MSE News

Asda increases security on its loyalty app after shoppers complain of 'missing' cash rewards

If you shop in Asda you'll now need to input your mobile number into its 'Rewards' app to continue using it as the supermarket has increased its security. The move comes after many of Asda's loyalty scheme users complained that cash saved in the app had disappeared, and in some cases had been spent in stores miles away from their homes. reported in December 2022 that dozens of Asda Rewards customers had experienced problems with the app, including logging in to find tens of pounds worth of cash rewards, known as 'Asda Pounds' missing from their 'Cash Pots', with some unable to access accounts using their usual log in details. 

Asda denies there is a widespread security issue with its app and told us that weak online personal security is likely to blame for any missing rewards. However, as of this week, both new and existing Asda loyalty scheme users will need to input a mobile number into the app to receive a unique one-time passcode to verify their device. 

If you think you've been a victim of fraud, or you want to learn what to watch out for, see our  30+ ways to stop scams guide. For help cutting grocery costs, see our  Supermarket shopping tips guide. 

Already use the app? When you next log in, you'll be asked to input your mobile number

To continue using the Asda Rewards app, when you next log in you'll be asked to input your mobile phone number. Once you've done this, you'll then receive a one-off one-time passcode via text to input into the app before you can continue to use it. 

You'll only be asked to do this once, and the mobile device you complete the process on will become your trusted device. All other devices logged into the app will be logged out. 

You'll only ever need to repeat the process if you need to change your password, or if you want to log into the app on a different device.

There isn't a deadline to do this by, however, it's best to do so as soon as possible to make sure your account is secure. 

If you don't already use the app, going forward you'll need to input your mobile number too

To sign up to Asda Rewards if you're not already a customer, you'll need to download the app, which is available for free from the Apple App Store and Google Play Store. From there, you can register as a newbie, or sign in with your existing account if you've previously shopped online with Asda.

Going forward, you'll now need to add your mobile number to the app after registering your email address in order to receive the one-time passcode before you can use it.

Once signed up, you can earn 'cash' rewards known as 'Asda Pounds' when shopping in store and online. Just ensure you scan the app at the checkout in store to earn rewards. Online, once registered, just log in to your account and shop as normal. See our MSE News story for more about Asda Rewards.

Ensure you keep online accounts secure with different, strong passwords

The safest way to secure your online accounts is to use unique passwords for all of your online logins. This decreases the chance of someone else being able to access several accounts belonging to you. Plus don't write passwords down.

If this sounds impossible to remember, try a password manager. These generate randomised passwords for your various accounts, and store them all to be accessed with one master password – the only one you'll actually need to remember. You can also save passwords you've created in a password manager.

Try to make sure they are as strong as possible so people cannot guess them. Passphrases are stronger and generally easier to remember than passwords. An easy way to set a passphrase is to use three random words, then join them together to create one long word. You can include special characters and numbers, but don't overcomplicate it.

For more password help, see Martin's Password help blog (while it's from 2011, the info is still relevant). You can also use the website 'Have I been pwned?' to see if your email address has been in a data breach. In addition, see our Scams guide if you're worried you might be a victim of fraud. 

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