Your browser isn't supported
It looks like you're using an old web browser. To get the most out of the site and to ensure guides display correctly, we suggest upgrading your browser now. Download the latest:

The MoneySaving Forum: join to chat & swap tips with other MoneySavers. Learn how in the Forum Introduction Guide


Iceland deals

( 2 Current Deals )
Get Our Free Money Tips Email!

For all the latest deals, guides and loopholes - join the 12m who get it. Don't miss out

100% verified

We check every deal, but if something's changed, please report it

Can you find it cheaper?

Ensure you Compare prices first, offers aren't necessarily cheapest.

Shop safely

There's a risk any company can struggle, so learn to Shop Safely.

Iceland logo10% off for emergency services personnel*In Iceland & Food Warehouse stores, or online for Bluelight cardholders

4 days left

If you work as a member of the emergency services, you can get 10% off at Iceland* or The Food warehouse until Sun 17 Dec when you show valid emergency services photographic ID.

You'll be able to get the offer if you're a member of the police or fire services, RNLI or HM Coastguards or NHS staff.

The discount will be valid on almost everything, but you won't be able to buy more than six of each item or use the discount on carrier bags, Bonus Card savings or in conjunction with some in store offers or with another discount card.

What about online?

If you're a registered Bluelight card holder, you can get a unique online discount code for £4 off £40, £5 off £50 or £6 off £60 shops. Check here to see if your service is valid for this discount.

Some online discounts you can get with a free account, but the card costs £4.99 for a five-year membership so might be worth it if you think you'll save more than £5 using it.

Get Our Free Money Tips Email!

For all the latest deals, guides and loopholes - join the 12m who get it. Don't miss out

Iceland logoIceland £4 off £40 student discount*Discount valid on online shop via Unidays code


Students can get £4 off a spend of £40 or more online at Iceland*.

You'll need a code from Unidays, which you can get for free by signing up with your university details, and to register with Iceland* to see if it delivers in your area (it's free on orders over £35).

It's one code per student. Carrier bags don't count towards the minimum spend and alcohol is excluded from the offer in Scotland.

Expired Deals

Iceland logo£5 frozen Pizza Express meal deal*Incl two Pizza Express pizzas, ice cream & Pepsi. Norm £8.50


If you go online to Iceland* or to a store (find your nearest*) you can get a £5 frozen meal deal which includes two Pizza Express pizzas (norm £2.50 each), a Pizza Express ice cream tub (norm £2.50) and a 1.5L bottle of Pepsi (norm £1) while stocks last until Tue 12 Sep.

You can choose from:

  • Pizza - Polpette bolognaise (beef meatball & sauce), Pomodoro pesto (mozarella & tomato).
  • Ice cream - Chocolate fudge cake gelato, Tiramisu gelato.
  • Pepsi - Pepsi, Pepsi Max, Diet Pepsi, Pepsi Max cherry.

It would normally cost £8.50 if you were to buy these products separately at Iceland, so you'll save about £3.50 with this offer and we reckon £5 all-in is decent value.

Iceland logoFREE 85p Warburtons bread at Iceland*Via coupon inside Tue 1 Aug free Metro newspaper


If you pick up a free Metro newspaper today (Tue 1 Aug, available at train/bus stations), there's a voucher on page 10 to get a free loaf of Warburtons half and half 800g medium or toastie bread at Iceland (find your nearest*) until Tue 15 Aug.

The voucher is valid in all UK stores including The Food Warehouse stores (excluding Northern Ireland).

Wimbledon logoFresh strawberries & cream round-up*Cheapest prices for 400g punnets & 300ml single cream


If you're stocking up ready to cheer on Andy Murray at Wimbledon (or just want to enjoy them anyway), we’ve served up a round-up of the best supermarket prices for 400g fresh strawberry punnets and 300ml fresh single cream pots to net you the best deal.

Here's what we found:

  • £1.19 for the strawberries at Lidl (find your nearest), in stores only (cream 79p)
  • £1.29 for the strawberries at Aldi (find your nearest), in stores only (cream 79p)
  • £1.55 for the strawberries at Tesco*, in stores and online (cream* 85p)
  • £1.69 for the strawberries at Iceland*, in stores and online (cream* 84p, or 94p double cream* free when you buy two packs of strawberries)
  • £1.75 for the strawberries at Sainsbury's*, in stores and online (cream* 85p)
  • £2 for the strawberries at Waitrose*, in stores and online (cream* 90p) 
  • £2 for the strawberries at Morrisons*, in stores and online (cream* 90p) 
  • 90p for 300g (not 400g) of strawberries at Asda*, in stores and online (cream* 84p)

It's always worth checking the 'price per kg' to see if you'll save more with a larger pack (only if you'll eat them before they go off). Morrisons* and Waitrose* were the only stores we found a larger, better value punnet.

They're £2.90 at Morrisons for 600g and £4.50 at Waitrose for 1kg, which works out £2.17 cheaper per kg at Morrisons and 50p cheaper per kg at Waitrose if you're after more than 400g. So the ball is in your court what you choose. 

If you're after dairy-free, 250ml pots of Alpro cream soya single (chilled or longlife) are 74p in Asda*, 85p in Tesco*, 90p in Waitrose* and £1 in Sainsbury's*.

Iceland logo'Free' Bisto gravy boat with £2-£5.50 spend*In stores and online. Limited stock, can you find 'em?


If you go online to Iceland* or in store (find your nearest*), you could get a ‘free’ Bisto ceramic gravy boat when you buy two of these products: Paxo sage & onion stuffing mix 240g (£1), Oxo 24 beef stock cubes 142g (£2) or Bisto gravy granules 650g (£2.75).

Iceland Bisto gravy boatYou can buy two of the same product or mix and match – the gravy boat should be sitting alongside the qualifying items.

The minimum you’ll need to spend to get the gravy boat is £2, although bear in mind that the minimum online spend is £25 so you'd need to order this as part of a larger grocery shop if buying online. Delivery is £2-£4 for orders under £35.

The offer is due to end on Sun 7 May but could finish sooner if stock runs out.

Iceland logoIceland £20 Valentine's dine-in for twoIncl Chateaubriand, lobster tail and choice of dessert


Go online to Iceland or in store (find your nearest) to get its Valentine's dine-in meal for two for £20 until Tue 14 Feb.The offer includes a 450g pack of frozen Chateaubriand with red wine sauce, frozen Canadian lobster tails and one of four frozen desserts. Delivery's free if you order online, but there is a minimum spend of £25.

What's on the menu?

Unlike other retailers, the only course you can choose with this deal is the dessert. There are four options including crème brulée and chocolate and hazelnut marquise.

How much can you save?

The Chateaubriand and lobster tails normally cost £10 each and the desserts £2.50 each if bought individually. So, you'll really only save £2.50.

How can you spot the items included?

Iceland says all items included will be in one freezer with clear signage explaining the offer.

use the money mantras

Before spending, use Martin's Mantras. If you answer 'NO' to any, Don't buy!

Skint? ask:
  • Do I need it?
  • Can I afford it?
not skint? ask:
  • Will I use it?
  • Is it worth it?
Section 75

Free protection for all shopping!

There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.

And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.

If a link has a * by it, that means it is an affiliated link and therefore it helps MoneySavingExpert stay free to use, as it is tracked to us. If you go through it, it can sometimes result in a payment or benefit to the site.

You shouldn't notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How This Site Is Financed.

For the sake of transparency, so you can check there's no difference, here are duplicate versions of the * links that don't help Iceland

Get Our Free Money Tips Email!

For all the latest deals, guides and loopholes - join the 12m who get it. Don't miss out