Q. I recently bought a ring from an online sale. After two email confirmations, I got another saying the sale price was wrong and asked how I wished to proceed. It'd debited the funds from my account already. Isn't the agreement a contract to buy? From Michelle, by email
MSE Wendy's A: Unlike in store, online contracts are these days generally seen as complete when an item's despatched, rather than at payment, so you've no right to insist on paying the lower price. Until this point a store can correct any mistakes, in price or other areas, and they often explain this in their T&Cs (which are part of your contract along with your statutory consumer rights).
If you believe the pricing error is intentional this is potentially a criminal offence, so complain to your local Trading Standards and you may be able to push for the price reduction. If you spot a mispriced item, don't be afraid to haggle as the retailer may sell it to you for a knock down price as a gesture of goodwill.
See more of your rights in the full Consumer Rights guide.
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