Legoland Discovery Centre Deals
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Latest Expired Deals
2for1 Legoland, Alton Towers etc with £3ish cereal
Adults go 'free' voucher on selected Kellogg's cereals
Look for promotional packs of Kellogg's cereal and snacks, including Rice Krispies, Frosties, Crunchy Nut and Squares (norm £2ish-£4ish at most supermarkets), to get 'free' adult entry via a voucher for 30 Merlin attractions until 30 June 2020.
Effectively this is a 2for1, as you must buy a full-price on-the-gate child or adult ticket to get the free adult entry, but this could actually work out better than a 2for1 ticket if you're an adult going with a child as generally child tickets tend to be cheaper than adult ones.
The vouchers can be exchanged for entry on the day at Merlin attractions including Legoland, Alton Towers, Thorpe Park, Chessington, Sea Life centres and sanctuaries, the Dungeons and Madame Tussauds. Some dates are excluded and these vary between attractions - see 'More info' below.
Promotional packs will be readily available in stores until May, after which they'll be harder to find.
How strong is this deal?
While attraction prices vary, the most you could save with this offer is £57ish based on peak Legoland Windsor ticket prices (norm £60 each on the gate, so £120 for two, but you could get two for £63ish with this deal).
As it covers a large range of attractions and the vouchers are valid for over a year, this is a particularly strong deal if you and one other person are considering visiting one of the participating venues.
However, if you’re only interested in visiting a specific attraction, possibly more than once, and aren’t going in a pair, it’s worth checking to see what other deals are available. Find ticket prices for other attractions and see our round-up of theme park deals to check which works best for you.
You can also book online
To guarantee entry and beat the queues at selected attractions, there's also an option to book your tickets online in advance using unique codes found inside Kellogg's cereal packets (though you'll still pay the on-the-gate price). Technically, these codes can be combined with the physical vouchers to obtain two free adult tickets with two full-price child tickets purchased - see 'More info' for full details.
Ensure you take the voucher with you on the day. It can only be used against the gate price, not the discounted online price. The age classification for an adult ticket varies between attractions so make sure you check before you go. Valid for standard entry tickets only.
Also check the venue's individual opening dates as some are closed at certain times of the year. There are also some extra excluded dates in 2019 listed below (2020 exclusion dates will be available from the end of the 2019 season):
- 19-30 Aug and 25 Dec at all attractions
- 8-10 Nov at Alton Towers Resort
- 19-21 Apr, 21, 22 and 27-28 Jul, 3, 4 and 10-11 Aug, and 31 Dec at the Coca-Cola London Eye
- 1-31 Aug at SEA LIFE London
- 25-31 Oct at The London Dungeon
- 6-Oct-4 Nov at The Blackpool Tower Circus (The Blackpool Tower Eye is open subject to weather conditions)
- 18-31 Oct at Thorpe Park
- 27-31 Oct at The Blackpool Tower Dungeon, 26-31 Oct and 26-31 Dec at The York and Edinburgh Dungeons
- 30 Nov, 1, 7-8, 14-15, 18-24 Dec at Legoland Windsor
- 25 May-2 Jun, 26 Oct- 3 Nov, 31 Dec- 5 Jan at The Bear Grylls Adventure
Promotional vouchers aren't valid at secondary attractions and don’t guarantee entry into attractions in the event of venue capacity being reached. Offer can't be used with any other offer or concession, reward or loyalty schemes.
Or book online in advance using promo codes on cereal packets
To guarantee entry in advance, you can book tickets online (excludes The Blackpool Tower Circus) at a special Merlin website ahead of your visit. To do this, you need a unique code found inside promotional packs of Kellogg’s cereal only, on the underside of the carton flap.
This method of redeeming the offer requires you to pay the gate price in advance and print out your tickets. At selected attractions, you can scan these tickets and walk right through the gates, enabling you to beat the queues.
Discounted Merlin theme parks pass £129 (norm £179)
Gets you 15 months unlimited entry to Legoland, Alton Towers etc
If you buy an annual 'standard' Merlin pass for the discounted price of £129 per person before 11.59pm on Mon 3 Dec, you'll also get three months extra for free. After that, it will rise to the normal 2019 price of £179 per person for a 12-month pass.
The discounted 15-month pass gets you unlimited visits to 32 attractions including Legoland, Alton Towers, Thorpe Park, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower.
Is it worth it?
Given you could also go to many attractions using a 2for1 voucher, eg, Legoland for two people costs £55ish with 2for1 tickets, you need to make about five theme park visits during the 15 months to make it worth buying a pass – more for cheaper attractions.
It's worth noting Legoland, Alton Towers, Thorpe Park, Chessington World of Adventures and the Jurassic Skyline attraction are closed until March 2019, effectively cancelling out the extra three months you’re getting with this deal if those are the attractions you’re interested in visiting.
However, even if you don’t make full use of all 15 months’ access, you’ll still be saving £50 per pass compared with if you wait until next year to buy them – so it’s worth it if you definitely intend on getting some.
The passes also can’t be used at central London attractions in August, or at some theme parks during key summer school holiday weekends – check full T&Cs including these and other exclusions.
Buying for three to five people?
If you're buying passes for between three and five people (max three over-12s), you can get them at the reduced 'standard family' rate of £109 per person, going up to £139 on Tue 4 Dec. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.
Got Tesco points?
If you've got Tesco points, you can buy a 'standard' annual pass for £60 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.