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Kellogg's deals
0 Current Deals
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30 attractions – pre-booking essential
This popular annual deal is back – look out for promotional packs of Kellogg's cereal and snacks in stores now offering a 'Free Adult Ticket' voucher for 30 Merlin theme parks and attractions.
The vouchers can be exchanged for entry at Alton Towers, Thorpe Park, Legoland, Chessington, Sea Life Centres, Madame Tussauds and more – see the full list of Merlin attractions. However, it's more of a 2for1 ticket as to get the 'free' one, you'll need to purchase a full-price child or adult ticket (normally up to £40, although this varies depending on the attraction).
This deal can be particularly strong if you're visiting with a child
While this is effectively a 2for1, it can actually work out better than 2for1 if you’re going with a child as kids' tickets are generally cheaper than adult ones at many attractions (for example, Sea Life, Chessington and Madame Tussauds).
The voucher can be found in a range of products including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (about £2-£4 at most supermarkets). Or if you're looking for the cheapest option, Rice Krispies, Coco Pops and Frosties cereal bar multipacks are included in the deal, and they're usually about £1.
What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2024, so get it now and you've plenty of time to use it (though do check for excluded dates).
Of course, if you aren’t going in a pair, it’s worth checking what other deals are available – see our round-up of current theme park deals.
Pre-booking is essential – and some need to show their original on-pack voucher at the attraction
You'll need to pre-book your tickets in advance via this special Merlin link. You can get the free ticket using the unique 10-digit code printed inside the cereal box. If there's no code (such as on variety packs, snack packs or cereal bars) you'll need to select the 'snack pack' option when booking and Kellogg's says you must show your original on-pack voucher when you visit your chosen attraction – images on phones/tablets and photocopies will not be accepted.
Note you'll need to book and pay for the full-price ticket at the same time.
The T&Cs suggest you can use this offer multiple times and at different theme parks, as long as you've got a new cereal box code for each visit – however, we're double checking with Kellogg's that this is the case and will update you here once we know more.
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Latest Expired Deals
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Alton Towers 'free' grown-ups' ticket via £3ish cereal and snacks
Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals and snacks
ExpiredLook for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 29 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (normally up to £60ish).
Kellogg's also says single Nutrigrain and Squares bars are included in the promotion, so the cheapest option would be to buy one of these (less than 70p at most supermarkets).
The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life Centres, Madame Tussauds and more – see the full list of Merlin attractions.
This deal can be particularly strong if going with a child, and is valid till June 2023
Effectively this is a 2for1, as you'll need to buy a full-price adult or child ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as children's tickets are generally cheaper than adult ones at many attractions, which is the case at Sea Life, Chessington and Madame Tussauds.
What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2023, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.
Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.
Pre-booking is essential
You'll need to pre-book your tickets in advance via this special Merlin link. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box. Kellogg's says you must show your original on-pack voucher when you visit.
If there's no code (eg, on snack packs such as Rice Krispie Squares, Nutrigrain Bars and Fruit Winders) you'll need to select the 'snack pack' option when booking. Kellogg's says you must show your original on-pack voucher when you visit.
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2for1 Alton Towers, Legoland, Sea Life & more with £3ish cereal
Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals & snacks
ExpiredLook for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 27 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (norm up to £50ish).
The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life centres, Madame Tussauds and more – see the full list of Merlin attractions. This is the first big 2for1 theme parks deal that most people can get that we've seen since the pandemic. Promotional packs were around earlier in the summer but you may still be able to find them in store.
This deal can be particularly strong if going with a child, and is valid till June 2022
If going with another adult, then effectively this is a 2for1, as you'll need to buy an adult ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as in this case, the paid-for ticket is a child ticket, and these are cheaper than an adult one at many attractions such as Sea Life, Chessington and Madame Tussauds.
What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2022, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.
Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.
Book online to guarantee entryAttractions are currently having to restrict visitor numbers and we don't know yet how long that will last. To guarantee entry, it's best to book your tickets online in advance at this special Merlin site. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box.
If there's no code (eg, on snack packs such as Rice Krispie Squares) you'll need to select the 'snack pack or cut out voucher' option when booking, and importantly, you must show your original on-pack voucher when you visit. When we checked, The Blackpool Tower Dungeon won't let you book online without a unique code.
Vouchers from the 2020 promo have been extended till September 2021
If you still have an unused voucher from when Kellogg's ran this promotion in early 2020, it'll have an end date of 30 June 2021 – but Merlin has confirmed it's extended these vouchers to 30 September 2021. This means if you're looking to visit one of the attractions in the next few months, you won't need a voucher from one of this year's promotional packs.
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