Supermarket

You know the old saying, 'it's not what you know, it's who you know' – well, the same can be applied to navigating the aisles of your local supermarket – in this instance, 'its not what you shop, but where you shop'. We’ve uncovered baby aisle bargains and how you can save by crouching down. Now we’re unearthing secrets in the ‘world foods’ aisle…

Downshifting is practically in our DNA at MSE, so naturally we want to avoid damaging said DNA by blocking harmful UV rays with sun cream... but it can be expensive. So I set out to find whether downshifting sun cream is possible, and asked skin experts about safety.

Supermarkets and pharmacies hide some of their best bargains in the quieter aisles, so we’re on a march to uncover their tricks. This week, we’re looking at the baby aisle.

Cats are notorious for being picky. Chances are, if you buy that new food on offer your kitty won't eat it – but what if you could try it free? I asked my cat MSE Pudding to test some Meow-neySavingExpert tips, including free cat treats, food, and coupons, and we're listing her purr-furred options below.

When buying shampoo, you can always find deals that'll bring down the cost - but often you can save a lot more by switching to 'dupes', which are cheap products deliberately designed to look the same, smell the same and work as well as a more expensive brand. Only if you're willing to try them...

As The Beatles sang, money can't buy me love... but it can buy Valentine's Day cards and presents if that's your thing. Yet even if you've chosen to give gifts or cards this year, why pay more than you have to? Will you dare to 'downshift' your Valentine, or do you think that idea sounds s-cupid?

Just one takeaway pizza and a side can easily set you back £10, even with a 50% off code, but with this £5 deal you get THREE pizzas to eat at home plus extras...