Abel & Cole deals

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  • If you go to organic online grocer Abel & Cole*, you can get 50% off your first 'Fruit & Veg' box when you enter the MSE Blagged code PRODUCE50 at the checkout. The offer ends at 11.59pm on Tue 15 Feb, or after 1,000 sign ups – whichever's sooner.

    The offer's available for new customers, or those who've not placed an order within the last six weeks. The boxes range in size, price and variety, but the cheapest box you can choose is a £12.50 'Fruit Bowl Favourites' box*, which works out at £8.24 delivered after the code (£6.25 for the box, plus £1.99 delivery). 

    Delivery costs £1.99 and to keep driving to a minimum, Abel & Cole only delivers to areas on a certain day of the week. When you enter your postcode, you'll be told if it delivers to your area and what day it will be. You can't change your delivery day or choose a time slot, but you can give an option for a 'safe place' for your box to be left. Abel & Cole delivers to most of England, excluding some areas of South West England such as Cornwall and Plymouth. 

    Important: When you sign up for this deal you'll be automatically enrolled into a weekly subscription, but you're able to skip or cancel at any time. If you do decide to continue, the code also gets you 40% off your second and third boxes. If you choose to cancel a box, you'll need to do so two days before your next delivery is due – so if your next box is due on a Friday, you'll need to cancel by 11.59pm on the Tuesday before.

    The Fruit Bowl Favourites box mentioned above contains four types of fruit, and four portions of each – so with the code it works out at about 39p per portion of fruit. Other examples of boxes you could get and how the first box would cost (including delivery) with the code are:

    Abel & Cole sells a range of products (including Meal Kits, Meat & Fish, and Bakery boxes, as well as general grocery items), but our code only works on the 'Fruit & Veg' boxes. 

    You can't choose the exact contents of what you'll receive – instead, you'll be able to see a list of what's included in your selected box for that week. These change on a weekly basis and Abel & Cole says that to help keep food miles to a minimum, there could be changes depending on what the local suppliers have available. For more information on how the different types of boxes work and what exactly you'll get inside, see the Abel & Cole FAQs page*

    See our Supermarket Coupons guide for other ways to save on your food shop. 

    MSE Laura B says:

    If we look at the example box mentioned above, with our code it works out at about 39p per portion of fruit. Obviously this isn't the cheapest way to buy fruit, as you could pick up a whole bunch of bananas for about 70p at most supermarkets. However, if you look at the cost of organic bananas at supermarkets, these to range in price from around 20p-30p each. This could be a good deal for you if you're okay to pay a little extra for the convenience of having fresh, organic food delivered to you, but also want to shop in a more sustainable and eco-friendly way. 

    When we checked on Mon 10 Jan, Abel & Cole had an 'Excellent' 4.5 out of 5 rating on Trustpilot from just under 9,000 reviews.

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