Legoland Discovery Centre Deals

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  • Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (about £2-£3 at most supermarkets), to get a 'Free Adult Ticket' voucher for over 30 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (normally up to £60, although this varies depending on what park you're visiting).

    Kellogg's also says single Nutrigrain and Squares single bars are included in the promotion, so the cheapest option would be to buy one of these (less than 70p at most supermarkets). 

    The vouchers can be exchanged for entry at Alton Towers, Thorpe Park, Legoland, Chessington, Sea Life Centres, Madame Tussauds and more – see the full list of Merlin attractions

    This deal can be particularly strong if going with a child, and is valid until June 2023

    Effectively this is a 2for1, as you'll need to buy a full-price adult or child ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as children's tickets are generally cheaper than adult ones at many attractions, which is the case at Sea Life, Chessington and Madame Tussauds.

    What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2023, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.

    Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.

    Pre-booking is essential

    You'll need to pre-book your tickets in advance via this special Merlin link. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box. Kellogg's says you must show your original on-pack voucher when you visit. 

    If there's no code (such as on snack packs such as Rice Krispie Squares, Nutrigrain Bars and Fruit Winders) you'll need to select the 'snack pack' option when booking. Kellogg's says you must show your original on-pack voucher when you visit. 

    • The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Crunchy Nut Chocolate Clusters, Rice Krispies, Krave and Rice Krispies Multi Grain shapes.

      It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks and Nutigrain Multipacks. Kellogg's also says you can find the 'Free Adult Ticket' offer on single Nutrigrain and single Squares Bars.

      The participating Merlin attractions

      The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and Archery activities only), Shrek’s Adventure! London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye Circus, The Blackpool Tower Eye, The Lastminute.com London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton, Bray and Weymouth Sea Life Adventure Park).

      The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.

      Exclusions

      The below 2022 dates are excluded from the offer (excluded dates for 2023 will be available from 1 Jan 2023). Also check attractions' individual opening dates as some are closed at certain times of the year. 

      Attraction Excluded dates
      All Merlin attractions 13-21 August, 25 December
      Sea Life (all centres) 27 July-13 August, 24-31 October
      Madame Tussauds (London & Blackpool)  27 July-13 August, 24-31 October
      The Dungeons (London, York, Edinburgh & Blackpool) 27 July-13 August, 24-31 October
      The London Eye 27 July-13 August, 24-31 October, 31 December
      The Blackpool Tower Eye & Circus 27 July-13 August, 21-31 August
      Thorpe Park  13-21 August, 15-16 October, 22-31 October, 25 December
      Legoland (Windsor)  13-21 August, 4-6 November, 25 December
      Alton Towers  13-21 August, 28-31 October, 4-6 November, 25 December
       


      This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.

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  • If you register with Days Out Guide and buy a National Rail ticket, you can get 2for1 entry to 80+ UK attractions, including Thorpe Park, Kew Gardens, Chessington World of Adventures, Alton Towers and Legoland Windsor (see the full attractions list). You must pre-book the attraction tickets – on-the-gate purchases are no longer eligible.

    You'll need to click on your chosen attraction on the Days Out Guide website and register or login. A 2for1 code will generate onscreen. Copy it, and click through to the attraction's own website and use the code right away to book two tickets online. On arrival at the attraction, you'll need to present these alongside a valid train ticket dated for the same day.

    If you don't present a valid train ticket at the attraction on the day, you'll be required to purchase your second ticket on the gate.

    What if I live near the attraction/am travelling by other means?

    It's worth doing this even if you are not travelling by train as a cheap single ticket can be available for a couple of quid, far cheaper than the entry ticket price (Legoland Windsor is the most expensive at up to £53).

    Just stop by the nearest station on your way and pick one up, then present it alongside your pre-booked tickets at the gate. Crucially, your rail ticket must show that you have travelled to one of the stations nearest the attraction. So for Thorpe Park, you need to have a ticket with an end destination of Staines or Chertsey. 

    For savings on travel, see how you can swap Tesco points for discounted Railcards.

    • Excludes Oyster cards, Freedom Passes, DLR, bus, Eurostar, Heathrow Express and tickets and travelcards bought from London Underground. Can't be used with other offers or promotions.

      You must be 16 or over to take advantage.

      If you don't present a valid train ticket at the attraction on the day, you'll be required to purchase your second ticket on the gate.

      Visit the full Days Out Guide terms and conditions for more.

  • Look for promotional multipacks of Cadbury chocolates, including Dairy Milk Freddo and Buttons (norm £1ish), to get a voucher for 2for1 entry at more than 20 Merlin attractions.

    If you have a voucher from 2020, Cadbury has told us these are valid until 30 Sep 2021 and any vouchers you've picked up this year are valid for use until 31 Jul 2022. The promotional packs will be readily available in stores until October, after which they'll be harder to find. 

    Attractions include Thorpe Park, Legoland, Alton Towers, Chessington, Sea Life centres, the Dungeons, Madame Tussauds and more. Some dates are excluded at selected attractions, including some in August – see 'more info' below.

    Just present the voucher at your chosen attraction when buying one full-price on-the-gate adult ticket (usually up to £53) and another person will gain free entry.

    Promotional packs (like the ones above) are expected to be in stores until October 2021, but they're subject to availability, so could be snapped up sooner.

    How much can I save?

    As on-the-gate tickets cost up to £53 at Legoland, this deal could save you £52 if you buy one of the cheapest promotional packs of chocolate and want two tickets. Even compared with buying tickets online in advance, where they’re generally cheaper (but still as much as £44 each at Legoland), you'd save a significant amount with this deal.

    There’s also the added benefit of not having to commit to your plans seven or more days ahead – allowing you to wait and see what the weather’s like, and simply rock up at the gate with your voucher.

    Before using the voucher, you should compare this offer against others to see if there's a better one for you (see all theme park deals).

    • The participating attractions are Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, Shrek’s Adventure! London, Madame Tussauds London or Blackpool, The London, York, or Edinburgh Dungeons, The Blackpool Tower Eye or The Blackpool Tower Circus, Legoland Discovery Centre Manchester, Sea Life Bray, Weymouth Sea Life Adventure Park and Jurassic Skyline, Sea Life centres and sanctuaries in the UK (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough and Hunstanton).

      The age classification for an adult ticket varies between attractions so make sure you check before you go. Also check the venue's individual opening dates as some are closed at certain times of the year. For example, Chessington and Legoland Windsor are closed in November. There are also some extra excluded dates listed below:

      • All Merlin attractions: every Fri, Sat and Sun in Aug, and 25 Dec
      • Legoland Windsor: every Fri, Sat and Sun in Aug, 5-7 Nov
      • Thorpe Park: every Fri, Sat and Sun in Aug, 16, 17, 23, 24-31 Oct 
      • Alton Towers: every Fri, Sat and Sun in Aug, 5-7 Nov
      • Madame Tussauds London, The Blackpool Tower Dungeons and Madame Tussauds Blackpool: every Fri, Sat and Sun in Aug, 16-31 Oct
      • The London Dungeon: every Fri, Sat and Sun in Aug, 22-23, 29-31 Oct
      • York and Edinburgh Dungeons: every Fri, Sat and Sun in Aug, 31 Oct
      • Sealife: every Fri, Sat and Sun in Aug
      • Shreks Adventure! London: every Fri, Sat and Sun in Aug
      • Chessington World of Adventures: every Fri, Sat and Sun in Aug
      • Warwick Castle: every Fri, Sat and Sun in Aug

      2022 exclusion dates will be available from 1 Jan 2022 once annual calendars are confirmed. Promotional vouchers don’t guarantee entry into attractions in the event of venue capacity being reached. Voucher can't be used with any other offer or concession, reward or loyalty schemes, pre-purchased/advance tickets, online or call centre bookings, combination tickets, two day passes, annual passes, Q-bot, Fastrack, rail inclusive offers, secondary ticketed events, hotel events, concerts or group bookings. Only one voucher can be used per person and per transaction. See full T&Cs.

Latest Expired Deals

  • Alton Towers 'free' grown-ups' ticket via £3ish cereal and snacks

    Alton Towers 'free' grown-ups' ticket via £3ish cereal and snacks

    Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals and snacks

    Expired

    Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 29 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (normally up to £60ish).

    Kellogg's also says single Nutrigrain and Squares bars are included in the promotion, so the cheapest option would be to buy one of these (less than 70p at most supermarkets). 

    The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life Centres, Madame Tussauds and more – see the full list of Merlin attractions

    This deal can be particularly strong if going with a child, and is valid till June 2023

    Effectively this is a 2for1, as you'll need to buy a full-price adult or child ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as children's tickets are generally cheaper than adult ones at many attractions, which is the case at Sea Life, Chessington and Madame Tussauds.

    What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2023, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.

    Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.

    Pre-booking is essential

    You'll need to pre-book your tickets in advance via this special Merlin link. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box. Kellogg's says you must show your original on-pack voucher when you visit. 

    If there's no code (eg, on snack packs such as Rice Krispie Squares, Nutrigrain Bars and Fruit Winders) you'll need to select the 'snack pack' option when booking. Kellogg's says you must show your original on-pack voucher when you visit. 

    MSE Jules says:

    If your party is an odd number, you'd be better off choosing the 'Carex half-price entry to attractions' promotion instead.

    For example, an adult on-the-gate ticket to Alton Towers costs £62. If there are three of you visiting Alton Towers with the Kellogg's promo, it would cost £42.33 each (£127ish in total including cost of cereal) or £32 each (£96 in total including the cost of the three Carex bottles).

    Remember, if you're using the Carex promotion, each member of your party will need to show their own individual bottle at the gate.

    • The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Crunchy Nut Chocolate Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.

      It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks and Nutigrain Multipacks.

      Kellogg's also says you can find the 'Free Adult Ticket' offer on single Nutrigrain and single Squares Bars.

      The 29 participating Merlin attractions

      The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and Archery activities only), Shrek’s Adventure! London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye Circus, The Blackpool Tower Eye, The Lastminute.com London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton, Bray and Weymouth Sea Life Adventure Park).

      The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.

      Exclusions

      The below 2022 dates are excluded from the offer (excluded dates for 2023 will be available from 1 Jan 2023). Also check attractions' individual opening dates as some are closed at certain times of the year. 

      Attraction Excluded dates
      All Merlin attractions 15-18 Apr, 2-5 Jun, 13-21 Aug, 25 Dec
      Sea Life (all centres) 27 Jul-13 Aug, 24-31 Oct
      Madame Tussauds (London & Blackpool)  27 Jul-13 Aug, 24-31 Oct
      The Dungeons (London, York, Edinburgh & Blackpool) 27 Jul-13 Aug, 24-31 Oct
      The London Eye 27 Jul-13 Aug, 24-31 Oct, 31 Dec
      The Blackpool Tower Eye & Circus 27 Jul-13 Aug, 21-31 Aug
      Thorpe Park 15-18 Apr, 2-5 Jun, 13-21 Aug, 15-16 Oct, 22-31 Oct, 25 Dec 
      Legoland (Windsor) 15-18 Apr, 2-5 Jun, 13-21 Aug, 4-6 Nov, 25 Dec
      Alton Towers 15-18 Apr, 2-5 Jun, 13-21 Aug, 28-31 Oct, 4-6 Nov, 25 Dec
       


      This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.

  • 2for1 Alton Towers, Legoland, Sea Life & more with £3ish cereal

    2for1 Alton Towers, Legoland, Sea Life & more with £3ish cereal

    Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals & snacks

    Expired

    Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 27 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (norm up to £50ish).

    The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life centres, Madame Tussauds and more – see the full list of Merlin attractions. This is the first big 2for1 theme parks deal that most people can get that we've seen since the pandemic. Promotional packs were around earlier in the summer but you may still be able to find them in store.

    This deal can be particularly strong if going with a child, and is valid till June 2022

    If going with another adult, then effectively this is a 2for1, as you'll need to buy an adult ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as in this case, the paid-for ticket is a child ticket, and these are cheaper than an adult one at many attractions such as Sea Life, Chessington and Madame Tussauds.

    What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2022, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.

    Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.


    Book online to guarantee entry

    Attractions are currently having to restrict visitor numbers and we don't know yet how long that will last. To guarantee entry, it's best to book your tickets online in advance at this special Merlin site. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box.

    If there's no code (eg, on snack packs such as Rice Krispie Squares) you'll need to select the 'snack pack or cut out voucher' option when booking, and importantly, you must show your original on-pack voucher when you visit. When we checked, The Blackpool Tower Dungeon won't let you book online without a unique code.

    Vouchers from the 2020 promo have been extended till September 2021

    If you still have an unused voucher from when Kellogg's ran this promotion in early 2020, it'll have an end date of 30 June 2021 – but Merlin has confirmed it's extended these vouchers to 30 September 2021. This means if you're looking to visit one of the attractions in the next few months, you won't need a voucher from one of this year's promotional packs.

    • The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.

      It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks, and Nutrigrain Multipacks.

      The 27 participating Merlin attractions

      The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and iFly indoor sky diving activities only), Shrek’s Adventure London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye, The London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton and Weymouth Sea Life Adventure Park).

      The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.

      Exclusions

      The below 2021 dates are excluded from the offer (excluded dates for 2022 will be available from 1 Jan 2022). Also check attractions' individual opening dates as some are closed at certain times of the year. 

      Attraction Excluded dates
      All Merlin attractions 30 Jul and 31 Jul 2021; every Fri, Sat & Sun in Aug 2021; 25 Dec 2021
      Thorpe Park 16, 17, 23, 24-31 Oct 2021
      Blackpool Tower Eye, Blackpool Dungeons, Madame Tussauds Blackpool 16-31 Oct 2021
      London Dungeon 22-23, 29-31 Oct 2021
      York & Edinburgh Dungeon 31 Oct 2021
      Alton Towers and Legoland Windsor 5-7 Nov 2021
      London Eye 26-31 Dec 2021


      This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.