Beauty – is it in the eye of the beholder, or hand of the cardholder? As the cost of lotions and potions adds up, along with their environmental impact, I've put together 11 cheap and easy beauty tips and tricks so you can avoid spending more than you need. Some of these tips are a bit extreme so I know they might not be up everyone's street, but let's see how many of them you'll give a go...

We've always been a fan of downshifting at MSE, where you switch from brands to much cheaper ‘dupes’ – lookalike products, where often even the packaging is similar to the expensive brand. Now I'm challenging you to 'downshift the downshifters' and swap your favourite £4 Lidl or £6 Aldi perfume dupe for a £1.25 or £2 version at Home Bargains. Will you take the double downshift challenge?