
Cheap Perfume
15 tips to slash costs and sniff out bargains
Whether for Christmas, birthdays, Valentine's or anniversaries, fragrances can be an easy gift. Provided it's legit, Dior's still Dior whether bought in Harrods or Asda - it's only the price that changes - so here's our guide to ensuring the best deal.
We've 15 quick tips 'n' tricks to help you bag smellies for less, but ALWAYS double-check prices before buying, as they change frequently and new sales come up all the time.
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Slash scent costs with codes and vouchers
Check for codes for major online retailers that each stock a wide range of fragrances and gift sets. If the codes have few exclusions, they can be good for bagging hard-to-come-by discounts on top-end expensive brands such as Chanel and Dior among others, as well as popular celebrity fragrances from the likes of Ariana Grande, Shawn Mendes and Britney Spears.
It's worth checking the following big perfume sites for discounts they may be running:
- The Fragrance Shop - when we checked, we found a code for 15% off.
- Perfume Direct* - when we checked, we found buy 2 clearance items, get 10% off.
- The Perfume Shop* - when we checked, we found a code for 20% off a second item.
Don't forget, it's also worth checking voucher code sites as you could get a better deal with another code. Check sites like:
- MyVoucherCodes* - when we checked, we found codes for 10% off, free delivery, and more.
- VoucherCodes* - when we checked, we found codes for 15% off and more.
- VoucherCloud* - when we checked, we found codes for 15% off, free delivery, and more.
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Top deals on popular fragrances
If you're a fan of a particular fragrance, you might know what a good price is for that scent, but what if you're buying for someone else? To give an idea of the best prices, we've picked a selection of popular fragrances and listed below the amount we found you'd pay in a good deal. As always, do your own checks and compare prices - using the codes above if you can - to ensure the best deal.- Emporio Armani 'Diamonds' EDP 50ml - £30
- Gucci 'Guilty Black' EDT 50ml - £30
- Emporio Armani 'She' EDP 100ml - £30
- Gucci 'Bamboo' EDT 50ml - £35
- Dolce & Gabanna 'The One' EDP 40ml - £40
- Marc Jacobs 'Daisy' EDT 50ml - £45
- Yves Saint Laurent 'Mon Paris' EDT 50ml - £35
- Viktor & Rolf 'Flower Bomb' EDP 50ml - £60
- Versace 'Bright Crystal' EDT 200ml - £70
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Top 10 smell-alike perfumes
Smell-alikes are the own-brand fragrances you can find in many high street stores and supermarkets. While not direct copies, they do tend to smell similar to the big designer brands - often they a similar name and even similar packaging too - but, crucially, they normally cost a fraction of the price.
Of course, some may sniff at receiving smell-alikes as a gift - often the posh brand and fancy container are part of the present - so this could be more suitable if you’re buying for yourself, where the 'snob' value is less of an issue. It's also worth noting, some say the smell-alikes are weaker than posh smellies, so you may need to squirt more often.
Though considering how much cheaper they are, we reckon they're worth a try.
The MSE Perfume Smell-alike Test
In December 2018, for a bit of fun we carried out a (non-scientific) blind smell test with 20 members of the MSE team. We pitted 12 expensive perfumes against each of their much cheaper alternatives, and amazingly, in nine cases, our testers actually preferred the smell of the lower-cost option.
You can find the results from each comparison below, ranked in order starting with the most convincing smell-alike and ending with the least. Our percentage score's based on how many testers either couldn't tell a difference or said they preferred the cheap one. Prices were correct on Tue 17 Dec 2019.
While a few years old now, we think the results are still worth sharing - as the principle still applies that a cheap imitation sometimes smells just as good as a much pricier designer scent. Though a few that we tested might no longer be available, we're hoping to update this list when we are able to after the pandemic is over.
1. Primark 'Pomegranate & Black Tea' vs Jo Malone 'Pomegranate Noir'. SCORE: 80%
Primark 'Pomegranate & Black Tea' EDP, 100ml, £8 at Primark stores - if you can find it
Jo Malone 'Pomegranate Noir' cologne, 100ml, £98 at John Lewis, Selfridges
Our blind smell test found that 16 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only four preferred Jo Malone.
2. M&S 'New York' vs Chanel 'Allure'. SCORE: 75%
M&S 'New York' EDT, 100ml, £18 (or 25ml, £8.50) at M&S*
Chanel 'Allure' EDP, 100ml, £112.50 at The Fragrance Shop
Our blind smell test found that 15 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only five preferred Chanel.
3. Zara 'Black Amber' vs D&G 'The One'. SCORE: 65%
Zara 'Black Amber' EDT, 100ml, £9.99 at Zara online & in stores
D&G 'The One' EDP, 100ml, £56.15 at allbeauty.com
Our blind smell test found that 13 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only seven preferred Dolce & Gabbana.
4. M&S 'Azure Breeze' vs D&G 'Light Blue'. SCORE: 65%
M&S 'Azure Breeze' EDT, 100ml, £16 (or 25ml, £8.50) at M&S*
D&G 'Light Blue' EDT, 100ml, £49.35 at allbeauty.com
Our blind smell test found that 13 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only seven preferred Dolce & Gabbana.
5. Next 'Just Pink' vs Ralph Lauren 'Romance'. SCORE: 60%
Next 'Just Pink' EDP, 100ml, £14 (or 10ml, £4) at Next
Ralph Lauren 'Romance' EDP, 100ml, £59.95 at Beauty Base
Our blind smell test found that 12 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only eight preferred Ralph Lauren.
6. Next 'Flowers' vs Marc Jacobs 'Daisy'. SCORE: 60%
Next 'Flowers' EDP, 100ml, £8, currently OOS, (10ml, £5) at Next
Marc Jacobs 'Daisy' EDT, 100ml, £47.95 at Perfume Price
Our blind smell test found that 12 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only eight preferred Marc Jacobs.
7. Superdrug 'Exotic' vs YSL 'Black Opium'. SCORE: 60%
Superdrug 'Exotic' body mist, 100ml, £3.99 at Superdrug*
YSL 'Black Opium' EDP, 90ml, £70.95 at Parfumdreams
Our blind smell test found that 12 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only eight preferred Yves Saint Laurent.
8. Zara 'Black Peony' (not currently avail) vs Viktor & Rolf 'Flowerbomb'. SCORE: 60%
Zara 'Black Peony' EDT, 100ml £9.99, (or 10ml, £3.99), at Zara online
Viktor & Rolf 'Flowerbomb' EDP, 100ml, £88.75 at Feel Unique
Our blind smell test found that 12 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only eight preferred Viktor & Rolf.
9. Zara 'Rose' (not currently avail) vs Dior 'J'adore'. SCORE: 55%
Zara 'Rose' EDT, 90ml, £9.99 (or 12ml, £3.99) at Zara online & in stores
Dior 'J'adore' EDP, 100ml, £102 at Boots
Our blind smell test found that 11 out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. Only nine preferred Dior.
10. Zara 'Gold' vs Paco Rabanne 'Lady Million'. SCORE: 45%
Zara 'Gold' EDP, 100ml, £12.99 at Zara
Paco Rabanne 'Lady Million' EDP, 80ml, £56.95 at Perfume Click
Our blind smell test found that nine out of 20 people either couldn't tell a difference or preferred the CHEAPER perfume. Interestingly in this case, 11 of our testers actually did prefer the smell of the more expensive Paco Rabanne.
11. Primark 'Mandarin & Basil' (not currently avail) vs Jo Malone 'Lime Basil & Mandarin'. SCORE: 45%
Primark 'Mandarin & Basil' EDP, 100ml, £8 (or 20ml, £3) in stores only - if you can find it
Jo Malone 'Lime Basil & Mandarin' cologne, 100ml, £98 at John Lewis, Selfridges
Our blind smell test found that nine out of 20 people either couldn't tell a difference or preferred the CHEAPER perfume.So again, in this case 11 of our testers actually did prefer the smell of the much more expensive Jo Malone.
12. Lidl 'Suddenly Madame Glamour' vs Chanel 'Coco Mademoiselle'. SCORE: 35%
Lidl 'Suddenly Madame Glamour' EDP, 50ml, £3.99 at Lidl in stores only
Chanel 'Coco Mademoiselle' EDP, 50ml, £79 at Boots, John Lewis, Debenhams
Our blind smell test found that only seven out of 20 people either couldn't tell any difference or preferred the CHEAPER perfume. So in this case, 13 preferred the smell of the far more expensive Chanel perfume.
We must say a quick thank you to The Perfume Shop for sending us some samples, which meant we didn't have to go out and buy all these for our test!
More smell-alikes
We've not put these to the test yet, but MoneySavers have let us know their favourite fragrance dupes, these include:
- £16 M&S Azure Breeze 100ml* - reportedly smells like D&G Light Blue, norm £30.75 for 50ml From Allbeauty.
- £12.50 M&S True Red 100ml* - reportedly smells like Hugo Boss Deep Red, norm £24 for 50ml from Superdrug.
- £8 Next Cashmere 30ml - reportedly smells like Estée Lauder Sensuous Nude, norm £76 for 100ml from John Lewis.
- £8 Next Aura 30ml - reportedly smells like Thierry Mugler Alien, norm £76 for 100ml from John Lewis.
- £16 Accessorize Lovelily 75ml - reportedly smells like Stella McCartney Pop, norm £27.99 for 30ml from Fragrance Direct.
See the Smell-alikes & high-end make-up alternatives forum discussions for even more.
- £16 M&S Azure Breeze 100ml* - reportedly smells like D&G Light Blue, norm £30.75 for 50ml From Allbeauty.
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Buying online's often cheapest
The internet's usually the cheapest option when purchasing aftershave, perfume, eau de cologne and eau de toilette. Rather than keeping pricey shopfronts with fancy displays to draw you in and make you spend, they simply pile it high in warehouses and sell it cheap.
So don't be sucked in by smooth sales patter and gleaming window displays when you're on the high street. When comparing prices online and in store, don't forget to note down the size of the bottle, and what you're buying, eg, eau de toilette/parfum.
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Get up to 50% off fragrances at Boots, Superdrug & more.
If you go to Boots* in store and online, there's currently up to 50% off a limited selection of fragrances. If you order online, you can collect in store for free or delivery's £3.50 (free if you're spending £45 or more).
We’ve seen similar discounts at Superdrug* and Debenhams*, among others. One place you might not immediately think of for perfume is Wilko*, which in the past has had some cracking deals on scents.
However, you should always do a price comparison online before you buy as, even at the reduced prices, some are still cheaper elsewhere.
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Uncover up to 70% off hidden Amazon bargains
Amazon often has a selection of top-brand perfumes with up to 70% off, yet they tend to be buried among the many thousands of products in its wider beauty and fragrances department.
Here's a link you can use to go straight to what's currently available in its regularly updated page of up to 70% off fragrances*. Of course, don't assume Amazon will be cheapest - you should still do your own checks to make sure it's the cheapest price around.
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Know your perfume from your eau de cologne
The perfume industry's big business, so there are lots of types to choose from. Yet don't confuse perfume with the weaker eau de toilette or eau de cologne, as you may find it's a false economy.
As a rough guide, the main tiers of fragrance type are below, ranging from weakest (generally cheapest) to strongest (priciest):
Splash and aftershave
Low perfume essence at about 1-7%.
Eau de cologne
Again, lowish perfume essence, at about 2-6%.
Eau de toilette
Also sometimes known as cologne, contains slightly more perfume essence at about 5-15% (typically about 10%).
Eau de parfum and perfume
Also called perfume extract, these are top of the range at roughly 10-20% essence (typically about 15%).
The higher the concentration of perfume essence, the longer the perfume's scent will last and the less you'll need - but the more expensive it's likely to be. The fragrance style and ingredients used also affect how long the scent will last, so it's worth experimenting with different types before shelling out on a big bottle.
Thanks to the International Fragrance Association and British Society of Perfumers for the info above.
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Check if a perfume's really a bargain using online price trackers
Most of us know just because a retailer lists a perfume as 'on offer', it doesn't mean it's cheap. Yet the trouble has been sorting awesome offers from pants promos.
To help, there are sites that chart products' price histories to show if the item's 'was' price is realistic. You can also set up alerts that will land in your inbox when your favourite items drop in price.
1. CamelCamelCamel lets you enter your desired price for items on Amazon (where prices tend to yo-yo) and fires off an email when Amazon hits it. Simply pop an item's URL into it, and enter the maximum price you want to cough up. You'll then get an email when the price falls to that amount or lower.2. ZeeZaw works in a similar way. Just sign up, create a list with the max price you want to pay for Amazon items, and you receive emails when the price drops.
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Unboxed perfumes are even cheaper
Some internet retailers, including eBay*, sell testers and unboxed perfume or aftershave at an even cheaper price. You could also find unwanted perfume that may only have been sprayed a few times. While at first this may not seem like a good idea for a prezzie, it's easy to turn around...
Tie a ribbon around it!
Buy an unboxed scent, then simply buy a nice-looking gift box for a pound or two and pack it in that - or even just tie a nice ribbon around it.
The money saved on buying the perfume should more than cover it. It'll look as if you've made an extra-special effort (rather than an extra cheap effort!)
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Don't forget your local discount shop
Discount stores and pound shops are also worth a look if you don't mind experimenting. One forumite reports finding a cache of 99p bargains in their local:
Granted some aren't to my taste but I have four that are looovely. They're actually eau de parfum rather than toilette which is a bonus! The boxes look quite cheap but my local store always has one out to try.
MSE Rhiannon has also picked up some, err, bargains at Home Bargains. Turns out, she's got a nose for scents as well as good deals.
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It can be worth ordering from the US
A couple of large-scale US sites deliver to the UK and can be competitive, though don't forget to factor any extra delivery fees and charges into the price as these can add a chunk. Big ones to try include Strawberrynet and PerfumeEmporium.com. Read How safe are these sites? above before buying.
It's worth noting that if you're ordering items from overseas, you may have to pay extra tax so always check this first - find more info on the HMRC website.
(Please note: We're talking about the US-based PerfumeEmporium.com, NOT the UK-based Theperfumeemporium.co.uk, which went bust in 2010. They are unrelated sites and PerfumeEmporium.com is still running.)
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Check if you can grab cashback on top
Once you've found the cheapest retailer for your scent, you may be able to get additional cashback by purchasing it via a cashback site. See the Top Cashback Sites guide for full info on how the system works, plus full safety help.
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Take advantage of points promos running at Boots
Boots* has a hefty fragrance department and often runs points promotions. These can sometimes help undercut online retailers, especially for newer or more costly perfumes.
Boots also sometimes runs triple Advantage Card points events - sign up to the free weekly email to get a heads-up when these events are on. For more info on making the most of your Boots' Advantage Card, see the Loyalty Points Boosting guide, and see the Boots Deals page for the latest discounts.
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Scout out extra gifts before you buy
Particularly around Christmas and New Year, shops may offer extra gifts with the perfume, so make sure you check for any 'free gift' deals before buying.
Plus it may also be cheaper to buy a gift set rather than the fragrance on its own, so factor this in.
Some stores like Superdrug even offer search tools to help you sniff out 'free' gift offers* and gift sets* within your budget.
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Important! Make sure you shop safely
Whatever you're buying, including perfume, there are always two main risks: either it's a dodgy company, or it's a legit company that has financial problems and goes bust.
Follow these quick tips to help you minimise the risks...
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