considering since the energy crisis began, with a one-year fix that's priced just under July's Energy Price Cap rate for a typical household. Yet availability is limited. founder Martin Lewis analyses the tariff in the latest episode of ITV's The Martin Lewis Money Show Live.

Update: 20 June 2023: The So Energy 'So Juniper' deal is once more available again. It initially launched last week but removed from sale on Friday 16 June. It's now relaunched, though it could be pulled at any time. For the latest updates and analysis, see our Should I fix my energy? guide. 

The video clip, transcript and further analysis are below.

ITV's The Martin Lewis Money Show Live – Tuesday 13 June 2023

Martin Lewis: First 'open market' energy fixed deal in months has launched – here's who can get it.
Embedded YouTube Video

From The Martin Lewis Money Show Live on Tuesday 13 June 2023, courtesy of ITV. All rights reserved. Watch the full episode on ITVX.

  • Read the full transcript of what Martin said on the show

    Martin Lewis: "Right. Is it time to fix your energy bill? That's your question. Well, there are no, well there were no, there sort of still are no... we'll get on to why in a minute.

    "There are no open market tariffs that anybody who wants to can switch to at the moment. All of the deals are existing customer only. Now, the problem with that is information is therefore sketchy because the rules are outdated and I'm campaigning with Ofgem to change it.

    "Basically the rules say if they publish an 'open to everybody' tariff, they have to provide details on the regional rates. But if it's existing customers, they don't. So I've been having to crowdsource information rather than get official information, which means you've just got to be slightly careful with what I say. It's to the best of my knowledge, but I can't promise you it's right.

    "Now, of course, the analysis at the moment is how does a fix compare to sticking on the price cap tariff? I feel a graph coming on [see below]. Here we go. So here's the story so far. It's a simplified version of my normal energy graph. We were on the Energy Price Cap. This is based on that nonsense typical use figure there, but it doesn't mean anything, it's more the percentage change.

    "So then we had the Energy Price Guarantee. The Price Cap was going to go so high they brought in the Price Guarantee, which is the Government-subsidised tariff. That's what we're on at the moment. For someone on typical use, you'd pay £2,500 a year. Use more, you pay more, use less, you pay less.

    "Now, in July, we now know that is due to drop 17%. Your bills are likely to drop 17% in July, taking somebody on typical use down to £2,074. After that point, from October onwards, we're into crystal-ball gazing. The predictions are from Cornwall Insight, who I use to do this and they're one of the best out there. But things change, so these are not set in stone, they could change.

    "From October, we think it's going to go down another maybe 7%. It's looking better than it was even a few weeks ago. And then from January, it'll probably go up just about 1%. So there you go. That's the prediction as far as we go over the next nine months or so.

    "So if you were going to fix, you wouldn't want to lock in up here, which by the way, it's worth noting, the green line is the Energy Price Guarantee, so that's the highest it could possibly go, which is a rise of 20% compared to current prices. So you wouldn't want to fix here.

    "You would probably want to get a fix here [at the October price] because then you're getting price certainty and it's cheaper than we're expected to pay. But actually, even if you could get a fix at roughly the July price or less, because you then are guaranteed what you're going to pay, it may well be worth it if you want price certainty. So that's really what I'm looking at.

    "If I go back to my origins, my basic rule of thumb, if it's the same or cheaper than the July Cap, it looks good based on current predictions, which involve a bit of a crystal ball, so I can't set this in stone for you. And just remember, if you're comparing, it's best to do that on the July unit rates, but if you don't have those, the July cap is on average 17% less than you are currently paying.

    "So now let's go through to the tariff. So now let's go through to the tariffs that are currently available. These are fixes, they're all one-year fixes.

    "There's a So Energy deal. I'll come to the uSwitch bit in a minute. That is 1%, 1.3% under the July price cap. So on this basis, it is worth doing  it's for all existing So Energy customers. But I learned about an hour before the show that uSwitch and also, which uses uSwitch as an engine I believe, are doing a mail out to the people who are on their existing mailing list, offering them this tariff, even if you're not a So Energy customer.

    "Now, if you get that, this looks, if you want price certainty, a good deal if they don't sell out on that because I suspect there's a limited tranche  again, I'm struggling to get details, it's happened very quickly  then they may well offer it to the entire open market. So if you're on the uSwitch mailing list you could get it.

    "So this is what I mean, there aren't new customer deals, but there are 'sort of new' customer deals. But you've got to be an existing uSwitch customer to be able to get this one.

    "There's an Ovo SSE deal available to all its existing customers. It's 7% more than July. Personally, I don't think that one is worth it at the moment based on current predictions, things could change.

    "There's been a British Gas deal. This may have been pulled. It's 1.4% under the July price cap. But finding the details, I did a poll on Twitter, only 3% of existing customers have been offered it. The rest haven't. So it's a case of if you're offered it, it could be good, but most of you won't be.

    "And then there's an E.on one that's also under the July Price Cap, E.on Next. But that's only for people coming off its existing fixed tariffs. That's again not available to the mainstream.

    "So really there's the Ovo one, but I wouldn't go for it. This [uSwitch deal] is your main hope at the moment. The uSwitch deal, if you can get it, if you choose to switch to So Energy, there will be exit penalties if you come out early, but on rate, just looking purely on the rate, it looks pretty decent at the moment if you want price certainty.

    "Did that make sense?"

    Audience member: "Yes. Yeah."

    Martin: "Thank heavens for that. I didn't like the pause. I did not like the pause."

What is the So Energy deal?

With wholesale energy prices falling and the Energy Price Guarantee (EPG) set to fall away from July, suppliers are once again starting to offer fixed deals. So far, we've mostly only seen deals available to existing customers, and often only to a limited selection of households, but So Energy is now offering its tariff to new and existing customers.

The new So Energy tariff is called 'So Juniper'. It's a one-year fixed deal for £2,047 a year for a dual-fuel household on Ofgem's typical use. That makes it 1.3% cheaper than what most households will pay under the new Price Cap from July, and 18% cheaper than what we currently pay under the Government's Energy Price Guarantee (EPG).

It's fixed for 12 months from 1 July and has £75 per fuel early exit fees, so it's not cheap to get out of if you want to switch away before that.

Who can get so the So Energy offer?

Availability is very limited. If you're a new customer, you can only get it via uSwitch or What's more, uSwitch has said it will only be offered to households that have first signed up to its energy alerts via email. After this, it will be opened up to all households that do a comparison on uSwitch or

You'll need to have gone to their websites and agreed to have them let you know when future deals become available, by entering your postcode and email address. You can do this now, though it's likely those already signed up will get offered it first.

However, uSwitch also told us it doesn't know how long the deal will be available for or how many customers will be able to get it, as So Energy could remove the deal at any time based on demand and conditions in the energy market.

If you're an existing So Energy customer, you can get the tariff direct by logging into your energy account.

Is it worth switching to So Energy's deal?

On typical use, the new fixed tariff is 18% cheaper on average than the current EPG rates, which virtually all households are on.

Our current rule of thumb is that, based on current future predictions of energy prices, if any firm offers a fix for under the July Price Cap (so about 17% cheaper than current rates) that looks a decent deal. If it's the same or a little more, it may still be worth considering for the sake of price certainty. Of course, current predictions are just predictions, so we can't promise to be right with hindsight.

And it's worth noting that some of this is crystal-ball gazing and averaging, but if the future predictions are right, this tariff could be worth considering.

For more info, see our full Should I fix my energy? guide.

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