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Iceland deals

( 2 Current Deals )
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Iceland logo10% off for emergency services personnel*In Iceland & Food Warehouse stores, or online for Bluelight cardholders

12 days left

If you work as a member of the emergency services, you can get 10% off at Iceland* or The Food warehouse until Sun 29 Jul when you show valid emergency services photographic ID.

You'll be able to get the offer if you're a member of the police or fire services, RNLI or HM Coastguards or NHS staff.

The discount will be valid on almost everything, but you won't be able to buy more than six of each item or use the discount on carrier bags, Bonus Card savings or in conjunction with some in store offers or with another discount card.

Extended 10% discount

If you show your photographic ID to get the above offer, then swipe your Iceland Bonus card - or register a limited edition Emergency Services Bonus Card you can pick up in stores, you can also get 10% off between Fri 3 Aug and Sun 2 Sep.

What about online?

If you're a registered Bluelight card holder, you can get a unique online discount code for £4 off £40 shops. Check here to see if your service is valid for this discount.

Some online discounts you can get with a free account, but the card costs £4.99 for a five-year membership so might be worth it if you think you'll save more than £5 using it.

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Iceland logoIceland 4 off 40 student discount*Discount valid on online shop via Unidays code


Students can get £4 off a spend of £40 or more online at Iceland*.

You'll need a code from Unidays, which you can get for free by signing up with your university details, and to register with Iceland* to see if it delivers in your area (it's free on orders over £35).

It's one code per student. Carrier bags don't count towards the minimum spend and alcohol is excluded from the offer in Scotland.

Expired Deals

Iceland logoIceland 'free' 4-pack Carlsberg beer (norm 4)*When you buy 10 food selection incl bags of chicken & 4 sides


If you go online to Iceland*, you can get a free four-pack of Carlsberg beer (norm £4), when you buy selected food including two bags of frozen chicken and four sides for £10 until Wed 11 Jul, for deliveries until Thu 12 Jul.

Delivery's £2-£4 for orders below £35, so unless you're getting this deal as part of a larger grocery shop, you'll have to pay for delivery – see below for how Iceland newbies can get £5 off a £40 shop.

To get this deal, visit the link above and pick two bags of frozen chicken from this list:

  • Crispy Chicken Breast Fillet Strips (600g, normally £3)
  • Breaded Chicken Breast Fillet Strips (600g, normally £3)
  • Southern Fried Chicken Breast Fillet Strips (600g, normally £3)
  • BBQ Chicken Breast Fillet Strips (600g, normally £3)
  • Hot & Spicy Chicken Breast Fillet Strips (600g, normally £3)

Then pick four sides from this list:

  • Iceland American Style Southern Fried Wedges (1kg, normally £1)
  • Iceland Battered Onion Rings (670g, normally £1)
  • Iceland Takeaway Sides 2 Garlic Bread Baguettes with Garlic and Parsley (338g, normally £1)
  • Doritos Tangy Cheese Tortilla Chips (180g, normally £1)
  • Doritos Chilli Heatwave Tortilla Chips (180g, normally £1)

Finally, add a four-pack of Carlsberg beer (4x568ml, normally £4).

It would normally cost £14 if you were to buy these products separately at Iceland, so you're getting the beer for free. Please be Drinkaware.

New Iceland online customer? Get £5 off £40

If you're planning to do a larger online grocery shop, and you've never ordered online from Iceland before, you can get £5 off a £40 shop when you enter the code FIRSTFIVE at the checkout until Fri 20 Jul.

Iceland logo5 frozen pizza meal deal at Iceland*Incl three Ristorante pizzas, garlic bread & Pepsi. Norm 9.50


If you go online to Iceland* or to a store (find your nearest*) you can get a £5 frozen meal deal, which includes three Ristorante pizzas (norm £2.50 each), a two-pack of garlic bread baguettes (norm £1) and a 1.5L bottle of Pepsi (norm £1) while stocks last until Sun 1 Jul.

Here's what you'll get:

  • 3x Ristorante pizza - mix and match from mozzarella, pollo and pepperoni.
  • Garlic bread - baguettes with garlic and parsley (two-pack).
  • Pepsi (1.5L) - Choose either Pepsi Max Ginger, Pepsi Max, Diet Pepsi or Pepsi Max Cherry.

It would normally cost £9.50 if you were to buy these products separately at Iceland, so you'll save about £4.50 with this offer and we reckon £5 all-in is decent value.

Iceland logoIceland 10 'Family Feast' meal deal*In stores & online. Norm 14.31 bought individually

Go online to Iceland* or into a store (find your nearest*) and you can get its £10 'Family Feast' meal deal until Tue 20 Feb, subject to stock.
What's included?

The £10 bundle offer includes Iceland 'Let’s Eat American' Family Box* (1.42Kg, norm £5) consisting of southern fried chicken wings, southern fried chicken breast fillet strips, chicken popsters (40 pieces) and southern fried wedges. You'll also get:

How much can you save?

If bought separately, all the items included in the offer would cost £14.31 – so you can save £4.31 shopping at Iceland with this offer. Even though we found the Ben & Jerry's ice cream for less elsewhere, if you want all the food included in this bundle then it still works out the cheaper option.

If buying online, you'll need to get the deal as part of a larger shop as there's a £25 minimum spend. Delivery is £2 for orders under £35.

Iceland 10 family feast meal deal

Iceland logoIceland 10 Valentine's dine-in for twoIncl 2 mains, 1 side and dessert


Go online to Iceland or in store (find your nearest) to get its Valentine's dine-in meal for two for £10 until Wed 14 Feb. The offer includes two mains, one side and one dessert. If ordering online, you'll have to factor in the £2 delivery charge with a minimum order of £25. 

What's on the menu?

Mix and match from a small selection of frozen mains, sides and desserts including rump or sirloin steak, 'luxury' mixed grill, broccoli and cauliflower creamy gratins and Sicilian lemon tartlets.

How much can you save?

Main courses normally cost up to £4.50, sides up to £2 and desserts up to £2 - so you'll only really save £3 using the deal.

How can you spot the items included?

Iceland says all items included will be in one freezer with clear signage explaining the offer.

Iceland logo'Free' 4 pancake ingredients with 5 pan*In stores and online. Limited stock - can you find 'em?

Here's a flipping good deal... If you buy a £5 pancake pan (22cm) in store or online at Iceland*, you can get four pancake ingredients free (norm £4 in total) until Tue 13 Feb, while stocks last.

The ingredients you'll get free with the £5 pan:

  • McDougalls classic pancake mix (192g) – norm £1.
  • Frylight sunflower oil OR extra virgin olive oil OR rapeseed oil OR coconut oil cooking spray (190ml) – norm £1.50 each.
  • Bobby’s maple flavoured syrup (250g) – norm £1.
  • Gusto Agro Sicilian lemon juice (200ml) – norm 50p.

Take all five items to the checkout in store where the discount will be applied. If you're ordering online, go via this Iceland* link to select your items and add them to your basket – the deal will then be applied automatically. It's a £25 minimum spend online and delivery is £2 (free over £35).

use the money mantras

Before spending, use Martin's Mantras. If you answer 'NO' to any, Don't buy!

Skint? ask:
  • Do I need it?
  • Can I afford it?
not skint? ask:
  • Will I use it?
  • Is it worth it?
Section 75

Free protection for all shopping!

There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.

And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.

If a link has a * by it, that means it is an affiliated link and therefore it helps MoneySavingExpert stay free to use, as it is tracked to us. If you go through it, it can sometimes result in a payment or benefit to the site.

You shouldn't notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How This Site Is Financed.

For the sake of transparency, so you can check there's no difference, here are duplicate versions of the * links that don't help Iceland

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