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Amazon deals

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Amazon logoAmazon 'free' £10 with £40 'Top Up - In Store'*When you top up your Amazon account balance for the first time at a PayPoint location

5 days left

'Amazon Top Up - In Store' is a service where you can add funds directly to your regular Amazon account gift card balance at 'PayPoint' tills in over 20,000 UK stores, including Co-op, Sainsbury's, Tesco and newsagents (find your nearest – there's a decent spread nationwide).

If you use the service for the first time by 11.59pm on Sat 30 Jun, you can get a 'free' £10 credit when you top up £40+. There's another offer ending on the same day (see how to get £6 'free' Amazon credit), and if you want, you can claim both of them separately.

The normal funds you add are valid for 10 years, and can be used on most items sold by Amazon (not those sold by third party sellers and excluding gift cards), so this is effectively £10 free credit as long as you'll spend £40 at Amazon in the next decade.

You need to use the free £10 by 11.59pm on Tue 31 Jul – you can redeem it by ticking the 'Use your £10 promotional balance' box at the payment stage. There's no minimum spend when using your credit and if your purchase is more than a tenner, you can use the topped up gift card balance towards the rest.

How do I get the 'free' £10?

While you can obviously top up your balance online as normal, doing it that way will NOT get you this £10 freebie. Instead, you'll need to follow these steps...

1. You first need to get a barcode online to show at a PayPoint till. Log in, go via this Amazon link* and click 'Get your barcode'. If you're using a laptop or desktop computer, you can choose whether you want your barcode sent via text, or to print. If you're on mobile, the barcode will appear onscreen.

2. Go into your local PayPoint store (find your nearest), show your barcode at the till and top up by £40 or more. Amazon says you'll get an email within one hour confirming that you've qualified for £10 free credit. The £40 will be added instantly to your online gift card balance and the £10 credit will be displayed at the checkout for your next qualifying purchase. You're able to top up by £5-£250 per transaction.

If you don't receive the £10 credit, contact Amazon's customer service department*.

How are the 20,000+ stores spread nationwide?

Amazon told us the stores are spread 'fairly evenly across regions'. When we checked a variety of postcodes nationwide they all had nearby PayPoint stores.

More info

Some stores are unable to scan the top up barcode, in which case you'll need to ask for an Amazon Top Up gift code instead.

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Amazon logo'Free' £6 Amazon code*Excl those who've bought gift cards in last 3 yrs

5 days left

If you've got an Amazon* account, you may be able to get a 'free' £6 promo code when you buy £30 of Amazon gift cards until 11.59pm on Sat 30 Jun. There's another offer ending on the same day (see how to get £10 'free' Amazon bonus), and if you want, you can claim both separately.

As gift cards - physical and digital - are valid for 10 years, and on most items Amazon sells, this is effectively £6 free credit as long as you'll spend £30 on Amazon anytime in the next 10 years.

How do I know if I'm eligible?

It only takes a minute to check if you're eligible (see how below), but you won't be able to get it if you've purchased any gift cards from Amazon in the past three years.

It's only for existing account holders, so you can't set up a new one just to get this deal.

Here's what to do:

1. Log in and try this Amazon link*.

2. Find out if you're eligible by clicking the 'click to register for the promotion' button. If you're eligible, it will say 'you have successfully registered for the promotion'. If you're not, there will be a message saying 'unfortunately, you are not eligible for this offer'.

3. Buy £30 of Amazon gift cards in a single purchase. Amazon says the £6 promo code will be automatically applied to your account and it'll confirm this via email within two days after the gift cards have been dispatched. Amazon gift cards come with free one-day if you want a physical card, but it's worth noting that if you opt to schedule your gift card delivery for a specific date, it needs to be before Sat 30 Jun.

You need to use the £6 code by Wed 15 Aug and it can only be used on items dispatched and sold by Amazon, not third-party sellers (this will be clearly marked on screen).

More info

If it's been longer than 48 hours and you still haven't received a code, you should contact Amazon's customer service department*. When Amazon's run similar offers before, we've heard from a few this has happened to - but Amazon was able to help when they got in touch.

The £6 code doesn't have a minimum spend but is single-use only, so if you buy something for less than £6, you'll lose the remainder. Also, bear in mind that Amazon's free standard delivery is for £10+ spends on books and £20+ spends on everything else. If you want to combine the £6 code with the £30 gift cards, you first need to go to add the gift cards during the checkout stage or go to 'Your Account' and select 'Apply a Gift Card to Your Account'.

Amazon logoTrick to get FREE films and TV for a month*Via Amazon Prime Video. Incl The Grand Tour and more


If you're missing Lovefilm – a service where you used to get DVDs in the post, which was bought by Amazon in 2011, did you know your Prime membership gets you access to free films and TV series via Amazon Prime Video*?

It’s available to all Prime members, including those on the free 30-day trial, which is where the trick comes in (see how to get it below).

What is Amazon Prime Video?

You can buy or rent titles as well as watch those included free, such as TV shows The Grand Tour*, Vikings* and Lucifer*, and movies such as Gone Girl*, Inception* and Your Name* on any compatible internet-connected device, eg, games consoles, smart TVs, most smartphones and some set-top boxes. You can only access it in the UK, though –except for selected 'Amazon Originals' titles which you can watch abroad.

Trick to get it for free if you're not a Prime member

You can get a free one-month Amazon Prime Trial* (usually £7.99/month or £79/year) if you're a Prime newbie, though a few previous trialists may be offered another trial. To check, log into your Amazon account, follow the link and see if it says "try Amazon Prime free". However, if you don't cancel before the trial ends, Amazon will take £7.99 or £79 from your account, depending on whether you chose to pay monthly or annually - so diarise to cancel if you don't want to continue your membership. See how to cancel in our full Amazon Tips guide.

How to use Prime Video

You can browse the Included with Prime* list and select a title. If the title is available via Prime Video, it will show a cost of £0.00 with the Prime symbol next to it. Once selected, it will appear in your watchlist in the same way as other film/TV purchases.

Amazon logoFREE mags and e-books for a month trick*Via new Prime Reading 'borrowing' service


Amazon Prime members can now read selected magazines and e-books for free with its new digital 'borrowing' service, Prime Reading*. It’s available to all Prime members, including those on the free 30-day trial - which is where the trick comes in (see how to get it below).

What is Prime Reading?

It's available for Kindle and Fire tablets and via the Kindle app (iOS and Android). It offers 1,000+ titles on a rotating basis - including books, magazines and comics – which Amazon says will be 'regularly' updated.

‘Borrowing’ basically just means adding the book to your library as though you’d bought it – but it’s only yours for as long as you’re a Prime member (or on a trial). You can borrow up to 10 titles at once per Amazon Prime account (across multiple devices), but if you end your Prime membership, they’ll disappear.

Trick to get it for free if you're not a Prime member

You can grab a free one-month Amazon Prime Trial* (usually £7.99/month or £79/year) if you're a Prime newbie, though a few previous trialists may be offered another trial. To check, log into your Amazon account, follow the link and see if it says "try Amazon Prime free". However, if you don't cancel before the trial ends, Amazon will take £7.99 or £79 from your account, depending on whether you chose to pay monthly or annually - so diarise to cancel if you don't want to continue your membership. See how to cancel in our full Amazon Tips guide.

Screenshot of Vogue available via Prime Reading

How to use Prime Reading

To add a book to your library, find the title in the Kindle store or browse the Prime Reading list* (the list can only be viewed by Prime members) and select a title. If the title is available via Prime Reading, it will show a cost of £0.00 with the Prime symbol next to it (see image). Once selected, it will appear in your Kindle library in the same way as other e-book purchases. 

Examples of books included:

  • Harry Potter and the Philosopher’s Stone by J.K. Rowling
  • The Moaning of Life by Karl Pilkington
  • Slaughterhouse-Five by Kurt Vonnegut
  • Stranger Child by Rachel Abbott
  • Holy Island by LJ Ross

Examples of magazines included:

  • Good Housekeeping
  • Glamour
  • National Geographic
  • Time
  • Vogue
  • Men’s Health
  • Wired

Examples of comics included:

  • Star Wars
  • Guardians of the Galaxy
  • Attack on Titan
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Amazon logoStudents get 6 months free Amazon Prime*UK students aged 18+. Plus NUS Extra card holders get 5% off


Students can get free Amazon Prime for six months, which includes next-day deliveries plus access to Amazon's video and music streaming services, Kindle lending library and photo storage (usually £79 a year for non-students) when you sign up to Amazon Student*. After the trial ends, you can get 50% off full Prime membership (£39 a year).

How do you sign up for Amazon Student?

You must be a UK student aged 18+, with a email address, or if you've not got one of those, send an email from the address that's linked to your Amazon account to giving proof of enrolment (see the full terms and conditions). Even if you've already had an Amazon Prime or Amazon Family free trial, you can still take up this offer.

While the trial is free, this is a subscription offer, so you'll need to enter card details and diarise to cancel or you'll be charged once the trial ends. There's no obligation to continue with the paid subscription. Once you graduate or after four years (whichever's first) the price for Prime will jump to £79 a year. To cancel, go to Your Prime Membership

NUS Extra card holders can get 5% off most products

If you're an Amazon Student member and you have an NUS Extra card, you can get 5% off most Amazon products (excluding Kindle devices, MP3 and Amazon Prime Video). To get the discount, log in via the NUS website for a personal promotional code, then paste into the gift voucher code box on Amazon every time you order. The reusable code should be valid for 12 months.

Amazon logoFree Amazon Discount Finder toolUse it to uncover Amazon's secret bargain basements


Amazon often offers 75% and better reductions, yet it directs people to other areas, sending them to higher profit margin products instead. This tool manipulates Amazon's web links to display all heavily-reduced bargains.

Go to the Amazon Discount Finder and choose your department.

Next, pick your discount and price range and choose whether you want free delivery.

The tool will then generate a bespoke page full of discounts which fit your search terms.

Though the Amazon Discount Finder is great for finding hidden bargains, it doesn't necessarily mean that it's the cheapest you can get them. Read the Amazon Buying Guide below the tool before buying.

Amazon logoReclaim (and listen to) lost Amazon music*Stream old CDs/vinyl or turn them into MP3s for free


Buy CDs or vinyl from Amazon and its Autorip service* lets you stream or download the MP3 version for free, yet this can also apply to music you've bought from Amazon at any time since 1999.

You can potentially recover 17 years of forgotten music - from CDs you've lost, damaged or thrown away, and MP3s you downloaded that have since been wiped from your electronic devices.

How do I reclaim my old music?

Check your Amazon Music* library to see if you've any past albums available to stream and download. Bear in mind, it can take a while for Autorip to locate your music. It's also worth noting only CDs and vinyl with the Autorip logo displayed alongside them are eligible to be reclaimed.

The biggest musical treasure trove at MSE Towers belonged to MSE Darryl, who had 150 albums going back 13 years - they took about 10 minutes to get.

Success stories from the MSE Forum:

"Wow! 11 albums equating to 118 songs. How fab is that? Thanks MSE" - Elliesmum

"21 albums and 386 songs - brilliant!" - Shezzieh

"Thought this was brilliant, then realised I'd bought the mother-in-law a Susan Boyle CD last year... ugh" - GingerJuice (who clearly got a lot more than they bargained for)

More info

The odd CD or vinyl album might slip through the net. Amazon currently has more than 350,000 titles and is always expanding its collection.

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Amazon logoAmazon: MoneySaving tips and tricks*Incl one-off deals and 75%+ off bargains


There are always ways to save money at Amazon*, so even if there isn’t a cracking deal out there that works for you, don’t assume you can’t cut your costs further.

Ways to save include:

  • Daily deals. Amazon offers two types of one-off deals: "Deals of the Day", running daily for 24 hours from 00.00am to 11.59pm and "Lightning Deals", posted as often as every 15 minutes and lasting between two and six hours. We'll be updating this article and on Twitter @MSE_Deals with Amazon's strong one-off deals, especially over Black Friday and Amazon's flash sale events.

  • 75%+ off bargains. Check our Amazon Discount Finder tool to find Amazon's secret price reductions.

  • Check out similar retailers, eg, Rakuten and any other major retailers that sell what you're looking for. If you're not committed to buying from Amazon, check out our deals from Rakuten, Argos, John Lewis, Currys, and Toys 'R' Us, where there may be a better offer.

  • Want more? Check out our 22 Amazon Buying Tips.

  • Had a problem with Amazon? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we like so much we work with it to help people get complaints justice – you can use it to complain to Amazon*.

If you spot any hot deals out there we have missed (we are human after all!), please let us know on on Twitter @MSE_Deals, via MSE Facebook or by emailing

Expired Deals

Amazon logoAmazon sub-£10 DVD box sets*Thousands of DVD boxsets, across all genres.

We've built this special Amazon* link to help you find specific 'box sets under £10' search results. Bargains include Blue Planet 4 disc box set for £7.25, Matrix Trilogy 3-Disc Set for £7.88 and Beethoven 1-3 for £4.50. The are cheap for those titles, but do check MegaShopBot before buying to see if you can beat it.
MSE Deborah says:

To uncover hidden Amazon discounts across all shopping categories, try our Amazon Discount Finder tool. See what other bargains forumites have found in the Amazon DVD box sets discussion thread.

Amazon logoAmazon £10 off £40 on selected jewellery*Code for free or paid Prime members, see below for how to get it for free. Incl Swarovski, Hot Diamonds, Thomas Sabo, etc


If you've got Amazon Prime or Student membership – either paid or on a free trial – you can get £10 off when you spend £40 or more on selected jewellery at Amazon* when you enter the code JWGET10 at the checkout by 11.59pm on Tue 15 May.

When we looked on Tue 1 May, the code was valid on over 700 items from brands such as Swarovski, Hot Diamonds, Pandora and Thomas Sabo – see all qualifying items*.

Here are some strong deals we found using the code on Tue 1 May:

When we checked, Amazon tended to come out cheapest when using the code, but always compare with other retailers to make sure you're getting the best price.

What if I don't have Prime?

This offer is aimed solely at Amazon Prime or Student customers (who get next-day delivery plus other perks), which normally costs £79 a year or £7.99 a month (it's discounted for students).

However, if you've not had an Amazon Prime account before, you could sign up to its free 30-day trial* and you'll be eligible for this deal. Just make sure you cancel before the trial is over if you don't want it anymore, otherwise you'll be charged the full £79 annual fee. See Free Amazon Prime trial for more information and how to cancel.

More info

You can't use the code in conjunction with any other offer and can only use the code once.

Amazon logoAmazon £5 off £25 for most*When you install its 'Amazon Assistant' browser extension by 30 Apr and use £5 credit by 7 May


You can get £5 off a £25 spend on items sold and dispatched by Amazon when you install its Amazon Assistant browser extension (see below for what it does) through this special Amazon link* by 11.59pm on Mon 30 Apr.

You'll need to use your £5 credit by 11.59pm on Mon 7 May. While most can get this offer, you won't be able to if you've installed Amazon Assistant before.

Here's what to do:

1. You'll need to do this on a desktop computer or laptop using Google Chrome (recommended), Mozilla Firefox or Opera internet browsers – it won't work on mobile or tablet.

2. Visit this Amazon Assistant link*, sign in to your Amazon account and install the browser extension by Mon 30 Apr.

3. Click the Amazon Assistant icon in your browser and go through the intro explaining how it works.

Amazon Assistant £5 off £25

4. You'll then see a button to redeem the £5 off £25 offer. Click that and you'll be redirected to another page where you then click one more button to apply the offer to your account. A couple of users have told us when they installed Amazon Assistant on Firefox it took them to the US version of Amazon’s site – if this happens to you, change the country to UK in the Amazon Assistant settings.

5. Make an eligible purchase of £25 or more at Amazon by Mon 7 May and £5 will be deducted at the checkout. Only products sold and dispatched by Amazon are eligible, not third-party sellers (this will be clearly marked on screen).

Do not use the '1-Click' ordering method as your promotional discount won't be applied.

What is Amazon Assistant and what does it do?

Amazon Assistant is a browser extension that can be used to search and compare products and notify you when deals for products you're watching on Amazon go live. You can uninstall Amazon Assistant once you've used your £5 credit if you don't want to keep the browser extension.

What data does Amazon Assistant collect?

It's important to be aware that Amazon Assistant can track the websites you visit, even when you are not interacting with the browser extension, but Amazon says it does not associate that information with your Amazon account or use it to identify you.

Examples of the information collected includes a subset of your IP address, a domain name or full URL of the web page you are visiting, general information about the visited web page, such as product search query or specifications, general information about your browser and the date and time the information is logged.

When you interact with Amazon Assistant, it collects and stores information based on these interactions and in some cases it may associate that information with your identity and Amazon account details.

Amazon will have permission to display notifications to you and detect your physical location. Here's more information on Amazon's privacy policy.

Amazon logoAmazon early Easter deals*Incl 24hr 'Deals of the Day' and quick-fire 'Lightning Deals'. Mixed bag so far


Giant e-retailer Amazon* is pumping out thousands of deals in its 'early Easter sale' until Mon 26 Mar. There are three main types of deal: 

  • Week-long deals lasting for the duration of the promotion, including Amazon's own devices.
  • 'Deals of the Day', clearly marked on the site and running daily for 24 hours from 00.00am to 11.59pm.
  • 'Lightning Deals', posted as often as every 10 minutes and lasting between two and six hours, all subject to availability.

Amazon says a wide range of products will be included but it won't reveal details of the deals in advance.

Is it any good?

It's a real mixed bag so far. With the examples we looked at (see below), we found the week-long deals on Amazon's own devices were disappointing as they were mostly either fractionally cheaper or the same price at other retailers – and some retailers have a longer guarantee included for free.

We did find Amazon to be market-leading with all of the 'Deals of the Day' that we checked, however, don't assume Amazon is the cheapest for everything – always do your research before you buy.

Some products we checked were the cheapest price we've ever seen them at Amazon, but the majority had been cheaper in the past, usually on Black Friday or in December.

Example week-long deals ending at 11.59pm on Mon 26 Mar, subject to stock

  • Fire TV stick* - £29.99 delivered (norm £39.99). Next cheapest, £29.99 delivered at Currys. The cheapest we've ever seen it at Amazon is £24.99.
  • Echo Dot* - £39.99 delivered (norm £49.99). Next cheapest, £39.99 delivered at Currys. The cheapest we've ever seen it at Amazon is £34.99.
  • Fire HD 8 tablet 16GB* - £59.99 delivered with a one-year guarantee (norm £79.99). Cheaper at John Lewis, £59.95 delivered with a two-year guarantee. The cheapest we've ever seen it at Amazon is £49.99.
  • Fitbit Alta* - £69.99 delivered in some colours (norm £99.99). Next cheapest we found, £99.99 at Currys. The cheapest we've ever seen it at Amazon is £64.
  • Echo* - £74.99 delivered (norm £89.99). Next cheapest, £74.99 delivered at Currys. The cheapest we've ever seen it at Amazon is £69.99.
  • Beats Solo3 'neighborhood collection' wireless headphones* - £179.99 delivered (norm £249.99). Next cheapest we found, £249.95 at John Lewis. This is the cheapest we've ever seen it at Amazon.

Example deals of the day ending at 11.59pm on Fri 23 Mar, subject to stock

  • Breville Press Xpress steam iron* - £19.99 delivered (norm £46.99). Next cheapest we found, £35 at This is the cheapest we've ever seen it at Amazon.
  • Philips XL airffryer* - £159.99 delivered (norm £250). Next cheapest we found, £249.99 at Very. The cheapest we've ever seen it at Amazon is £119.99.
  • Bosch upright cordless vacuum cleaner* - £179.99 delivered (norm £289.99). Next cheapest we found, £252 delivered at Tesco Direct. The cheapest we've ever seen it at Amazon is £106.

What else do I need to know?

All the deals are subject to stock availability, so may end early if products sell out. Prime members have first dibs for 30 minutes at the start of some Lightning Deals, which are labeled with 'Prime Early Access Deal'. 

You can preview some items that will be discounted later online at Amazon* by ticking the 'Upcoming' box on the left side of the screen. You can't see prices or the level of discount in advance, but you can see the times they'll go live. It's worth jotting down the times of any items you're interested in and the current prices so you can do your research now. 

Amazon logoAmazon £10 off £50*Flash code valid on items dispatched & sold by Amazon


Enter the code BIGTHANKS online at Amazon* on Thu 25 Jan (from 00.01am to 11.59pm) and you'll get £10 off when you spend £50 or more on selected items.

This is a great discount if you need to buy something from Amazon anyway - but don't let it lure you into shopping you wouldn't have done otherwise.

You can only use the code on items that are dispatched and sold by Amazon (this will be clearly marked on screen), including AmazonFresh, Amazon Pantry and Prime Now. If you buy items from Amazon Marketplace's third-party sellers, the code won't work.

When you've found the item(s) you want, click 'add to basket', followed by 'proceed to checkout', where you'll then be able to insert the code - you can't use Amazon's '1-click' ordering method. 

It can only be used once per Amazon account. You can't use it on baby formula, video games, digital products, gift cards, Prime, and delivery charges.

use the money mantras

Before spending, use Martin's Mantras. If you answer 'NO' to any, Don't buy!

Skint? ask:
  • Do I need it?
  • Can I afford it?
not skint? ask:
  • Will I use it?
  • Is it worth it?
Section 75

Free protection for all shopping!

There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.

And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.

If a link has a * by it, that means it is an affiliated link and therefore it helps MoneySavingExpert stay free to use, as it is tracked to us. If you go through it, it can sometimes result in a payment or benefit to the site.

You shouldn't notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How This Site Is Financed.

For the sake of transparency, so you can check there's no difference, here are duplicate versions of the * links that don't help Amazon Amazon Amazon Amazon Amazon Amazon Amazon

About Amazon

Below are today's top Amazon promo codes and offers, fully checked and verified by the MSE Deals team, including Amazon Prime UK deals and student discounts. New Amazon discount codes and vouchers are available regularly, and make sure you look out for the big sales including Black Friday and Amazonís flash sales. Keep an eye on this page and follow us on Twitter @MSE_Deals and Facebook for updates on the latest Amazon vouchers and promotions.

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