If you click a link with an * to go through to a provider, we may get paid. This usually only happens if you get a product from it. This is what funds our team of journalists, and keeps us free to use. Yet there are two crucial things you need to know about this.
- This never impacts our editorial recommendations – if it's in, it's in there because we independently rate it best.
- You'll always get as good a deal (or better) than if you went direct.
For a more detailed explanation see How MSE is financed.
Iceland Deals
0 Current Deals
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If you're a new online Iceland* shopper, you can get £5 off your first £45+ shop when you enter the code ICEFIVEOFF45 at the checkout.
Iceland told us this is an ongoing deal with no end date, but we'll update you here if that changes. Next day delivery's free if you're spending over £40, so you'll automatically get free delivery with this offer.
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Tuesdays only
If you're aged 60 or over, you can get 10% off your shopping at all Iceland (find your nearest*) or The Food Warehouse (find your nearest) stores nationwide, every Tuesday when you show valid ID and an Iceland Bonus card (its loyalty scheme, sign up for free* if you don't have one).
To receive the over-60s discount, simply show proof of age at the checkout, either a driving licence, senior bus pass, senior railcard, or freedom pass (although freedom passes can only be used as ID in London stores). If you’re in Scotland or Wales, you can’t get the discount on alcohol. See full T&Cs*.
See our Supermarket Coupons page for other ways to save on your food shop.
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If you're a new online customer to Iceland* and a Blue Light Card holder, you can get £6 off a £45 or more spend online only.
You'll need to log in to Blue Light Card online to claim a unique discount code, which you can then use at the checkout. This offer will only work once. A Blue Light Card costs £4.99 for two years, so if you're only using it for this offer you'd still save money.
If you're already an Iceland customer, you can still get a discount via your Blue Light Card, however it will be £4 off a £70 spend, so if you're not planning on taking up any other Blue Light Card offers it might not be worth it for you.
Important: If you amend your order, you will lose the code and pay the full amount, as the codes are single use only, so be sure to add everything you need before checking out.
The cost of carrier bags and adding electronic savings to your Bonus Card won't count towards the £45 or £70 spend, and in Scotland, purchases of alcohol don't count towards the minimum spend either. See Iceland's full terms and conditions*.
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If you're a new online customer to Iceland* and a Blue Light Card holder, you can get £6 off a £45 or more spend online only.
You'll need to log in to Blue Light Card online to claim a unique discount code, which you can then use at the checkout. This offer will only work once. A Blue Light Card costs £4.99 for two years, so if you're only using it for this offer you'd still save money.
If you're already an Iceland customer, you can still get a discount via your Blue Light Card, however it will be £4 off a £75 spend, so if you're not planning on taking up any other Blue Light Card offers it might not be worth it for you.
Important: If you amend your order, you will lose the code and pay the full amount, as the codes are single use only, so be sure to add everything you need before checking out.
The cost of carrier bags and adding electronic savings to your Bonus Card won't count towards the £45 or £60 spend, and in Scotland, purchases of alcohol don't count towards the minimum spend either. See Iceland's full terms and conditions*.
Latest Expired Deals
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£35 Tower air fryer at Iceland (normally £50)
Until 9 October, or while stock lasts
ExpiredIf you're looking for an air fryer at a cheaper price, you can pick up a Tower 4-litre air fryer for £35* at Iceland until Monday 9 October, or while stock lasts. It's available online and in all Iceland stores (find your nearest*), depending on stock. It's £59.99 at Tower's website, but Iceland says it normally sells this model for £49.99.
Iceland hasn't been able to confirm how many are available, but we reckon this'll be popular and likely to sell out quickly. If shopping online, delivery costs £3 for orders under £40. However, if you're spending £40 or more, you get free next day delivery – if you need a few other bits it could be worth getting those with this order to reach £40.
This particular model is four litres, which Tower says has the capacity to fit three to four portions of food, so it could be a good size for a small household. It has a three-year guarantee.
What is Tower and is this deal any good?
Tower is a houseware brand that's well-known for selling kitchen appliances. When we checked on Tuesday 26 September, Tower had a 'Great' score of 4.3 out of 5 from over 1,600 reviews at Trustpilot.
The air fryer itself has decent reviews at Google and Tower's website. When we checked, we found the same model for £55 at Asda. Remember to check prices at other retailers before buying, to make sure you're definitely getting the best price.
See our Supermarket Coupons guide for ways to save on your food shop.
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IMPORTANT - THIS DEAL HAS EXPIRED
This deal has expired - you can't get it any more. We've kept it here for reference.
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Iceland £5 off a £30 spend
In store only. Via newspaper or magazine voucher
ExpiredIf you buy a copy of the Daily Mirror, Daily Star, Daily Express or Daily Record newspapers from Wednesday 31 May until Sunday 4 June, you should find a voucher for £5 off when you spend £30 in-store at Iceland* (find your nearest*) and the Food Warehouse (find your nearest) in England, Wales, Scotland and Northern Ireland.
The voucher will also be available in OK! and New magazines from Tuesday 30 May, as well as selected regional newspapers which can be found listed in 'More Info' below. The newspapers and magazines cost between £1.35-£3.40.
To redeem, cut out the original paper voucher and present it at the checkout with your shop – only one voucher can be used per transaction until stores close on Sunday 4 June. Though as a new voucher is printed daily, you could use one everyday during separate shops within the selected dates if you needed to do a shop that's worth more than £30 in total.
This voucher is valid at all Iceland and Food Warehouse stores nationwide. The minimum spend of £30 excludes adding Bonus Card savings and purchase of carrier bags. In Scotland and Wales, this deal excludes alcohol.
For more ways to save, see our supermarket coupons round up.
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For all the latest deals, guides and loopholes simply sign up today – it's spam-free!
Use the Money Mantras
Before spending, use Martin’s Mantras. If you answer 'NO' to any, then don't buy!
Then ask:
- Do I need it?
- Can I afford it?
- Have you checked prices elsewhere?
Then ask:
- Will I use it?
- Is it worth it?
Free protection for all shopping!
There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.
And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.
What the * means above
If a link has an * by it, that means it is an affiliated link and therefore it helps MoneySavingExpert stay free to use, as it is tracked to us. If you go through it, it can sometimes result in a payment or benefit to the site. It's worth noting this means the third party used may be named on any credit agreements.
You shouldn’t notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How this site is financed.
Duplicate links of the * links above for the sake of transparency, but this version doesn't help MoneySavingExpert.com:
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