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  • £107 'I Am Proud' hair & beauty dupes set for £35 all-in

    £107 'I Am Proud' hair & beauty dupes set for £35 all-in

    10-piece dupes set, eg, Proud Bright Boost vitamin C serum vs £100 Sunday Riley

    Expired

    The creator of beauty brands Ciaté and Lottie London has released a new brand, 'I Am Proud' (it's also been much hyped on TikTok). We've blagged a deal on a 10-piece I Am Proud set* – worth £107 when bought separately – for £35 delivered. Use the code PROUD at the checkout until 11.59pm on Tuesday 13 February, or when all 3,000 sets are sold, whichever's first.

    All products in this set are cruelty-free and vegan, and all are 'dupes' mimicking big brands, such as Sunday Riley's cult vitamin C serum (normally £100). Here's what the set contains, along with the similar big brand each product is a dupe for:

    I Am Proud product
    Similar big brand
    Everything balm, all purpose balm, 20g - normally £7.95  Glossier original balm, 15ml - normally £14 at Glossier
    Recharge serum, 0.5% retinol, 25ml - normally £13.95  Alpha H 0.5% vitamin A retinol serum, 25ml - normally £39.99 at Lookfantastic
    Bright Boost, 2% Vitamin C serum, 25ml - normally £12.95  Sunday Riley CEO 15% vitamin C brightening serum, 50ml - normally £99.90 at Sephora
    Sleep Hero, overnight sleep moisturiser, 50ml - normally £14.95  Farmacy Beauty 10% niacinamide night mask, 50ml - normally £42 at Space NK
    Jelly Bright essence, hydrating tonic essence, 150ml - normally £13.95  Tatcha essence boost, 75ml normally £63 at Tatcha
    Clear off Pads, microfibre reusable make-up removing pads x2 - normally £11.95  Face Halo Microfibre pads, normally £7.50 each (£15 for two) at Boots
    Mini Sorbet Skin, water based moisturiser, 15ml - normally £2.95  Tatcha water cream, 10ml - normally £24 at Tatcha
    Clean & Strong, hair repairing mask, 200ml - normally £9.95 Phillip Kingsley Elasticizer mask, 150ml - normally £30.60 at Lookfantastic
    Super Hydrating shampoo, 360ml - normally £7.95  Kerastase Nutritive Bain Satin 2 shampoo, 250ml - normally £22 at Amazon
    Super Hydrating conditioner, 360ml - normally £7.95  Kerastase Nutritive lait vital high nutrition ultra-light conditioner, 200ml - normally £30.47 at Lookfantastic

    MSE Rhiannon says:

    Even if you're not interested in the 'dupes' aspect of this deal – where you'd pay £381 for the equivalent big brands, and not always get the same amount – the cost of this set separately is £107. So for £35 delivered, either way, you're saving a chunk of change, especially if you've wanted to try these viral vegan and cruelty-free products.