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January sales

MSE's analysis of the big January 2026 sales

January sales are in full swing, and we're rounding up the best among the biggies over the next few weeks. We'll let you know if they’re likely to boost their discounts, or have already.

Below is our analysis of what's on – but don’t forget independent stores too (which we don’t have the resources to cover). Before spending, ask yourself, do I need it? Can I afford it? If the answer's no to either, DON’T buy it.

Sale on now

Across women’s, men’s & kids'. Boosted from 'up to 50% off'

Website: New Look*
Sale strength: ‘Up to 70% off’
Likely to boost? The sale boosted from 'up to 50% off' to 'up to 70% off' on Monday 22 December. We don't normally see it boost any further, but as it strengthened the deal pre-Christmas instead of its normal post-Christmas boost, there's a chance it could deepen further in January

Here are some examples we spotted:

What does ‘up to 70% off’ mean?

  • Max discount we spotted: 70%

  • Min discount we spotted: 25%

  • Typical discount based on 10 random items: 38%

Flight & holiday sales

Sale now on

Eg, London to Toronto £347 return

Website: Virgin Atlantic
Started: Friday 19 December 2025

Sale strength: From what we've seen, it has some cheaper long-haul fares (mostly from London Heathrow) and discounts on packages. Destinations include Cancun, Los Angeles, Seattle, and Toronto. Savings are already applied – no need to enter a code.

Here are some examples we spotted:

  • London Heathrow to New York – from £359 return

  • London Heathrow to Toronto – from £348 return

  • London Heathrow to Seattle – from £388 return

  • London to Orlando – from £403 return

Additionally, Blue Light Card holders can save £135 on Virgin Atlantic Holidays bookings made by Monday 2 February.

Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices.

See our guide on how to find cheap flights for tips.

Sale now on

Plus 20% off flights

Website: Jet2
Started: Friday 19 December 2025

Sale strength: This sale is very similar to its Black Friday offering. Jet2 is giving £100 off per person on all its holidays, including Jet2holidays, Jet2Villas, Jet2CityBreaks, VIBE by Jet2holidays and Indulgent Escapes by Jet2holidays. The deal is valid on all holidays up to 31 March 2027. There is no need for a code because the discount has already been applied.

Those going away in summer 2026 can book a break with a deposit of £25 per person. This offer is valid until 11.59pm on Monday 12 January for bookings on holidays from 1 April to 31 October 2026. While a low deposit may sound enticing, it’s important to only book a holiday that you can afford – don’t get into debt to jet abroad.

Here are some examples we spotted:

Blue Light Card holders can save an extra £70 on package holiday bookings made by Saturday 31 January.

Jet2 is also offering 20% off all flights departing up to 31 October 2027. This is the same percentage discount as its Black Friday sale. Jet2 flights include 10kg hand luggage allowance as standard.

Likely to boost? It boosted its sale on Thursday 8 January, with the operator offering £100 off all summer 2026 bookings using the code NOTHINGBEATS. The discount, which is on top of its existing offer, is valid on holidays booked before 11.59pm on Monday 12 January, for travel between 1 April and 31 October 2026.

Any other ways to save on flights this winter? Yes, British Airways, TUI and Virgin Atlantic have also kicked off their sales. More companies are bound to join in on the discounts, so if you miss out on this one, there'll be another round the corner.

Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices.

See our guide on how to find cheap flights for tips.

Sale on now

You’ll need a free account to access the sale

Website: TUI
Started: Friday 19 December 2025

Sale strength: You can only access the sale if you have an account with TUI (it's free to sign up).

You can save 10% (up to £500) on the cost of a package holiday when using the code SALE at checkout. Holidays in the sale include summer 2026, winter 2026 and summer 2027.

The deal is broadly similar to its Black Friday offering where holidaymakers could save £100 when spending £1,000 or more, £200 when spending £2,500 or more, and £300 when spending £3,500 or more – although the 10% discount is slightly stronger on higher spends.

In addition to this, you can save £200 on river cruises with TUI when spending £2,500 or £300 when spending £3,500 on sailings departing between 1 March 2026 and 31 October 2027. This isn’t as good as its Black Friday deal, which offered savings of up to £300 on bookings of £2,500 or more.

On Monday 22 December, TUI announced ‘savings of up to £300 per booking on selected sailings departing between 1 April 2026 and 30 April 2027’. Passengers can use the code SAILAWAY to save £300 on long-haul cruises and transatlantic cruises, or £200 on short and mid-haul cruises.

The sale is running alongside TUI’s free kids’ places, with one free child’s place available per two full-paying adults in selected hotels, apartments, and villas.

TUI also has its own discount page, so it’s worth checking throughout the year for more deals.

Until Wednesday 28 January, you can collect up to four Nectar points per £1 spent at TUI UK (usually two points per £1). You can earn four points per £1 on package holidays, two points per £1 on hotels, river cruises, cruises and lakes and mountains holidays, or you can earn one point per £1 on flights. You can't spend your Nectar points with TUI, just collect them.

As ever with travel deals, it's important to keep in mind you'll have a better chance of snagging a cheaper fare if you're flexible on your travel times and dates. See our cheap flights guide and cheap package holidays guide for how to bag the best prices.

Here are some examples of deals we spotted:

  • Five nights at Hotel Rio Park in Benidorm, Spain - £429pp (was £497)

  • Five nights at Hotel RIU Touareg in Boa Vista, Cape Verde - £980 (was £1,089) DEAL ENDED

  • Seven nights at Sunset Beach Resort in Goa, India - £894pp (was £1,011) DEAL ENDED

Martin's Money Mantras

Use them

Before spending

If you answer 'NO' to any of the following questions, don't buy.

Are you

Not skint? Ask:

Will I use it?

Is it worth it?

Are you

Skint? Ask:

Do I need it?

Can I afford it?

Free protection for all shopping!

There's a little-known piece of legislation that turns any credit card into a financial self-defence superhero. 'Section 75' of the Consumer Credit Act means your plastic must protect anything you buy for more than £100 for free, so if there's a problem or the company goes bust, you can still get your money back.
And although Section 75 doesn't apply to debit cards, there is something else to fall back on if you've paid using a debit card, or used a credit card for a purchase under £100. Known as Chargeback, this is part of banks' and card companies' internal rules and not a legal requirement. Read full details of Section 75 or Chargeback, plus how to claim, in our guides.
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