Legoland Discovery Centre Deals

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  • Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 27 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (norm up to £50ish).

    The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life centres, Madame Tussauds and more – see the full list of Merlin attractions. This is the first big 2for1 theme parks deal that most people can get that we've seen since the pandemic. Promotional packs will be readily available in stores until the end of June, after which they'll be harder to find.

    This deal can be particularly strong if going with a child, and is valid till June 2022

    If going with another adult, then effectively this is a 2for1, as you'll need to buy an adult ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as in this case, the paid-for ticket is a child ticket, and these are cheaper than an adult one at many attractions such as Sea Life, Chessington and Madame Tussauds.

    What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2022, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.

    Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.


    Book online to guarantee entry

    Attractions are currently having to restrict visitor numbers and we don't know yet how long that will last. To guarantee entry, it's best to book your tickets online in advance at this special Merlin site. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box.

    If there's no code (eg, on snack packs such as Rice Krispie Squares) you'll need to select the 'snack pack or cut out voucher' option when booking, and importantly, you must show your original on-pack voucher when you visit. When we checked, The Blackpool Tower Dungeon won't let you book online without a unique code.

    Vouchers from the 2020 promo have been extended till September 2021

    If you still have an unused voucher from when Kellogg's ran this promotion in early 2020, it'll have an end date of 30 June 2021 – but Merlin has confirmed it's extended these vouchers to 30 September 2021. This means if you're looking to visit one of the attractions in the next few months, you won't need a voucher from one of this year's promotional packs.

    • The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.

      It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks, and Nutrigrain Multipacks.

      The 27 participating Merlin attractions

      The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and iFly indoor sky diving activities only), Shrek’s Adventure London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye, The London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton and Weymouth Sea Life Adventure Park).

      The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.

      Exclusions

      The below 2021 dates are excluded from the offer (excluded dates for 2022 will be available from 1 Jan 2022). Also check attractions' individual opening dates as some are closed at certain times of the year. 

      Attraction Excluded dates
      All Merlin attractions 30 Jul and 31 Jul 2021; every Fri, Sat & Sun in Aug 2021; 25 Dec 2021
      Thorpe Park 16, 17, 23, 24-31 Oct 2021
      Blackpool Tower Eye, Blackpool Dungeons, Madame Tussauds Blackpool 16-31 Oct 2021
      London Dungeon 22-23, 29-31 Oct 2021
      York & Edinburgh Dungeon 31 Oct 2021
      Alton Towers and Legoland Windsor 5-7 Nov 2021
      London Eye 26-31 Dec 2021


      This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.

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Latest Expired Deals

  • 2for1 Legoland, Alton Towers etc with £3ish cereal

    2for1 Legoland, Alton Towers etc with £3ish cereal

    Adults go 'free' voucher on selected Kellogg's cereals

    Expired

    Look for promotional packs of Kellogg's cereal and snacks, including Rice Krispies, Frosties, Crunchy Nut and Squares (norm £2ish-£4ish at most supermarkets), to get 'free' adult entry via a voucher for 30 Merlin attractions until 30 June 2020.

    Effectively this is a 2for1, as you must buy a full-price on-the-gate child or adult ticket to get the free adult entry, but this could actually work out better than a 2for1 ticket if you're an adult going with a child as generally child tickets tend to be cheaper than adult ones.

    The vouchers can be exchanged for entry on the day at Merlin attractions including Legoland, Alton Towers, Thorpe Park, Chessington, Sea Life centres and sanctuaries, the Dungeons and Madame Tussauds. Some dates are excluded and these vary between attractions - see 'More info' below.

    Promotional packs will be readily available in stores until May, after which they'll be harder to find. 

    How strong is this deal?

    While attraction prices vary, the most you could save with this offer is £57ish based on peak Legoland Windsor ticket prices (norm £60 each on the gate, so £120 for two, but you could get two for £63ish with this deal).

    As it covers a large range of attractions and the vouchers are valid for over a year, this is a particularly strong deal if you and one other person are considering visiting one of the participating venues.

    However, if you’re only interested in visiting a specific attraction, possibly more than once, and aren’t going in a pair, it’s worth checking to see what other deals are available. Find ticket prices for other attractions and see our round-up of theme park deals to check which works best for you.

    You can also book online

    To guarantee entry and beat the queues at selected attractions, there's also an option to book your tickets online in advance using unique codes found inside Kellogg's cereal packets (though you'll still pay the on-the-gate price). Technically, these codes can be combined with the physical vouchers to obtain two free adult tickets with two full-price child tickets purchased - see 'More info' for full details.

    • Ensure you take the voucher with you on the day. It can only be used against the gate price, not the discounted online price. The age classification for an adult ticket varies between attractions so make sure you check before you go. Valid for standard entry tickets only.

      Also check the venue's individual opening dates as some are closed at certain times of the year. There are also some extra excluded dates in 2019 listed below (2020 exclusion dates will be available from the end of the 2019 season):

      • 19-30 Aug and 25 Dec at all attractions
      • 8-10 Nov at Alton Towers Resort
      • 19-21 Apr, 21, 22 and 27-28 Jul, 3, 4 and 10-11 Aug, and 31 Dec at the Coca-Cola London Eye
      • 1-31 Aug at SEA LIFE London
      • 25-31 Oct at The London Dungeon
      • 6-Oct-4 Nov at The Blackpool Tower Circus (The Blackpool Tower Eye is open subject to weather conditions)
      • 18-31 Oct at Thorpe Park
      • 27-31 Oct at The Blackpool Tower Dungeon, 26-31 Oct and 26-31 Dec at The York and Edinburgh Dungeons
      • 30 Nov, 1, 7-8, 14-15, 18-24 Dec at Legoland Windsor
      • 25 May-2 Jun, 26 Oct- 3 Nov, 31 Dec- 5 Jan at The Bear Grylls Adventure

      Promotional vouchers aren't valid at secondary attractions and don’t guarantee entry into attractions in the event of venue capacity being reached. Offer can't be used with any other offer or concession, reward or loyalty schemes.

      Or book online in advance using promo codes on cereal packets

      To guarantee entry in advance, you can book tickets online (excludes The Blackpool Tower Circus) at a special Merlin website ahead of your visit. To do this, you need a unique code found inside promotional packs of Kellogg’s cereal only, on the underside of the carton flap.

      This method of redeeming the offer requires you to pay the gate price in advance and print out your tickets. At selected attractions, you can scan these tickets and walk right through the gates, enabling you to beat the queues.

  • Discounted Merlin theme parks pass £129 (norm £179)

    Discounted Merlin theme parks pass £129 (norm £179)

    Gets you 15 months unlimited entry to Legoland, Alton Towers etc

    Expired

    If you buy an annual 'standard' Merlin pass for the discounted price of £129 per person before 11.59pm on Mon 3 Dec, you'll also get three months extra for free. After that, it will rise to the normal 2019 price of £179 per person for a 12-month pass.

    The discounted 15-month pass gets you unlimited visits to 32 attractions including Legoland, Alton Towers, Thorpe Park, Madame Tussauds, London Dungeon, London Eye and the Blackpool Tower.

    Is it worth it?

    Given you could also go to many attractions using a 2for1 voucher, eg, Legoland for two people costs £55ish with 2for1 tickets, you need to make about five theme park visits during the 15 months to make it worth buying a pass – more for cheaper attractions.

    It's worth noting Legoland, Alton Towers, Thorpe Park, Chessington World of Adventures and the Jurassic Skyline attraction are closed until March 2019, effectively cancelling out the extra three months you’re getting with this deal if those are the attractions you’re interested in visiting.

    However, even if you don’t make full use of all 15 months’ access, you’ll still be saving £50 per pass compared with if you wait until next year to buy them – so it’s worth it if you definitely intend on getting some.

    The passes also can’t be used at central London attractions in August, or at some theme parks during key summer school holiday weekends – check full T&Cs including these and other exclusions.

    Buying for three to five people?

    If you're buying passes for between three and five people (max three over-12s), you can get them at the reduced 'standard family' rate of £109 per person, going up to £139 on Tue 4 Dec. You don't technically need to be family, or even visit together, so adults can team up to get the cheaper rate.

    Got Tesco points?

    If you've got Tesco points, you can buy a 'standard' annual pass for £60 in Clubcard Boost vouchers. See our Tesco Clubcard Boost page for more info.