We've always been a fan of downshifting at MSE, where you switch from brands to much cheaper ‘dupes’ – lookalike products, where often even the packaging is similar to the expensive brand. Now I'm challenging you to 'downshift the downshifters' and swap your favourite £4 Lidl or £6 Aldi perfume dupe for a £1.25 or £2 version at Home Bargains. Will you take the double downshift challenge?

Most of us want to do our bit to help the planet, yet beauty products often come in packaging that isn't easily recycled. You might not know, however, that a few big brands will reward you with freebies or discounts for returning your empty containers.

At MSE, we’ve challenged you to ‘downshift’ your grocery shop for years (check our Downshifting Guide), but you can also save on make-up and beauty products by downshifting from brands to much cheaper ‘dupes’ – lookalike products, where often even the packaging is similar to the expensive brand.

Beauty – is it in the eye of the beholder, or hand of the cardholder? As the cost of lotions and potions adds up, along with their environmental impact, I've put together 11 cheap and easy beauty tips and tricks so you can avoid spending more than you need. Some of these tips are a bit extreme so I know they might not be up everyone's street, but let's see how many of them you'll give a go...