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Alton Towers Deals
0 Current Deals
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30 attractions – pre-booking essentialThis popular annual deal is back – look out for promotional packs of Kellogg's cereal and snacks in stores now offering a 'Free Adult Ticket' voucher for 30 Merlin theme parks and attractions.
The vouchers can be exchanged for entry at Alton Towers, Thorpe Park, Legoland, Chessington, Sea Life Centres, Madame Tussauds and more – see the full list of Merlin attractions. However, it's more of a 2for1 ticket as to get the 'free' one, you'll need to purchase a full-price child or adult ticket (normally up to £40, although this varies depending on the attraction).
This deal can be particularly strong if you're visiting with a child
While this is effectively a 2for1, it can actually work out better than 2for1 if you’re going with a child as kids' tickets are generally cheaper than adult ones at many attractions (for example, Sea Life, Chessington and Madame Tussauds).
The voucher can be found in a range of products including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (about £2-£4 at most supermarkets). Or if you're looking for the cheapest option, Rice Krispies, Coco Pops and Frosties cereal bar multipacks are included in the deal, and they're usually about £1.
What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2024, so get it now and you've plenty of time to use it (though do check for excluded dates).
Of course, if you aren’t going in a pair, it’s worth checking what other deals are available – see our round-up of current theme park deals.
Pre-booking is essential – and some need to show their original on-pack voucher at the attraction
You'll need to pre-book your tickets in advance via this special Merlin link. You can get the free ticket using the unique 10-digit code printed inside the cereal box. If there's no code (such as on variety packs, snack packs or cereal bars) you'll need to select the 'snack pack' option when booking and Kellogg's says you must show your original on-pack voucher when you visit your chosen attraction – images on phones/tablets and photocopies will not be accepted.
Note you'll need to book and pay for the full-price ticket at the same time.
The T&Cs suggest you can use this offer multiple times and at different theme parks, as long as you've got a new cereal box code for each visit – however, we're double checking with Kellogg's that this is the case and will update you here once we know more.
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If you register with Days Out Guide and buy a National Rail ticket, you can get 2for1 entry to 80+ UK attractions, including Thorpe Park, Kew Gardens, Chessington World of Adventures, Alton Towers and Legoland Windsor (see the full attractions list). You must pre-book the attraction tickets – on-the-gate purchases are no longer eligible.
You'll need to click on your chosen attraction on the Days Out Guide website and register or login. A 2for1 code will generate onscreen. Copy it, and click through to the attraction's own website and use the code right away to book two tickets online. On arrival at the attraction, you'll need to present these alongside a valid train ticket dated for the same day.
If you don't present a valid train ticket at the attraction on the day, you'll be required to purchase your second ticket on the gate.
What if I live near the attraction/am travelling by other means?
It's worth doing this even if you are not travelling by train as a cheap single ticket can be available for a couple of quid, far cheaper than the entry ticket price (Legoland Windsor is the most expensive at up to £53).
Just stop by the nearest station on your way and pick one up, then present it alongside your pre-booked tickets at the gate. Crucially, your rail ticket must show that you have travelled to one of the stations nearest the attraction. So for Thorpe Park, you need to have a ticket with an end destination of Staines or Chertsey.
For savings on travel, see how you can swap Tesco points for discounted Railcards. -
OngoingConvert Tesco Clubcard points into Tesco Reward Partners vouchers* and on many attractions you get three times the vouchers' face value to use on tickets, eg, £5 in points converts into £15 worth of vouchers. Can be used at theme parks, wildlife parks and more.
Here are some of the theme parks you can select:
Alton Towers
Blackpool Pleasure Beach
Chessington
Legoland
Thorpe Park
Edinburgh Dungeons
And some of the wildlife parks:
Eden Project
Blackpool Zoo
Longleat Safari
National Sea Life, Birmingham
Sea Life, BlackpoolFor how to fully maximise Clubcard points, see the Loyalty Schemes guide.
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Ongoing
There are always ways to save money at Alton Towers, so even if there isn’t a cracking deal out there that works for you, don’t assume you can’t cut your costs further.
Ways to save include:
- Offers for email subscribers. If you sign up to the Alton Towers email newsletter you'll receive special offers direct to your inbox.
- Redeem loyalty points. You can get up to 75% off theme parks by converting Tesco Clubcard points into Tesco Boost tokens. See out Loyalty Points Boosting guide.
- Get an annual pass. If you’re planning multiple visits, you can buy an annual Merlin pass for 12 months' unlimited entry into a range of attractions including Alton Towers. It normally costs £169, or less per person if you're buying for a family, but look out for promotional discounts.
- Check out similar theme parks. If you’re not committed to visiting Alton Towers, have a look at other Merlin attractions including Legoland Windsor, Chessington World of Adventures and Thorpe Park.
- Want more? Read our Cheap Theme Parks and Cheap Days Out guides for more MoneySaving tips.
- Had a problem with Alton Towers? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we like so much we work with it to help people get complaints justice – you can use it to complain to Alton Towers*.
If you spot any hot deals out there we have missed (we are human after all!), please let us know in the MSE forum, email us at msedeals@moneysavingexpert.com or via Twitter @MSE_Deals.
Latest Expired Deals
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Half-price entry to Alton Towers, Sealife & more with £1ish soap
Look for promotional handwash bottles
ExpiredUpdate 11.47am Tue 29 Mar: This was a popular deal with MoneySavers last year. Carex has said you can likely still find promotional bottles but cannot confirm which stores – so this is more of a can you find them? It might be worth having a look in discount stores and independent pharmacies as they will most likely have some remaining stock.
Look for promotional bottles of Carex handwash (£1ish at most supermarkets), to get half-price entry to three attractions – Alton Towers, Chessington World of Adventures and Sealife Centres and Sanctuaries (normally up to £60ish). This deal is great if you have an uneven number in your party, as it'll work out cheaper than the 2for1 deals.
To get your half-price entry, you must pre-book your tickets online via this special special Carex link and select which attraction you’d like to visit. Once you’ve chosen, you’ll automatically be shown half-price tickets. One promotional bottle gets you one half-price entry, so if you want to use this for multiple tickets, you'll need multiple bottles.
When you arrive at the attraction, you'll need to show the 'v' code which you can find on the back of the promotional bottle. We're not sure if just taking the sticker will be enough, so it may be best to take the whole bottle with you, if you can, or you may have to pay the on-the-gate price.
Alton Towers allows you to book half-price tickets for up to four adults, four children and two under-threes in the same booking. Chessington World of Adventure’s lets you book for up to 10 adults, 10 children and two under-threes and Sealife allows you to book up to five adults, five children and two under-threes.
The voucher's valid until 31 May 2022, so if you buy a bottle now, you'll have a month to use it. There are some date exclusions though.
Vouchers from the 2020 promo have been extended till May 2022
If you still have an unused voucher from when Carex ran this promotion in early 2020, it'll have an end date of 31 May 2021 – but Merlin has confirmed its extended these vouchers to 31 May 2022.
Prefer a different attraction? See our round-up of current theme park deals which include 2for1 offers and MoneySaving tips & tricks.
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Alton Towers 'free' grown-ups' ticket via £3ish cereal and snacks
Look for 'Free Adult Ticket' voucher on selected Kellogg's cereals and snacks
ExpiredLook for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 29 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (normally up to £60ish).
Kellogg's also says single Nutrigrain and Squares bars are included in the promotion, so the cheapest option would be to buy one of these (less than 70p at most supermarkets).
The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life Centres, Madame Tussauds and more – see the full list of Merlin attractions.
This deal can be particularly strong if going with a child, and is valid till June 2023
Effectively this is a 2for1, as you'll need to buy a full-price adult or child ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as children's tickets are generally cheaper than adult ones at many attractions, which is the case at Sea Life, Chessington and Madame Tussauds.
What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2023, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.
Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.
Pre-booking is essential
You'll need to pre-book your tickets in advance via this special Merlin link. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box. Kellogg's says you must show your original on-pack voucher when you visit.
If there's no code (eg, on snack packs such as Rice Krispie Squares, Nutrigrain Bars and Fruit Winders) you'll need to select the 'snack pack' option when booking. Kellogg's says you must show your original on-pack voucher when you visit.
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Use the Money Mantras
Before spending, use Martin’s Mantras. If you answer 'NO' to any, then don't buy!
Then ask:
- Do I need it?
- Can I afford it?
- Have you checked prices elsewhere?
Then ask:
- Will I use it?
- Is it worth it?
Free protection for all shopping!
There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.
And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.
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About Alton Towers
Below are today's top Alton Towers deals, fully checked and verified by the MSE Deals team. If there aren t any Alton Towers 2for1 offers then you can still make significant savings by booking in advance online. New Alton Towers vouchers are available regularly, so make sure to keep an eye on this page and follow us on Twitter @MSE_Deals for all the latest promotions.
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