0 Current Deals
Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals & snacksCan you find 'em?
Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 27 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (norm up to £50ish).
The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life centres, Madame Tussauds and more – see the full list of Merlin attractions. This is the first big 2for1 theme parks deal that most people can get that we've seen since the pandemic. Promotional packs were around earlier in the summer but you may still be able to find them in store.
This deal can be particularly strong if going with a child, and is valid till June 2022
If going with another adult, then effectively this is a 2for1, as you'll need to buy an adult ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as in this case, the paid-for ticket is a child ticket, and these are cheaper than an adult one at many attractions such as Sea Life, Chessington and Madame Tussauds.
What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2022, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.
Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.
Attractions are currently having to restrict visitor numbers and we don't know yet how long that will last. To guarantee entry, it's best to book your tickets online in advance at this special Merlin site. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box.
If there's no code (eg, on snack packs such as Rice Krispie Squares) you'll need to select the 'snack pack or cut out voucher' option when booking, and importantly, you must show your original on-pack voucher when you visit. When we checked, The Blackpool Tower Dungeon won't let you book online without a unique code.
Vouchers from the 2020 promo have been extended till September 2021
If you still have an unused voucher from when Kellogg's ran this promotion in early 2020, it'll have an end date of 30 June 2021 – but Merlin has confirmed it's extended these vouchers to 30 September 2021. This means if you're looking to visit one of the attractions in the next few months, you won't need a voucher from one of this year's promotional packs.
The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.
It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks, and Nutrigrain Multipacks.
The 27 participating Merlin attractions
The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and iFly indoor sky diving activities only), Shrek’s Adventure London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye, The London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton and Weymouth Sea Life Adventure Park).
The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.
The below 2021 dates are excluded from the offer (excluded dates for 2022 will be available from 1 Jan 2022). Also check attractions' individual opening dates as some are closed at certain times of the year.
Attraction Excluded dates All Merlin attractions 30 Jul and 31 Jul 2021; every Fri, Sat & Sun in Aug 2021; 25 Dec 2021 Thorpe Park 16, 17, 23, 24-31 Oct 2021 Blackpool Tower Eye, Blackpool Dungeons, Madame Tussauds Blackpool 16-31 Oct 2021 London Dungeon 22-23, 29-31 Oct 2021 York & Edinburgh Dungeon 31 Oct 2021 Alton Towers and Legoland Windsor 5-7 Nov 2021 London Eye 26-31 Dec 2021
This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.
Every £5 of Tesco points is worth £15 at Sea Life Centres and Sanctuaries.
To get the offer, register or log in with Tesco*, then visit the Sea Life Centres and Sanctuaries rewards page* and enter the number of points you want to convert. At the checkout you will need to enter the codes on your Clubcard vouchers.
Get one 'free' ticket with vch on selected Cadbury packs20+ attractions
Look for promotional multipacks of Cadbury chocolates, including Dairy Milk Freddo and Buttons (norm £1ish), to get a voucher for 2for1 entry at more than 20 Merlin attractions.
If you have a voucher from 2020, Cadbury has told us these are valid until 30 Sep 2021 and any vouchers you've picked up this year are valid for use until 31 Jul 2022. The promotional packs will be readily available in stores until October, after which they'll be harder to find.
Attractions include Thorpe Park, Legoland, Alton Towers, Chessington, Sea Life centres, the Dungeons, Madame Tussauds and more. Some dates are excluded at selected attractions, including some in August – see 'more info' below.
Just present the voucher at your chosen attraction when buying one full-price on-the-gate adult ticket (usually up to £53) and another person will gain free entry.
Promotional packs (like the ones above) are expected to be in stores until October 2021, but they're subject to availability, so could be snapped up sooner.
How much can I save?
As on-the-gate tickets cost up to £53 at Legoland, this deal could save you £52 if you buy one of the cheapest promotional packs of chocolate and want two tickets. Even compared with buying tickets online in advance, where they’re generally cheaper (but still as much as £44 each at Legoland), you'd save a significant amount with this deal.
There’s also the added benefit of not having to commit to your plans seven or more days ahead – allowing you to wait and see what the weather’s like, and simply rock up at the gate with your voucher.
Before using the voucher, you should compare this offer against others to see if there's a better one for you (see all theme park deals).
The participating attractions are Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, Shrek’s Adventure! London, Madame Tussauds London or Blackpool, The London, York, or Edinburgh Dungeons, The Blackpool Tower Eye or The Blackpool Tower Circus, Legoland Discovery Centre Manchester, Sea Life Bray, Weymouth Sea Life Adventure Park and Jurassic Skyline, Sea Life centres and sanctuaries in the UK (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough and Hunstanton).
The age classification for an adult ticket varies between attractions so make sure you check before you go. Also check the venue's individual opening dates as some are closed at certain times of the year. For example, Chessington and Legoland Windsor are closed in November. There are also some extra excluded dates listed below:
- All Merlin attractions: every Fri, Sat and Sun in Aug, and 25 Dec
- Legoland Windsor: every Fri, Sat and Sun in Aug, 5-7 Nov
- Thorpe Park: every Fri, Sat and Sun in Aug, 16, 17, 23, 24-31 Oct
- Alton Towers: every Fri, Sat and Sun in Aug, 5-7 Nov
- Madame Tussauds London, The Blackpool Tower Dungeons and Madame Tussauds Blackpool: every Fri, Sat and Sun in Aug, 16-31 Oct
- The London Dungeon: every Fri, Sat and Sun in Aug, 22-23, 29-31 Oct
- York and Edinburgh Dungeons: every Fri, Sat and Sun in Aug, 31 Oct
- Sealife: every Fri, Sat and Sun in Aug
- Shreks Adventure! London: every Fri, Sat and Sun in Aug
- Chessington World of Adventures: every Fri, Sat and Sun in Aug
- Warwick Castle: every Fri, Sat and Sun in Aug
2022 exclusion dates will be available from 1 Jan 2022 once annual calendars are confirmed. Promotional vouchers don’t guarantee entry into attractions in the event of venue capacity being reached. Voucher can't be used with any other offer or concession, reward or loyalty schemes, pre-purchased/advance tickets, online or call centre bookings, combination tickets, two day passes, annual passes, Q-bot, Fastrack, rail inclusive offers, secondary ticketed events, hotel events, concerts or group bookings. Only one voucher can be used per person and per transaction. See full T&Cs.
- All Merlin attractions: every Fri, Sat and Sun in Aug, and 25 Dec
Latest Expired Deals
50% off entry to Sea Life, Madame Tussauds, Warwick Castle etc
Via recycling machine - bring a 500ml plastic bottleExpired
If you’re looking for a novel way to save on days out, Coca-Cola is offering 50% off entry to some of the UK's biggest theme parks and attractions when you recycle a 500ml plastic bottle.
A total of 23 reverse vending machines have been installed outside the entrances of Legoland Windsor, Alton Towers, Chessington and more, and within the gates of many other resorts. Simply pop your empty bottle in and a voucher will immediately be dispensed, giving 50% off the ‘walk up’ ticket price at myriad Merlin attractions (see below). The vouchers are valid until Thu 17 Oct 2019 for some attractions, or as late as Tue 31 Mar 2020 for others.
Be aware that there are some excluded dates - see 'More info' below.
Where can I find the reverse vending machines?
Up until Thu 17 Oct , machines could be found outside the entrances of the following attractions:
Machine located outside until
Alton Towers Resort Thu 17 Oct 2019 Thorpe Park Resort Thu 17 Oct 2019 Chessington World of Adventures Resort Thu 17 Oct 2019 Legoland Windsor Resort Thu 17 Oct 2019
Attraction Machine located inside until Legoland Discovery Centre Birmingham Tue 31 Mar 2020 Sea Life Blackpool Tue 31 Mar 2020 Warwick Castle Resort Tue 31 Mar 2020
Where can I use my voucher?
Attraction Voucher valid until Alton Towers Resort Thu 17 Oct 2019 Chessington World of Adventures Resort Thu 17 Oct 2019 Thorpe Park Resort Thu 17 Oct 2019 Legoland Discovery Centre Birmingham Tue 31 Mar 2020
Legoland Windsor Resort Thu 17 Oct 2019
Legoland Discovery Centre Manchester Tue 31 Mar 2020 Warwick Castle Resort Tue 31 Mar 2020 Sea Life: Blackpool, London, Birmingham, Great Yarmouth, Loch Lomond, Gweek, Brighton, Manchester, Scarborough, Weymouth and Hunstanton Tue 31 Mar 2020 The Dungeons: London, Edinburgh, York and Blackpool Tower Tue 31 Mar 2020 Madame Tussauds: London and Blackpool Tue 31 Mar 2020 The Blackpool Tower Eye Tue 31 Mar 2020 The Blackpool Tower Circus Tue 31 Mar 2020 Shrek's Adventure! London Tue 31 Mar 2020 The Bear Grylls Adventure Tue 31 Mar 2020 The London Eye Tue 31 Mar 2020
For more ways recycling can save you money, see MSE Kelvin’s 13 ways to use less plastic AND save cash.
Each voucher is valid for one person, for one attraction.
The following places must be pre-booked online:
- Sea Life London
- The Coca-Cola London Eye
There are also machines located inside Sea Life London until Tue 31 Mar 2020, but please note that these machines only dispense vouchers for Sea Life London.
Please note that there are several exclusion dates, during which the voucher cannot be used:
- All Merlin attractions: 25 Dec 2019
- For individual exclusion dates, please see Coca-Cola's terms and conditions.
Half-price entry to Alton Towers & Sea Life
Or Warwick Castle. Via £1ish Carex hand washExpired
If you pick up a promotional bottle of Carex hand wash (norm £1ish) or Carex shower gel (norm £3ish), you can use it to get a half-price on-the-gate adult or child ticket at Alton Towers, Sea Life centres, or Warwick Castle until 31 May 2020.
Available in Asda, Boots, Morrisons, Ocado, Sainsbury's, Savers, Tesco, Waitrose and Wilko until Sep 2019, promotional bottles must be handed over at the attraction ticket booth. Carex says they must be empty, but if you need a ticket before you'd finish the bottle you could always decant it into another bottle before you go. See full T&Cs.
See our 100+ things to do with the kids for more fun-filled family days out.
How much can I save?
As adult on-the-gate tickets cost £56 at Alton Towers, this deal could save you £28 if you buy the cheapest promotional bottle of Carex. Adult on-the-gate tickets at Sea Life London cost £40, so you can save £20 with this deal.
Whilst there are a few 2for1 offers for Alton Towers or Sea Life centres, this offer is useful if you're visiting with an odd number of people.