Build-A-Bear Deals

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  • If you sign up to the Build-A-Bear Workshop loyalty scheme, on your child’s birthday they can make a bear in-store (normally £14) and pay their age in pounds. For example, three-year-olds get a bear for £3.

    How do I get this offer?

    • Sign up to the free Bonus Club loyalty scheme, online in advance or in-store – a grown-up will have to do this.
    •  A child under 14 should attend during their birthday month with a grown-up aged over 18 to claim a discounted bear (you can't claim this offer online).
    • Let the workshop know you're celebrating a birthday to get this offer.

    As the special birthday bears in this offer are normally £14, it's for kids aged under 14 years.

    Build-A-Bear says no proof of age is needed – it’s done on trust – but you might be told to get stuffed if you try telling them your 12-year-old is six.

    Which bears can I get and how much are they normally?

    The offer only applies to the Make-Your-Own Birthday Treat Bear, when visiting a store. You'll get a special birthday heart for your bear, a birthday hat and sticker, and you can take a photo with special birthday props.

    You'd need to pay for any clothing, accessories, sounds or scents you choose to add. If your child's under one, you'll pay £1.

    For full T&Cs, see Build-A-Bear's Count Your Candles page.

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Latest Expired Deals


    This deal has expired - you can't get it any more. We've kept it here for reference.

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  • Build-A-Bear 25% off almost everything

    Build-A-Bear 25% off almost everything

    Online only via code. Some exclusions, eg, Pokémon


    If you go online to Build-A-Bear, you can get 25% off almost everything when you enter the code SAVE25 at the checkout, until 11.59pm on Wed 18 Sep. Delivery's £3.99.

    The code will work on almost everything, across most of its stuffed animals, clothing and accessories. However, it won't work in stores and there are a few exclusions - see 'more info' below for a full list. 

    Know a child with a birthday coming up? See our birthday freebies page for details on the Build-A-Bear 'pay your age' offer. 

    • Excludes:

      • How to Train Your Dragon collection 
      • Pokémon collection
      • Disney The Nightmare Before Christmas collection 
      • Disney The Lion King collection
      • Deadpool Bear
      • Wolverine Bear
      • 80th Anniversary Batman Bear
      • The Joker Bear
      • Harley Quinn Bear
      • Select Halloween items
      • Charitable donations
      • Gift card or e-gift card purchases

      The code cannot be combined with any other offer. 


    This deal has expired - you can't get it any more. We've kept it here for reference.

    See more Build-A-Bear deals

  • £12 off Build-A-Bear voucher

    £12 off Build-A-Bear voucher

    Makes some bears £2. In stores only


    On Thu 12 Jul, there were chaotic scenes in the Build-A-Bear Workshops, with stores being so busy during its 'pay your age' day promotion, people were left queueing for hours and others turned away (see our Build-A-Bear stuffs up its ‘pay your age’ promo news story).

    Build-A-Bear has told us that to say sorry for this, it's issuing everyone who’s joined its free loyalty scheme, Bonus Club, a £12 off voucher to spend in stores. Simply log into your account by 11.59pm on Wed 18 Jul to get your voucher – it even worked for us when we set up a totally new account, however we can't guarantee it'll work for everyone. You'll then have until Fri 31 Aug to use it.

    The voucher can be used in stores only and on the Make-Your-Own bears. We've asked Build-A-Bear for a price list and we're yet to hear back from it on this, however when we checked in the store closest to MSE Towers, the cheapest bear we found was £14, meaning you could get a bear for £2. Unlike the previous promotion, children do not need to attend the store to get the deal.

    We’re hoping this time round it’ll be a smoother operation, but as the last Build-A-bear offer was such a mess we suggest you half-prepare yourself for disappointment just in case it fluffs up again.

    MSE Laura picked up this bunny on Fri 13 Jul for £2 using the voucher

    Is it possible to get a FREE bear?

    We've asked Build-A-Bear if you can use the £12 off voucher to get a totally free bear should you manage to find one in store priced at less than £12. While it hasn't answered our question, the voucher T&Cs state "no cash return for purchases under the value of voucher", which suggests there’s no minimum spend.

    While we haven’t managed to find a sub-£12 bear ourselves, we’ve heard from others who have – so it’s worth keeping your eyes peeled. Although it's probably best to check you can use your voucher to get the bear free before having it stuffed. It's one voucher per transaction. See 'more info' below for more T&Cs. 

    You can also use the voucher on branded bears such as Star Wars, My Little Pony and Pokémon etc., so you could grab a Pikachu for £9.50. 

    • The voucher can be used on any of the Make-Your-Own bears that are stocked in stores, excluding Barbie, Hot Wheels, KABU, Power Rangers, Peter Rabbit and Jumbo bears. It also can't be used on clothing, accessories, sounds or scents - you'll have to pay extra for these.