Iceland Deals

Online code for new customers only

If you're a new online Iceland* shopper, you can get £5 off your first £45+ shop when you enter the code ICEFIVEOFF45 at the checkout. 

Iceland told us this is an ongoing deal with no end date, but we'll update you here if that changes. Next day delivery's free if you're spending over £40, so you'll automatically get free delivery with this offer.

For Iceland Bonus card holders. In stores only

If you're aged 60 or over, you can get 10% off your shopping at all Iceland (find your nearest*) or The Food Warehouse (find your nearest) stores nationwide, every Tuesday when you show valid ID and an Iceland Bonus card (its loyalty scheme, sign up for free* if you don't have one).

To receive the over-60s discount, simply show proof of age at the checkout, either a driving licence, senior bus pass, senior railcard, or freedom pass (although freedom passes can only be used as ID in London stores). If you’re in Scotland or Wales, you can’t get the discount on alcohol. See full T&Cs*.

See our Supermarket Coupons page for other ways to save on your food shop.

New customers with a Blue Light Card. Or £4 off £70 for existing customers

If you're a new online customer to Iceland* and a Blue Light Card holder, you can get £6 off a £45 or more spend online only.

You'll need to log in to Blue Light Card online to claim a unique discount code, which you can then use at the checkout. This offer will only work once. A Blue Light Card costs £4.99 for two years, so if you're only using it for this offer you'd still save money.

If you're already an Iceland customer, you can still get a discount via your Blue Light Card, however it will be £4 off a £75 spend, so if you're not planning on taking up any other Blue Light Card offers it might not be worth it for you.

Important: If you amend your order, you will lose the code and pay the full amount, as the codes are single use only, so be sure to add everything you need before checking out.

The cost of carrier bags and adding electronic savings to your Bonus Card won't count towards the £45 or £60 spend, and in Scotland, purchases of alcohol don't count towards the minimum spend either. See Iceland's full terms and conditions*.

New customers with a Blue Light Card. Or £4 off £70 for existing customers

If you're a new online customer to Iceland* and a Blue Light Card holder, you can get £6 off a £45 or more spend online only.

You'll need to log in to Blue Light Card online to claim a unique discount code, which you can then use at the checkout. This offer will only work once. A Blue Light Card costs £4.99 for two years, so if you're only using it for this offer you'd still save money.

If you're already an Iceland customer, you can still get a discount via your Blue Light Card, however it will be £4 off a £70 spend, so if you're not planning on taking up any other Blue Light Card offers it might not be worth it for you.

Important: If you amend your order, you will lose the code and pay the full amount, as the codes are single use only, so be sure to add everything you need before checking out.

The cost of carrier bags and adding electronic savings to your Bonus Card won't count towards the £45 or £70 spend, and in Scotland, purchases of alcohol don't count towards the minimum spend either. See Iceland's full terms and conditions*.