Boots launches 'Everyday' range with essentials for less than £1.50 - here's how it stacks up

How Boots's 'Everyday' range compares to Savers and Superdrug 

Here's how Boots's new range compares with the price of the same sized own-brand items (or similar branded items where branded versions are not available) at key competitors' Superdrug and Savers.

Boots shoppers can also get discounts on branded items with an Advantage card

If you're a Boots Advantage card holder, you can get up to a 50% discount on certain own-brand products just by swiping your card at the in-store till - these items change on a monthly basis. If you shop online and are logged into your Boots account, if any of the products you're buying are included in the 'Price Advantage' that month, you'll also automatically get the money off.

Boots says it makes it easy for shoppers to spot which products are part of the scheme, with every store marking the discounted items with a pink tag - so keep your eyes peeled. These will also be marked with a pink tag online.

We've asked Boots if Advantage card discounts will be available on its new Everyday range and we'll update this story when we know more. 

If you aren't already a Boots Advantage member, you can sign up for free by either downloading the Boots app and signing up to the Advantage Card digitally, or by subscribing for a Boots Advantage card in-store.