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  • £12 off Build-A-Bear voucher

    £12 off Build-A-Bear voucher

    Makes some bears £2. In stores only

    On Thu 12 Jul, there were chaotic scenes in the Build-A-Bear Workshops, with stores being so busy during its 'pay your age' day promotion, people were left queueing for hours and others turned away (see our Build-A-Bear stuffs up its ‘pay your age’ promo news story).

    Build-A-Bear has told us that to say sorry for this, it's issuing everyone who’s joined its free loyalty scheme, Bonus Club, a £12 off voucher to spend in stores. Simply log into your account by 11.59pm on Wed 18 Jul to get your voucher – it even worked for us when we set up a totally new account, however we can't guarantee it'll work for everyone. You'll then have until Fri 31 Aug to use it.

    The voucher can be used in stores only and on the Make-Your-Own bears. We've asked Build-A-Bear for a price list and we're yet to hear back from it on this, however when we checked in the store closest to MSE Towers, the cheapest bear we found was £14, meaning you could get a bear for £2. Unlike the previous promotion, children do not need to attend the store to get the deal.

    We’re hoping this time round it’ll be a smoother operation, but as the last Build-A-bear offer was such a mess we suggest you half-prepare yourself for disappointment just in case it fluffs up again.

    MSE Laura picked up this bunny on Fri 13 Jul for £2 using the voucher

    Is it possible to get a FREE bear?

    We've asked Build-A-Bear if you can use the £12 off voucher to get a totally free bear should you manage to find one in store priced at less than £12. While it hasn't answered our question, the voucher T&Cs state "no cash return for purchases under the value of voucher", which suggests there’s no minimum spend.

    While we haven’t managed to find a sub-£12 bear ourselves, we’ve heard from others who have – so it’s worth keeping your eyes peeled. Although it's probably best to check you can use your voucher to get the bear free before having it stuffed. It's one voucher per transaction. See 'more info' below for more T&Cs. 

    You can also use the voucher on branded bears such as Star Wars, My Little Pony and Pokémon etc., so you could grab a Pikachu for £9.50. 

    • The voucher can be used on any of the Make-Your-Own bears that are stocked in stores, excluding Barbie, Hot Wheels, KABU, Power Rangers, Peter Rabbit and Jumbo bears. It also can't be used on clothing, accessories, sounds or scents - you'll have to pay extra for these. 


    This deal has expired - you can't get it any more. We've kept it here for reference.

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  • Build-A-Bear 'pay your age' for a £20ish teddy

    Build-A-Bear 'pay your age' for a £20ish teddy

    Eg, 3-yr-olds pay £3. In stores this Thursday

    MSE Update 9.30am Fri 13 Jul: Due to the excessive crowding and long queues outside its stores on Thu 12 Jul, Build-A-Bear had to stop accepting customers part way through its 'Pay Your Age Day' promotion, causing widespread disappointment.

    It’s since issued a £12 off voucher to everyone who's joined its Bonus Club loyalty scheme. To get the voucher, log into your account by 11.59pm on Wed 18 Jul.

    For the full story, see Build-A-Bear stuffs up 'pay your age' offer.

    On Thu 12 Jul, Build-A-Bear Workshop is running a 'Pay Your Age Day' promotion where you can make a bear (norm around £20ish) and pay just your age in pounds, eg, 3-year-olds get a bear for £3. To get this offer, you need to be signed up to its free Bonus Club loyalty scheme, which you can either do online in advance or in store on the day.

    Kids will need to be accompanied by an adult aged 18 or over to claim their bear, and you can only pay someone else’s age (ie, your kid’s age) if they’re with you in person at the time of purchase. Though this isn’t just for kids - adults can also use the offer and pay a maximum of £25 for a bear, even if they’re much older than 25.

    Build-A-Bear told us that no proof of age is needed for either children or adults – it’s all being done on trust - but you might be told to get stuffed if you try telling them your 12-year-old is six.

    What bear can I get and how much are they normally?

    The offer applies to any of the Make-Your-Own bears that are available in each store, including Pokémon, Star Wars, Marvel etc. 

    Build-A-Bear says prices and stock will vary between stores, but when we looked in the store nearest MSE Towers, the cheapest Make-Your-Own bear we saw was £14 and the most expensive was £27.

    However, it's only the bears themselves that are included in this offer. You'd need to pay for any clothing, accessories, sounds or scents you choose to add. If your child's under one, you'll pay £1.

    For full T&Cs, see Build-A-Bear's FAQ page.