Find HIDDEN supermarket discounts in the ‘world foods’ section – up to 72% off herbs, spices, tinned goods & more

You know the old saying, 'it's not what you know, it's who you know' – well, the same can be applied to navigating the aisles of your local supermarket – in this instance, 'its not what you shop, but where you shop'. We’ve uncovered baby aisle bargains and how you can save by crouching down. Now we’re unearthing secrets in the ‘world foods’ aisle…

Crouching down, hidden bargain – how looking low can save on your supermarket shop

Supermarkets try all sorts of tactics to make us spend more, and a trick of the eye means you could be missing out on the best value items every time you go shopping. It’s all about where products are positioned on the shelves, with stores tending to place more expensive items at average eye-level, hoping we’ll grab...

Save up to 80% on Valentine's Day cards and presents by swapping shop

As The Beatles sang, money can't buy me love... but it can buy Valentine's Day cards and presents if that's your thing. Yet even if you've chosen to give gifts or cards this year, why pay more than you have to? Will you dare to 'downshift' your Valentine, or do you think that idea sounds s-cupid?

Cheap Easter veg offers - incl 1kg of carrots from 9p

If you've got lots of Easter bunnies to feed, you'll need to stock up on vegetables as well as chocolate. S'wede better tell you how to get the best deals...

Don’t overpay in the free-from aisle – find hidden bargains instead

If you’re gluten-free, wheat-free or have coeliac disease you’ll know the cost of free-from food adds up, but if you know where to look in the same supermarket, you could make big savings without compromising on ingredients. This is the latest in our supermarket aisle secrets series – in the last couple of weeks, we’ve uncovered world foods discounts, and baby aisle...

UPDATE 2 Dec – FREE New Covent Garden Co soup

Here’s a nifty trick, by combining a coupon with a half-price offer in-store at Morrisons, you can bag yourself a free fancy soup. Who said there’s no such thing as a free lunch, eh? We were raving about this souper trick to get free soup back in October and now the offer’s back. Here’s how to get...