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London Eye

London Eye deals

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Merlin logo2for1 Legoland, Alton Tws etc with £3ish cerealAdults go 'free' vch on selected Kellogg's cereals and snacks

30 attractions

MSE update Tue 8 Aug: As promotional packs have been out for a while, you might have to look harder to find one. MSE Rhiannon spotted them in B&M this month, so it's worth checking there as well as at other discounters such as Home Bargains or Poundland - and search your cupboards for old boxes.

Look for promotional packs of Kellogg's cereal and snacks, including Rice Krispies, Frosties, Crunchy Nut and Squares (norm £2ish-£4ish at most supermarkets), to get 'free' adult entry via a voucher for 30 Merlin attractions until 30 Jun 2018.

Effectively this is a 2for1, as you must buy a full-price on-the-gate child or adult ticket to get the free adult entry, but this could actually work out better than a 2for1 ticket if you’re an adult going with a child as generally child tickets tend to be cheaper than adult ones.

The vouchers can be exchanged for entry on the day at Merlin attractions such as Legoland, Alton Towers, Thorpe Park, Chessington, Sea Life centres and sanctuaries, the Dungeons and Madame Tussauds. Some dates are excluded and these vary between attractions - see 'more info' below.

Promotional packs were readily available in stores until May 2017, but they're subject to availability and will now be harder to find. 

How much you can save

To illustrate the strength of this offer, below we compare what you’d pay for one child and one adult at Alton Towers using this deal versus two other fairly standard theme park promotions:

  • With the Kellogg’s deal, you have to buy a child ticket on the gate – which at Alton Towers is £46.80. Add £3ish for the cereal and it’s £50ish in total. But as you’ll get an adult ticket free (normally £52.80), this deal trims the cost of an adult and child ticket by about £50.
     
  • If you used a standard 2for1, where the cheapest of two tickets is free, it'd be like the Kellogg’s deal in reverse. So you'd pay £52.80 for an adult ticket and get a child ticket free. The saving would therefore be £46.80 (about £3 less than above), so the Kellogg’s offer beats it.
     
  • If you booked online five days in advance, you could get a child ticket for £27.50 and an adult ticket for £32 (£59.50 in total). So you’d save about £40 buying in advance instead of at the gate. But again, the Kellogg's offer wins as it’ll save you about £10 more.

These examples are based on visiting Alton Towers - find ticket prices for other attractions and see all our theme park deals to check which works best for you.

You can also book online

To guarantee entry and beat the queues at selected attractions, there's also an option to book your tickets online in advance using unique codes found on Kellogg’s cereal packets (though you'll still pay the on-the-gate price). Technically, these codes can be combined with the physical vouchers to obtain two free adult tickets with two full-price child tickets purchased - see 'more info' for full details.

More info

Ensure you take the voucher with you on the day. It can only be used against the gate price, not the discounted online price. The age classification for an adult ticket varies between attractions so make sure you check before you go. Valid for standard entry tickets only.

Also check the venue's individual opening dates as some are closed at certain times of the year. There are also some extra excluded dates in 2017 listed below (2018 exclusion dates will be available from the end of the 2017 season):

  • 21-31 Aug at all attractions
  • 8-9 Apr, 14-17 Apr and 31 Dec at Shrek’s Adventure! London
  • 14-17 Apr and 27-29 Oct at The London Dungeon
  • 8-Oct-5 Nov at The Blackpool Tower Eye and The Blackpool Tower Circus (The Blackpool Tower Eye is open subject to weather conditions)
  • 20-31 Oct at Thorpe Park
  • 28-31 Oct at The Blackpool Tower Dungeon, 27-29 Oct at The York and Edinburgh Dungeons
  • 19 Aug-3 Sep and 1-31 Dec at Legoland Windsor
  • 14 Feb, 8-9 Apr and 31 Dec at the Coca-Cola London Eye

 

Promotional vouchers don’t guarantee entry into attractions in the event of venue capacity being reached. Offer can't be used with any other offer or concession, reward or loyalty schemes.

Or book online in advance using promo codes on cereal packets

To guarantee entry in advance, you can book tickets online (excludes The Blackpool Tower Circus) at a special Merlin website ahead of your visit. To do this, you need a unique 10-digit code found on promotional packs of Kellogg’s cereal only, either underneath the carton flap or on the base of the box.

This method of redeeming the offer requires you to pay the gate price in advance and print out your tickets. At selected attractions, you can scan these tickets and walk right through the gates, enabling you to beat the queues.

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National Rail logo2for1 attractions with National RailBuy train ticket & print vch to save up to £50

Save up to £50

If you register and print a voucher from Days Out Guide then buy a National Rail ticket, you can get 2for1 entry to over 150 top UK attractions, including SeaLife Centres, Thorpe Park, Chessington World of Adventures, Alton Towers and Legoland Windsor when you present both at the attraction. See the full theme park list or the zoo and wildlife list

You need to print a voucher for the relevant attraction (follow the link above and search for it) AND have a valid rail ticket bought from National Rail on the same day for a single or day return ticket, or within the days of travel for a return ticket. 

What if I live near the attraction/am travelling by other means?

It's worth doing this even if you are not travelling by train as a cheap single ticket can be available for a couple of quid, far cheaper than the entry ticket price (Alton Towers is the most expensive at £51.60 on the gate). 

Just stop by the nearest station on your way and pick one up, then present both to get your 2for1. Crucially, your rail ticket must show that you have travelled to one of the stations nearest the attraction. So for Thorpe Park, you need to have a ticket with an end destination of Staines or Chertsey. 

The offer's ongoing, but check the voucher for each individual attraction's restrictions, as these vary. See the full T&Cs including which tickets are valid.

MSE Rhiannon says:

Electronic ticket barriers can sometimes retain your ticket (especially if it's a single), so to make sure you don't lose your proof of travel, ask a member of the station staff at a manned gate to help you through.

More info
Excludes family, advance and web tickets as well as Oyster cards, and tickets and travelcards bought from London Underground. Can't be used with other offers or promotions.

Expired Deals

Merlin logoDiscounted 1-yr Merlin theme parks pass £139Norm £179. Unlimited entry to Legoland, Alton Towers etc

Expired

If you’re a regular at the big theme parks and attractions, you can get an annual 'standard' Merlin pass via this link at the discounted price of £139 until 11.59pm on Mon 3 Jul. After that, it will rise to the normal 2017 price of £179 per person.

The pass gets you unlimited visits to 32 attractions including Legoland, Alton Towers, Thorpe Park, Madame Tussauds, London Dungeon, London Eye and Sea Life centres.

Given you could also go to many attractions using a 2for1 voucher (see our Theme Parks guide), but these wouldn’t be valid with an annual pass, you’d need to make about five theme park visits during the year to make it worth buying in most cases. See 'more info' below as a few exclusions apply, so check before buying.

Buying for three to five people?

If you're buying passes for between three and five people (max three over-12s), you can get them at the reduced 'standard family' rate of £119 per person, going up to £139 on Mon 3 Jul. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.

Got Tesco points?

If you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

Passes can either be collected from the attraction or in selected cases they can be posted out (allow 7-10 working days for distribution). They'll be valid for one year from the date they're posted to you or from the date you collect them.

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate.

Children aged 3+ will need their own pass at most Merlin attractions, although the age at which Merlin charges varies depending on the attraction (see number 33 in the full Merlin annual pass T&Cs). There's no difference in price for children's and adults' annual passes.

The following restrictions apply to the 'standard' Merlin annual pass:

  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry during the whole of August or on Tue 26 Dec
  • London Dungeon: no entry from 28-31 Oct
  • Secondary attractions and special events may be subject to additional charges 
  • Parking not included

Merlin logoDiscounted 1-yr Merlin theme parks pass £129Norm £179. Unlimited entry to Legoland, Alton Towers etc

Expired

You can get an annual 'standard' Merlin pass via this link at the discounted price of £129 per person until 11.59pm on Mon 13 Feb. After that, it will rise to the normal 2017 price of £179 per person.

The pass gets you unlimited visits to 32 attractions including Legoland, Alton Towers, Thorpe Park, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Given you could also go to many attractions using a 2for1 voucher (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth buying an annual pass – more for cheaper attractions. Legoland for two people costs £55ish with 2for1 tickets. See 'more info' below as a few exclusions apply, so check before buying.

Buying for three to five people?

If you're buying passes for between three and five people (max three over-12s), you can get them at the reduced 'standard family' rate of £109 per person, going up to £139 on Tue 14 Feb. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.

Got Tesco points?

If you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

Passes can either be collected from the attraction or in selected cases they can be posted out (allow 7-10 working days for distribution). They'll be valid for one year from the date they're posted to you or from the date you collect them.

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate.

Children aged 3+ will need their own pass at most Merlin attractions, although the age at which Merlin charges varies depending on the attraction (see number 33 in the full Merlin annual pass T&Cs). There's no difference in price for children's and adults' annual passes.

The following restrictions apply to the 'standard' Merlin annual pass:

  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry on UK bank holidays 1 Jan, 2 Jan, 14 Apr, 17 Apr, 1 May, 29 May and 26 Dec, or during the whole of August
  • London Eye: no entry on 14 Feb
  • London Dungeon: no entry from 28-31 Oct
  • Secondary attractions and special events may be subject to additional charges 
  • Parking not included

Merlin logoDiscounted 1-yr Merlin theme parks pass £129Norm £169. Unlimited entry to Legoland, Alton Towers etc

Expired

Until 11.59pm on Thu 30 Jun, you can get an annual 'standard' Merlin pass at the discounted price of £129 per person. After that, it will rise to the normal 2016 price of £169 per person.

The pass gets you unlimited visits to 32 attractions including Legoland, Alton Towers, Thorpe Park, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Given you could also go to many attractions using a 2for1 voucher (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth buying an annual pass. Legoland for two people costs £50ish with 2for1 tickets.

However, if theme parks aren't your thing, you'd need to visit cheaper attractions such as Sea Life Centres (tickets £20-£25ish) more regularly to make it work out cheaper than buying tickets separately. See 'more info' below as a few exclusions apply, so check before buying.

If you're buying passes for between three and five people (max three over-12s), you can get them at the reduced 'standard family' rate of £109 per person, going up to £129 on Thu 30 Jun. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.

How do I get one?

Buy online at Merlin or call 0844 4774 444 (13p/min from landlines plus your access charge, so better to buy online if you can). Depending on the attraction, passes can either be posted out (allow 3-5 working days for distribution) or collected from the box office within six months of purchase. They'll be valid for one year from the date they're posted to you or from the date you collect them.

Alternatively, if you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate.

Children aged 3+ will need their own pass at most Merlin attractions, although the age at which Merlin charges varies depending on the attraction (see number 32 in the full Merlin annual pass T&Cs). There's no difference in price for children's and adults' annual passes.

The following restrictions apply to the 'standard' Merlin annual pass, but not to the 'premium' pass, which currently costs £159 (rising to £209):

  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry during the whole of August
  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry on UK bank holidays 1 Jan, 25 Mar, 28 Mar, 2 May, 30 May, 29 Aug, 26 Dec, 27 Dec
  • London Eye: no entry 14 Feb
  • London Dungeon: no entry 28-29 Oct
  • Secondary attractions at Warwick Castle will be subject to additional charges
  • Parking not included

 

'Standard' and 'premium' Merlin annual passes are subject to additional charges including entrance fees and/or booking fees for concerts, themed and special events, Christmas event openings, Blackpool Tower circus, secondary attractions at Alton Towers, Chessington and Thorpe Park, any other event as determined by Merlin.

 

Merlin logo1-yr Merlin pass for theme parks £119Price rises to £169 in Feb. Unlimited entry to Alton Towers etc

Expired

Until 11.59pm on Mon 15 Feb, you can get an annual 'standard' Merlin pass at the discounted price of £119 per person. After that, it will rise to the normal 2016 price of £169 per person. The pass gets you unlimited visits to 32 attractions including Alton Towers, Thorpe Park, Legoland, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Given you could also go to many attractions using a 2for1 voucher (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth buying an annual pass. Alton Towers for two people costs £50ish with 2for1 tickets. However, if theme parks aren't your thing, you'd need to visit cheaper attractions such as Sea Life Centres (tickets £20-£25ish) more regularly to make it work out cheaper than buying tickets separately. See 'more info' below as a few exclusions apply, so check before buying.

If you’re buying passes for between three and five people (max three over-12s), you can get them at the reduced 'family' rate of £99, going up to £129 on Mon 15 Feb. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.

How do I get one?

Buy online at Merlin or call 0844 4774 444 (13p/min from landlines, so better to buy online if you can). Passes can either be posted out or collected from the box office at one of the attractions within six months of purchase. They’ll be valid for exactly one year from the date of issue.

Alternatively, if you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate. Children aged 3+ (or measuring above 90cm tall) will need their own Merlin annual pass to gain entry. There's no difference in price for children's and adults' annual passes.

The following restrictions apply to the 'standard' Merlin annual pass, but not to the 'premium' pass, which currently costs £149 (rising to £209):

  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry during the whole of August
  • Madame Tussauds London, London Eye, Sea Life London aquarium, DreamWorks Tours Shrek’s Adventure London and London Dungeon: no entry on UK bank holidays 1 Jan, 25 Mar, 2 May, 30 May, 29 Aug, 26 Dec, 27 Dec
  • London Eye: no entry 14 Feb
  • London Dungeon: no entry 28-29 Oct
  • Warwick Castle: secondary attractions including the castle dungeon will be subject to additional charges
  • Thorpe Park: secondary attractions including Fright Nights will be subject to additional charges
  • Parking not included

Merlin logo1-yr Merlin passes £129 for Alton Towers, Legoland etcGet it before prices go up. Unlimited entry to theme parks & more

Expired

You can buy an annual Merlin pass for £129 per person until Mon 1 Jun. After that, it goes up to £169. The  pass gets you unlimited visits to attractions including Alton Towers, Thorpe Park, Legoland, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower. 

Factoring in the regular 2for1 vouchers available (see our Theme Parks guide), you need to make about six theme park visits during the year to make it worth paying so much upfront. Alton Towers for two adults costs £50ish with 2for1 tickets. However, if theme parks aren't your thing, you'd need to visit cheaper attractions such as Sea Life Centres (tickets £20-£25ish) more regularly to make it work out cheaper than buying tickets separately.

If you’re buying passes for between three and five people (max three over-12s), you can get them at the reduced 'family' rate of £109 each in the sale, before it rises to £129. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate. See 'more info' for details - a few exclusions apply, so check before buying.

How do I get one?

Buy online at Merlin or call 0844 4774 444 (premium call rates apply, so better to buy online if you can). Passes can either be posted out or collected from the box office at selected attractions. They’ll be valid for exactly one year from the date they're issued, but bear in many attractions such as theme parks aren't open for the whole year and there are additional excluded dates – see ‘more info’ below.

Alternatively, if you've got Tesco points, you can buy an annual pass for £50 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.

More info

To get the group discount select the 'family' rate, which is for groups of three to five purchasing together. A maximum of three adults (which Merlin defines as anyone aged 12+) can get passes at the discounted rate. Children aged 3+ (or measuring above 90cm tall) will need their own Merlin annual pass to gain entry. There's no difference in price for children's and adults' annual passes.

The restrictions listed below apply to the ‘standard’ Merlin annual pass, but not to the 'premium’ Merlin pass, which is currently priced at £179, but will rise to £209. Both passes are subject to additional charges including entrance and/or booking fees for all Christmas event openings and selected secondary attractions.

  • London Eye, Madame Tussauds (London), London Dungeons and Sea Life London Aquarium: No entry during the month of August, or on bank holidays.
  • London Eye and London Dungeon: No entry from Thu 29 Oct until Sat 31 Oct.
  • Madame Tussauds (London): No entry from Thu 14 May until Sat 31 May.
  • Warwick Castle: Not valid for admission to The Castle Dungeon.
  • Parking not included.
use the money mantras

Before spending, use Martin's Mantras. If you answer 'NO' to any, Don't buy!

are
you
Skint? ask:
  • Do I need it?
  • Can I afford it?
are
you
not skint? ask:
  • Will I use it?
  • Is it worth it?
Section 75

Free protection for all shopping!

There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.

And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.

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