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  Alton Towers 'free' grown-ups' ticket via £3ish cereal and snacks

  Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals and snacks

  Expired

  Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 29 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (normally up to £60ish).

  Kellogg's also says single Nutrigrain and Squares bars are included in the promotion, so the cheapest option would be to buy one of these (less than 70p at most supermarkets). 

  The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life Centres, Madame Tussauds and more – see the full list of Merlin attractions. 

  This deal can be particularly strong if going with a child, and is valid till June 2023

  Effectively this is a 2for1, as you'll need to buy a full-price adult or child ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as children's tickets are generally cheaper than adult ones at many attractions, which is the case at Sea Life, Chessington and Madame Tussauds.

  What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2023, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.

  Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.

  

  Pre-booking is essential
  

  You'll need to pre-book your tickets in advance via this special Merlin link. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box. Kellogg's says you must show your original on-pack voucher when you visit. 

  If there's no code (eg, on snack packs such as Rice Krispie Squares, Nutrigrain Bars and Fruit Winders) you'll need to select the 'snack pack' option when booking. Kellogg's says you must show your original on-pack voucher when you visit. 

  MSE Jules says:

  If your party is an odd number, you'd be better off choosing the 'Carex half-price entry to attractions' promotion instead.

  For example, an adult on-the-gate ticket to Alton Towers costs £62. If there are three of you visiting Alton Towers with the Kellogg's promo, it would cost £42.33 each (£127ish in total including cost of cereal) or £32 each (£96 in total including the cost of the three Carex bottles).

  Remember, if you're using the Carex promotion, each member of your party will need to show their own individual bottle at the gate.

  • More info

    The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Crunchy Nut Chocolate Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.

    It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks and Nutigrain Multipacks.

    Kellogg's also says you can find the 'Free Adult Ticket' offer on single Nutrigrain and single Squares Bars.

    The 29 participating Merlin attractions

    The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and Archery activities only), Shrek’s Adventure! London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye Circus, The Blackpool Tower Eye, The Lastminute.com London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton, Bray and Weymouth Sea Life Adventure Park).

    The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.
    

    Exclusions
    

    The below 2022 dates are excluded from the offer (excluded dates for 2023 will be available from 1 Jan 2023). Also check attractions' individual opening dates as some are closed at certain times of the year. 
    

    Attraction	Excluded dates
    All Merlin attractions	15-18 Apr, 2-5 Jun, 13-21 Aug, 25 Dec
    Sea Life (all centres)	27 Jul-13 Aug, 24-31 Oct
    Madame Tussauds (London & Blackpool)	27 Jul-13 Aug, 24-31 Oct
    The Dungeons (London, York, Edinburgh & Blackpool)	27 Jul-13 Aug, 24-31 Oct
    The London Eye	27 Jul-13 Aug, 24-31 Oct, 31 Dec
    The Blackpool Tower Eye & Circus	27 Jul-13 Aug, 21-31 Aug
    Thorpe Park	15-18 Apr, 2-5 Jun, 13-21 Aug, 15-16 Oct, 22-31 Oct, 25 Dec
    Legoland (Windsor)	15-18 Apr, 2-5 Jun, 13-21 Aug, 4-6 Nov, 25 Dec
    Alton Towers	15-18 Apr, 2-5 Jun, 13-21 Aug, 28-31 Oct, 4-6 Nov, 25 Dec

    
    This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.
    

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  2for1 Alton Towers, Legoland, Sea Life & more with £3ish cereal

  Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals & snacks

  Expired

  Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 27 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (norm up to £50ish).

  The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life centres, Madame Tussauds and more – see the full list of Merlin attractions. This is the first big 2for1 theme parks deal that most people can get that we've seen since the pandemic. Promotional packs were around earlier in the summer but you may still be able to find them in store.

  This deal can be particularly strong if going with a child, and is valid till June 2022

  If going with another adult, then effectively this is a 2for1, as you'll need to buy an adult ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as in this case, the paid-for ticket is a child ticket, and these are cheaper than an adult one at many attractions such as Sea Life, Chessington and Madame Tussauds.

  What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2022, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.

  Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.

  
  Book online to guarantee entry

  Attractions are currently having to restrict visitor numbers and we don't know yet how long that will last. To guarantee entry, it's best to book your tickets online in advance at this special Merlin site. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box.

  If there's no code (eg, on snack packs such as Rice Krispie Squares) you'll need to select the 'snack pack or cut out voucher' option when booking, and importantly, you must show your original on-pack voucher when you visit. When we checked, The Blackpool Tower Dungeon won't let you book online without a unique code.

  Vouchers from the 2020 promo have been extended till September 2021

  If you still have an unused voucher from when Kellogg's ran this promotion in early 2020, it'll have an end date of 30 June 2021 – but Merlin has confirmed it's extended these vouchers to 30 September 2021. This means if you're looking to visit one of the attractions in the next few months, you won't need a voucher from one of this year's promotional packs.

  • More info

    The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.

    It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks, and Nutrigrain Multipacks.

    The 27 participating Merlin attractions

    The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and iFly indoor sky diving activities only), Shrek’s Adventure London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye, The London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton and Weymouth Sea Life Adventure Park).

    The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.

    Exclusions

    The below 2021 dates are excluded from the offer (excluded dates for 2022 will be available from 1 Jan 2022). Also check attractions' individual opening dates as some are closed at certain times of the year. 

    Attraction	Excluded dates
    All Merlin attractions	30 Jul and 31 Jul 2021; every Fri, Sat & Sun in Aug 2021; 25 Dec 2021
    Thorpe Park	16, 17, 23, 24-31 Oct 2021
    Blackpool Tower Eye, Blackpool Dungeons, Madame Tussauds Blackpool	16-31 Oct 2021
    London Dungeon	22-23, 29-31 Oct 2021
    York & Edinburgh Dungeon	31 Oct 2021
    Alton Towers and Legoland Windsor	5-7 Nov 2021
    London Eye	26-31 Dec 2021

    
    This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.
    

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