H&M Deals

See our Black Friday 2019 guide for all our predictions, info and analysis. Check Deals & Vouchers for the latest offers on now or follow us on Twitter @MSE_Deals.

Last year, H&M offered 20% off almost everything plus free delivery, starting on the Tuesday before Black Friday and ending at 11.59pm on Black Friday itself. In 2017, it offered the same deal but it started on Black Friday and ran until the Sunday of that weekend.

If it does the same deal again this year as we expect, then it's likely there won't be a code but that the discount will be applied automatically at the checkout.

We don't see H&M run 20% off site-wide very often, so if there's something you're after it may be worth waiting until Black Friday.

Important: Don't allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don't need or can't afford. Always do your own price comparisons to ensure you are getting the best deal possible – don't just take a retailer's word for it.

If you sign up as a member via H&M's app* or website*, you can get 25% off one item online or in store on your birthday via a unique code sent by email, which is valid for two weeks after your birthday.

You'll also get 10% off and free delivery, see H&M membership for more info.

If you're not already signed up to H&M's free loyalty scheme, you can join via the H&M app* or website*, and you'll get 10% off plus free delivery (norm £3.99) on your next purchase online or in store.

H&M told us that you'll then have two weeks to use your voucher. You can see your voucher's expiry date when you sign in via the H&M app or website.

How to use it online

At the checkout stage, click on the box next to 'Add H&M Club voucher' (underneath the discount code section), and it will be applied automatically.

How to use it in store

To use it in store you'll need to download the H&M app*. Go into the members section of the app and click 'activate in store only'. A voucher will then appear, which you'll need to show to your cashier at the till. Important: Once activated, the voucher will only be valid for 15 minutes - so make sure you don't activate it before you're at the checkout.

The voucher works on both full-price and sale items, but it can't be used on gift cards, designer collaborations, special collections or with any other discounts. 

If you bring a bag of unwanted clothes or home textiles to your nearest H&M*, you can get a £5 off £25 voucher to spend in store. H&M says the clothes can be any brand and in any condition.

H&M has confirmed to us that you need to donate a standard-size supermarket carrier bag of clothes or textiles. It says on its website that you can drop your clothes off at any local H&M.

For more info see H&M's 'recycle your clothes*' page.

There are always ways to save money at H&M*, so even if there isn’t a cracking deal out there that works for you, don’t assume you can’t cut your costs further.

Ways to save include:

• Keep an eye on shop layouts and you could find out when a sale's coming up. Items are generally laid out by season's look in stores, but when a sale's coming, they're arranged into categories, eg, trousers and tops - if you're about to purchase and you notice a layout change, it could be worth waiting.


• Try haggling. In May 2016 we polled 1,400 MoneySavers to see in which shops hagglers have most success. H&M came out with a 50% success rate - so it's worth a go. Find out more in our Haggle on the High Street guide.


• Check out similar retailers, eg, New Look and other fashion retailers. If you're not committed to buying from H&M, check out our deals from New Look, Asos, Next, Topshop, Topman, River Island and Zara, where there may be a better offer.


• Want more? Find out more shopping tricks in our Shopping Secrets guide.


• Had a problem with H&M? There’s a free online tool you can use to complain – it helps draft, manage and if necessary escalate your complaint. It’s offered by a firm called Resolver, which we work with to help people get complaints justice – you can use it to complain to H&M*.
   

If you spot any hot deals out there we have missed (we are human after all!), please let us know in the MSE forum, email us at msedeals@moneysavingexpert.com​ or via Twitter @MSE_Deals.