January sales

Across 70,000 items

Website: Asos*
Start date: Monday 22 December
End date: It currently says the sale is on 'for a limited time', but we imagine it'll run into the first few weeks of January
Sale strength: Up to 70% off, when it started it was up to 60% off
Likely to boost? It has, though keep an eye out for short-lived discount codes between 10%-30% which you can often stack with the sale for a deeper saving. It could boost further come January.

Here are some examples we spotted:

• Men's mule slippers in brown marl* – £5.40 (were £18)

• Asos active square neck cap sleeve top* – £5 (was £20)

• Asos Design heavyweight oversized polo* – £6.60 (was £22)

• Topshop borg oversized hoodie in cream* – £11.25 (was £45) Out of stock

• Columbia Surplus Puffect puffer jacket in black* – £59.50 (was £170)

What does ‘up to 70% off’ mean?

• Max discount we spotted: 75%

• Min discount we spotted: 10%

• Typical discount based on 10 random items: 27%

Delivery's £4.50 or free if you're spending £40 or more. As it's a sale, stock is likely to be limited, so go quick if there's something you're after. Don't assume Asos is always cheapest, even in its sales – do your own price comparisons before buying.

Across women's, men's, kids' & home

Website: H&M*
Start date (via app only): Sunday 14 December
Start date (in-store & online): Monday 15 December
End date: While stocks last
Sale strength: 'Up to 70% off'
Likely to boost? It boosted to 'up to 70% off' from 'up to 50% off' on Wednesday 7 January, and we don't expect it to boost again

Here are some examples we spotted:

• Women's oversized polo-neck jumper* – £8 (was £27.99)

• Fine-knit collared dress* – £11 (was £37.99)

• Teddy-lined dog coat* – £8 (was £27.99)

What does ‘up to 70% off' mean?

• Max discount we spotted: 81%

• Min discount we spotted: 20%

• Typical discount based on 10 random items: 55%

Across women’s, men’s & kids'. Boosted from 'up to 50% off'

Website: New Look*
Sale strength: ‘Up to 70% off’
Likely to boost? The sale boosted from 'up to 50% off' to 'up to 70% off' on Monday 22 December. We don't normally see it boost any further, but as it strengthened the deal pre-Christmas instead of its normal post-Christmas boost, there's a chance it could deepen further in January

Here are some examples we spotted:

• Girls grey crew neck jumper* – £10 (was £18.99)

• Tan faux fur bomber jacket* – £35 (was £49.99)

• Mink collared long sleeve borg coat* – £30 (was £69.99)

• Tan faux fur midi coat* – £30 (was £69.99)

What does ‘up to 70% off’ mean?

• Max discount we spotted: 70%

• Min discount we spotted: 25%

• Typical discount based on 10 random items: 38%

3,800+ items. Likely to boost

Website: Boots*
Start date (online): Wednesday 24 December
Start date (in-store): Friday 26 December
Sale strength: Up to 50% off
Likely to boost? Yes, to 70% off. It may also eventually boost to 90% off at the end of January

Here are some examples we spotted:

• Soap & Glory Just Pink-Credible three-piece set* – £10, was £20

• Gucci Flora Gorgeous Jasmine For Her Eau de Parfum, 50ml* – £59 (was £99). Price matched at Amazon

• Oral-B iO3 Blush Pink electric toothbrush + travel case* – £75 (was £160). CHEAPER for £58 at Currys

What does ‘up to 50% off' mean?

• Max discount we saw: 63%

• Min discount we saw: 20%

• Typical discount based on 10 random items: 35%

Click & Collect is £1.50 or free if you spend £15, and standard delivery's £3.95 or free if you spend £25.

Discount levels vary by department. Most items price-matched

Website: John Lewis
Start date: Thursday 25 December
Sale strength: 'Up to 50% off' selected home, tech, fashion, beauty and more
Likely to boost? Possibly in early January. We'll update here if it does.

Here are some examples we spotted:

• Men's Adidas VL Court 3.0 trainers – £30 (were £48). Price matched at Amazon

• Mushroom Rechargeable Dimmable Table Lamp – £49 (was £70)

• Perricone MD Cold Plasma Plus+ The Intensive Gel Mask, 59ml – £49.20 (was £82). CHEAPER for £24.60 at Lookfantastic

• Dyson Airwrap i.d. hair styler with case – £349 (was £479). Next cheapest (though only by 99p) at Amazon for £349.99

• Lumie Bodyclock Spark 100 Wake up to Daylight table lamp – £79.16 (was £99). Price matched at Amazon

What does 'up to 50% off' mean?

• Min discount we saw: 10%

• Max discount we saw: 60%

• Typical discount based on 10 random items: 34%

Across clothing & homeware

Website: George at Asda
Start date (in-store & online): Wednesday 17 December
End date: Sunday 25 January
Sale strength: 'Up to 50% off'
Likely to boost? We think it's unlikely it'll deepen its discounts based on previous years.

Here are some examples we spotted:

• Black Scoville 10L dual-basket stackable air fryer – £59 (was £89)

• Tresemmé Airlight Volume 2-in-1 hair dryer brush – £29 ( was £65)

• Grey velvet sequin bow back midi column dress – £15 (was £30)

What does ‘up to 50% off’ mean?

• Max discount we spotted: 50%

• Min discount we spotted: 22%

• Typical discount based on 10 random items: 36%

Book by Thursday 22 January for travel up to 30 April

Ryanair has launched a flash sale on top of its January sale. Following a spat on X between Elon Musk and Ryanair boss Michael O'Leary, the airline has dubbed its latest sale as its 'Big ‘Idiot’ Seat Sale’. In its promotional material, Ryanair states its flash sale is ‘only available for Elon Musk and any other ‘idiots’ on X’, but you don’t actually need an account with the social media site (or to be an 'idiot') to access the sale.

You’ll need to book by 11.59pm on Thursday 22 January, and the discount has already been applied.

We’ve seen one-way fares from £14.99 from various UK airports including Belfast International, Birmingham, Bournemouth, Bristol, Cardiff, Edinburgh, East Midlands, Exeter, Glasgow, Leeds Bradford, Liverpool, London Gatwick, London Luton, London Stansted, Manchester, Newcastle, Newquay, and Norwich.

The sale is for travel in February and March, and it includes flights up until Thursday 30 April.

Examples we spotted (prices are just for flights with a small personal luggage item, no extras):

• Birmingham to Barcelona, from £30 return

• Newcastle to Gdańsk, from £34 return

• London Stansted to Cagliari, Italy, from £40 return

• Liverpool to Turin, from £34 return

Important: Even with the flash sale, Ryanair may not be the cheapest, so make sure to compare other airlines and sales before booking. Use the Ryanair ‘fare finder tool’ to look for flight deals from a UK airport of your choice. It’s handy to use if you can be flexible on dates and destinations.

Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices. See our Cheap flights guide and January flight sales round-up for more.

Eg, Heathrow to New York £362 return, Gatwick to Antigua £388 return

Website: British Airways
Started: Wednesday 17 December 2025
End date: Tuesday 27 January 2026

Sale strength: In comparison to its Black Friday 2025 sale, return fares between the UK and destinations in America (including New York and Los Angeles) are ever so slightly cheaper.

Similarly, its weekend European city breaks to Barcelona, Nice and Venice, which are priced at £159 per person, cost the same as its Black Friday sale. The sale only includes flights from Heathrow, Gatwick and London City airports, so no regional hubs.

British Airways says "advertised flight and holiday sale fares are discounted from the lowest price available in the 42 days before 17 December 2025". Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices. See our guide on how to find cheap flights for tips.

The January sale includes more long-haul destinations, such as Antigua, St Kitts and Kingston, compared to its Black Friday sale. The airline also has seven-night beach holiday packages to Malaga, Malta, and Mallorca from £299 per person.

Likely to boost? British Airways expanded the scope of its Black Friday sale after Cyber Monday to include economy fares to Europe, so the same could happen in its January sale. Currently, the sale only includes business class fares to Europe.

British Airways boosted its sale on Thursday 8 January, with the flag carrier offering up to £300 off a flight and hotel booking. The discounts are:

• £300 extra discount with a minimum spend of £10,000 on a flight & hotel booking

• £200 extra discount with a spend of £5,000 on a flight & hotel booking

• £100 extra discount with a spend of £2,500 on a flight & hotel booking, or a hotel and car booking

• £50 extra discount with a spend of £1,250 on a flight & hotel booking, or a hotel and car booking

• £25 extra discount with a spend of £625 on a flight & hotel booking, or a hotel and car booking

The discount is valid on holidays booked before 11.59pm on Tuesday 13 January, for travel in 2026.

Here are some examples of deals we spotted:

• London Heathrow to Boston – from £374 return in January, February and March

• London Heathrow to New York – from £362 return in January, February and March

• London Gatwick to Antigua – from £388 return in February and March

• London Gatwick to Cancun – from £481 return in March

For March to October travel. Eg, Birmingham to Malaga £34 return

Website: Ryanair
Started: Friday 26 December 2025
End date: Sunday 8 February 2026

Sale strength? Ryanair has launched its January sale (which it's bizarrely calling its 'Pig seat sale'), and the airline says it's discounted 10 million seats, for travel between Sunday 1 March and Saturday 31 October. You'll need to book by Sunday 8 February, and the discount has already been applied.

We’ve seen one-way fares from £14.99 from various UK airports including Birmingham, Edinburgh, East Midlands, London Gatwick, London Stansted, Manchester, and Newcastle.

Even though Ryanair is running one-way fares from less than £15, return flights can be a lot dearer (see below), which means it's unlikely that you'll get a return fare for £30.

Here are some examples we spotted on Monday 5 January:

• London Stansted to Barcelona, Spain – from £30 return in March

• Birmingham to Malaga, Spain – from £34 return in March

• Leeds Bradford to Wroclaw, Poland – from £43 return in March

• Newcastle to Malta – from £50 return in March

You can access the Ryanair sale, here.

Likely to boost? Ryanair launched a flash sale offering 20% off flights until 11.59pm on Tuesday 13 January during its 'Pig Seat Sale'. Its flash sale has now ended, but the airline routinely runs flash sales throughout the year.

Use the Ryanair ‘fare finder tool’ to look for flight deals from a UK airport of your choice. It’s handy to use if you can be flexible on dates and destinations.

Any other ways to save on flights? Yes, British Airways, Easyjet, Jet2, TUI and Virgin Atlantic have also launched sales. Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices.

See our guide on how to find cheap flights for tips.

Via a code. Plus up to 20% off flights

Website: Easyjet
Started: Friday 19 December 2025
End date: Tuesday 3 March 2026

Sale strength: Easyjet launched its 'Big Orange Sale' on Friday 19 December, with the operator initially offering up to £400 off a package holiday using the code BIGSALE at checkout.

Easyjet boosted its sale on Monday 19 January offering up to £500 off a package holiday on a minimum spend of £5,000. You can also save £400 on a minimum spend of £4,000, £300 on a minimum spend of £3,000, £150 on a minimum spend of £1,500, £100 on a minimum spend of £800, and £50 on a minimum spend of £500. This is very similar to its Black Friday sale, which saw holidaymakers able to save up to £200 on bookings of £2,000 or more.

The discount is valid on holidays booked before 11pm on 3 March, for travel between now and 31 October 2027.

Here are some examples of package holidays we spotted on Monday 5 January:

• Seven nights at Hotel Club SUNGO in Marrakech, Morocco, in January, from £474 per person DEAL ENDED

• Seven-night Nile river cruise on on Jaz Crown Emperor, in January, from £819 per person, including flights

• Seven nights at Mayflower Hotel in Malta in January from £252 per person DEAL ENDED

• Seven nights at Complex Lemon Grove in Corfu, Greece, in August, from £426 per person DEAL ENDED

Easyjet has also launched 'up to 20% off' flights, for departures up to 13 December 2026, with deals on discounted fares running until Tuesday 3 February. The timeframe of this discount extends beyond its Black Friday offering, which only had deals on flights up to 22 March 2026.

Likely to boost? Even though we thought it was unlikely to boost, Easyjet boosted its sale on Monday 19 January offering an additional £100 saving on certain package holidays.

Any other ways to save on flights this winter? Yes, British Airways, Jet2, TUI and Virgin Atlantic have also kicked off their sales. Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices.

For more ways to stretch your Easyjet budget further, you can also double your package holiday budget with the tour operator with Tesco Clubcard.

See our guide on how to find cheap flights for tips.

Eg, London to Toronto £347 return

Website: Virgin Atlantic
Started: Friday 19 December 2025

Sale strength: From what we've seen, it has some cheaper long-haul fares (mostly from London Heathrow) and discounts on packages. Destinations include Cancun, Los Angeles, Seattle, and Toronto. Savings are already applied – no need to enter a code.

Here are some examples we spotted:

• London Heathrow to New York – from £359 return

• London Heathrow to Toronto – from £348 return

• London Heathrow to Seattle – from £388 return

• London to Orlando – from £403 return

Additionally, Blue Light Card holders can save £135 on Virgin Atlantic Holidays bookings made by Monday 2 February.

Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices.

See our guide on how to find cheap flights for tips.

Plus 20% off flights

Website: Jet2
Started: Friday 19 December 2025

Sale strength: This sale is very similar to its Black Friday offering. Jet2 is giving £100 off per person on all its holidays, including Jet2holidays, Jet2Villas, Jet2CityBreaks, VIBE by Jet2holidays and Indulgent Escapes by Jet2holidays. The deal is valid on all holidays up to 31 March 2027. There is no need for a code because the discount has already been applied.

Those going away in summer 2026 can book a break with a deposit of £25 per person. This offer is valid until 11.59pm on Monday 12 January for bookings on holidays from 1 April to 31 October 2026. While a low deposit may sound enticing, it’s important to only book a holiday that you can afford – don’t get into debt to jet abroad.

Here are some examples we spotted:

• Seven nights at Universal Hotel Romantica, in April, in Majorca from £450 per person

• Seven nights at Hotel Best Delta, in April, in Majorca from £372 per person

• Seven nights at Vitors Plaza, in April, in the Algarve from £461 per person

Blue Light Card holders can save an extra £70 on package holiday bookings made by Saturday 31 January.

Jet2 is also offering 20% off all flights departing up to 31 October 2027. This is the same percentage discount as its Black Friday sale. Jet2 flights include 10kg hand luggage allowance as standard.

Likely to boost? It boosted its sale on Thursday 8 January, with the operator offering £100 off all summer 2026 bookings using the code NOTHINGBEATS. The discount, which is on top of its existing offer, is valid on holidays booked before 11.59pm on Monday 12 January, for travel between 1 April and 31 October 2026.

Any other ways to save on flights this winter? Yes, British Airways, TUI and Virgin Atlantic have also kicked off their sales. More companies are bound to join in on the discounts, so if you miss out on this one, there'll be another round the corner.

Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices.

See our guide on how to find cheap flights for tips.

No code needed. Eg, seven-nights in Tuscany from £289 per person

Website: Loveholidays
Started: Thursday 18 December 2025
End date: Sunday 8 February 2026

Sale strength: Online tour operator Loveholidays has launched its winter sale, offering ‘up to £600 off’ selected deals. When we checked, we saw discounts range from £15 to £220.

According to Loveholidays, the £600 saving is based on holidays of over £2,000. The discounts are "based on a representative sample of holidays available at the time of advertising and are subject to availability and change," it says. Discounts have already been applied, so there’s no need for a code.

Here are some deals we spotted for August 2026:

• Seven nights at Boston in Tuscany, Italy, room only, flights included – from £289 per person (was £314)

• Seven nights at Colina Mar Apartments in Gran Canaria, Spain, room only, flights included – from £339 per person (was £345)

• Seven nights at Planet Hollywood Resort & Casino in Las Vegas, room only, flights included – from £659 per person (£286 below peak price)

You can book a holiday with a deposit starting from £19 per person, which is £6 cheaper than the deposit Jet2 has on offer in its sale. While a low deposit may sound enticing, it’s important to only book a holiday you can afford – don’t get into debt to jet abroad.

Packages with Loveholidays are ATOL protected. The tour operator also runs a ‘Best Price Promise’ too, which means if you find the same holiday at a lower price elsewhere, it says it'll refund the difference.

Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices.

See our guide on cheap package holidays for tips.

You’ll need a free account to access the sale

Website: TUI
Started: Friday 19 December 2025

Sale strength: You can only access the sale if you have an account with TUI (it's free to sign up).

You can save 10% (up to £500) on the cost of a package holiday when using the code SALE at checkout. Holidays in the sale include summer 2026, winter 2026 and summer 2027.

The deal is broadly similar to its Black Friday offering where holidaymakers could save £100 when spending £1,000 or more, £200 when spending £2,500 or more, and £300 when spending £3,500 or more – although the 10% discount is slightly stronger on higher spends.

In addition to this, you can save £200 on river cruises with TUI when spending £2,500 or £300 when spending £3,500 on sailings departing between 1 March 2026 and 31 October 2027. This isn’t as good as its Black Friday deal, which offered savings of up to £300 on bookings of £2,500 or more.

On Monday 22 December, TUI announced ‘savings of up to £300 per booking on selected sailings departing between 1 April 2026 and 30 April 2027’. Passengers can use the code SAILAWAY to save £300 on long-haul cruises and transatlantic cruises, or £200 on short and mid-haul cruises.

The sale is running alongside TUI’s free kids’ places, with one free child’s place available per two full-paying adults in selected hotels, apartments, and villas.

TUI also has its own discount page, so it’s worth checking throughout the year for more deals.

Until Wednesday 28 January, you can collect up to four Nectar points per £1 spent at TUI UK (usually two points per £1). You can earn four points per £1 on package holidays, two points per £1 on hotels, river cruises, cruises and lakes and mountains holidays, or you can earn one point per £1 on flights. You can't spend your Nectar points with TUI, just collect them.

As ever with travel deals, it's important to keep in mind you'll have a better chance of snagging a cheaper fare if you're flexible on your travel times and dates. See our cheap flights guide and cheap package holidays guide for how to bag the best prices.

Here are some examples of deals we spotted:

• Five nights at Hotel Rio Park in Benidorm, Spain - £429pp (was £497)

• Five nights at Hotel RIU Touareg in Boa Vista, Cape Verde - £980 (was £1,089) DEAL ENDED

• Seven nights at Sunset Beach Resort in Goa, India - £894pp (was £1,011) DEAL ENDED