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  • £107 I Am Proud 'Complete Care Kit' beauty dupes set for £35 all-in

    £107 I Am Proud 'Complete Care Kit' beauty dupes set for £35 all-in

    10-piece dupe set, such as Proud Bright Boost vitamin C serum vs £70 Sunday Riley

    Expired

    I Am Proud is a beauty brand from the creator of Ciaté and Lottie London that has been much hyped on TikTok. We've blagged a deal on the 10-piece I Am Proud 'Complete Care Kit'* – sold for £107 but would cost £113 if you bought the products separately – but with our code you get this I Am Proud set for £35 delivered.

    Use the code CARE at the checkout by 11.59pm on Monday 26 August, or when all 3,000 sets are sold, whichever's first.

    All products are cruelty-free and vegan dupes, mimicking big brands such as Sunday Riley's cult vitamin C serum (normally £70). You'd pay about £264 for the equivalent quantities of the duped brands. Here's what the set contains, along with the similar big brand each product has been said to be a dupe for:

    I Am Proud product Similar big brand
    Bright Boost, 2% Vitamin C serum, 25ml - normally £12.95 Sunday Riley CEO 15% vitamin C brightening serum - 30ml normally £70 at Sephora
    Everything balm, multi-use skin balm, 20ml - normally £7.95 Elizabeth Arden eight hour cream skin protectant - 50ml normally £31 at Boots
    Rise and Defend kombucha face wash, 100ml - normally £12.95 AcidEnzyme exfoliating face & body cleanser - 400ml normally £28.50 at Beauty Pie (for members)
    Sleep Hero hydrating mask, 50ml - normally £14.95 Laneige bouncy and firm sleeping mask - 60ml normally £32 at Lookfantastic
    Detox tonic exfoliating toner, 145ml - normally £14.95 Pixi Glow tonic - 250ml normally £18 at Boots
    Smooth Talk hyaluronic acid serum, 25ml - normally £12.95 Drunk Elephant B-Hydra Intensive Hydration Serum - 50ml normally £45 at Space NK
    Refresher facial mist, 90ml - normally £9.95 Clinique Moisture Surge face spray - 125ml normally £27 at Lookfantastic
    Clean & Strong pre-cleanse hair mask, 200ml - normally £9.95 Moroccanoil intense hydrating mask - 250ml normally £27.85 at Sephora
    Super Hydrating shampoo, 360ml - normally £7.95 Kerastase Nutritive bain satin shampoo - 250ml normally £25.05 at Boots
    Super Hydrating conditioner, 360ml - normally £7.95 Kerastase Nutritive lait vital high nutrition ultra-light conditioner  - 200ml normally £33.85 at Boots

    Even if you're not interested in the 'dupes' aspect of this deal, you're saving a chunk of change if you want to try these viral products.

    For more beauty offers, see our Cheap make-up & beauty deals round-up.

  • £100 'Skin Proud' beauty dupes set for £35 all-in

    £100 'Skin Proud' beauty dupes set for £35 all-in

    Eight-piece dupes set, eg, Proud Bright Boost vitamin C serum vs £80 Sunday Riley

    Expired

    The creator of beauty brands Ciaté and Lottie London has released a new brand, 'I Am Proud' (it's also been much hyped on TikTok). We've blagged a deal on an eight-piece I Am Proud set* – worth £100 when bought separately – for £35 delivered. Use the code HERO at the checkout until 11.59pm on Tuesday 14 May, or when all 4,000 sets are sold, whichever's first.

    All products in this set are cruelty-free and vegan, and all are 'dupes' mimicking big brands, such as Sunday Riley's cult vitamin C serum (normally £80). Here's what the set contains, along with the similar big brand each product has been said to be a dupe for:

    I Am Proud product
    Similar big brand
    Everything balm, all purpose balm, 20g - normally £7.95  Glossier original balm, 15ml - normally £14 at Glossier
    Recharge serum, 0.5% retinol, 25ml - normally £13.95  Alpha H 0.5% vitamin A retinol serum, 25ml - normally £49.99 at Lookfantastic
    Bright Boost, 2% Vitamin C serum, 25ml - normally £12.95  Sunday Riley CEO 15% vitamin C brightening serum, 50ml - normally £80 at Asos
    Sleep Hero, overnight sleep moisturiser, 50ml - normally £14.95  Farmacy Beauty 10% niacinamide night mask, 50ml - normally £42 at Space NK
    Rise and Defend kombucha face wash, 100ml - normally £12.95 AcidEnzyme exfoliating face & body cleanser, 400ml - normally £28.50 at Beauty Pie
    Detox tonic exfoliating toner, 145ml - normally £14.95  Pixi Glow tonic, 250ml - normally £12 at Boots
    Smooth Talk hyaluronic acid serum, 25ml - normally £12.95 Drunk Elephant B-Hydra Intensive Hydration Serum, 50ml - normally £43 at Lookfantastic
    Refresher facial mist, 90ml - normally £9.95 Clinique Moisture Surge face spray, 125ml - £24.65 at Boots

    MSE Rhiannon says:

    Even if you're not interested in the 'dupes' aspect of this deal – where you'd pay £251 for the equivalent big brands, and not always get the same amount – the cost of this set separately is £100. So for £35 delivered, either way, you're saving a chunk of change, especially if you've wanted to try these viral vegan and cruelty-free products.