Tesco, Sainsbury's and Asda have today all been fined around £10 million each after the Office of Fair Trading (OFT) found them guilty of co-ordinating price increases.
Tesco has confirmed its 'double the difference' price guarantee is dead despite an advert it placed in The Sun newspaper yesterday stating it is still alive.
Tesco has further slashed the benefits of its Price Check guarantee by only paying shoppers the difference if they find something cheaper at Asda, rather than double the difference.
A running enthusiast has found an extreme way to raise money for charity – by rummaging in bins for old Asda and Tesco receipts and exploiting a loophole in the pair's price guarantees.
Tesco has changed the conditions of its price match guarantee against rival Asda in an attempt prevent shoppers using a loophole by buying items simply to get money back, which made some customers hundreds of pounds each.
25 March 2011
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