Amazon deals & discount codes

Deals on Ghd, Lego, Samsung, Shark & more. Plus early Amazon device discounts on now

Amazon will be pumping out thousands of deals from 12.01am on Tuesday 6 October until 11.59pm on Wednesday 7 October for its fourth annual 'Prime Big Deal Days*' – try saying that quickly three times.

It's essentially a rehash of June's 'Prime Day' sales event, and as the name suggests, it's only for Amazon Prime subscribers. If you've never had Prime before, there's a way to access the deals for free.

Important. Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always compare prices to ensure you're getting the best deal possible.

What Prime Big Deal Days deals can I expect?

The retail giant is keeping most details well-guarded and isn't likely to reveal many of its deals in advance, but we'll be analysing how good the deals are on this page as soon as they launch on Tuesday 6 October. Amazon has given us a few teasers – here's what it said:

• It'll have discounts across all categories including home, kitchen, electronics, toys, fashion, beauty and self-care.

• There'll be deals from popular brands including Bosch, Braun, Ghd, Lego, Oral-B, Philips (including Hue), Puma, Samsung, Shark, and Tefal.

Here are a few strong deals we spotted from some of those brands during June's Prime Day sale, giving an idea of what might be on offer this time:

• Bosch compact cordless screwdriver - £21.79 (RRP £40). This was the cheapest price at Amazon so far this year.

• Philips 3000 Series handheld steamer - £27.06 (RRP £49.99). This was the cheapest it's ever been at Amazon.

• Samsung Galaxy Watch7 smartwatch - £99 (RRP £159.99) via a voucher code. This was the cheapest it's ever been at Amazon.

• Shark Stratos cordless stick vacuum - £194.99 (RRP £229.99). This was the cheapest price at Amazon so far this year.

• Lego Lord of the Rings Rivendell (10316) - £364.99 (RRP £429.99). This was the cheapest price at Amazon so far this year.

We also expect deals on Apple, Ninja, Sonos, Fitbit and more

Based on deals we spotted during Prime Day earlier this year, as well as last year's October sale, there's a good chance we'll also see deals on Apple, Barbie toys, Bose headphones, CeraVe, Fairy and Finish dishwasher tablets, Fitbit trackers, L'Oréal, Ninja air fryers, Purina and Whiskas cat food, SodaStream, Sonos speakers and headphones, Sony noise-cancelling headphones, and Vax vacuums.

On sale now. Some Amazon device deals have launched early

It's very likely some of the biggest discounts will be on Amazon's own devices – it is Amazon's sale event after all. These products frequently hit their lowest-ever price or lowest price of the year.

As Amazon often does, it's launched deals on several of its devices early* (along with some other deals across different categories). Some of the early discounts are genuinely strong, though not all are record lows. Here are a few examples:

• Blink Battery Doorbell 2K+* - £24.99 (RRP £59.99). Cheapest it's ever been at Amazon. It was £29.99 in early September.

• Blink Outdoor 4 camera* - £24.99 (RRP £69.99). Cheapest it's been at Amazon. It was last at this price during Prime Day in June.

• Amazon Fire TV Stick 4K* - £34.99 (RRP £79.99). We've seen this £10 cheaper at £24.99 before, most recently during Prime Day in June.

• Echo Spot* - £44.99 (RRP £109.99). Cheapest it's been at Amazon. It was last at this price in December 2025.

• Ring Battery Video Doorbell Plus* - £49.99 (RRP £129.99). Cheapest it's been at Amazon. It was last at this price during Prime Day in June.

• Echo Dot Max* - £59.99 (RRP £119.99). A decent deal, but it was briefly £3 cheaper at £56.99 back in June.

• Amazon Kindle Colorsoft 7” 16GB* - £144.99 (RRP £259.99). Cheapest it's ever been at Amazon. It was £154.99 during Prime Day in June.

Deals will last for different periods of time

Some deals will last for the duration of the promotion, and others will be launched as often as every five minutes and last for a limited time, usually between three and 12 hours, or while stock lasts.

Don't assume every deal will be a winner – watch out for duds! 👎

While there are strong deals, there are also some duds. Here are a few dud deal examples we've spotted in past Prime sales:

• Ring Alarm was £20 cheaper at B&Q on the day, and had been £10 cheaper at Amazon previously.

• Ninja Woodfire outdoor oven was £280, but we spotted it was £81 cheaper several months before.

• Lego Disney Lilo & Stitch Angel was £37.90, but it was almost £8 cheaper at Asda.

Be particularly wary of products showing huge percentage discounts based on inflated RRPs. Always check the price history rather than focusing solely on the claimed saving.

How to work out if it's a good deal

1. Only buy what you need, and check current prices now. A deal is only a deal if you were going to buy it anyway. Write a list of what you need and only search those during Prime Big Deal Days to see if there's a deal. Note down today's price so you can see how much you're really getting off (if anything) – don't rely on the advertised RRP.

You can also add specific items to your Amazon Wish List before the sale starts. That makes it easier to quickly check whether they've actually been discounted when deals go live.

2. Amazon's not always cheapest, even during a promo event – so use price comparison tools. If there's a product you're looking for, use a 'shopbot' comparison tool such as Google Shopping and Price Spy to find its cheapest online price on that day. However, shopbots can leave out or favour some retailers.

3. As Amazon prices go up and down regularly, use a price tracker to see if it's actually a deal at all. Free tool CamelCamelCamel charts an item's Amazon price history, or you can use Amazon's own 'Price history' feature on many of its product pages.

4. Look out for price-matching from other retailers. Check AO.com*, Argos*, Currys*, John Lewis*, Joybuy* and others who may offer free extras such as a longer guarantee on some products.

5. Check if you can save even more via Amazon Resale – we predict an extra 15% to 20% off is coming. This is the part of Amazon's site that sells returned or mildly-damaged items at knockdown prices. During June's Prime Day sale, you could get an extra 15% off Amazon Resale* items, which wasn't as strong as the 20%/30% we'd seen in previous sales. See our full Amazon Resale guide.

How to get access to Prime deals for FREE

Prime Big Deal Days is aimed solely at those with Amazon Prime membership (one-day delivery plus other perks), which normally costs £95 a year or £8.99 a month.

If you've not had an Amazon Prime account before, sign up to its free 30-day trial* and you'll be eligible for Prime Big Deal Days offers. Just make sure you cancel before the trial is over if you don't want to continue membership (set yourself a reminder), otherwise you'll be charged.

If you're aged 18 to 24 or a student, you can get six months' free Prime and 50% off full membership.

Already had a Prime trial?

See if you can save on membership, including £2 a month off Prime for O2 customers, and split the cost of Prime with another adult. We've more in our full 30+ Amazon buying tips guide.

Prime members only (three months for non-Prime). Normally £12/month (£13/month non-Prime)

Newbies to Amazon Music Unlimited* can get four or three months of streaming for free, instead of the usual one-month, depending on whether you're a Prime member or not. You'll need to sign up by 11.59pm on Friday 9 October.

- Amazon Prime members who haven't subscribed to Amazon Music Unlimited before, get four months free. Normally £11.99 a month.

- Non-Prime members who haven't subscribed to Amazon Music Unlimited before, get three months free. Normally £12.99 a month.

A new subscriber counts as someone who...

• Isn't currently in a free trial of Amazon Music Unlimited

• Doesn't have a current subscription with it

• Hasn't previously had a free trial or been a paying subscriber of Amazon Music Unlimited

You're still eligible if you've only used the free, ad-supported version of Amazon Music as this doesn't count as a previous subscription or trial of the Unlimited service.

Important. When the free period is up, you'll automatically be charged £11.99 a month (if Prime), or £12.99 a month (non-Prime), unless you cancel the subscription beforehand.

What is Amazon Music Unlimited? It's Amazon's premium ad-free music subscription service, which boasts 100 million songs. It also includes podcasts, the ability to listen to one 'free' Audible audiobook per month, and allows you to listen on-demand and offline with unlimited skips.

Not new to Amazon Music Unlimited? Check if you can get three months' FREE Spotify Premium when signing up by Wednesday 23 September.

It's a quick check to see if you can get it

If you have an Amazon account, you may be able to get a free £5 to use towards renting or buying a movie or TV show on its Prime Video* service.

Amazon hasn't revealed the eligibility criteria for the free credit, but thankfully it's just a quick check of this Amazon link* to see if you can get it. Hit the 'Activate now' button and you'll either see the message 'You successfully activated your £5 credit!' or the message 'Thank you for your interest in Prime Video. Unfortunately, you are not qualified for this promotion.'

This offer runs until 11.59pm on 31 December 2026, though there's always the possibility Amazon could pull it sooner.

If eligible, your £5 credit will be available for 30 days from activation. To use it, choose a Prime Video movie or TV show* you want to watch and select 'Buy' or 'Rent' (you must have the '1-Click order' option activated on your account), and the discount will be automatically applied.

Amazon says the price might not change for iOS, Fire TV and Echo devices, but the £5 credit will still be applied, and the discounted price will be shown in 'Your Order History'.

If the movie or TV show costs more than £5, you'll need to pay the difference. You can use the free online tool JustWatch to filter which Prime Video titles cost £5 or less if you just want a total freebie.

You can't use the credit towards Channel subscriptions or Prime membership.

For other ways to save on streaming, see our Watch movies & TV online guide.

Makes it cheaper than the equivalent annual subscription

Many O2 mobile customers can get £2 off a monthly Amazon Prime subscription through Priority, its loyalty scheme. If you have an O2 Pay Monthly Refresh tariff or Sim-only 12 or 24-month tariff then you can get this, though you must be a new or returning Amazon Prime subscriber (that is, you don't have a Prime membership at the moment).

You'll need to sign up by Thursday 31 December (though it could be extended, as it has been previously). If your existing Prime membership expires before that date, you could still take advantage of this deal – though you'll need to cancel your existing Prime membership so it doesn't auto-renew.

To get the deal, search 'Prime' in the Priority app (Android / iOS). Once you've found the deal, select 'Use Now' and you'll be able to add Prime as an 'O2 Extra Bolt On' in your My O2 account. You'll get a text message with a link to register an Amazon Prime account.

The discount comes as a monthly £2 O2 bill credit – so effectively you're paying £6.99 a month for Prime rather than the usual £8.99 a month. Over 12 months, that's £83.88, which is cheaper than the £95 annual upfront Prime subscription. There's a six-month minimum term, and if you leave O2, your Prime subscription will be cancelled.

O2 says new and upgrading customers can get Prime free for three or six months (depending on the package) when choosing an eligible tariff. You can't have an existing Prime subscription to claim this one either.

Don't choose a mobile provider solely based on its perks – use our Cheap Mobile Finder tool to search the best deal for you.

Including returns bargains finder, Prime sub savings, and free delivery trick

For many, the retail behemoth is their go-to one-stop online shop. Our Amazon buying guide has 30+ tips and tricks to help you save, but here are five of our favourites...

1. Quickly uncover the cheapest Amazon Resale (formerly Warehouse) deals with MSE's unique tool. It's the section of Amazon's site that resells 1,000s of returned or slightly-damaged items (often just the box) at knock-down prices. Yet it can prove tricky spotting the best bargains, so to do it we built the Amazon Resale Discount Finder tool. Tell it what you're looking for and it scours Resale items in seconds and displays your deal options clearly.

2. Can you cut the cost of Amazon Prime membership? Prime gives one-day delivery, TV/movie streaming and so on. It costs £95 for an annual subscription or £8.99 monthly, but we've a few ways you can make it cheaper, including £2 a month off Prime for some O2 customers, and share Prime benefits with another person in your household for free.

3. Check Amazon's price history - is that item really cheaper now? Amazon's prices go up and down like a Yo-Yo, and discounted items don't always mean a bargain. A clever site lets you instantly snoop on a product's Amazon price history to see if it's ever sold for less. Prepared to wait? Name a price you're willing to pay and it'll send you price-drop alerts.

4. Amazon's free delivery threshold's increased, but use a cunning tool to beat it and pay less buying more. Delivery's free if you spend £25+ in most cases (was £20+ before April 2023) if you don't have Prime. But if you're just under the threshold, instead of spending up to £5 on standard delivery, use the Amazon free delivery tool to find cheap items (for example for 40p) to take you over, so delivery's nowt.

5. Free tool helps detect fake Amazon (and other sites) reviews. Falsely flattering reviews are a big problem when online shopping, and they aren't easy to spot, but a free fake review spotter tool can help decipher what's genuine and what's bogus. While not definitive, it's still useful.

If you've not signed up to its trial before

Amazon offers newbies a free one-month trial* of Prime, its subscription service which gets free one-day delivery on many items, access to TV shows, movies and some tennis and Premier League games, music streaming and more.

Important. After the 30-day free trial, you'll be automatically enrolled into a paid subscription at £95 for a year's Prime (or £8.99 a month if you selected monthly billing), unless you cancel before the end of the trial.

If you only want Prime to stream TV shows and movies, or Premier League games, then there's a cheaper £5.99 a month Prime Video-only option that you can sign up to after you've cancelled your free Prime trial.

100s to choose from including Star Wars, Doctor Who, and Stranger Things

If you go via this Amazon* link, you can find totally free comic books and graphic novels to download for your Kindle including Star Wars, The Amazing Spider-Man, Doctor Who, Stranger Things, Avengers, The Walking Dead and many more. The link will take you to the 'Top 100 Free' in the Comic Book & Graphic Novels section, where there are many popular comics and TV show-turned-graphic novels.

If comic books aren't your thing, there are free Kindle books in other genres too – see Top 100 Free Kindle books* . You can also check our 16 tricks to access 1,000s of free e-books & audiobooks.

Then 50% off if you want to keep it. Includes one-day delivery, video/music streaming & more

Anyone aged 18 to 24, or a student aged 18+ in higher education, can get six months' free Amazon Prime membership when signing up to Amazon Student*. It gets one-day delivery, plus access to Amazon's video and music streaming services, and photo storage amongst other benefits.

After the six-month trial ends, if you want to keep it, you can get 50% off full Prime membership, so it'll cost £4.49 a month (or £47.49 for a year), compared with the usual Prime price of £8.99 a month (or £95 for a year).

How do you sign up for Amazon Student?

To prove you're aged 18 to 24, you'll need to upload photo ID, such as a driving licence or passport. To prove you're a UK student, you'll need a .ac.uk email address, or if you've not got one of those, send an email from the address that's linked to your Amazon account to amazon-student-verification@amazon.co.uk giving proof of enrolment. Even if you've already had an Amazon Prime or Amazon Family free trial, you can still take up this offer.

Important. While the trial is free, this is a subscription offer, so you'll need to enter card details and diarise to cancel, or you'll be charged once the trial ends. There's no obligation to continue with the paid subscription. Once you're older than 24, or when you graduate, the price for Prime will jump to £8.99 a month. To cancel, go to Your Prime Membership.

With Prime Student membership via Unidays

Students can get one year of Deliveroo Plus (free delivery on orders of over £15 at restaurants or over £25 at stores) for free with a Prime Student membership. All you need to do is link your Deliveroo and Amazon accounts via Unidays. Deliveroo Plus normally costs £3.49 a month.

The free delivery is available from all 50,000 restaurants Deliveroo works with, including big chains such as Pizza Express and KFC, as well as supermarkets – handy for last-minute groceries. You'll still need to pay Deliveroo's service fee (typically 50p to £1).