Here's our round-up of the top sales on now from major UK retailers. Often there are big discounts, but it's all about timing as the best sales tend to be short-lived. We'll be analysing more spring sales as they launch over the coming weeks.
For tips to max the sales, see our Cheap Online Shopping guide and check for Codes & Vouchers that could save you even more.
9 current deals
New sales
Could possibly boost
Website: La Redoute*
Sale strength: Up to 50% off
Likely to boost? La Redoute could possibly boost its sale in the new year, we'll update here if it does.
What does 'up to 50% off' mean?
Min discount we saw: 5%
Max discount we saw: 60%, for example this Full Belted Mini Dress with Ruffled Hem and Long Sleeves* for £20.80, was £52
Typical discount based on 10 random items:
29%
For more sales we're expecting, see our Christmas Deals Predictor.
Typical discount we spotted is 42%
Website: Debenhams*
Sale strength: Up to 75% off on 10,000+ items
Likely to boost? Debenhams may boost its sale in the new year, and we'll update here if it does.
What does 'up to 75% off' mean?
Min discount we saw: 20%
Max discount we saw: 94%, for example this Dr Botanicals La Rose Francaise Duo moisturiser & eye serum kit* for £23.92, was £368
Typical discount based on 10 random items: 42%
For more like this, see our full sales round-up.
Selected items only. Typical discount we spotted is 28%
Website: Nike*
Sale strength: Up to 50% off on 1,700+ items
Likely to boost? Nike may boost its sale in the new year, and we'll update here if it does.
What does 'up to 50% off' mean?
Min discount we saw: 12%
Max discount we saw: 50%, for example these Jordan women's slides* for £14.99, were £29.99
Typical discount based on 10 random items: 28%
For more sales we're expecting, see our Christmas Deals Predictor.
Selected items only. Typical discount we spotted is 31%
Website: Currys*
Start date: Thursday 26 December
Sale strength: Up to 40% off on 3,500+ items
Likely to boost? We haven't seen Currys increase the discount on its sale in previous years, so we don't expect it to this year. However, Currys often price matches other retailers, so you could see selected items reduced further if a competitor has reduced its price.
What does 'up to 40% off' mean?
Min discount we saw: 8%
Max discount we saw: 73%, for example this Oral-B Special Edition iO8 electric toothbrush* for £138, was £449.99
Typical discount based on 10 random items: 31%
For more sales we're expecting, see our Christmas Deals Predictor.
Across clothing, home, beauty, gifts & more. Typical discount we spotted 38%
Retailer M&S* has launched its 'up to 50% off' sale online and in stores. There's no official end date – it will continue while stocks last.
As in previous years, we predict it will boost to 'up to 60% off' at the beginning of January, then possibly again to 'up to 70% off' in mid-January.
The sale is split into different categories, with M&S advertising 'up to 50% off' womenswear, menswear, kidswear, home and beauty; 'up to 40% off' bedding, lighting, kitchenware, and home furnishings; 'up to 30% off', and more.
Don't assume it'll always be cheapest, even in its sales – do your own price comparisons before buying.
What does ‘up to 50% off' mean?
Min discount we spotted: 20%
Max discount we spotted: 77%, for example women's printed maxi dress* for £13, was £59
Average discount based on 10 random items: 38%
What is the discount based on: The Advertising Standards Agency has previously stated that at least 10% of items should be available at the 'up to' price.
Looking for another sale? See our Boxing Day sales round-up for more analysis.
But discount levels vary with brands and styles
Website: John Lewis
Start date: Tuesday 24 December
Sale strength: 'Up to 50% off' selected home, tech, fashion, beauty and more
Likely to boost? It's already boosted from 'up to 30% off', so we think it's unlikely to boost further.
What does 'up to 50% off' mean?
Min discount we saw: 1%
Max discount we saw: 81%, for example this Gina Bacconi Sacha One Shoulder Chiffon Spot Dress for £55.20, was £290
Typical discount based on 10 random items: 31%
For more sales we're expecting, see our Christmas Deals Predictor.
Across women's, men's, kids' & home. Typical discount we spotted is 35%
Website: Matalan
Start date (online): Christmas Eve
Start date (in store): Boxing Day
Sale strength: Up to 50% off
Likely to boost? Possibly – previously, it has boosted during the first week of January 'up to 70% off' both online and in store.
As it's a sale, stock is likely to be limited, so go quick if there's something you're after.
What does ‘up to 50% off' mean?
Min discount we saw: 10%
Max discount we saw: 72%, for example thisnavy essential jogger shorts* for £2.50, were £9
Typical discount based on 10 random items: 35%
What is the discount based on: The Advertising Standards Agency has previously stated that at least 10% of items should be available at the 'up to' price.
See more fashion and clothing deals.
Across beauty, fragrance & gift sets. Likely to boost late January
Website: Boots*
Start date (online): Tuesday 24 December
Start date (in store): Thursday 26 December
Sale strength: Up to 50% off on 2,900+ items
Likely to boost? Boots normally boosts its 'up to 50% off' sale to 'up to 70% off' in stores only at the end of January.
What does 'up to 50% off' mean?
Min discount we saw: 10%
Max discount we saw: 65%, for example this Oral-B Pro 3 - 3500 pink electric toothbrush* for £35, was £100
Typical discount based on 10 random items: 33%
Looking for another sale? See our Boxing Day sales round-up for more analysis.
Across beauty, fragrance & gift sets. Likely to boost late January
Website: Boots online*
Start date (online): Christmas Eve (Tuesday 24 December)
Start date (in store): Boxing Day (Thursday 26 December)
Sale strength: Up to 50% off
Likely to boost? Boots normally boosts its 'up to 50% off' sale to 'up to 70% off' in stores only at the end of January, though likely just in stores.
There's currently no end date for the sale. Boots couldn't tell us any specific examples of items in the sale before it launches on Christmas Eve, so we'll update you when we know more.
For brands that aren't exclusive to Boots, don't assume it'll always be cheapest, even in its sales – do your own price comparisons before buying.
Looking for another sale? See our Boxing Day sales round-up for more analysis.
Ongoing sales
Online, including footwear and clothing
You can find discounts of up to 50% at sportswear brand Puma* in its ongoing sale online. Delivery's £3.95.
Items included in the sale are clearly marked and the discount will be automatically applied at the checkout, so there's no need for a code.
As is the nature of sales, stock may be limited - so go quick if there's something you're after.
21 January 2025
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