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Broadband and mobile users to be hit with price hikes of up to 8.8% as BT, Sky, Virgin and more confirm spring rises – here's what's happening

If you're a broadband, mobile or pay TV customer, you could soon be hit with price hikes of up to 8.8% as major providers including BT, EE, O2, Sky, Three, Virgin Media and Vodafone have all confirmed rises for this spring. These come on top of hikes of up to 17.3% last year, meaning that someone on a standard two-year contract paying £20 a month at the start of 2023 could soon be paying over £25 a month.

This comes amid ongoing campaigning from MoneySavingExpert.com (MSE) and its founder Martin Lewis to end above-inflation, mid-contract rises. See below for more detail on Martin and MSE's campaign.

Remember, if you're out of contract, you don't have to accept any price hikes – to compare deals and find out how much you could save by switching, use our Broadband Unbundled and Cheap Mobile Finder tools.

Broadband and mobile prices will rise by up to 8.8% in spring 2024

Most of the biggest broadband and mobile providers use either the December Consumer Prices Index (CPI) or the January Retail Prices Index (RPI) rates of inflation to calculate their price rises. The December CPI figure – of 4% – was published in January, and the January RPI figure – 4.9% – was published in February, so we know the hikes that all of the major providers will implement.

We've summarised the increases in the table below.

How much your broadband, mobile and TV bills will rise by in 2024

Provider

How much prices will rise by When hikes come in

BT (i)

Broadband, landline, mobile and TV users (barring exclusions below) 7.9%
December's CPI figure, published in January + 3.9 percentage points
31 March 2024
Landline-only and Home Phone Saver users

4%

December's CPI figure, published in January

31 March 2024
Users on Home Essentials and Basic (which are plans for those receiving benefits) No price rise N/A

EE (i)

Broadband, landline and mobile users (barring exclusions below)
7.9%
December's CPI figure, published in January + 3.9 percentage points
31 March 2024
Pay-as-you-go users and EE Mobile Basics users (Basics is a plan for those receiving benefits) No price rise N/A

iD Mobile

Pay-monthly users who purchased or upgraded on or after 1 February 2024 No price rise N/A
Pay-monthly users who purchased or upgraded between or on 1 November 2022 and 31 January 2024

7.9%

December's CPI figure, published in January + 3.9 percentage points

1 April 2024
Pay-monthly users who purchased or upgraded between or on 1 May 2022 and 31 October 2022

4.9%

January's RPI figure, published in February

1 April 2024
Pay-monthly users who purchased or upgraded before 1 May 2022 No price rise N/A
Sim-only users No price rise N/A

Now – TBC

Now doesn't pin price rises to CPI or RPI. It hasn't yet announced any increases for 2024. Last year, it raised by prices by £3.50 a month (£42 a year). 

O2

Pay-monthly and Sim-only users with mobiles, tablets and/or smartwatches who took out a deal or upgraded on or from 25 March 2021

8.8%

January's RPI figure, published in February + 3.9 percentage points

 

If you're on plan that includes a handset, the device part of your contract WON'T rise – so your overall increase will be less than this

1 April 2024
Pay-monthly and Sim-only users with mobiles, tablets and/or smartwatches who took out a deal or upgraded before 25 March 2021

4.9%

January's RPI figure, published in February


If you're on plan that includes a handset, the device part of your contract WON'T rise – so your overall increase will be less than this

1 April 2024
Pay-as-you-go users No price rise N/A

Plusnet (i)

Broadband and landline users (barring exclusion below) 7.9%
December's CPI figure, published in January + 3.9 percentage points
31 March 2024
Broadband and landline customers within the minimum term of a 'fixed price contract' - Call costs: 7.9%
- Other bill elements: no price rise
N/A
Mobile users TBC N/A

Shell

Broadband and landline users who signed up before 22 January 2024 6%
December's CPI figure, published in January + 2 percentage points (ii)
1 April 2024
Broadband and landline users who signed up on or from 22 January 2024 No price rise until April 2025 1 April 2025
Broadband or Phone Essentials users within the 12-month minimum term No price rise N/A

Sky

Broadband and TV users, including Sky Stream and Sky Glass users (excluding Broadband Basics customers as below) 6.7% (on average)
1 April 2024
Sky Broadband Basics customers (this is a plan for those receiving benefits) No price rise N/A
Home phone users

8% rise from 25p to 27p a minute
This applies to:
- 'Pay As You Talk' customers when calling UK landlines, UK mobiles and 03 numbers.
- All other home phone users when making non-included calls to UK landlines, UK mobiles and 03 numbers. 

1 April 2024
Mobile users who are out of contract

3% (on average)

See our Sky Mobile price hikes story for full info

14 February 2024
Mobile users who are in contract No price rise N/A

Talkmobile

All customers No price rise N/A

TalkTalk

Broadband and landline users (barring exclusions below) 7.7%
December's CPI figure, published in January + 3.7 percentage points
1 April 2024
Fixed Price Plus customers out of minimum contract period 4%
December's CPI figure, published in January
1 April 2024
Fixed Price Plus and Pre-Pay Saver customers within their minimum contract period No price rise N/A
TalkTalk TV add-on users No price rise N/A
TalkTalk's "most vulnerable customers" (iii) No price rise N/A

Three

Broadband and mobile users who took out a deal or upgraded on or from 1 November 2022

7.9%
December's CPI figure, published in January + 3.9 percentage points

1 April 2024
Broadband and mobile users who took out a deal or upgraded on or between 29 October 2020 and 31 October 2022 4.5% 1 April 2024
Broadband and mobile users who took out a deal or upgraded before 29 October 2020 7.9%
December's CPI figure, published in January + 3.9 percentage points
1 April 2024

Virgin Media

Most broadband, landline and TV users (barring exclusions below) 8.8%
January's RPI figure, published in February + 3.9 percentage points
1 April 2024
Essential Broadband, Essential Broadband Plus, and Talk Protected phone-only plans No price rise N/A

Vodafone

Pay-monthly broadband, mobile, tablet or smartwatch users (barring exclusions below) 7.9%
December's CPI figure, published in January + 3.9 percentage points
1 April 2024
Broadband users on Vodafone Essentials (its plans for those receiving benefits) No price rise N/A
Mobile pay-as-you-go users No price rise N/A

(i) If you're already on a BT, EE or Plusnet contract with inflation-linked price rises written in, you'll continue to pay these until your current deal ends. These firms will use a different formula for increases from 2025. (ii) Shell's terms allow it to increase telecoms prices by CPI + up to 3 percentage points, though it has chosen a slightly lower amount in 2024. (iii) TalkTalk told us it assesses vulnerability on a case-by-case basis, but refused to provide more detail about the criteria it uses or exactly which customers this would apply to. Its published policy (link opens PDF) defines vulnerable customers as those who "may be particularly susceptible to harm or detriment" due to their personal circumstances.

If you're out of contract, you're free to leave – so check you're not overpaying

These firms have millions of customers who are out of contract and have simply been rolled on to often pricier tariffs without signing up for them. If that's you, you're free to leave without having to pay any fees or penalties – so it's worth checking if you can save £100s by switching. Remember, newbies tend to get the best deals. Here's what to try: 

Within your minimum contract term? Most CAN'T cancel penalty-free

  • Sky customer? Unusually, broadband and home phone customers can leave fee-free within 30 days of being notified of a price increase – even if they're mid-contract. However, this doesn't apply to Sky TV customers, including users with Sky Stream or Sky Glass. If you've got a package that includes both broadband and TV, you can only cancel the broadband part penalty-free.

  • Customer of any other provider? If you're in contract – meaning you actively signed up to a new tariff within the last year or possibly two – the price rise will likely be part of that contract. In most cases, this means that you won't be able to cancel penalty-free. If you're unhappy with the price rise, you should note when your contract's due to end and start looking for new deals nearer the time.

The problem with mid-contract, inflation-linked hikes

Currently, it's common practice for providers to hike prices midway through a contract by the rate of inflation, plus an extra percentage on top. However, inflation remains an unknown until it's formally announced, so it's always unclear how much your contract will increase by.

Last year, we saw contracts rise by as much as 17.3%. While we're seeing smaller hikes this year due to a drop in inflation, these rises still add substantial pressure to households that are already facing high costs of living.

In January 2024, the Chancellor promised to probe inflation-busting broadband and mobile price hikes after he was grilled on the topic by Martin. You can read Martin's letter to Jeremy Hunt on this topic, as well as on other key issues, in his blog.

It comes after telecoms regulator Ofcom proposed plans in December 2023 to ban inflation-linked mid-contract rises, which would force providers to outline any mid-contract increase at the point of sale in pounds and pence. However, these changes would still allow providers to increase prices by substantially more than inflation mid-contract.

Following these proposals, the BT Group (which owns BT, EE and Plusnet) announced that it would move to a pounds-and-pence price rise model for new and renewing customers from "early summer". The group said the new increases, the first of which will happen on 31 March 2025, are expected to be at least £1.50 a month (£18 a year) for mobile and at least £3 a month (£36 a year) for broadband customers.

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