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  • Amazon will be pumping out thousands of deals from 00.01am on Mon 21 Jun until 11.59pm on Tue 22 Jun for its annual Prime Day* event. Despite it being called Prime Day, it actually takes place across two days. Last year it happened in October, due to the coronavirus pandemic.

    As the name suggests, it's only for Amazon Prime customers, but if you don't have Prime, there's a way to access the deals for free if you've never had a trial before.

    What Prime Day 2021 deals can I expect?

    Earlier in the week we predicted up to 50% off Amazon devices, eg, Echo speakers, Kindles and Fire tablets, as well as up to 30% off Fitbits, based on previous years’ deals. and Amazon has now confirmed our predictions as part of its Prime Day preview, where it’s teased some of the upcoming offers.

     

    Amazon has confirmed the following deals from Mon 21 Jun:

    • Echo Dot (4th gen)* – £24.99 (was £49.99). Cheapest ever price at Amazon.
    • Fire TV Cube* – £59.99 (was £109.99). Cheapest price at Amazon since 24 Mar 2021.
    • Fire TV Stick 4K* – £26.99 (was £49.99). Cheapest ever price at Amazon.
    • Fire HD 8 tablet* – £39.99 (was £89.99). Cheapest ever price at Amazon.
    • Fire HD 10 tablet* – £79.99 (was £149.99). Cheapest ever price at Amazon.
    • Blink Mini* – £21.99 (was £34.99). Cheapest ever price at Amazon.

    Amazon claims most departments will be offering up to 30% off, though some will discount further. Here are some popular

    • Kitchen – Shark, Vax and Hoover, Ninja, Tefal, Tower, Panasonic.
    • Home and major appliances – Philips, Yankee Candle, Swarovski, Samsung, Bosch, and AEG.
    • Electronics – Headphones and speakers, smartphones and wearables including Samsung, Garmin, Xiaomi and more. Laptops including Samsung, Huawei, ASUS, etc. Up to 30% off on cameras, drones, action cameras, and printers. You can also save up to 25% off on TVs, soundbars, streaming devices and projectors from Apple, Samsung, Bose, etc.
    • Premium beauty products – Elemis, Elizabeth Arden and This Works.
    • Baby and Toys – Barbie, Hot Wheels, Fisher Price, Bright Starts, Tiny Love, Mamas and Papas, etc.
    • Home improvement – Bosch, Karcher and Arlo.

    Amazon’s given a bit more info for the below categories, but we won’t know exact prices until Prime Day begins:

    • Personal Care Appliances – Up to 29% off on Philips Lumea Prestige IPL, up to 75% off on Oral-B electric toothbrushes and up to 67% off on Philips Sonicare electric toothbrushes. Also, up to 50% off on male styling appliances including Philips, Braun, Wahl, etc.
    • Fragrances – 60% off men and women fragrances including Calvin Klein, Hugo Boss and Jimmy Choo
    • Make-up – Up to 50% off L'Oreal Paris, Rimmel, Maybelline, Real Techniques, etc.

    We'll be analysing how good they are here, as soon as they're posted, so come back on Mon 21 Jun (Prime Day) for our round up of the best deals once we know them. Amazon says it will have offers on toys, TVs, electronics, fashion, beauty, kitchen, and home products. There are some Prime deals that have already started in the build-up to Prime Day, including £10 credit to use during Prime Day when spending £10 at selected small businesses – see what deals you can get now.

    • Don't assume every deal will be a winner. While there are strong deals, there are also some duds. For example, the Fitbit Versa special edition was £160 in the 2019 Prime Day sale, but MSE Laura B spotted that it was £10 CHEAPER the week before.

    • Deals will last for different periods of time. Some deals will last for the duration of the promotion, some will last for 24 hours, and others – 'Lightning Deals' – will be launched as often as every five minutes and last for a limited time.

    Important: Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.

    How to get access to Prime deals for free

    Prime Day is aimed solely at those with Amazon Prime membership (next-day delivery plus other perks), which normally costs £79 a year or £7.99 a month.

    However, if you've not had an Amazon Prime account before, sign up to its free 30-day trial* and you'll be eligible for Prime Day deals. Just make sure you cancel before the trial is over if you don't want to continue membership (set yourself a reminder), otherwise you'll be charged. Students get six months' free Prime and 50% off full membership.

    How to work out if it's a good deal

    Amazon's not always cheapest for every item – so do your research before buying. If there's a product you're looking for, use a 'shopbot' comparison tool such as Google Shopping and Price Spy to find its cheapest online price. However, shopbots can leave out or favour some retailers.

    Amazon prices go up and down regularly, so it's also worth checking if a price is at its lowest using the Amazon price tracker Camelcamelcamel – that way you’ll see if it's actually a deal at all.

    Also look out for price-matching from retailers such as AO.com, Argos, Currys and John Lewis, who may offer free extras such as a longer guarantee on some products.

    If you're still searching for an Amazon bargain, why not see if you can get a discount on returned items via Amazon Warehouse. Last year Amazon Warehouse had 20% off during Prime Day, however, this isn't the strongest discount we've seen (30% off during Black Friday). It may be worth waiting to see if it happens again this year if you're after a bigger discount on a particular item you've spotted, but there's no guarantee.

    We'll update here with other top alternative deals we spot.

    • What deals can I get now?

      Amazon has a selection of promotions you can snap up before the Prime Day discount event. Prime members can get a £10 credit to use on Prime Day (21 and 22 Jun) when spending £10 on items sold by selected small businesses at Amazon* by 11.59pm on Sun 20 Jun. See the full T&Cs* for more information.

      Other offers you can claim in the lead up to Prime Day:

       

      Were the Prime Day 2020 deals any good?

      Last year, we saw some strong discounts on Amazon products. Several devices such as the Echo Dot smart speaker and Fire TV stick were the cheapest we'd ever seen them. However, like in previous years, there were also some duds.

      Below are the prices we saw for Amazon's devices during Prime Day last year so you can compare against this year:

      Amazon Devices

      • Echo Dot (3rd gen) – £18.99 (was £29.99, reduced from £49.99). Cheapest ever price at Amazon. Next cheapest, £29 at AO.com. 
      • Fire TV stick 4K – £29.99 (was £49.99). Cheapest ever price at Amazon. Next cheapest, £49 at AO.com.
      • Echo Auto - £29.99 (was £49.99). Cheapest ever price at Amazon. Next cheapest, £49.99 at Argos.
      • Ring door view cam – £59 (was £119). Cheapest ever price at Amazon. Next cheapest, £99 at AO.com.
      • Fire HD 8 tablet – £44.99 (was £89.99). Cheapest ever price at Amazon. Next cheapest, £89 at AO.com.
      • Echo Show 8 – £59.99 (was £64.99, reduced from £119.99). Cheapest ever price at Amazon. Next cheapest, £64 at AO.com.
      • Kindle Paperwhite – £79.99 (was £119.99). Cheapest ever price at Amazon. Next cheapest, £119.99 at Argos.
      • Fire HD 10 tablet – £89.99 (was £149.99). Cheapest ever price at Amazon. Next cheapest, £149 at AO.com.

      Electronics

      • Fitbit Inspire – £38.99 (was £49.99, reduced from £69.99). Cheapest ever price at Amazon. Next cheapest, £49.99 at Argos.
      • Fitbit Inspire HR – £59.99 (was £89.99). Cheapest ever price at Amazon. Same price at Currys.
      • Fitbit Versa 2 – £129 (was £199.99). Cheapest ever price at Amazon. Next cheapest, £169 at Currys.
      • Bose SoundSport Free truly wireless sport headphones – £110.99 (was £179.95). Cheapest ever price at Amazon. Next cheapest, £179 at Currys.
      • Bose SoundLink around-ear wireless headphones II (black) – £117.99 (was £169, reduced from £199.95). Cheapest ever price at Amazon. Next cheapest, £169 at John Lewis.
      • Garmin Drive 51LMT-S 5-inch Sat Nav – £84.99 (was £111.99, reduced from £159.99).  Cheapest ever price at Amazon. Couldn't find cheaper elsewhere.

      Health & Beauty

      • GHD Original styler – £73.99 (was £96.65, reduced from £109). Cheapest price at Amazon since Nov 2017 when it was £64.68. Next cheapest, £109 at John Lewis.

      Kids

      • LEGO Disney Princess Frozen Elsa’s magical ice palace set – £41.49 (was £51.99, reduced from £64.99). Cheapest ever price at Amazon. Next cheapest, £62.49 at John Lewis.
      • Fire 7 Kids Edition tablet – £54.99 (was £99.99). Cheapest ever price at Amazon. Next cheapest, £99 at AO.com.

      Duds (deals that were cheaper earlier in the year):

      • Samsung Galaxy buds (white) – £89 (was £98.60, reduced from £139). Cheapest at Amazon since 26 Jun 2020 when it was £80.57. Next cheapest, £99 at Currys.
      • Oral-B Genius 8000 CrossAction electric toothbrush – £69.99 (was £129.99, reduced from £279.99). Cheapest at Amazon since 26 Aug 2020 when it was £65.
         
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  • If you go via this Amazon* link, you can find totally free comic books and graphic novels to download for your Kindle. The link will take you to the 'Top 100 Free' in the Comic Book & Graphic Novels section, where there are many popular comics and TV show-turned-graphic novels.

    These aren't the only free ones though, and you can view the full selection* via this link, including new releases for Comic Book Day (2 May).

    We've asked Amazon for more information on how long these popular books will be free, but we've yet to hear back, so if there's something that catches your eye, download it quickly as prices may change. We'll let you know here as soon as we know more.

    Top titles we spotted on Tue 4 Jun include:

    If comic books aren't your thing, there are free Kindle books in other genres too (see Top 100 Free Kindle books* on Amazon). You can also check out our top 10 novel MoneySaving tricks to get must-read Kindle books for FREE (or just 99p).

  • Students can get free Amazon Prime for six months, which includes next-day deliveries plus access to Amazon's video and music streaming services, Kindle lending library and photo storage (usually £7.99 a month for non-students) when you sign up to Amazon Student*. After the trial ends, you can get 50% off full Prime membership (£3.99 a month).

    How do you sign up for Amazon Student?

    You must be a UK student aged 18+, with a .ac.uk email address, or if you've not got one of those, send an email from the address that's linked to your Amazon account to amazon-student-verification@amazon.co.uk giving proof of enrolment (see the full terms and conditions). Even if you've already had an Amazon Prime or Amazon Family free trial, you can still take up this offer.

    While the trial is free, this is a subscription offer, so you'll need to enter card details and diarise to cancel or you'll be charged once the trial ends. There's no obligation to continue with the paid subscription. Once you graduate or after four years (whichever's first) the price for Prime will jump to £7.99 a month. To cancel, go to Your Prime Membership

  • If you're missing Lovefilm – a service where you used to get DVDs in the post, which was bought by Amazon in 2011, did you know your Prime membership gets you access to free films and TV series via Amazon Prime Video*?

    It’s available to all Prime members, including those on the free 30-day trial, which is where the trick comes in (see how to get it below).

    What is Amazon Prime Video?

    You can buy or rent titles as well as watch those included free, such as TV shows The Grand Tour*, Vikings* and Lucifer*, and movies such as Gone Girl*, Inception* and Your Name* on any compatible internet-connected device, eg, games consoles, smart TVs, most smartphones and some set-top boxes. You can only access it in the UK, though –except for selected 'Amazon Originals' titles which you can watch abroad.

    Trick to get it for free if you're not a Prime member

    You can get a free one-month Amazon Prime Trial* (usually £7.99/month or £79/year) if you're a Prime newbie, though a few previous trialists may be offered another trial. To check, log into your Amazon account, follow the link and see if it says "try Amazon Prime free". However, if you don't cancel before the trial ends, Amazon will take £7.99 or £79 from your account, depending on whether you chose to pay monthly or annually - so diarise to cancel if you don't want to continue your membership. See how to cancel in our full Amazon Tips guide.

    How to use Prime Video

    You can browse the Included with Prime* list and select a title. If the title is available via Prime Video, it will show a cost of £0.00 with the Prime symbol next to it. Once selected, it will appear in your watchlist in the same way as other film/TV purchases.

  • Amazon often offers 75% and better reductions, yet it directs people to other areas, sending them to higher profit margin products instead. This tool manipulates Amazon's web links to display all heavily-reduced bargains.

    Go to the Amazon Discount Finder and choose your department.

    Next, pick your discount and price range and choose whether you want free delivery.

    The tool will then generate a bespoke page full of discounts which fit your search terms.

    Though the Amazon Discount Finder is great for finding hidden bargains, it doesn't necessarily mean that it's the cheapest you can get them. Read the Amazon Buying Guide below the tool before buying.

  • Amazon Prime members can now read selected magazines and e-books for free with its new digital 'borrowing' service, Prime Reading*. It’s available to all Prime members, including those on the free 30-day trial - which is where the trick comes in (see how to get it below).

    What is Prime Reading?

    It's available for Kindle and Fire tablets and via the Kindle app (iOS and Android). It offers 1,000+ titles on a rotating basis - including books, magazines and comics – which Amazon says will be 'regularly' updated.

    ‘Borrowing’ basically just means adding the book to your library as though you’d bought it – but it’s only yours for as long as you’re a Prime member (or on a trial). You can borrow up to 10 titles at once per Amazon Prime account (across multiple devices), but if you end your Prime membership, they’ll disappear.

    Trick to get it for free if you're not a Prime member

    You can grab a free one-month Amazon Prime Trial* (usually £7.99/month or £79/year) if you're a Prime newbie, though a few previous trialists may be offered another trial. To check, log into your Amazon account, follow the link and see if it says "try Amazon Prime free". However, if you don't cancel before the trial ends, Amazon will take £7.99 or £79 from your account, depending on whether you chose to pay monthly or annually - so diarise to cancel if you don't want to continue your membership. See how to cancel in our full Amazon Tips guide.

    Screenshot of Vogue available via Prime Reading

    How to use Prime Reading

    To add a book to your library, find the title in the Kindle store or browse the Prime Reading list* (the list can only be viewed by Prime members) and select a title. If the title is available via Prime Reading, it will show a cost of £0.00 with the Prime symbol next to it (see image). Once selected, it will appear in your Kindle library in the same way as other e-book purchases. 

    Examples of books included:

    • Harry Potter and the Philosopher’s Stone by J.K. Rowling
    • The Moaning of Life by Karl Pilkington
    • Slaughterhouse-Five by Kurt Vonnegut
    • Stranger Child by Rachel Abbott
    • Holy Island by LJ Ross

    Examples of magazines included:

    • Good Housekeeping
    • Glamour
    • National Geographic
    • Time
    • Vogue
    • Men’s Health
    • Wired

    Examples of comics included:

    • Star Wars
    • Guardians of the Galaxy
    • Attack on Titan
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  • Want to party like it's 1999? Turns out you can! Amazon's Autorip service* lets you stream or download the MP3 version of many physical CDs or vinyl you buy, for free - yet this can also apply to music you've bought from Amazon at any time since 1999.

    You can potentially recover 21 years of forgotten music - from CDs you've lost, damaged or thrown away, and MP3s you downloaded that have since been wiped from your devices.

    How do I reclaim my old music?

    Check your Amazon Music* library to see if you've any past albums available to stream and download. Bear in mind, it can take a while for Autorip to locate your music. It's also worth noting only CDs and vinyl which were sold and dispatched by Amazon, and have the Autorip logo displayed alongside them are eligible to be reclaimed.

    The biggest musical treasure trove at MSE belonged to former MSE staffer Darryl, who had 150 albums going back 13 years - they took about 10 minutes to get.

    Success stories from the MSE Forum:

    "Wow! 11 albums equating to 118 songs. How fab is that? Thanks MSE" - Elliesmum

    "21 albums and 386 songs - brilliant!" - Shezzieh

    "Thought this was brilliant, then realised I'd bought the mother-in-law a Susan Boyle CD... ugh" - GingerJuice (who clearly got a lot more than they bargained for)

    To explore new music as well as old, you might like to take up a free three-month trial of Deezer Premium.

    • The odd CD or vinyl album might slip through the net. Amazon currently has more than 350,000 titles and is always expanding its collection.

  • There are always ways to save money at Amazon*, so even if there isn’t a cracking deal out there that works for you, don’t assume you can’t cut your costs further.

    Ways to save include:

    • Daily deals. Amazon offers two types of one-off deals: "Deals of the Day", running daily for 24 hours from 00.01am to 11.59pm and "Lightning Deals", posted as often as every 15 minutes and lasting between two and six hours. We'll be updating this article and on Twitter @MSE_Deals with Amazon's strong one-off deals, especially over Black Friday and Amazon's flash sale events.

    • 75%+ off bargains. Check our Amazon Discount Finder tool to find Amazon's secret price reductions.

    • Check out similar retailers, eg, Rakuten and any other major retailers that sell what you're looking for. If you're not committed to buying from Amazon, check out our deals from Rakuten, Argos, John Lewis, Currys, where there may be a better offer.

    • Want more? Check out our 22 Amazon Buying Tips.

    • Had a problem with Amazon? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we like so much we work with it to help people get complaints justice – you can use it to complain to Amazon*.

    If you spot any hot deals out there we have missed (we are human after all!), please let us know on Twitter @MSE_Deals or by emailing msedeals@moneysavingexpert.com.

Latest Expired Deals

  • Amazon spring sale – is it any good?

    Amazon spring sale – is it any good?

    Discounts on 1000s of items, plus daily 'lightning deals'. Eg, £30 Echo Dot (4th gen), norm £50

    Expired

    Online retail giant Amazon is pumping out thousands of flash deals until 11.59pm on Wed 31 Mar for its 'spring sale' which began on Mon 22 Mar.

    Some deals will last for the duration of the promotion, some for only a day, and others – 'Lightning deals' – are posted as often as every five minutes and last for several hours, depending on stock.

    Important: Don’t allow yourself to be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal (see how to work out if it's a good deal below) – don’t just take Amazon's word for it.

    How good are the deals?

    When we checked on Tue 23 Mar, there were over 9,000 items in the sale including discounts on Amazon devices, such as the Echo Dot and Fire TV stick. However, these deals aren't as strong as what we see on Black Friday or Prime Day:

    How to work out if it's a good deal

    Amazon's not always cheapest for every item, so do your research before buying.

    • If there's an item you're looking for, use a 'shopbot' comparison tool to find its cheapest online price. However, shopbots can leave out or favour some retailers.
    • Look out for potential price-matching from retailers such as Argos, Currys and John Lewis, who may offer a longer guarantee on some products for free.
    • Amazon prices go up and down regularly, so it's also worth checking if a price is at its lowest using the Amazon price tracker Camelcamelcamel – that way you’ll see if it is actually a deal at all.

    See our full guide for more Amazon buying tips, or if you don't mind buying returned or mildly damaged items, there's currently an extra 30% off Amazon Warehouse.

  • Amazon 'Boxing Day' sale

    Amazon 'Boxing Day' sale

    One-off deals, up to 75% off, across most departments

    Expired

    Website: Amazon*
    Start date: Boxing Day
    End date: 11.59pm on Thu 31 Dec
    Sale strength: Amazon doesn't usually give a blanket 'up to' amount, but we're seeing discounts of up to 75% off.
    Likely to boost? Amazon usually offers one-off deals which we don't usually see decrease further in price, so we wouldn't expect to see it boost this year. 

    As well as longer-life deals, Amazon is running its 'Deals of the Day' which run for just 24 hours and are usually the strongest reductions on the site.

    Don't assume that every deal is a winner though. For example when we checked on Tue 29 Dec, Amazon was offering the Ring video doorbell 3* for £139 (RRP £179), but we found it CHEAPER at Currys* for £129.

    Always compare prices to make sure you're getting the best deal. You can also use the free Amazon price history tool CamelCamelCamel to see if the item you're looking at has been cheaper previously.