Supermarket

I love a good coupon, but what's a girl to do when there aren't any suitable for your shop? Downshift your shop, that's what! 

Shampoo is an essential purchase for many, but between price rises and shrink-flation, is it still possible to save money? Of course, you can look for deals – but often you can save a lot more by switching to 'dupes', which are cheap products deliberately designed to look the same, smell the same and work as well as a more expensive brand. Only if you're willing to try them...

Supermarkets try all sorts of tactics to make us spend more, and a trick of the eye means you could be missing out on the best value items every time you go shopping. Eye level is buy level, so it pays to look elsewhere.

You know the old saying, 'it's not what you know, it's who you know' – well, the same can be applied to navigating the aisles of your local supermarket – in this instance, 'its not what you shop, but where you shop'. We’ve uncovered baby aisle bargains and how you can save by crouching down. Now we’re unearthing secrets in the ‘world foods’ aisle…

Downshifting is practically in our DNA at MSE, so naturally we want to avoid damaging said DNA by blocking harmful UV rays with sun cream... but it can be expensive. So I set out to find whether downshifting sun cream is possible, and asked skin experts about safety.

If you've walked down the supermarket's biscuit aisle recently, you'll probably have seen 'Thins', sold by brands such as Oreo and McVitie's, seemingly offering an identical treat - other than the fact each biccie's a bit thinner than normal.

In our recent blog series we’ve seen how supermarkets often sell the same or near-identical items at different prices in different sections of the same store, including baby aisle bargains and ‘world foods’ savings. Now we’ve uncovered hidden bargains on supermarkets’ fresh counters…