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  • Look for promotional packs of Kellogg's cereal and snacks including Corn Flakes, Coco Pops, Crunchy Nut and Rice Krispie Squares (£2ish-£3ish at most supermarkets), to get a 'Free Adult Ticket' voucher for 27 UK Merlin theme parks and attractions. To get the free ticket, you'll need to purchase a full-price 'on-the-gate' child or adult ticket (norm up to £50ish).

    The vouchers can be exchanged for entry at Alton Towers, Legoland, Chessington, Sea Life centres, Madame Tussauds and more – see the full list of Merlin attractions. This is the first big 2for1 theme parks deal that most people can get that we've seen since the pandemic. Promotional packs were around earlier in the summer but you may still be able to find them in store.

    This deal can be particularly strong if going with a child, and is valid till June 2022

    If going with another adult, then effectively this is a 2for1, as you'll need to buy an adult ticket to get the free adult entry. However, this can actually work out better than a 2for1 if you’re going with a child as in this case, the paid-for ticket is a child ticket, and these are cheaper than an adult one at many attractions such as Sea Life, Chessington and Madame Tussauds.

    What also makes this deal particularly 'grrreat!' is the voucher's valid until 30 June 2022, so get it now and you've plenty of time to use it. There are some date exclusions per attraction though.

    Of course, if you aren’t going in a pair, it’s worth checking to see what other deals are available. See our round-up of current theme park deals to check which is best for you.


    Book online to guarantee entry

    Attractions are currently having to restrict visitor numbers and we don't know yet how long that will last. To guarantee entry, it's best to book your tickets online in advance at this special Merlin site. Note you'll still need to pay the on-the-gate price for the paid-for ticket. You can do this using the unique 10-digit code printed inside the cereal box.

    If there's no code (eg, on snack packs such as Rice Krispie Squares) you'll need to select the 'snack pack or cut out voucher' option when booking, and importantly, you must show your original on-pack voucher when you visit. When we checked, The Blackpool Tower Dungeon won't let you book online without a unique code.

    Vouchers from the 2020 promo have been extended till September 2021

    If you still have an unused voucher from when Kellogg's ran this promotion in early 2020, it'll have an end date of 30 June 2021 – but Merlin has confirmed it's extended these vouchers to 30 September 2021. This means if you're looking to visit one of the attractions in the next few months, you won't need a voucher from one of this year's promotional packs.

    • The 'Free Adult Ticket' offer can be found on promotional packs of Kellogg’s cereal including: Crunchy Nut, Corn Flakes, Coco Pops, Crunchy Nut Clusters, Rice Krispies, Krave, White Chocolate Coco Pops, WK Kids, Rice Krispies Multi Grain cereal packs.

      It can also be found on snack pack products including: Fruit Winders Multi Packs, Rice Krispie Squares Multi Packs, Coco Pops Bars, Frosties Bars and Rice Krispies Bars Multipacks, and Nutrigrain Multipacks.

      The 27 participating Merlin attractions

      The offer can be used at: Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, The Bear Grylls Adventure (valid for High Ropes, Indoor Climb and iFly indoor sky diving activities only), Shrek’s Adventure London, Madame Tussauds (London or Blackpool), The Dungeons (London, York, Edinburgh or Blackpool Tower), The Blackpool Tower Eye, The London Eye, Legoland Discovery Centres (Manchester or Birmingham), and Sea Life (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough, Hunstanton and Weymouth Sea Life Adventure Park).

      The deal can only be used for standard single day entrance tickets, not for two-day or short break tickets. The age classification for an adult ticket varies between attractions (eg, at Alton Towers an adult is 12 and over, at Legoland Discovery Centres an adult is 18 and over) so make sure you check before you book online or visit.

      Exclusions

      The below 2021 dates are excluded from the offer (excluded dates for 2022 will be available from 1 Jan 2022). Also check attractions' individual opening dates as some are closed at certain times of the year. 

      Attraction Excluded dates
      All Merlin attractions 30 Jul and 31 Jul 2021; every Fri, Sat & Sun in Aug 2021; 25 Dec 2021
      Thorpe Park 16, 17, 23, 24-31 Oct 2021
      Blackpool Tower Eye, Blackpool Dungeons, Madame Tussauds Blackpool 16-31 Oct 2021
      London Dungeon 22-23, 29-31 Oct 2021
      York & Edinburgh Dungeon 31 Oct 2021
      Alton Towers and Legoland Windsor 5-7 Nov 2021
      London Eye 26-31 Dec 2021


      This offer can't be used at secondary attractions and events such as special Christmas events. It also can't be used with any other promotion, reward/loyalty scheme, direct attraction booking, group bookings and concession rate tickets including senior citizens, veterans, family tickets, students, merlin annual pass or season pass holders.

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  • If you register with Days Out Guide and buy a National Rail ticket, you can get 2for1 entry to 80+ UK attractions, including Thorpe Park, Kew Gardens, Chessington World of Adventures, Alton Towers and Legoland Windsor (see the full attractions list). You must pre-book the attraction tickets – on-the-gate purchases are no longer eligible.

    Important: Before booking, make sure to check ahead on the venue's website for Covid measures and changes to opening times.

    You'll need to click on your chosen attraction on the Days Out Guide website and register or login. A 2for1 code will generate onscreen. Copy it, and click through to the attraction's own website and use the code right away to book two tickets online. On arrival at the attraction, you'll need to present these alongside a valid train ticket dated for the same day.

    If you don't present a valid train ticket at the attraction on the day, you'll be required to purchase your second ticket on the gate.

    Before the pandemic, there were 300+ attractions available under the 2for1 scheme. We don't know if the rest will be added at a later date but we have a hunch they might, once more attractions are fully open and allowing pre-booking. Check back at a later date for any updates to the attractions list.

    What if I live near the attraction/am travelling by other means?

    It's worth doing this even if you are not travelling by train as a cheap single ticket can be available for a couple of quid, far cheaper than the entry ticket price (Legoland Windsor is the most expensive at up to £53).

    Just stop by the nearest station on your way and pick one up, then present it alongside your pre-booked tickets at the gate. Crucially, your rail ticket must show that you have travelled to one of the stations nearest the attraction. So for Thorpe Park, you need to have a ticket with an end destination of Staines or Chertsey. 

    For savings on travel, see how you can swap Tesco points for discounted Railcards.

    • Excludes Oyster cards, Freedom Passes, DLR, bus, Eurostar, Heathrow Express and tickets and travelcards bought from London Underground. Can't be used with other offers or promotions.

      You must be 16 or over to take advantage.

      If you don't present a valid train ticket at the attraction on the day, you'll be required to purchase your second ticket on the gate.

      Visit the full Days Out Guide terms and conditions for more.

  • Convert Tesco Clubcard points into Tesco Reward Partners vouchers* and on many attractions you get three times the vouchers' face value to use on tickets, eg, £5 in points converts into £15 worth of vouchers. Can be used at theme parks, wildlife parks and more.

    Here are some of the theme parks you can select:

    Alton Towers
    Blackpool Pleasure Beach
    Chessington
    Legoland
    Thorpe Park
    Edinburgh Dungeons


    And some of the wildlife parks:

    Eden Project
    Blackpool Zoo
    Longleat Safari
    National Sea Life, Birmingham
    Sea Life, Blackpool

    For how to fully maximise Clubcard points, see the Loyalty Schemes guide.

  • Look for promotional multipacks of Cadbury chocolates, including Dairy Milk Freddo and Buttons (norm £1ish), to get a voucher for 2for1 entry at more than 20 Merlin attractions.

    If you have a voucher from 2020, Cadbury has told us these are valid until 30 Sep 2021 and any vouchers you've picked up this year are valid for use until 31 Jul 2022. The promotional packs will be readily available in stores until October, after which they'll be harder to find. 

    Attractions include Thorpe Park, Legoland, Alton Towers, Chessington, Sea Life centres, the Dungeons, Madame Tussauds and more. Some dates are excluded at selected attractions, including some in August – see 'more info' below.

    Just present the voucher at your chosen attraction when buying one full-price on-the-gate adult ticket (usually up to £53) and another person will gain free entry.

    Promotional packs (like the ones above) are expected to be in stores until October 2021, but they're subject to availability, so could be snapped up sooner.

    How much can I save?

    As on-the-gate tickets cost up to £53 at Legoland, this deal could save you £52 if you buy one of the cheapest promotional packs of chocolate and want two tickets. Even compared with buying tickets online in advance, where they’re generally cheaper (but still as much as £44 each at Legoland), you'd save a significant amount with this deal.

    There’s also the added benefit of not having to commit to your plans seven or more days ahead – allowing you to wait and see what the weather’s like, and simply rock up at the gate with your voucher.

    Before using the voucher, you should compare this offer against others to see if there's a better one for you (see all theme park deals).

    • The participating attractions are Alton Towers, Chessington World of Adventures, Thorpe Park, Legoland Windsor, Warwick Castle, Shrek’s Adventure! London, Madame Tussauds London or Blackpool, The London, York, or Edinburgh Dungeons, The Blackpool Tower Eye or The Blackpool Tower Circus, Legoland Discovery Centre Manchester, Sea Life Bray, Weymouth Sea Life Adventure Park and Jurassic Skyline, Sea Life centres and sanctuaries in the UK (Birmingham, Great Yarmouth, Loch Lomond, Blackpool, London, Brighton, Manchester, Scarborough and Hunstanton).

      The age classification for an adult ticket varies between attractions so make sure you check before you go. Also check the venue's individual opening dates as some are closed at certain times of the year. For example, Chessington and Legoland Windsor are closed in November. There are also some extra excluded dates listed below:

      • All Merlin attractions: every Fri, Sat and Sun in Aug, and 25 Dec
      • Legoland Windsor: every Fri, Sat and Sun in Aug, 5-7 Nov
      • Thorpe Park: every Fri, Sat and Sun in Aug, 16, 17, 23, 24-31 Oct 
      • Alton Towers: every Fri, Sat and Sun in Aug, 5-7 Nov
      • Madame Tussauds London, The Blackpool Tower Dungeons and Madame Tussauds Blackpool: every Fri, Sat and Sun in Aug, 16-31 Oct
      • The London Dungeon: every Fri, Sat and Sun in Aug, 22-23, 29-31 Oct
      • York and Edinburgh Dungeons: every Fri, Sat and Sun in Aug, 31 Oct
      • Sealife: every Fri, Sat and Sun in Aug
      • Shreks Adventure! London: every Fri, Sat and Sun in Aug
      • Chessington World of Adventures: every Fri, Sat and Sun in Aug
      • Warwick Castle: every Fri, Sat and Sun in Aug

      2022 exclusion dates will be available from 1 Jan 2022 once annual calendars are confirmed. Promotional vouchers don’t guarantee entry into attractions in the event of venue capacity being reached. Voucher can't be used with any other offer or concession, reward or loyalty schemes, pre-purchased/advance tickets, online or call centre bookings, combination tickets, two day passes, annual passes, Q-bot, Fastrack, rail inclusive offers, secondary ticketed events, hotel events, concerts or group bookings. Only one voucher can be used per person and per transaction. See full T&Cs.

  • There are always ways to save money at Legoland, so even if there isn’t a cracking deal out there that works for you, don’t assume you can’t cut your costs further.

    Ways to save include:

    • Offers for email subscribers. If you sign up to the Legoland email newsletter you'll receive MoneySaving offers direct to your inbox.

    • Get an annual pass. If you’re planning multiple visits, you can buy an annual Merlin pass for 12 months' unlimited entry into a range of attractions including Legoland. It normally costs £179, or less per person if you're buying for a family, but look out for promotional discounts.

    • Check out similar theme parks. If you’re not committed to visiting Legoland, have a look at other Merlin attractions including Alton TowersChessington World of Adventures and Thorpe Park.

    • Want more? Read our Cheap Theme Parks and Cheap Days Out guides for more MoneySaving tips.

    • Had a problem with Legoland? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we like so much we work with it to help people get complaints justice – you can use it to complain to Legoland*.

    If you spot any hot deals out there we have missed (we are human after all!), please let us know in the MSE forum, email us at msedeals@moneysavingexpert.com or via Twitter @MSE_Deals.

Latest Expired Deals

  • Two 'free' Legoland Windsor Resort tickets

    Two 'free' Legoland Windsor Resort tickets

    Collect codes from The Sun. Excludes Northern Ireland

    Expired

    You can score two 'free' tickets to Legoland Windsor Resort (norm up to £78) when you join Sun Savers for free and collect nine codes from The Sun newspaper between Sat 1 May and Tue 18 May. You'll need to have collected all nine and booked your Legoland tickets by 11.59pm on Mon 31 May. We've calculated that you'll need to spend at least £7.40 – the minimum cost of the newspapers plus a £2 booking fee.

    After signing up to Sun Savers (The Sun's free-to-join rewards club), buy nine papers on different days and collect the eight-digit Sun Savers codes on the dedicated Sun Savers page within. Enter all nine online via the website or free Sun Savers app (Google Play/Apple Store) to unlock the booking page.

    As you need to collect nine different codes from different papers, the last day you can start collecting is Mon 10 May

    The newspaper costs 60p on weekdays, 85p on Saturday and £1.30 on Sunday. That means the least you'll need to spend on papers is £5.40 (nine weekday editions). There's also a £2 booking fee.

    When are the Legoland tickets valid?

    The Legoland Windsor Resort tickets are available for dates between Mon 10 May and Sun 31 Oct 2021 (see More info for some exclusions). You'll be required to pick a specific date when booking. The Sun's website says there are 5,800 tickets available during school/bank holidays and 21,600 during weekends. It's first come, first served, so book early as possible if you're interested, especially for weekend and school holiday dates which are likely to be snapped up first.

    We've asked The Sun if you can add multiple full-price tickets to your order when booking your free ones – we'll update here once we know.

    Do I have to sign up to Sun Savers to get this offer?

    You can take advantage of this offer without signing up to Sun Savers, but it'll cost you a little more and take longer – you'll need to cut out 10 physical tokens from the Sun Savers page of the paper, complete the form found in the Sat 1 May edition and send these off by post (you'll need to factor in the cost of a stamp, eg, 66p for second-class). It's also worth noting that not all the ticket dates are accessible for non-Sun Savers members, and you won't get to pick your own date – instead you must choose three date bands and you'll be allocated a specific date from within those bands.

    See The Sun's full terms and conditions for more details.

    Can I book extra full-price tickets on top of the free tickets?

    No. The Sun says if you'd like to buy extra tickets you'll need to book this directly with Legoland.

    Is Legoland open as normal?

    Most outdoor rides are open, but indoor rides and indoor restaurant seating will stay closed until Mon 17 May. Expect temperature checks on arrival, one-way systems, and social distancing markers in ride queues. Face masks are required (except on water rides), unless you're exempt, for guests aged 11 and over.

    For more theme park savings, see how to swap Tesco points for days out vouchers.

    • You must be 18 or over to take part. One application is allowed per household.

      The £2 booking fee is non-refundable.

      Date exclusions:

      It's not possible to book the following dates as Legoland will be closed:

      12 May
      19 May
      22 Sep
      29 Sep
      6 Oct
      12 Oct
      13 Oct

  • Legoland Windsor 30% off annual pass

    Legoland Windsor 30% off annual pass

    Pay £62 instead of £89

    Expired

    Until 11.59pm on Sun 3 Nov, you can get 30% off the Legoland Windsor annual pass, making it £62 (norm £89) per person. You'll get a year of entry on all Legoland Windsor open days with some exclusions (see 'More info' for details) as well as discounted parking.

    You can purchase the pass online, or in person at the resort. You'll need to upload a photo - this will appear on your pass. Collect your pass from Legoland Windsor. The year of membership begins from the day of collection.

    The offer's only available on the Legoland annual pass - not the saver pass or Merlin passes. The annual pass is suitable for kids and adults - the price remains the same.

    We've plenty more ideas for keeping the wee'uns entertained in our Things to do with the kids guide.

    • The discount can't be used alongside any other promotional offer.

      Annual pass exclusions:

      • 'Red Event Days' which are marked red on Legoland's operating calendar
      • Fireworks Spectacular event tickets (an additional £10 surcharge applies)
      • 'Legoland at Christmas' is discounted but not free: £26 for Father Christmas ticket (norm £36), £15 for Theme Park Only ticket (norm £25)