Fitbit MoneySaving tips & tricks

Including save £60 choosing the right colour and how to turn your phone into a free 'Fitbit'

Fitness trackers and smartwatches have become popular accessories over the last few years – Martin himself uses a tracker to tally his average 25,437 steps a day. These days, they’re a lot more than a posh pedometer, but with increasing features have come increasing price tags – with some costing up to £280.

There are many brands in this space including Garmin, Samsung and Huawei – see our round-up of the best prices below – but we’re mainly focusing on Fitbit as MoneySavers told us it was overwhelmingly the brand they were most interested in.

While the cheapest time to buy tends to be around Black Friday (November), and fitness trackers in general aren't exactly MoneySaving, as we start the new year nicer many are out walking/running more at the moment. So we’ve tips and tricks to stomp down the cost, or help you decide whether you need a fitness tracker at all.

Fitness tracker or smartwatch?

With so many different makes and models available, knowing which Fitbit to choose is the first step to saving money.

From basic step counting, to sleep tracking, heart rate and cardio fitness level monitoring, there are a range of Fitbits across both the fitness tracker category and smartwatches. Here's a brief summary of the difference between a fitness tracker and a smartwatch:

Fitness tracker - mainly focuses on health and exercise monitoring, including step count, calories burnt and reminders to move.

Smartwatch - like having a mini smartphone on your wrist, it enables you to view and respond to calls and texts and access apps, as well as the health and fitness monitoring above. Some now have more advanced health monitoring features, such as an in-built ECG and skin temperature monitors.

There are currently eight Fitbit models that are widely available (excluding special edition versions), though it's released many more than this over the years which are now harder to come by. Here are the most recent models – excluding the kids’ edition – and how much they cost at full-price:

There are three fitness trackers and three smartwatches above, with prices ranging from £89.99 to £169.99 for the trackers and £149.99 to £279.99 for the smartwatches. So the first question to ask yourself, is do you need the bigger display and additional features of a smartwatch, or are you just happy to track and monitor your health and exercise? 

Don't go a step too far – avoid paying for features you won't use

You may think we've covered this in the section above, but once you've decided on a fitness tracker or smartwatch, the amount of features – and price – then varies between models.

One of the simplest ways to save money on a Fitbit is to only pay for the features which you think you’ll use or need. All Fitbits have the same basic functionality and features, which include:

👣  Steps and activity
🔥   Calories burned
💤  Sleep tracking and silent alarm
🌸  Female health tracking

🏃   Auto exercise recognition
🕘  Reminders to move
🏋️   20+ exercise modes
📞  Call notifications

✉️  Text, calendar and app alerts
✨  Fitbit accessories
⌚  Customisable clock face
💧   Water resistant to 50m

In the table below, I’ve highlighted some of the additional features of each model, so you can compare the price difference against the features available:

  Fitness trackers Smartwatches
Key feature list ▼

Inspire 2


Charge 4


Charge 5


Versa 2


Versa 3




Heart rate tracking
Cardio fitness level
Skin temperature variation 🚫
Oxygen saturation monitoring 🚫 🚫
Built-in GPS 🚫 🚫
Quick replies to messages 🚫
Apps 🚫 🚫 🚫
Fitbit Pay (Contactless payment) 🚫 🚫
Fitbit ECG app 🚫 🚫 🚫 🚫

As you can see, the additional features vary quite a bit between each model. There's a fairly big jump in price between the Inspire 2 and the Charge 4 trackers, but you're gaining built-in GPS, quick replies to messages, and Fitbit Pay – so you'll need to weigh up if those features are worth the extra £40. 

The new Fitbit Charge 5 has many similar health features to the pricier smartwatches, but for a similar price, you're not getting the apps and additional 'smart' features that come with the watches.

With the smartwatches, the Fitbit Versa 2 is about £50 cheaper than the Fitbit Versa 3, though it's missing a few key features such as built-in GPS and Fitbit Pay. However, compare the Fitbit Versa 3 to the Fitbit Sense and the £80 difference in price doesn't get you much, other than the really technical bits you may not use (such as an ECG app).

Make sure you really consider which features you’ll use when choosing a Fitbit, as this could save you a lot of money. 

Where to find Fitbits at their cheapest, eg, £71 Fitbit Inspire 2 (norm £90), plus other brands incl Garmin, Huawei & Samsung

While this is a Fitbit guide, it may not be the best brand for you, so in this section I'm going to briefly introduce other brands as well, including Garmin, Samsung and Huawei – some of which offer cheaper alternatives, which you may be happy with.

For each tracker/smartwatch, I've included some of its key features beyond standard tracking (steps, calories and sleep), though I haven't tried out the trackers myself to test how good they are, so check online reviews at sites such as TechRadar and Tech Advisor before deciding which tracker is best for you.

As we're MoneySavers, I've split the trackers into three price brackets below so you can compare the different makes and models within your budget. Prices last checked on Tue 6 Jul:

  • Under £100, eg, £23 Huawei Band 4 (norm £40)

    Huawei Band 4 (RRP £40)
    £23 at Amazon*. Next cheapest, £24.99 at Argos* in black, pink and red. Same price at Currys* and Very
    Key features: Heart rate monitor. Water resistant. Contactless payments. Smartphone notifications. Up to six days battery life.

    Samsung Galaxy Fit 2 (RRP £49)
    £49 at Argos* in black.
    Key features: Heart rate monitor. Smartphone notifications. Waterproof. Up to 15 days battery life.

    Fitbit Inspire 2 (RRP £90)
    £71 at Amazon* in black with one year free Fitbit premium trial. Next cheapest, £89.99 at Argos* and John Lewis*.
    Key features: View smartphone messages & notifications. Up to five days battery life. Water resistant.

    Garmin Vivofit 4 (RRP £70)
    £48.99 at Argos*. Next cheapest we found, £68 at Amazon*
    Key features: Smartphone notifications. Waterproof. Up to one year battery life.

  • £100-£150, eg, £110 Garmin Forerunner 45S (norm £170)

    Garmin Forerunner 45S (RRP £170)
    £109.99 at Very in black and red (large). Next cheapest, £119 at Amazon* in black and red.  
    Key features: Heart rate monitor. Smartphone notifications. Waterproof. Up to 13 hours battery life.

    Fitbit Charge 4 (RRP £130)
    £119 at Amazon*. Same price at Currys*.
    Key features: Heart rate monitor. Waterproof. Smartphone notifications. Up to seven days battery life.

    Fitbit Versa 2 (RRP £170)
    £119 at Amazon*. Next cheapest, £119 at Currys* in all colours. 
    Key features: Voice commands & smartphone notifications. Water resistant. Heart rate monitor. Five day battery life.

    Fitbit Charge 5 (RRP £170)
    £142 at Amazon* in graphite, £143.50 in all other colours. Next cheapest, £149 at* in graphite. 
    Key features: Heart rate monitor and built-in GPS. Advanced health tracking such as blood oxygen saturation levels and ECG. Up to seven days battery life.

  • £150+, eg, £196 Fitbit Sense (norm £280)

    Fitbit Versa 3 (RRP £200)
    £158.90 at Amazon* in black and 'midnight'. Next cheapest, £159 at Currys* in all colours.
    Key features: Smartphone notifications. Water resistant. Heart rate monitor and built-in GPS. Up to six days battery life.

    Garmin Vivoactive 4 (RRP £280)
    £189.95 at Amazon* in black and slate (small) or £198.98 (mediunm/large). Next cheapest, £199 at John Lewis* in 'black and slate'.
    Key features: Heart rate monitor and GPS. Advance health tracking such as blood oxygen saturation tracking. Smartphone notifications. Waterproof. Up to eight days battery life.

    Fitbit Sense (RRP £280)
    £195.50 at Amazon* in 'carbon', £198.60 in 'lunar white' or £259 in sage grey. Next cheapest, £269.99 at John Lewis* in sage grey. 
    Key features: Smartphone notifications. Water resistant. Heart rate monitor and built-in GPS. Advanced health tracking such as blood oxygen saturation levels and ECG. Up to six days battery life.

Save £60ish by choosing the right colour Fitbit

After a quick detour looking at other brands, let's go back to Fitbits... They come in a variety of colours, and you can often save up to £60 picking one colour over another.

The model and features are the same – it’s just the colour and price that differ. For example, when I looked at the Fitbit Versa 2 on Tue 18 Jan, it cost the following prices in different colours at Amazon:

Colour Price
Black* £119
Petal/'Copper Rose'* £119
Stone/'Mist Grey'* £119
Blossom* £173.51

As you can see, by choosing black, petal/'copper rose' or 'stone/'mist grey' you’d save up to £54.51. 

The cost of a Fitbit Versa 2 in 'Petal/Copper Rose' (£119) compared to the same model in 'Blossom' (£173.51) at Amazon on Tue 18 Jan.

This isn't just specific to this model either – a Fitbit Sense costs £198.60 in 'lunar white' at Amazon compared with £259 in 'sage grey'.

The colour applies to the casing of the watch or tracker, as well as the strap – though as straps are changeable on all these models I've mentioned, you may be able to get a different colour strap for less than the price difference between different coloured models, so that's something to bear in mind. See how to cheaply spruce up your Fitbit below. 

Turn your phone into free 'Fitbit'

The Fitbit smartphone app is a big part of the brand’s user experience – it syncs with your Fitbit fitness tracker or smartwatch to give you deeper data analysis – but you can download and use the Fitbit app (available free at the App Store, Google Play and Windows Store), without actually owning a Fitbit or fitness tracking device.

Fitbit ‘MobileTrack’ lets you connect to the Fitbit app just using your smartphone and allows you to track basic data including step count, distance and calories burned. For further information on how the app collects this data from your phone, see the Fitbit MobileTrack help page*.

As well as the basic activity data, you can also access other app features such as food and weight tracking, setting fitness goals and competing with friends who also have the app.

You can also link the Fitbit app with other health apps such as MyFitnessPal, Strava etc to feed in data such as calories consumed or to log any exercise you’ve completed that day.

Of course, if you're a keen runner or after deeper analysis, then this doesn't compare to having a wearable tracker on your wrist – but if you're just looking to track the basics then the free features of the app could be a good place to start. 

Compare retailers and save £156

As with anything you buy, always compare prices at different retailers before buying. When comparing prices online, I found that buying direct from Fitbit often wasn’t cheapest.

Use free tools such as Google Shopping, PriceSpy and PriceRunner to check that you’re getting the best deal.

On Tue 18 Jan, I found a Fitbit Sense in 'sage grey', for the following prices at well-known retailers:

Retailer Price
Amazon* £198.60
John Lewis* £269.99
Argos £279.99
Fitbit £279.99
Littlewoods £354.99

As you can see, there was a £156.39 difference between the cheapest and most expensive price for the exact same Fitbit. When we checked other models of Fitbits, we found similar price differences. For example, a Fitbit Versa 3 in 'midnight' costs £158.90 at Amazon, but £249.99 at Littlewoods – a £91.09 price difference.

When's the best time to buy a Fitbit?

Not only do Fitbit prices vary by colour and retailer, but they also change depending on the time of the year. The graph below shows the prices of different Fitbit models from May 2019 to May 2020, with the Fitbit models available at that time.

I used our own data, in addition to data from CamelCamelCamel and Price Spy.

The graph shows the price of Fitbits fell during Black Friday promotions in November. Some, but not all models, dropped further or remained the same price in the pre-Christmas and Boxing Day sales period. Even though this was in 2019 to 2020, we’ve seen a similar pattern in other years.

As you can see above, prices stay fairly consistent from January until around April/May where the prices start to increase across most Fitbit devices. However, it's worth noting that this was the opposite to what we saw in this period in 2019, where prices actually decreased in March/April – so it may be the coronavirus pandemic meant retailers were offering less discounts at that time.

Check for short-lived promotions and extras

It’s always worth checking for codes and short-lived promotions that might be running on a particular website or in a store, but also consider any extras you may get, eg, longer warranty.

Codes and promotions

Asos, for example, often runs a ‘spend and save promotion’, where if you spend a certain amount, you get a certain amount off. An offer like this could make it the cheapest place to buy. 

Warranties and extras

Retailers that sell electricals such as John Lewis or Currys often price-match each other, so if prices are similar, it’s worth comparing extras such as length of warranties. In April 2021, we saw John Lewis offering a 12-month free Fitbit Premium subscription with selected Fitbits, and Currys offering a five-month Apple Music with some models.

Student discounts

If you’re a student, you may be able to save on a Fitbit by shopping at a retailer offering a student discount. Examples of these include Asos (10% discount) and H. Samuel (10% discount) – though these may not always be the cheapest places to buy so make sure you do the maths.

Spruce up your Fitbit instead of buying a new one

Most Fitbits come with changeable bands, so if yours is starting to look a little worn you could just buy a new strap rather than forking out for a new Fitbit. You can buy official Fitbit ones, or Amazon sells cheaper third-party versions – these can start from as little as £3.

Similarly, you can buy screen protectors to help keep your Fitbit in good condition. See Fitbit’s Wear & Care page* for more tips on how to keep your fitness tracker lasting longer.

Most Fitbits come with a standard two-year warranty, so if yours is faulty or damaged it’s worth seeing if you can get it replaced by Fitbit.

Downshift to a cheaper brand

There are many different brands of fitness trackers and smartwatches available, and some are cheaper than buying a Fitbit, especially lesser-known brands. So if you’re not set on getting a Fitbit, you can make a big saving by downshifting.

Of course, these lesser-known brands will likely differ in features and functionality, but if you’re just after a basic fitness tracker, you could make a decent saving.

Check out sites such as TechRadar and Tech Advisor for reviews and recommendations for the best 'cheap' fitness trackers. 

If you’re just interested in your step count and basic activity tracking, most smartphones have in-built tracking and pre-loaded apps that allow you to monitor this info, such as Google Fit, Apple Health and Samsung Health.

Get paid for using your Fitbit

If you've got a health or life insurance plan with Vitality, you can link your Fitbit to the Vitality Rewards app to earn points which you can convert into free Caffe Nero, cinema tickets and more. But don't let this be your main reason for taking out a plan with Vitality – always compare to make sure you're getting the best policy for your needs.

Have you saved on a Fitbit or other fitness tracker? Let us know in the comments below, or get in touch on Twitter @MSE_Deals.