Amazon Prime Big Deal Days – when it starts, our predictions & tips
Up to 60% off Amazon devices, deals on Barbie, Fitbit, Shark & more
Amazon will be pumping out thousands of deals from 12.01am on Tuesday 10 October until 11.59pm on Wednesday 11 October for what it's dubbed 'Prime Big Deal Days' – try saying that quickly three times.
As the name suggests, it's only for Amazon Prime subscribers, but if you don't have it, there's a way to access the deals for free if you've never had a trial before. If you're feeling some déjà vu at this point... yes, it is pretty much July's Prime Day all over again.
What Prime Big Deal Days deals (rolls right off the tongue, doesn't it) can I expect?
The retail giant is keeping most details well-guarded and isn't likely to reveal many of its deals in advance, but we'll be analysing how good the deals are on our Amazon deals page as soon as they launch on Tuesday 10 October. Amazon has given us a few promises and teasers – here's what it said:
Amazon will "offer its lowest prices of the year on selected products from Barbie, Samsung mobile, Sony, Western Digital, and Xiaomi".
So, if you're after a product from any of those brands, it could be worth checking deals during this promotion – and you can use the free Amazon price tracker
to check if it is in fact the cheapest that item's been sold for this year.
It says it'll also have "deals from Bose, Shark, Oral-B, and Fitbit". No huge surprises here as these are popular brands we usually see discounted during big Prime promotional events. Here are a few strong deals we spotted from those brands during Prime Day in July, to give an idea of what might be on offer during this upcoming sale event:
- Bose QuietComfort 45 noise-cancelling headphones were £178.95 (previously £319), the cheapest ever price at Amazon.
- Fitbit Versa 4 was reduced to £144.99 (previously £168, RRP £199.99), the cheapest it had ever been at Amazon.
- Shark WandVac 2.0 cordless handheld vacuum was £99.99 during Prime Day (previously £179), and its Stratos cordless stick vacuum with two batteries was £349.99 (RRP £549.99) – both were also the cheapest ever price at Amazon.
Up to 60% off Amazon devices – some deals already on, matching Prime DayIt's very likely some of the biggest discounts will be on Amazon's own devices – it is Amazon's sale event after all. Some device deals started early on Monday 2 October (see below), and while they could see a deeper reduction during the sale event on 10 and 11 October, previous years would suggest the current deal price will stick – though we expect Amazon to launch further deals on devices not already discounted.
Here's a selection of Amazon devices already on offer. These are the cheapest they've been at Amazon, and most are the same price they were during Prime Day earlier in the year:
Echo Pop* - £17.99 (was £44.99)
Echo Dot (5th generation)* - £21.99 (was £54.99)
Echo Dot (5th gen) Kids* - £26.99 (was £64.99)
Echo (4th generation)* - £49.99 (was £109.99)
Ring video doorbell* - £59.99 (was £99.99)
Echo Show 8 (2nd generation)* - £64.99 (was £119.99)
Blink outdoor cameras three-pack* - £96.99 (was £214.99)
Other brands we predict will be discounted, including Apple, Lego, and Ninja
Based on deals we spotted during Prime Day earlier this year, as well as last year's October Prime sale, there's a chance we'll also see deals on Apple AirPods, CeraVe, Finish dishwasher tablets, Lego, Ninja air fryers, Philips, Purina and Whiskas cat food, Rimmel, and SodaStream.
Deals will last for different periods of time
Some deals will last for the duration of the promotion, and others – 'Lightning Deals' – will be launched as often as every five minutes and last for a limited time, usually between three and 12 hours, or while stock lasts.
Important: Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.
Don't assume every deal will be a winner – watch out for duds! 👎
While there are strong deals, there are also some duds. For example, during Prime Day in July we spotted the Fire TV stick 4K was £35, but we'd seen it previously for £30 or less on a few occasions. An Oral-B electric toothbrush was £40 in the sale, only 1p cheaper than the day before, and was cheaper at £35 previously. We also saw Garnier face serum that was only 41p cheaper than it was before the promotion, and it was £1 more expensive that it had been at several times throughout the year.
Use our top five tips below to work out if a deal's really a deal.
MSE's top five tips for how to work out if it's a good deal
A deal is only a deal if you were going to buy it anyway. Write a list of what you need and only search those during Prime Big Deal Days to see if there's a deal. Note down today's price so you can see how much you're really getting off (if anything) – don't rely on the advertised RRP.
If there's a product you're looking for, use a 'shopbot' comparison tool such as Google Shopping and Price Spy to find its cheapest online price on that day. However, shopbots can leave out or favour some retailers.
Free tool Camelcamelcamel charts an item's Amazon price history.
Check AO.com*, Argos*, Currys*, John Lewis* and others who may offer free extras such as a longer guarantee on some products.
This is the part of Amazon's site that sells returned or mildly-damaged items at knockdown prices. Sometimes, Amazon runs an extra 20%-30% off Warehouse items to coincide with Prime promotional events – in July it offered an extra 30% off during Prime Day – but we didn't see it offer an extra discount during the Prime promotional event in October 2022, so no guarantees. See our full Amazon Warehouse guide.
Only buy what you need, and check current prices now
Amazon's not always cheapest, even during a promo event – so use price comparison tools
As Amazon prices go up and down regularly, use a price tracker to see if it's actually a deal at all
Look out for price-matching from other retailers
Check if you can save even more via Amazon Warehouse
How to get access to Prime deals for FREE
Prime Big Deal Days is aimed solely at those with Amazon Prime membership (one-day delivery plus other perks), which normally costs £95 a year or £8.99 a month.
However, if you've not had an Amazon Prime account before, sign up to its free 30-day trial* and you'll be eligible for Prime Big Deal Days offers. Just make sure you cancel before the trial is over if you don't want to continue membership (set yourself a reminder), otherwise you'll be charged. Students get six months' free Prime and 50% off full membership.
Already had a Prime trial?
See if you can save on membership, including £2 a month off Prime for O2 customers and split the cost of Prime with another adult. We've more in our full 30+ Amazon buying tips guide.
Can you get a 'free' £4 or £5 Amazon credit to use during Prime Big Deal Days?
From time-to-time Amazon offers 'free' credit to use against selected orders. It usually involves having to do a specific action (such as buying through its app) or making a spend (such as buying gift cards) to get the 'free' credit. They're not available for everyone, but it's quick to find out if you can get them.
Amazon £15 off £30 – quick check to see if you can get it*
Plus more 'free' Amazon credits for some, including £3 off £10 and £5 off Prime Video movies
If you've an Amazon account, you may be eligible for a 'free' £3, £5 or £15 off. It often runs different promotions like these for selected customers – here are its current offers, and it's a one click check for each to see if you're eligible...
1. £15 off £30+ when signing into the Amazon app on an iPhone or Android phone for the first time
Amazon is offering 15,000 of its customers £15 off a £30+ spend via its app – but there's only a chance you'll be eligible if you've never signed into the Amazon app before – check this Amazon* link to see if you can get it. If eligible, you'll need to activate the offer by selecting the 'Apply promotion' button, and then make your purchase in the Amazon app on an Android phone or iPhone (excludes the app on tablets, Windows phones, or iPad) within 15 days.
The £15 credit can only be redeemed against items sold and dispatched by Amazon, excluding baby formula, alcoholic drinks, e-cigarettes and cartridges for e-cigarettes containing tobacco or nicotine, digital products, items sold on Amazon Luxury Stores, gift cards, Warehouse deals, or products sold by third-party sellers.
2. £5 free Prime Video credit with no minimum spend
Selected Amazon customers can grab a free fiver to spend on its Prime Video streaming service until 11.59pm on Sunday 30 June. The full eligibility criteria is unclear, but you can check this Amazon* link to see if you can get it – Amazon says you also should have received a push notification or email about the promotion.
If eligible, you'll need to activate the offer and then select the movie or TV show you want to buy or rent at Prime Video* within 30 days – the reduced price should show in the rent/buy button as your £5 credit is automatically applied. Amazon says the price might not change for iOS, Fire TV and Echo devices but it says the £5 credit will automatically be added and the discounted price will be shown in 'Your Order History'.
The £5 credit can be used to rent or buy a movie or TV show, but can't be used against any channel subscriptions. You can purchase or rent content costing more than £5, but you'll need to pay the difference. When we checked a few recent movies, prices ranged from £1.99 to £13.99, depending on the movie and whether you want to rent or buy.
3. £3 off £10+, but you'll need to live near an Amazon pickup location and not have used one before
If that's you, visit this Amazon* link to check if you're eligible (and also check you live near a pickup location). It's best to go ASAP as it's only available until 20,000 have been claimed (or 31 December 2024 if that's later).
If you're eligible, select 'Apply promotion' and the £3 will automatically be added to your Amazon account. Add a minimum of £10 of qualifying products to your basket, choose your pickup location, and you'll be able to use your £3 off to reduce what you pay. You'll need to do this by 11.59pm on 31 December 2024.
There's no minimum spend to use the credit but it can only be used on items sold and dispatched by Amazon, and it won't work on gift cards, Warehouse deals, digital products, Amazon devices and accessories, e-books, alcohol, baby and infant formula, e-cigarettes (including e-liquids, refills and accessories), delivery costs, and gift wrapping costs.
Not eligible for any of these offers? We've loads more tips to save at the online retail giant in our 30+ Amazon buying tricks.