Best Black Friday Deals 2025 (Top UK Sales)

Black Friday 2025 is Friday 28 November, though in reality it's no longer just a day, and many retailers will pump out deals in the weeks prior – some as early as the end of October. Nearer the time, we'll have our predictions and analysis of this year's Black Friday and Cyber Monday deals, helping you sort bargains from bull. In the meantime, check out the latest deals and vouchers.

Don't get caught up in the hype. Before spending, ask yourself, do I need it? Can I afford it? If the answer's no to either, DON’T buy it. Remember, it's not a saving if you weren't going to buy it anyway.

Martin's memo: If you were going to buy it and it's half price, you've saved 50%. If you weren't going to buy it but do because it's half price, you've wasted 100%

If you have your eye on something, compare prices. Free tools such as Google Shopping and PriceRunner can help with this, though they can miss or favour some retailers. Do this for all items on your list and check against sale prices to make sure you've found the best deal on that day.

Use price tracking tools to check if the 'deals' are really cheaper. The Amazon price-tracking tool CamelCamelCamel and PriceSpy, which covers multiple retailers, shows an item's price history over the last year or more. You'll be able to see how the Black Friday discount compares to offers at other times to get a more realistic view of how good a deal it is. Some retailers such as Amazon advertise the discount versus the Recommended Retail Price (RRP), even if that wasn't the price it was selling for most recently.

Beware of sales on one-off items. We're not as keen on these as retailers are trying to target you to impulse buy specific items you hadn't planned to. Across-store discounts on a wide range with plenty of stock tend to be better as you've a greater chance of getting what's on your list for cheaper.

Looking at specific brands? Check department stores too. If you can't get the item you want discounted via the brand's own sale, see if it's on offer at a department store. For example, last year La Redoute had up to 50% off including brands such as Converse and Dr Martens, and Sainsbury's Tu had 25% off FatFace, French Connection and more.

Is it best to buy on Black Friday or wait for pre-Christmas sales? Our impartial research reveals that over two-thirds of 50 popular items were cheaper on Black Friday last year compared to in the lead up to Christmas. This means more often than not, if the item you want has a decent Black Friday discount, it's better to buy then rather than waiting to see if it gets cheaper – though of course, there's no hard and fast rule. See our full Black Friday vs pre-Christmas investigation.