0 Current Deals
Look for promotional handwash bottlesValid until 31 May 2022
Look for promotional bottles of Carex handwash (£1ish at most supermarkets), to get half-price entry to three attractions – Alton Towers, Chessington World of Adventures and Sealife Centres and Sanctuaries (norm up to £50ish). This deal is great if you have an uneven number in your party, as it'll work out cheaper than the 2for1 deals.
To get your half-price entry, you must pre-book your tickets online via this special special Carex link and select which attraction you’d like to visit. Once you’ve chosen, you’ll automatically be shown half-price tickets. One promotional bottle gets you one half-price entry, so if you want to use this for multiple tickets, you'll need multiple bottles.
When you arrive at the attraction, you'll need to show the 'v' code which you can find on the back of the promotional bottle. We're not sure if just taking the sticker will be enough, so it may be best to take the whole bottle with you, if you can, or you may have to pay the on-the-gate price.
Alton Towers allows you to book half-price tickets for up to four adults, four children and two under-threes in the same booking. Chessington World of Adventure’s lets you book for up to 10 adults, 10 children and two under-threes and Sealife allows you to book up to five adults, five children and two under-threes.
The voucher's valid until 31 May 2022, so if you buy a bottle now, you'll have plenty of time to use it. There are some date exclusions though. We're not sure how long the promotional bottles will be around for, so best to buy a bottle soon if it's something you're interested in.
Vouchers from the 2020 promo have been extended till May 2022
If you still have an unused voucher from when Carex ran this promotion in early 2020, it'll have an end date of 31 May 2021 – but Merlin has confirmed it's extended these vouchers to 31 May 2022.
Prefer a different attraction? See our round-up of current theme park deals which include 2for1 offers and MoneySaving tips & tricks.
The below 2021 dates are excluded from the offer. Also check attractions' individual opening dates as some are closed at certain times of the year.
Fireworks event on 5th, 6th and 7th November 2021 at Alton Towers
Chessington World of Adventures
Theme park is closed from 31 Oct 2021 - 20 Mar 2022
Sealife Centres & Sanctuaries
The offer is not valid on attraction closed dates, secondary ticketed events, hotel events, concerts, fireworks and Christmas events and cannot be used in conjunction with any other offer or concession.
Valid until May 2022
Look for promotional multipacks of Seabrook crisps (£1 at most supermarkets), to get a 'Free Adult Ticket' voucher for Alton Towers. If your party is an odd numbered group, you can still use this 2for1 offer, but to get the cheapest price the odd numbered person should use the Carex 'half-price entry' offer instead. Or alternatively, you could all use the Carex offer.
To get the free ticket, you'll need to purchase one full-price 'on-the-gate' adult ticket online via this link (norm up to £50ish) in advance, and enter the eight-digit voucher code from the crisp packet when prompted – you’ll then get free entry for one other adult (12+ years) or child. The voucher's valid until 31 May 2022, so if you buy a pack now, you'll have plenty of time to use it. Seabrook has confirmed you don't need to bring the crisp packet with you. It's also told us the promotional packs will be readily available in stores until the end of Sep, after which they'll be harder to find.
You must book tickets in advance, and you'll need to either print your tickets at home and bring these with you to the attraction, or show your e-ticket at the entrance gate at Alton Towers. It's worth checking opening dates and times before your visit, and there are some date exclusions. See the full terms and conditions.
If you're not going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.
The voucher is not valid at any secondary attractions and events including, but not limited to Tree Top Quest, Alton Towers Waterpark, Alton Towers Spa, Extraordinary Golf, Alton Towers Dungeon, secondary ticketed events, concerts, hotel events, Xmas events, and firework events.
The voucher can only be used for standard entrance tickets and cannot be used for priority entrance and/or Fastrack entrance at the attraction (unless this is expressly stated as part of the offer). The voucher does not entitle early ride time.
The voucher is not valid for accommodation including but not limited to, the Alton Towers hotel, Splash Landings hotel, Cbeebies Land hotel, Stargazing Pools and Enchanted Village (Woodland Lodges, Tree Houses) – an additional cost applies. Please check each attraction’s website for additional costs.
The offer is not valid on attraction closed dates, secondary ticketed events, hotel events, concerts, fireworks (5th, 6th and 7th Nov), and Christmas events and cannot be used in conjunction with any other offer or concession.
Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals & snacksCan you find 'em?
Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 27 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (norm up to £50ish).
The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life centres, Madame Tussauds and more – see the full list of Merlin attractions. This is the first big 2for1 theme parks deal that most people can get that we've seen since the pandemic. Promotional packs were around earlier in the summer but you may still be able to find them in store.
This deal can be particularly strong if going with a child, and is valid till June 2022
If going with another adult, then effectively this is a 2for1, as you'll need to buy an adult ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as in this case, the paid-for ticket is a child ticket, and these are cheaper than an adult one at many attractions such as Sea Life, Chessington and Madame Tussauds.
What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2022, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.
Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.
Attractions are currently having to restrict visitor numbers and we don't know yet how long that will last. To guarantee entry, it's best to book your tickets online in advance at this special Merlin site. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box.
If there's no code (eg, on snack packs such as Rice Krispie Squares) you'll need to select the 'snack pack or cut out voucher' option when booking, and importantly, you must show your original on-pack voucher when you visit. When we checked, The Blackpool Tower Dungeon won't let you book online without a unique code.
Vouchers from the 2020 promo have been extended till September 2021
If you still have an unused voucher from when Kellogg's ran this promotion in early 2020, it'll have an end date of 30 June 2021 – but Merlin has confirmed it's extended these vouchers to 30 September 2021. This means if you're looking to visit one of the attractions in the next few months, you won't need a voucher from one of this year's promotional packs.
The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.
It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks, and Nutrigrain Multipacks.
The 27 participating Merlin attractions
The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and iFly indoor sky diving activities only), Shrek’s Adventure London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye, The London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton and Weymouth Sea Life Adventure Park).
The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.
The below 2021 dates are excluded from the offer (excluded dates for 2022 will be available from 1 Jan 2022). Also check attractions' individual opening dates as some are closed at certain times of the year.
Attraction Excluded dates All Merlin attractions 30 Jul and 31 Jul 2021; every Fri, Sat & Sun in Aug 2021; 25 Dec 2021 Thorpe Park 16, 17, 23, 24-31 Oct 2021 Blackpool Tower Eye, Blackpool Dungeons, Madame Tussauds Blackpool 16-31 Oct 2021 London Dungeon 22-23, 29-31 Oct 2021 York & Edinburgh Dungeon 31 Oct 2021 Alton Towers and Legoland Windsor 5-7 Nov 2021 London Eye 26-31 Dec 2021
This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.
Buy train ticket and pre-book to save. Incl Thorpe Park & Kew Gardens20 attractions
If you register with Days Out Guide and buy a National Rail ticket, you can get 2for1 entry to 80+ UK attractions, including Thorpe Park, Kew Gardens, Chessington World of Adventures, Alton Towers and Legoland Windsor (see the full attractions list). You must pre-book the attraction tickets – on-the-gate purchases are no longer eligible.
Important: Before booking, make sure to check ahead on the venue's website for Covid measures and changes to opening times.
You'll need to click on your chosen attraction on the Days Out Guide website and register or login. A 2for1 code will generate onscreen. Copy it, and click through to the attraction's own website and use the code right away to book two tickets online. On arrival at the attraction, you'll need to present these alongside a valid train ticket dated for the same day.
If you don't present a valid train ticket at the attraction on the day, you'll be required to purchase your second ticket on the gate.
Before the pandemic, there were 300+ attractions available under the 2for1 scheme. We don't know if the rest will be added at a later date but we have a hunch they might, once more attractions are fully open and allowing pre-booking. Check back at a later date for any updates to the attractions list.
What if I live near the attraction/am travelling by other means?
It's worth doing this even if you are not travelling by train as a cheap single ticket can be available for a couple of quid, far cheaper than the entry ticket price (Legoland Windsor is the most expensive at up to £53).
Just stop by the nearest station on your way and pick one up, then present it alongside your pre-booked tickets at the gate. Crucially, your rail ticket must show that you have travelled to one of the stations nearest the attraction. So for Thorpe Park, you need to have a ticket with an end destination of Staines or Chertsey.
For savings on travel, see how you can swap Tesco points for discounted Railcards.
Excludes Oyster cards, Freedom Passes, DLR, bus, Eurostar, Heathrow Express and tickets and travelcards bought from London Underground. Can't be used with other offers or promotions.
You must be 16 or over to take advantage.
If you don't present a valid train ticket at the attraction on the day, you'll be required to purchase your second ticket on the gate.
Visit the full Days Out Guide terms and conditions for more.
Convert Tesco Clubcard points into Tesco Reward Partners vouchers* and on many attractions you get three times the vouchers' face value to use on tickets, eg, £5 in points converts into £15 worth of vouchers. Can be used at theme parks, wildlife parks and more.
Here are some of the theme parks you can select:
Blackpool Pleasure Beach
And some of the wildlife parks:
National Sea Life, Birmingham
Sea Life, Blackpool
For how to fully maximise Clubcard points, see the Loyalty Schemes guide.
Get one 'free' ticket with vch on selected Cadbury packs20+ attractions
Look for promotional multipacks of Cadbury chocolates, including Dairy Milk Freddo and Buttons (norm £1ish), to get a voucher for 2for1 entry at more than 20 Merlin attractions.
If you have a voucher from 2020, Cadbury has told us these are valid until 30 Sep 2021 and any vouchers you've picked up this year are valid for use until 31 Jul 2022. The promotional packs will be readily available in stores until October, after which they'll be harder to find.
Attractions include Thorpe Park, Legoland, Alton Towers, Chessington, Sea Life centres, the Dungeons, Madame Tussauds and more. Some dates are excluded at selected attractions, including some in August – see 'more info' below.
Just present the voucher at your chosen attraction when buying one full-price on-the-gate adult ticket (usually up to £53) and another person will gain free entry.
Promotional packs (like the ones above) are expected to be in stores until October 2021, but they're subject to availability, so could be snapped up sooner.
How much can I save?
As on-the-gate tickets cost up to £53 at Legoland, this deal could save you £52 if you buy one of the cheapest promotional packs of chocolate and want two tickets. Even compared with buying tickets online in advance, where they’re generally cheaper (but still as much as £44 each at Legoland), you'd save a significant amount with this deal.
There’s also the added benefit of not having to commit to your plans seven or more days ahead – allowing you to wait and see what the weather’s like, and simply rock up at the gate with your voucher.
Before using the voucher, you should compare this offer against others to see if there's a better one for you (see all theme park deals).
The participating attractions are Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, Shrek’s Adventure! London, Madame Tussauds London or Blackpool, The London, York, or Edinburgh Dungeons, The Blackpool Tower Eye or The Blackpool Tower Circus, Legoland Discovery Centre Manchester, Sea Life Bray, Weymouth Sea Life Adventure Park and Jurassic Skyline, Sea Life centres and sanctuaries in the UK (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough and Hunstanton).
The age classification for an adult ticket varies between attractions so make sure you check before you go. Also check the venue's individual opening dates as some are closed at certain times of the year. For example, Chessington and Legoland Windsor are closed in November. There are also some extra excluded dates listed below:
- All Merlin attractions: every Fri, Sat and Sun in Aug, and 25 Dec
- Legoland Windsor: every Fri, Sat and Sun in Aug, 5-7 Nov
- Thorpe Park: every Fri, Sat and Sun in Aug, 16, 17, 23, 24-31 Oct
- Alton Towers: every Fri, Sat and Sun in Aug, 5-7 Nov
- Madame Tussauds London, The Blackpool Tower Dungeons and Madame Tussauds Blackpool: every Fri, Sat and Sun in Aug, 16-31 Oct
- The London Dungeon: every Fri, Sat and Sun in Aug, 22-23, 29-31 Oct
- York and Edinburgh Dungeons: every Fri, Sat and Sun in Aug, 31 Oct
- Sealife: every Fri, Sat and Sun in Aug
- Shreks Adventure! London: every Fri, Sat and Sun in Aug
- Chessington World of Adventures: every Fri, Sat and Sun in Aug
- Warwick Castle: every Fri, Sat and Sun in Aug
2022 exclusion dates will be available from 1 Jan 2022 once annual calendars are confirmed. Promotional vouchers don’t guarantee entry into attractions in the event of venue capacity being reached. Voucher can't be used with any other offer or concession, reward or loyalty schemes, pre-purchased/advance tickets, online or call centre bookings, combination tickets, two day passes, annual passes, Q-bot, Fastrack, rail inclusive offers, secondary ticketed events, hotel events, concerts or group bookings. Only one voucher can be used per person and per transaction. See full T&Cs.
- All Merlin attractions: every Fri, Sat and Sun in Aug, and 25 Dec
There are always ways to save money at Alton Towers, so even if there isn’t a cracking deal out there that works for you, don’t assume you can’t cut your costs further.
Ways to save include:
- Offers for email subscribers. If you sign up to the Alton Towers email newsletter you'll receive special offers direct to your inbox.
- Redeem loyalty points. You can get up to 75% off theme parks by converting Tesco Clubcard points into Tesco Boost tokens. See out Loyalty Points Boosting guide.
- Get an annual pass. If you’re planning multiple visits, you can buy an annual Merlin pass for 12 months' unlimited entry into a range of attractions including Alton Towers. It normally costs £169, or less per person if you're buying for a family, but look out for promotional discounts.
- Check out similar theme parks. If you’re not committed to visiting Alton Towers, have a look at other Merlin attractions including Legoland Windsor, Chessington World of Adventures and Thorpe Park.
- Want more? Read our Cheap Theme Parks and Cheap Days Out guides for more MoneySaving tips.
- Had a problem with Alton Towers? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we like so much we work with it to help people get complaints justice – you can use it to complain to Alton Towers*.
Latest Expired Deals
Half-price entry to Alton Towers & Sea Life
Or Warwick Castle. Via £1ish Carex hand washExpired
If you pick up a promotional bottle of Carex hand wash (norm £1ish) or Carex shower gel (norm £3ish), you can use it to get a half-price on-the-gate adult or child ticket at Alton Towers, Sea Life centres, or Warwick Castle until 31 May 2020.
Available in Asda, Boots, Morrisons, Ocado, Sainsbury's, Savers, Tesco, Waitrose and Wilko until Sep 2019, promotional bottles must be handed over at the attraction ticket booth. Carex says they must be empty, but if you need a ticket before you'd finish the bottle you could always decant it into another bottle before you go. See full T&Cs.
See our 100+ things to do with the kids for more fun-filled family days out.
How much can I save?
As adult on-the-gate tickets cost £56 at Alton Towers, this deal could save you £28 if you buy the cheapest promotional bottle of Carex. Adult on-the-gate tickets at Sea Life London cost £40, so you can save £20 with this deal.
Whilst there are a few 2for1 offers for Alton Towers or Sea Life centres, this offer is useful if you're visiting with an odd number of people.
2for1 Legoland, Alton Towers etc with £3ish cereal
Adults go 'free' voucher on selected Kellogg's cerealsExpired
Look for promotional packs of Kellogg's cereal and snacks, including Rice Krispies, Frosties, Crunchy Nut and Squares (norm £2ish-£4ish at most supermarkets), to get 'free' adult entry via a voucher for 30 Merlin attractions until 30 June 2020.
Effectively this is a 2for1, as you must buy a full-price on-the-gate child or adult ticket to get the free adult entry, but this could actually work out better than a 2for1 ticket if you're an adult going with a child as generally child tickets tend to be cheaper than adult ones.
The vouchers can be exchanged for entry on the day at Merlin attractions including Legoland, Alton Towers, Thorpe Park, Chessington, Sea Life centres and sanctuaries, the Dungeons and Madame Tussauds. Some dates are excluded and these vary between attractions - see 'More info' below.
Promotional packs will be readily available in stores until May, after which they'll be harder to find.
How strong is this deal?
While attraction prices vary, the most you could save with this offer is £57ish based on peak Legoland Windsor ticket prices (norm £60 each on the gate, so £120 for two, but you could get two for £63ish with this deal).
As it covers a large range of attractions and the vouchers are valid for over a year, this is a particularly strong deal if you and one other person are considering visiting one of the participating venues.
However, if you’re only interested in visiting a specific attraction, possibly more than once, and aren’t going in a pair, it’s worth checking to see what other deals are available. Find ticket prices for other attractions and see our round-up of theme park deals to check which works best for you.
You can also book online
To guarantee entry and beat the queues at selected attractions, there's also an option to book your tickets online in advance using unique codes found inside Kellogg's cereal packets (though you'll still pay the on-the-gate price). Technically, these codes can be combined with the physical vouchers to obtain two free adult tickets with two full-price child tickets purchased - see 'More info' for full details.
Ensure you take the voucher with you on the day. It can only be used against the gate price, not the discounted online price. The age classification for an adult ticket varies between attractions so make sure you check before you go. Valid for standard entry tickets only.
Also check the venue's individual opening dates as some are closed at certain times of the year. There are also some extra excluded dates in 2019 listed below (2020 exclusion dates will be available from the end of the 2019 season):
- 19-30 Aug and 25 Dec at all attractions
- 8-10 Nov at Alton Towers Resort
- 19-21 Apr, 21, 22 and 27-28 Jul, 3, 4 and 10-11 Aug, and 31 Dec at the Coca-Cola London Eye
- 1-31 Aug at SEA LIFE London
- 25-31 Oct at The London Dungeon
- 6-Oct-4 Nov at The Blackpool Tower Circus (The Blackpool Tower Eye is open subject to weather conditions)
- 18-31 Oct at Thorpe Park
- 27-31 Oct at The Blackpool Tower Dungeon, 26-31 Oct and 26-31 Dec at The York and Edinburgh Dungeons
- 30 Nov, 1, 7-8, 14-15, 18-24 Dec at Legoland Windsor
- 25 May-2 Jun, 26 Oct- 3 Nov, 31 Dec- 5 Jan at The Bear Grylls Adventure
Promotional vouchers aren't valid at secondary attractions and don’t guarantee entry into attractions in the event of venue capacity being reached. Offer can't be used with any other offer or concession, reward or loyalty schemes.
Or book online in advance using promo codes on cereal packets
To guarantee entry in advance, you can book tickets online (excludes The Blackpool Tower Circus) at a special Merlin website ahead of your visit. To do this, you need a unique code found inside promotional packs of Kellogg’s cereal only, on the underside of the carton flap.
This method of redeeming the offer requires you to pay the gate price in advance and print out your tickets. At selected attractions, you can scan these tickets and walk right through the gates, enabling you to beat the queues.