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10-piece dupe set, such as Proud Bright Boost vitamin C serum vs £70 Sunday Riley

I Am Proud is a beauty brand from the creator of Ciaté and Lottie London that has been much hyped on TikTok. We've blagged a deal on the 10-piece I Am Proud 'Complete Care Kit'* – sold for £107 but would cost £113 if you bought the products separately – but with our code you get this I Am Proud set for £35 delivered.

Use the code CARE at the checkout by 11.59pm on Monday 26 August, or when all 3,000 sets are sold, whichever's first.

All products are cruelty-free and vegan dupes, mimicking big brands such as Sunday Riley's cult vitamin C serum (normally £70). You'd pay about £264 for the equivalent quantities of the duped brands. Here's what the set contains, along with the similar big brand each product has been said to be a dupe for:

I Am Proud product	Similar big brand
Bright Boost, 2% Vitamin C serum, 25ml - normally £12.95	Sunday Riley CEO 15% vitamin C brightening serum - 30ml normally £70 at Sephora
Everything balm, multi-use skin balm, 20ml - normally £7.95	Elizabeth Arden eight hour cream skin protectant - 50ml normally £31 at Boots
Rise and Defend kombucha face wash, 100ml - normally £12.95	AcidEnzyme exfoliating face & body cleanser - 400ml normally £28.50 at Beauty Pie (for members)
Sleep Hero hydrating mask, 50ml - normally £14.95	Laneige bouncy and firm sleeping mask - 60ml normally £32 at Lookfantastic
Detox tonic exfoliating toner, 145ml - normally £14.95	Pixi Glow tonic - 250ml normally £18 at Boots
Smooth Talk hyaluronic acid serum, 25ml - normally £12.95	Drunk Elephant B-Hydra Intensive Hydration Serum - 50ml normally £45 at Space NK
Refresher facial mist, 90ml - normally £9.95	Clinique Moisture Surge face spray - 125ml normally £27 at Lookfantastic
Clean & Strong pre-cleanse hair mask, 200ml - normally £9.95	Moroccanoil intense hydrating mask - 250ml normally £27.85 at Sephora
Super Hydrating shampoo, 360ml - normally £7.95	Kerastase Nutritive bain satin shampoo - 250ml normally £25.05 at Boots
Super Hydrating conditioner, 360ml - normally £7.95	Kerastase Nutritive lait vital high nutrition ultra-light conditioner - 200ml normally £33.85 at Boots

Even if you're not interested in the 'dupes' aspect of this deal, you're saving a chunk of change if you want to try these viral products.

For more beauty offers, see our Cheap make-up & beauty deals round-up.

Expired

10-piece dupes set, eg, Proud Bright Boost vitamin C serum vs £100 Sunday Riley

The creator of beauty brands Ciaté and Lottie London has released a new brand, 'I Am Proud' (it's also been much hyped on TikTok). We've blagged a deal on a 10-piece I Am Proud set* – worth £107 when bought separately – for £35 delivered. Use the code PROUD at the checkout until 11.59pm on Tuesday 13 February, or when all 3,000 sets are sold, whichever's first.

All products in this set are cruelty-free and vegan, and all are 'dupes' mimicking big brands, such as Sunday Riley's cult vitamin C serum (normally £100). Here's what the set contains, along with the similar big brand each product is a dupe for:

I Am Proud product	Similar big brand
Everything balm, all purpose balm, 20g - normally £7.95	Glossier original balm, 15ml - normally £14 at Glossier
Recharge serum, 0.5% retinol, 25ml - normally £13.95	Alpha H 0.5% vitamin A retinol serum, 25ml - normally £39.99 at Lookfantastic
Bright Boost, 2% Vitamin C serum, 25ml - normally £12.95	Sunday Riley CEO 15% vitamin C brightening serum, 50ml - normally £99.90 at Sephora
Sleep Hero, overnight sleep moisturiser, 50ml - normally £14.95	Farmacy Beauty 10% niacinamide night mask, 50ml - normally £42 at Space NK
Jelly Bright essence, hydrating tonic essence, 150ml - normally £13.95	Tatcha essence boost, 75ml normally £63 at Tatcha
Clear off Pads, microfibre reusable make-up removing pads x2 - normally £11.95	Face Halo Microfibre pads, normally £7.50 each (£15 for two) at Boots
Mini Sorbet Skin, water based moisturiser, 15ml - normally £2.95	Tatcha water cream, 10ml - normally £24 at Tatcha
Clean & Strong, hair repairing mask, 200ml - normally £9.95	Phillip Kingsley Elasticizer mask, 150ml - normally £30.60 at Lookfantastic
Super Hydrating shampoo, 360ml - normally £7.95	Kerastase Nutritive Bain Satin 2 shampoo, 250ml - normally £22 at Amazon
Super Hydrating conditioner, 360ml - normally £7.95	Kerastase Nutritive lait vital high nutrition ultra-light conditioner, 200ml - normally £30.47 at Lookfantastic

MSE Rhiannon says:

Even if you're not interested in the 'dupes' aspect of this deal – where you'd pay £381 for the equivalent big brands, and not always get the same amount – the cost of this set separately is £107. So for £35 delivered, either way, you're saving a chunk of change, especially if you've wanted to try these viral vegan and cruelty-free products.

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