January sales

Website: Boots* 
Start date (online): Tuesday 24 December
Start date (in store): Thursday 26 December
Sale strength: Up to 50% off on 2,900+ items
Likely to boost? Boots normally boosts its 'up to 50% off' sale to 'up to 70% off' in stores only at the end of January.

What does 'up to 50% off' mean?

• Min discount we saw: 10%
• Max discount we saw: 65%
• Typical discount based on 10 random items: 33%

Looking for another sale? See our Boxing Day sales round-up for more analysis.

Website: Currys*
Start date: Thursday 26 December
Sale strength: Up to 40% off on 3,500+ items
Likely to boost? We haven't seen Currys increase the discount on its sale in previous years, so we don't expect it to this year. However, Currys often price matches other retailers, so you could see selected items reduced further if a competitor has reduced its price.

What does 'up to 40% off' mean?

• Min discount we saw: 8%
• Max discount we saw: 73%
• Typical discount based on 10 random items: 31%

For more sales we're expecting, see our Christmas Deals Predictor.

Website: Debenhams*
Sale strength: Up to 75% off on 10,000+ items
Likely to boost? Debenhams may boost its sale in the new year, and we'll update here if it does. 

What does 'up to 75% off' mean?

• Min discount we saw: 20%
• Max discount we saw: 94%, for example this Dr Botanicals La Rose Francaise Duo moisturiser & eye serum kit* for £23.92, was £368
• Typical discount based on 10 random items: 42%

For more like this, see our full sales round-up.

Website: John Lewis
Start date: Tuesday 24 December
Sale strength: 'Up to 50% off' selected home, tech, fashion, beauty and more
Likely to boost? It's already boosted from 'up to 30% off', so we think it's unlikely to boost further.

What does 'up to 50% off' mean?

• Min discount we saw: 1%
• Max discount we saw: 76%, for example this Gina Bacconi Sacha One Shoulder Chiffon Spot Dress for £69, was £290
• Typical discount based on 10 random items: 31%

Website: La Redoute*
Sale strength: Up to 50% off
Likely to boost? La Redoute could possibly boost its sale in the new year, we'll update here if it does. 

What does 'up to 50% off' mean?

• Min discount we saw: 5%
• Max discount we saw: 60%, for example this Full Belted Mini Dress with Ruffled Hem and Long Sleeves* for £20.80, was £52
• Typical discount based on 10 random items: 29%

For more sales we're expecting, see our Christmas Deals Predictor.

Retailer M&S* has launched its 'up to 50% off' sale online and in stores. There's no official end date – it will continue while stocks last. 

As in previous years, we predict it will boost to 'up to 60% off' at the beginning of January, then possibly again to 'up to 70% off' in mid-January.

The sale is split into different categories, with M&S advertising 'up to 50% off' womenswear, menswear, kidswear, home and beauty; 'up to 40% off' bedding, lighting, kitchenware, and home furnishings; 'up to 30% off', and more.

Don't assume it'll always be cheapest, even in its sales – do your own price comparisons before buying.

What does ‘up to 50% off' mean?

• Min discount we spotted: 20%
• Max discount we spotted: 50%, for example this women's printed maxi dress* for £29, was £59
• Typical discount based on 10 random items: 38%

What is the discount based on: The Advertising Standards Agency has previously stated that at least 10% of items should be available at the 'up to' price. 

Looking for another sale? See our Boxing Day sales round-up for more analysis.

Website: Matalan*
Start date (online): Christmas Eve
Start date (in store): Boxing Day
Sale strength: Up to 50% off
Likely to boost? Possibly – previously, it has boosted during the first week of January to 'up to 70% off' both online and in stores. 

As it's a sale, stock is likely to be limited, so go quick if there's something you're after.

What does ‘up to 50% off' mean?

• Min discount we saw: 10%
• Max discount we saw: 72%, for example this navy essential jogger shorts* for £2.50, were £9
• Typical discount based on 10 random items: 35%

See more fashion and clothing deals.

Website: Nike*
Sale strength: Up to 50% off on 1,700+ items
Likely to boost? Nike may boost its sale in the new year, and we'll update here if it does. 

What does 'up to 50% off' mean?

• Min discount we saw: 12%
• Max discount we saw: 50%
• Typical discount based on 10 random items: 28%

For more sales we're expecting, see our Christmas Deals Predictor.