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Haggle on the high street

Tips and tricks for hidden discounts
High street shopped after some successful haggling

Haggling isn't reserved for backstreet bazaars, it's alive and kicking on British high streets. You can barter £100s off at shops such as John Lewis, Tesco and Debenhams.

This guide will help you max the gain. It includes the top 10 shops to haggle in, 20 haggling tips for success plus stock phrases to help grease the wheels.

If you don't ask, you don't get

Haggling is like snake charming; if you don't ask you don't getWe British will banter and bull with the best if we're somewhere where snake-charmers wind cobras around their necks. Yet on home turf, we become complacent, lily-livered cowards, meekly accepting the first price we're given.

Over the years, Brits have accepted haggling as rude and impolite, when it's neither. This misconception has left the big stores with their profits intact and only the knowing few with big bargains.

Haggling cuts shops' profits. But if you wouldn't buy at the higher price, this way it still makes a sale.

The law behind this

When you walk into a shop or phone a call centre, until money's changed hands, no contract's been struck. By law, no store has to accept your cash, even if you're paying the ticketed price.

Equally, you don't have to accept the ticketed price. What counts is the bargain struck, so why not ask them to lower the price? After all...

What's the worst that can happen? They say "no".

Do it with chutzpah!

Chutzpah's a powerful consumer weapon, especially when combined with talents not often evoked in the money world: seduction, a gentle patter and a twinkle in the eye. Aim for polite, firm, non-combative and maybe just a touch flirtatious.

Aggressive or forceful haggling's usually a mistake. It annoys the person you're dealing with, and your discount is normally at their discretion.

Top high street shops to haggle in

We polled 4,270 MoneySavers, only 1,810 of whom asked for discounts, to find which shops the hagglers has most success in. With over 50% success rates in some big name chains, including John Lewis, Homebase and Debenhams, these high success rates show you could be throwing cash away by not haggling.

There's absolutely nothing wrong with asking for a discount - in fact, it's built into some shops' official policies. A former member of staff at one big DIY store even once told Martin they'd been told if anyone asks for a discount, just to give them 10% off.

The top 10 high street stores to haggle in
Retail chain Success rate (1) Retail chain Success rate (1)
1. Homebase 73% 6. TK Maxx 60%
2. Currys/PC World 71% 7. Tesco 57%
3. B&Q 70% 8. Debenhams 54%
4= John Lewis 61% 9. Sainsbury's 52%
4= Wickes 61% 10. Asda 51%
4,274 people were polled in Oct 2013 - only retailers where at least 100 people attempted to haggle are included. (1) Of those who tried. Figures are rounded, but order is correct. See full results.

Some inspiration ...

MoneySavers swear by haggling. Please add your feedback to the High Street Haggling Successes forum discussion.

I got a Panasonic DVD recorder which was £240 full price, on sale in Richer Sounds for £170. I found it for or £150 online, and so they price-matched and beat it by £10 to give a total cost of £140.

- ncrossland

My wedding dress was £650 reduced to £500. I told the shop my budget was £300 (it was more). While wearing the dress (which will need taking in) I haggled the owner down to £300 on the basis I could pay in full there and then. It is perfect!

- frannyann

If you can club together with friends to get similar things at the same time you stand a better chance of successful haggling, as you have more clout through the bigger order. Myself and a few friends clubbed together to buy over £1,200-worth of consoles at Game, and we saved around £600 by haggling.

- cheekyweegit

Courtesy of Martin's It Pays To Watch, Channel 5, December 2008

Top 20 haggling tips

Haggling can be daunting, even for hardened MoneySavers, yet there's nothing to be scared of. Here are some top tactics.

  1. The beginner's haggle - Get them to chuck something in for free

    Customer service assistants often say they're not allowed to give discounts but if you're new to haggling, an easy start point is asking them to throw something in on top. Whether it's free cables with TVs, polish with shoes or a fridge with a kitchen, if you need an add-on, try not to pay extra for it.

    To prove no ask's too cheeky, one MoneySaver persuaded an electrical shop sales assistant to throw in a £60 George Foreman grill with a £500 laptop.

  2. Look for already-discounted items

    If the price is already reduced - in a sale, manager's clearance or online promotion - there's often more flexibility. The boundaries have already been flexed and the psychological loss for the salesperson is reduced as they've already given up on the idea of getting full price.

    Towards the end of a sale is a golden haggling opportunity, as shops are keen to reclaim their display space for new stock. It's worth pointing this out in a friendly way. For a detailed example.

    Read Martin's discount haggle tale.

  3. Buy in bulk

    Discounts are often available for bulk-buying. This may mean stocking up for a year, buying combinations of products, or even going with a gang of mates who want to buy something similar.

    The advantage you have is you're going to hand over a lot more business, and you may secure a reduction because of it.

  4. Seniority, yes. Head honcho, no

    If you're haggling face-to-face, an assistant manager or supervisor is a good person to bargain with. They have more discretion than most of the shop staff, understand the retail game a bit better and are used to pleasing customers. Go to the very top, though, and the person will be short of time, and not bothered about one small sale.

  5. Pretend you want a warranty

    Sales staff have weekly, monthly or quarterly targets on the amount of warranties they can sell. Reaching this target's often crucial to them, so it gives consumers a real bargaining tool on products they're likely to flog warranties with.

    The best bit is you're free to change your mind within 45 days of purchasing under The Supply of Extended Warranties on Domestic Electrical Goods Order 2005. So buy the knocked-down item then cancel the policy for a full refund. (This applies to both service agreements and insurance products).

    One MoneySaver got a Sony LCD TV reduced from £1,000 to £750. See the Cheap & Free Warranties guide.

  6. Don't fill the silence

    As negotiations come to a close, a classic sales technique is staying silent. They want you to accept the price just to fill the awkward silence. Make them fill it with a cheaper offer.

  7. Flaws mean discounts

    If you're shopping in person, look for the tiniest of dents or scratches in electrical appliances, or marks on clothing. This makes them more difficult to flog. Clothing can be cleaned and your new fridge'll soon be knackered anyway.

    One MoneySaver even talked 20% off a dog-eared book in Waterstones.

    It's worth noting that even if you buy something knowing it has a fault, you still retain your consumer rights if something else goes wrong. For example, if you buy a washing machine with a small dent and it goes on the blink a week later, you can still get a refund. For a full explanation, see Martin's blog: Shop staff quoted nonsense rights at me.

  8. Play them off against each other

    To really up the haggling, don't target retailers in isolation. Try to play off a number against each other. This has two advantages: it gives you a solid foundation and it prods their competitive instincts in your favour, as they want to prove they're better than the opposition.

    Get web prices on the high street. Many high-street retailers will price-match internet prices when pushed. To find the cheapest e-tailer, use a shopping comparison site – our handy MegaShopBot tool compares the best ones.

    Print the results and see if the shop will match the price. If you're feeling naughty, keep your thumb over delivery costs.

    If you can't go online, you can compare prices wherever you are, via mobile handsets. Both Kelkoo and Pricerunner offer mobile comparisons - There's more on this in the Cheap Online Shopping guide.

    Price beater policies. Official price-beater deals, whether for goods or services, where companies say "find it cheaper elsewhere and we'll beat the price", are in general, a bit disingenuous.

    They give customers a false sense of security, as many people assume a store doing that must be competitive. Yet in truth, who buys something then checks the price elsewhere afterwards?

    In reality, these deals actually let a retailer offer any price it likes, and the worst case scenario is that it'll have to reduce its price to give it the same margins as a competitor.

    Let's turn the tables, these are an open invitation to haggle and one of the fastest ways to slash prices. Read more on how to use.

    Price beater policies to your advantage.

  9. Independent stores are great places to haggle

    Negotiating in independent retailers, where you can speak directly to the owner, is often a better bet than a chain, as there's more leeway.

    This is because in owner/retailer shops, the owner has complete discretion, so a smile and a hint that you'll become a regular shopper can work wonders.

    Better still, become a regular. Somewhere you give your custom to frequently is likely to look after you. Put all your business through them, provided they'll price-match the best deals you can get elsewhere.

  10. Counter-seasonal products

    Companies are more amenable to haggling at slower times of year, when fewer customers are after their wares. Do the exact opposite of what firms expect you to do: go for cameras with special Christmassy packaging in January; lawnmowers when it's snowing; electric heaters in July.

    It's one of the reasons the weeks before Christmas are the perfect months to buy home insurance and car insurance. Insurers aren't busy, they want business, you're giving them business: expect a discount. See the Great Counter-Seasonality Hunt for more tips.

  11. Try to find out their month or year end

    Towards the end of a firm's financial year or monthly target, retailers and sales people are often much more willing to haggle. At this point, it's the volume rather than profit that really counts so they're willing to cut margins down to a sliver, just to make sales. This is also the time when head office sends down special deals and sweeteners.

    If you're in doubt about when a firm's financial month/year end is, assume it's the calendar month and the tax year. As a general rule, the end of Saturday is fortuitous and the last Saturday of the month is the hottest date in the haggling calendar.

    For more info on this, read the Great Best Time To Haggle Hunt, where we asked MoneySavers working in sales to share their tips.

  12. Don't commit to financing

    Don't talk about your payment method until it's necessary. Sellers prefer debit cards to credit cards, so request a discount for using a debit card.

    If a firm has its own financing options, it may be worth hinting you're interested, without committing, as there's often good commission on finance. They'll be more disposed to give a bigger discount. Though don't actually use their financing options: they're generally expensive.

  13. Look for obsolete stock

    Watch out for obsolete products, such as old DVD players and cameras, usurped by newer models. If its the last one left, offer to "help them clear their shelves for restocking".

  14. Pick quiet times to negotiate

    Try not to haggle when a shop is crammed with other customers. The last thing salespeople are interested in is reducing their margins when they can see lots of people willing to buy. Go during times of shopping serenity, such as midweek mid-mornings.

  15. Don't settle unnecessarily

    In Martin's year out before university, he had a job selling caravan awnings. As a salesman, he had full discretion to drop the price. Yet he was instructed to routinely tell customers he had to check with the manager beyond a certain level.

    This both put a break in the negotiations and, if they weren't going well for Martin, allowed him to return and say "sorry, it's not possible, I can only drop it so far", without looking like the bad guy.

    Often customers were fooled into settling at that point. Remember, even if the salesperson is telling the truth and does need the manager's permission, make them go back to the manager with an offer, or get them to bring the manager to you.

  16. Set a target price

    Use shopping comparison websites to set a target price before you shop. Shopbots are special shopping robots that search the net to find the cheapest CDs, books, games or owt else. As different shopbots are better at different things, our MegaShopBot tool auto-searches the top ones for each category.

  17. Know your market

    Before diving in, do some haggling reconnaissance work, just as a professional negotiator would. This site's a mine of useful information on all manner of products, from laptops to lipgloss. Search to discover what offers are on, then use them as a bargaining tool.

    Say you're buying a camera and you unearth that Canon recently gave £50 cashback on your desired model. This could well mean the price is negotiable.

  18. Don't be afraid to walk away

    If you're nearly ready to buy, then start to use true sales negotiation language. Let them know the exact conditions they must meet in order to close the sale. But don't be afraid to walk away if they won't give you what you want – you can always try elsewhere.

  19. Use our stock haggling phrases

    Bartering can feel unnatural to us stiff-upper-lipped Brits. If you feel shy, try one of these MoneySavers' top bargaining gambits. Thanks to all those who suggested them.

    "Hmm... I'm considering this engagement ring, it looks nice."

    Never ever walk in and announce: "My girlfriend adores this ring, it's the only one left in town and she'll dump me if I don't get it." The salesperson will think: KER-CHING.

    Even if you absolutely love it, keep a poker face until you've shaken on it. Though let them know you're seriously interested in doing business there and then – at the right price. You're more likely to score a deal if they know you're in a position to buy.

    See a full list of stock phrases to help grease the wheels.

  20. Get sale prices when sales have finished

    If it was on sale, but that's ended, you know they're willing to accept that price. Plus if a kitchen company offered you 10% off as long as you bought before 20 October, chances are that price will be available after the offer too.

  21. Be friendly, but firm

    You're more likely to get a result if the staff member empathises with you. If you're polite, charming and treat the whole process with humour, you'll get further.

    The trick's to work with what you've got, as this story from Martin shows

  22. Ask for the sun and you may just get the moon

    Remember, do it with humour, do it with style and there's no price or suggestion too outrageous. You can haggle virtually anywhere for anything.

    And if you're wondering why there are 22 tips, for you, we chucked in two extra!

Service companies to haggle with

Big savings are available on phones, mobiles, TV, broadband, car insurance and more, as well as at high street retailers.

In mature industries, companies grow by tempting customers from other firms, not by grabbing customers new to that market (for example, almost everyone has a mobile). Retaining custom is key. If your firm won't offer a hot deal:

Tell it you'll leave and switch unless it gives you a better deal.

Do this, and you're usually put through to the disconnections department. It's often known internally as 'customer retentions', as its job is to keep you, and it has far more deal-making discretion.

If you're worried it'll call your bluff and cut you off, an easy get-out clause is to say: "I'll call back after confirming with the wife/ boyfriend/ son/ dog/ parrot." Though if you don't get the deal you want, consider ditching and switching.

From a poll of the top companies to haggle with, big-name companies where hagglers revealed over 75% success rates included AA Breakdown, Sky and Virgin Media. For a full guide to how to negotiate with call centres

Sector-by-sector quick tips

Different retail and service sectors call for different strategies. Below, you'll find some top tips, with links through to specific discussions and guides for more information.

Clothes shops

Cycles

Package holidays

eBay

Furniture

Gyms

Jewellery

Cars

Opticians