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  • Apple doesn’t offer widespread discounts and its products certainly aren't MoneySaving, but if a new Apple device is what you want, there is a way to take a bite out of the cost of Macs and iPads – up to 10% off the normal price.

    Officially, this education discount is geared towards university students and teachers, but even if you’re neither, you may still be able to get it if you work in education in any capacity, or you've a child who's at or going to be at university (see who it’s for below).

    What’s more, until Monday 17 October, you can grab an extra bonus to make the deal more fruitful... if you buy certain Mac or iPad models via the Apple and Education* website or at an Apple Store, you can get a 'free' gift card of up to £120 – see more on this below.

    Who's eligible and how do you get the discount?

    1. Students attending (or who've been accepted into) university  go to the Apple and Education* website. You’ll be asked to sign up (or log in) to discount scheme Unidays using your uni email address for verification. The education discounts will then be automatically applied.

    If you’re unable to sign up to Unidays or you don’t want to give it your data, you can call Apple on 0800 048 0408 and it’ll verify you with your ID or acceptance letter and you can continue your purchase over the phone. Alternatively, take the verification documents to an Apple Store (find your nearest).

    2. Teachers and education workers at all levels in any state or private education institute, for example, schools, colleges and universities (even if you work in the office and not the classroom)  visit an Apple Store and show proof of where you work such as a payslip or call 0800 048 0408. 

    3. Parents of current or newly accepted university students  visit an Apple Store and show your child's student ID or acceptance letter.

    Free Apple gift card up to £120 when buying a Mac or iPad 

    If you buy certain products through the Apple and Education scheme until Monday 17 October, you can get an Apple gift card for either £80 or £120, depending on what product you buy.

    Here is the list of eligible products and the value of the voucher you'd get:

    Product Education Store cost Gift card amount
    iPad Air 5th generation From £526 £80
    iPad Pro 11-inch and 12.9-inch From £711 £80
    MacBook Air From £898 £120
    MacBook Pro 13-inch, 14-inch, 16-inch From £1,249 £120
    iMac 24-inch From £1,124 £120

    Once you’ve selected an eligible Apple product, the gift card will be automatically added to your 'bag', and will be sent to your billing email address within 24 hours from the time your new product ships – so you can't use this straight away to get a discount on the product itself.

    Apple has confirmed that there are no expiry dates on the gift cards and they can be redeemed in-store or online at Apple, or on the App Store – see Apple's webpage on how to redeem a gift card for more info. 

    Of course, it's not worth buying a Mac or iPad just for the gift card, but if you're after one of the eligible Apple products anyway, it's a decent deal as Apple rarely does offers.

    Which Apple products can you get up to 10% off?

    You can get up to 10% off Mac products and up to 8% off iPads. There isn’t a discount on iPhones and they aren't eligible for the gift card offer.

    We did some number crunching on four student discount examples on Thursday 11 August:

    Product Apple Education price Discount Next cheapest
    iPad Air 10.9-inch, 64GB, WiFi £526 (normally £569) 8% £568 at Amazon and
    iPad Pro 11-inch, 128GB, WiFi £711 (normally £749) 5% £650.97 at Amazon. £719 at Currys
    Macbook Air 13-inch, 256GB £898 (normally £999) 10% £949 at, Currys and John Lewis
    iMac 24-inch, 256GB £1,124 (normally £1,249) 10% £1,149 at Currys and John Lewis
    Macbook Pro 13-inch, 256GB £1,249 (normally £1,349) 7% £1,279 at Currys

    As you can see with the education discount, Apple is currently cheapest for most products, but not all – though we haven't factored in the added value of the 'free' gift card. Prices are constantly changing so do your own checks and look out for discounts at other retailers.

    Not a student, teacher or other education worker?

    Provided you know someone who’s studying at uni or working at a school, college or uni, you can in theory get the discount if that person’s willing to go and buy the goods for you. As far as we can see, this isn’t a breach of the terms and conditions. Of course, you’ll have to decide whether it’s morally okay – as this is a scheme designed specifically for people in education.

    See our Student discounts & deals page for other ways to save.

    MSE Laura B says:

    We've seen Apple do this 'free' gift with purchase deal for a few years now, but this year it's not as strong. Previously, it was 'free' Beats headphones (normally £116-£224), and then more recently Apple AirPods (normally £150) – so the value of the free gift has decreased.

    However, if you're a fan of Apple products and you were planning to buy anyway, and will buy again, this could still be a decent offer. The only other time we see this deal is over Black Friday weekend, where Apple typically offers a gift card up to £160 with selected purchases.

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  • While buying an Apple iPhone is never MoneySaving, our Cheap iPhones guide explains the cheapest ways to get your hands on the latest iPhone.

    Read the full guide for the cheapest ways to buy an iPhone.

  • In 2017, Apple made all of its iWork programs free to download for all iMac, MacBook and iPhone/iPad users. Previously, you had to have bought a device recently.Apple iWork apps: Pages, Numbers and Keynote

    See Free iWork apps for more info and download links.

    What is iWork?

    iWork is Apple's answer to the Microsoft Office suite of work programs, but created specifically for Mac computers and iOS devices. The package consists of three programs:

    • Pages (for documents, like Microsoft Word)
    • Numbers (for spreadsheets, like Microsoft Excel)
    • Keynote (for presentations, like Microsoft Powerpoint)
  • There are plenty of free music streaming services available, if you don't mind putting up with the ads. But if you want an ad-free service you'll need to stump up for it. With Apple Music Student Membership you can get a subscription for half the standard price, at £5.99/month (normally £9.99) – a strong deal given there's no free version of the service.

    How do I get the discount?

    You need a Unidays account for Apple to verify your student status (it can't do this via NUS Extra unfortunately). Use up any new customer promos first though to maximise value – a one-month trial of Apple Music is available on an ongoing basis.

    Apple says it "periodically" checks your student status, and if it finds out you're no longer a student or if you reach the maximum discount period (four years), it'll automatically move you to a full-price subscription at £9.99/mth. So make sure you cancel if you don't want this.

  • There are rarely big discounts available at Apple*, but don’t assume you can’t cut your costs on a new iPhone, iPad or Mac computer until you've checked the following tips and tricks.

    • Student & teacher discount. If you're studying at university, or if you work in education at any level (lecturers, school teachers, office staff etc), you can save as much as 10% on Apple products such as iMas, MacBooks and iPads.
    • Check for deals elsewhere. If you're not committed to buying direct from Apple, look for discounts at other places where Apple products are sold such as AmazonArgosCurrys and John Lewis (John Lewis also offers a two-year guarantee, compared to the standard 12-month warranty).
    • Time it right. If you're not fussed about having the very latest model, you can save money on Apple products by grabbing an older product as a new one's announced. This tends to happen in September, when Apple normally unveils a new iPhone and prices on previous models suddenly go down.

    • Had a problem with Apple? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we like so much we work with it to help people get complaints justice – you can use it to complain to Apple*.

Latest Expired Deals

  • Cheapest Apple Watch Black Friday deals

    Cheapest Apple Watch Black Friday deals

    Eg, £349 Apple Watch Series 6 (normally £409)


    Apple Watches continue to be popular, but they aren't exactly MoneySaving. If you have your heart set on an Apple Watch, then you might be able to pick up a bargain model during the Black Friday event.

    The range of Apple Watches currently available on the Apple website are the Series 3, Series SE and the recently launched Series 7. Since its discontinuation, most of the Series 5 watches currently on sale are refurbished models.

    If you regularly buy Apple products you might be interested in purchasing your Apple Watch direct from Apple as it's offering a £40 gift card if you purchase a Series SE or Series 3 anytime until 11.59pm on Mon 29 Nov.

    The Series 6 was recently discontinued following the launch of the Series 7 – so if you're after a bargain on a mid-range model then the Series 6 is definitely worth checking out. When we compared prices, the Series 6 had been discounted by up to £100. 

    A few examples of what we spotted at 10.58am on Mon 29 Nov:

    Apple Watch model Normal price Cheapest we spotted (non-cellular only)

    Series 3 (38mm)




    £169 at John Lewis* including a two-year warranty

    Same price at Amazon*Argos* and Currys*

    Includes free 3 months Apple Fitness+ at Currys

    Series 3 (42mm) £209

    £199 at John Lewis* including a two-year warranty

    Same price at Amazon*

    Series 6 (40mm) £379


    £319 at Amazon*Argos* and Currys*



    Series 6 (44mm)



    £349 at Amazon*Argos* and John Lewis*

    Includes a two-year warranty at John Lewis

     Don't allow yourself to get caught up in the Black Friday hype, and only ever buy what you need and can afford. Always do your own price comparisons to ensure you’ve found the best deal – don't just take a retailer's word for it.

  • Apple 'free' gift card with purchase

    Apple 'free' gift card with purchase

    Up to £160 when you buy a MacBook, iMac, iPhone, AirPods etc


    Just as we predicted, Apple* has confirmed it will be dishing out 'free' Apple gift cards with purchases of some items, such as MacBook computers, iPads, iPhones, Airpods and Apple Watches between Black Friday (26 Nov) and Cyber Monday (29 Nov). Apple ran a similar offer last year, but the maximum voucher value was £120, whereas it's £160 this time.

    Note: Apple is rarely, if ever, the cheapest place to buy Apple products, so the bonus here is negligible compared with how much you might save shopping elsewhere. However, if you're going to buy direct from Apple anyway, doing it while this offer's on could still save you in the long run.

    Here's what it's offering this year:

    £40 gift card

    • iPhone 12 and iPhone 12 mini, from £579
    • iPhone SE, from £389
    • Apple Watch (Series 3 and SE), from £179
    • Apple TV (HD and 4K), from £139
    • Beats (Solo3 and Studio3 Wireless), from £179.95

    'Up to £60' gift card

    • AirPods (2nd and 3rd generation), from £119
    • AirPods Pro, £239
    • AirPods Max, £549

    £80 gift card

    • iPad Pro (11” and 12.9”), from £749
    • MacBook Air, from £999
    • MacBook Pro 13”, from £1,299
    • Mac mini, from £699

    £160 gift card

    • iMac 27”, from £1,799

    Is the deal any good?

    Apple's Black Friday offer isn't a bad deal as such, but it's only really worth it if you want to buy direct and know you'll definitely buy direct from Apple again (Apple's gift cards have no expiry date). Though of course, you can often make an upfront saving instead by purchasing Apple products cheaper elsewhere.

    Important: Don't allow yourself to get caught up in the Black Friday hype, and only ever buy what you need and can afford. Always do your own price comparisons to ensure you’ve found the best deal – don't just take a retailer's word for it.

    • The following are not eligible for the offer: refurbished products, open-box returns and end-of-life products.

      For comparison, here is last year's offer:

      £20 gift card

      • AirPods with charging case, £159
      • Apple Watch Series 3, from £199 

      £40 gift card

      • Beats (selected models), from £129.95
      • Apple TV HD, £149

      £80 gift card

      • HomePod, £279
      • iPad Pro 11-inch, from £769

      £120 gift card

      • iMac 21.5-inch LED-backlit display, from £1,099
      • MacBook Pro 16-inch, from £2,399