Amazon Prime Big Deal Days – when it starts, our predictions & tips

Up to 60% off Amazon devices, deals on Barbie, Fitbit, Shark & more

Amazon will be pumping out thousands of deals from 12.01am on Tuesday 10 October until 11.59pm on Wednesday 11 October for what it's dubbed 'Prime Big Deal Days' – try saying that quickly three times.

As the name suggests, it's only for Amazon Prime subscribers, but if you don't have it, there's a way to access the deals for free if you've never had a trial before. If you're feeling some déjà vu at this point... yes, it is pretty much July's Prime Day all over again.

What Prime Big Deal Days deals (rolls right off the tongue, doesn't it) can I expect?

The retail giant is keeping most details well-guarded and isn't likely to reveal many of its deals in advance, but we'll be analysing how good the deals are on our Amazon deals page as soon as they launch on Tuesday 10 October. Amazon has given us a few promises and teasers – here's what it said:

  • Amazon will "offer its lowest prices of the year on selected products from Barbie, Samsung mobile, Sony, Western Digital, and Xiaomi". So, if you're after a product from any of those brands, it could be worth checking deals during this promotion – and you can use the free Amazon price tracker CamelCamelCamel to check if it is in fact the cheapest that item's been sold for this year.

  • It says it'll also have "deals from Bose, Shark, Oral-B, and Fitbit". No huge surprises here as these are popular brands we usually see discounted during big Prime promotional events. Here are a few strong deals we spotted from those brands during Prime Day in July, to give an idea of what might be on offer during this upcoming sale event:

    - Bose QuietComfort 45 noise-cancelling headphones were £178.95 (previously £319), the cheapest ever price at Amazon.

    - Fitbit Versa 4 was reduced to £144.99 (previously £168, RRP £199.99), the cheapest it had ever been at Amazon.

    - Shark WandVac 2.0 cordless handheld vacuum was £99.99 during Prime Day (previously £179), and its Stratos cordless stick vacuum with two batteries was £349.99 (RRP £549.99) – both were also the cheapest ever price at Amazon.
  • Up to 60% off Amazon devices – some deals already on, matching Prime Day

    It's very likely some of the biggest discounts will be on Amazon's own devices – it is Amazon's sale event after all. Some device deals started early on Monday 2 October (see below), and while they could see a deeper reduction during the sale event on 10 and 11 October, previous years would suggest the current deal price will stick – though we expect Amazon to launch further deals on devices not already discounted.

    Here's a selection of Amazon devices already on offer. These are the cheapest they've been at Amazon, and most are the same price they were during Prime Day earlier in the year:

Other brands we predict will be discounted, including Apple, Lego, and Ninja

Based on deals we spotted during Prime Day earlier this year, as well as last year's October Prime sale, there's a chance we'll also see deals on Apple AirPods, CeraVe, Finish dishwasher tablets, Lego, Ninja air fryers, Philips, Purina and Whiskas cat food, Rimmel, and SodaStream.

Deals will last for different periods of time

Some deals will last for the duration of the promotion, and others – 'Lightning Deals' – will be launched as often as every five minutes and last for a limited time, usually between three and 12 hours, or while stock lasts.

Important: Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.

Don't assume every deal will be a winner – watch out for duds! 👎

While there are strong deals, there are also some duds. For example, during Prime Day in July we spotted the Fire TV stick 4K was £35, but we'd seen it previously for £30 or less on a few occasions. An Oral-B electric toothbrush was £40 in the sale, only 1p cheaper than the day before, and was cheaper at £35 previously. We also saw Garnier face serum that was only 41p cheaper than it was before the promotion, and it was £1 more expensive that it had been at several times throughout the year.

Use our top five tips below to work out if a deal's really a deal.

MSE's top five tips for how to work out if it's a good deal

How to get access to Prime deals for FREE

Prime Big Deal Days is aimed solely at those with Amazon Prime membership (one-day delivery plus other perks), which normally costs £95 a year or £8.99 a month.

However, if you've not had an Amazon Prime account before, sign up to its free 30-day trial* and you'll be eligible for Prime Big Deal Days offers. Just make sure you cancel before the trial is over if you don't want to continue membership (set yourself a reminder), otherwise you'll be charged. Students get six months' free Prime and 50% off full membership.

Already had a Prime trial?

See if you can save on membership, including £2 a month off Prime for O2 customers and split the cost of Prime with another adult. We've more in our full 30+ Amazon buying tips guide.

Can you get a 'free' £4 or £5 Amazon credit to use during Prime Big Deal Days?

From time-to-time Amazon offers 'free' credit to use against selected orders. It usually involves having to do a specific action (such as buying through its app) or making a spend (such as buying gift cards) to get the 'free' credit. They're not available for everyone, but it's quick to find out if you can get them.

  • Amazon 'free' £4, £5 or £15... for some

    Amazon 'free' £4, £5 or £15... for some

    Quickly check if you can get 'free' Amazon credit


    If you've an Amazon account, you may be eligible for a 'free' £4, £5 or £15 off. It often runs different promotions like these for selected customers – here are its current offers, and it's a one click check for each to see if you're eligible...

    1. £15 off £30+ for Prime members uploading their first photo to Amazon Photos app

    If you're a Prime member (excluding those on a free trial), visit this Amazon* link to find out if you're eligible. If you can get it, download the Amazon Photos app* and upload your first photo by 11.59pm on Tuesday 31 October to get £15 Amazon credit, valid on orders of £30 or more. You'll need to use the credit by Wednesday 15 November.

    Amazon Photos allows you to back up your photos and videos (up to 5GB) and is free for Prime members. You need to upload at least one photo to qualify for the £15 credit. Amazon says within four days you'll receive an email confirming it's been added to your account.

    The credit can be used on items sold by Amazon, excluding Warehouse, and can't be used towards items sold by third-parties, even if the item is marked as 'fulfilled by Amazon'. Digital products, baby and infant formula, and gift wrapping costs are also excluded.

    If you need to free up some space on your phone, we've a handy guide on Free online storage.

    2. £5 off £20+ when you play a podcast via Amazon Music

    To check if you're eligible, visit this Amazon* link – you'll see the message 'Great news, you are eligible for the below offer' if you can. You'll then need to stream a complete episode of a podcast via Amazon Music by 11.59pm on Sunday 12 November. Once that's done, your £5 credit will be emailed to you within seven days, and you'll have a further 30 days to use the credit against a qualifying order of £20 or more.

    The £5 credit can only be redeemed against items sold and dispatched by Amazon, excluding Warehouse deals, Luxury Stores, baby formula, alcohol, e-cigarettes and cartridges, digital products, gift cards, delivery charges and gift wrapping, as well as items sold by third-parties.

    3. £5 credit if you'll likely spend £60+ at Amazon in the future

    This one needs a bit of legwork, as technically the offer's for £5 off when you buy £60 worth of gift cards. But if you're eligible – visit this Amazon* link to find out – then if you'll spend that at Amazon within the next year or so, you just buy the gift cards and get the free £5, then top them up on your own account, and use your gift card balance when you next buy something.

    The offer's available until 11.59pm on Wednesday 31 January 2024, though not everyone is eligible. Amazon says you definitely won't be if you've purchased a gift card in the last three years.

    If you are eligible, select 'Click to register for the promotion', then buy £60+ of Amazon gift cards in a single order (it can be one or multiple gift cards). The free £5 will be automatically added to your Amazon account – you'll get a confirmation email within 48 hours – and it needs to be used by 11.59pm on 31 March 2024.

    There's no minimum spend to use the credit but it can only be used on items sold and dispatched by Amazon, and it won't work on gift cards, Warehouse deals, digital products, baby and infant formula, delivery costs, and gift wrapping costs.

    4. £5 extra credit when you top-up your Amazon account with £60

    Similar to above, this is only for those who are likely to spend £60+ at Amazon in the future. Instead of buying a gift card, you add £60 of funds directly to your own Amazon account balance via its 'Top-up' service by 11.59pm on Tuesday 28 November, and for those eligible it's giving an extra £5 on top – visit this Amazon* link to find out if you can get it.

    Amazon says you've a chance of being eligible for this offer if you haven't topped up your balance in the last three years, and you have made a purchase at Amazon in the past 12 months.

    The 'free' £5 will be automatically added to your Amazon account balance – you'll get an email to confirm this has been done. The top-up and extra credit will be valid for 10 years. Some credit Amazon gives can be quite restrictive in what they can be used on, but this one isn't and can be used regardless of the seller (so Amazon and third-party sellers, though you can't use it to buy gift cards or towards the cost of Prime membership).

    5. £4 off £12+, but you'll need to live near an Amazon pickup location and not have used one before

    If that's you, visit this Amazon* link to check if you're eligible (and also check you live near a pickup location). It's best to go ASAP as it's only available until 50,000 have been claimed (or 31 December 2023 if that's later).

    If you're eligible, select 'Apply Promotion' and the £4 will automatically be added to your Amazon account. Add a minimum of £12 of qualifying products to your basket, choose your pickup location, and you'll be able to use your £4 off to reduce what you pay.

    There's no minimum spend to use the credit but it can only be used on items sold and dispatched by Amazon, and it won't work on gift cards, Warehouse deals, digital products, Amazon devices and accessories, e-books, alcohol, baby and infant formula, e-cigarettes (including e-liquids, refills and accessories), delivery costs, and gift wrapping costs.

    6. £5 off £15+ but go quick, ends Sunday DEAL ENDED

    Amazon is offering 10,000 of its customers £5 off a £15+ spend. The eligibility criteria is unclear, but you can check this Amazon* link to see if you can get it. If eligible, you'll need to activate the offer and then make your purchase by 11.59pm on Sunday 29 October.

    The £5 credit can only be redeem against items sold and dispatched by Amazon, excluding Amazon devices and accessories, digital products and content, items sold on Amazon Luxury Stores, alcohol, e-cigarettes and cartridges for e-cigarettes containing tobacco or nicotine, baby and infant formula, gift cards, delivery and handling charges, gift wrapping, Warehouse deals, or products sold by third-party sellers.

    For more tips to save at the online retail giant, see our 30+ Amazon buying tricks.