If you click a link with an * to go through to a provider, we may get paid. This usually only happens if you get a product from it. This is what funds our team of journalists, and keeps us free to use. Yet there are two crucial things you need to know about this.
- This never impacts our editorial recommendations – if it's in, it's in there because we independently rate it best.
- You'll always get as good a deal (or better) than if you went direct.
For a more detailed explanation see How MSE is financed.
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0 Current Deals
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As predicted, online retailer AO.com* has discounted hundreds of items for Black Friday. Like in previous years, AO.com started its offers early – beginning this year on Wed 11 Nov.
Of the products we checked, most were the joint-cheapest on the market, often price-matched by Amazon. AO.com promises to price match other retailers* on any item it sells and says it'll match discount codes too.
Below are some examples of AO.com's Black Friday deals, last checked at 01.13am on Fri 27 Nov:
- Amazon Echo Show 5* - £39 (was £79). Same price at John Lewis* if you click & collect. 99p more expensive at Amazon.
- Echo Show 8* - £59 (was £119.99). Next cheapest, £59.99 at Amazon*, Argos and Currys*.
- Hotpoint 10Kg washing machine* - £279 (was £329). Same price at Boots Kitchen Applicances.
- George Foreman 10-portion health grill* - £35 (was £109). Now out of stock. Same price at Amazon.
- LG 50" Smart 4K TV* - £378 (was £449). Now out of stock. Same price at Amazon, Currys and Very.
Check for codesAO had a few money-off codes available when Black Friday kicked off. These often last only a day or so but you can use free extensions like Honey or Pouch to find the latest ones.
Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you are getting the best deal possible – don’t just take a retailer’s word for it.
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Household appliance retailer AO.com has regular discounts online via its own website, but you could also save money on white goods and electricals by visiting its official eBay outlet*.
All items are brand new and include TVs, washing machines, fridges, cookers and dishwashers. Everything is sold with the usual manufacturer's guarantee.
Latest Expired Deals
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AO.com discounts on hundreds of items, eg, £179 Shark vacuum
Not always the cheapest but offers price-matching
ExpiredSee our Black Friday 2019 guide for full analysis on the latest Black Friday deals. Check Deals & Vouchers for other offers on now or follow us on Twitter @MSE_Deals.
As predicted, online retailer AO.com* has discounted hundreds of items for Black Friday. Although Black Friday itself isn't until 29 Nov, like in previous years, AO.com has started its offers early – beginning this year on Wed 13 Nov.
Of the products we checked, most were the joint-cheapest on the market, often price-matched by Currys or John Lewis. AO.com promises* to price-match other retailers on any item it sells and says it'll match discount codes too.
It also runs some of its own discount codes, which can be found on its homepage and can normally be used on top of its Black Friday deals.
Examples of discounts we found at 08.35am on Fri 29 Nov include:
- Amazon Echo Dot (3rd gen)* - £22 (was £34). Same price at Currys*, Argos* and AO.com*. Cheapest ever price at Amazon.
- Lenovo smart clock with Google Assistant* - £39 (was £79). Next cheapest, £39.99 at Currys.
- Shark Powered lift-away true pet XL AX950UKT bagless upright vacuum cleaner* - £179 (was £379). Next cheapest is £249.99 at Shark UK.
- Hisense RIB291F4AW1 Integrated 50/50 fridge freezer* - £299 (was £349). Next cheapest, £349.99 at Argos.
- Samsung UE50RU7020 50" Smart 4K Ultra HD TV with HDR10+* - £379 (was £389). Same price at Currys*
Not so hot deals
- EZVIZ indoor smart home security camera - £69, found CHEAPER for £63.99 at Ryman.
Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you are getting the best deal possible – don’t just take a retailer’s word for it.
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AO.com discounts on hundreds of items?
Last year, wasn't always the cheapest but offers price-matching
ExpiredSee our Black Friday 2019 guide for all our predictions, info and analysis. Check Deals & Vouchers for the latest offers on now or follow us on Twitter @MSE_Deals.
Last year, online retailer AO.com* discounted over 1,000 items for Black Friday and we're predicting it'll do the same this year.
Of the products we checked, most were the joint-cheapest on the market, often price-matched by Currys or John Lewis. AO.com promises* to price-match other retailers on any item it sells and says it'll match discount codes too.
It also runs some of its own discount codes, which can be found on its homepage and normally used on top of its Black Friday deals.
Examples of discounts it offered last year include:
- Samsung UE50NU7020 50" smart 4K TV - £399 (was £549 between 15 Oct 2018 and 9 Nov 2018). Was the same price at Currys and John Lewis (including a five-year guarantee).
- Samsung Galaxy Tab A 7" Wi-Fi - £99 (was £139 between 1 Oct 2018 and 10 Nov 2018). Was the same price at John Lewis.
Not so hot deals
- Google Home Mini - £29 (was £49 between 5 Sep 2018 and 16 Nov 2018). CHEAPER for £25 at John Lewis (£27 when you click and collect, £28.50 delivered).
- Dyson V8 Absolute cordless vacuum cleaner - £339. CHEAPER for £314.99 delivered at Dyson and John Lewis.
Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you are getting the best deal possible – don’t just take a retailer’s word for it.
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Use the Money Mantras
Before spending, use Martin’s Mantras. If you answer 'NO' to any, then don't buy!
Then ask:
- Do I need it?
- Can I afford it?
- Have you checked prices elsewhere?
Then ask:
- Will I use it?
- Is it worth it?
Free protection for all shopping!
There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.
And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.
What the * means above
If a link has an * by it, that means it is an affiliated link and therefore it helps MoneySavingExpert stay free to use, as it is tracked to us. If you go through it, it can sometimes result in a payment or benefit to the site. It's worth noting this means the third party used may be named on any credit agreements.
You shouldn’t notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How this site is financed.
Duplicate links of the * links above for the sake of transparency, but this version doesn't help MoneySavingExpert.com:
28 July 2021
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New. Broadband price war
Incl cheapest deal in 18mths - '£13/mth'
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Travel insurance from £9/week
Incl some Covid cover
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New. Help if you're 'pinged' or told to isolate
Martin's video explainer
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Slash PCR travel test costs to £40
Avoid £100+ fees
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'I reclaimed £3,500 in packaged bank fees'
'...going back to 1990'
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15 summer cinema savers
Incl £2.50 entry & free O2 Monday tickets
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Updated. Should you join diesel compensation claims?
Against Audi, BMW, Ford etc
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