Amazon Prime Day 2023 – our predictions & tips

As Prime Day more accurately suggests, it's only for Amazon Prime subscribers, but if you don't have it, there's a way to access the deals for free if you've never had a trial before. If you're already signed up to Prime, see if you can get a 'free' £15 Amazon credit to use on a £30 or more spend during Prime Day.

What Prime Day deals can I expect?

Amazon is keeping details largely under wraps and isn't likely to reveal many of its deals in advance, but we'll be analysing how good they are on our Amazon deals page as soon as they launch on Tuesday 11 July (Prime Day, day one). Amazon does promise that it'll have offers across most categories including toys, TVs, electronics, fashion, beauty, kitchen, and home products.

We've looked at previous years' deals to predict this year 🔮

We couldn't find any discounts on crystal balls, but luckily we've been doing this a while and have a fairly good idea of what to expect.

Other popular products from last year's Prime Day that we could see discounted again include:

• Beauty - Garnier Vitamin C serum, Rimmel volumising mascara, CeraVe smoothing cleanser.

• Electronics - Duracell Plus AA batteries, Bose noise cancelling headphones, JBL bluetooth speaker.

• Fashion - Boss men's T-shirt, Havaianas women's flip flops, Swarovski pendant.

• Home - Philips Hue smart bulbs, Oral-B electric toothbrush, SodaStream, Finish Powerball dishwasher tablets.

• Toys - Barbie, Lego, Hasbro.

It's not unusual to see deals on bulk products as well.

Don't assume every deal will be a winner – watch out for duds! 👎

While there are strong deals, there are also some duds. For example, last year we spotted a Philips Lumea hair removal device for £320 during Prime Day, but it was much cheaper at £280 several months earlier. One MoneySaver noticed a £116 Ninja airfryer Prime Day deal that had been cheaper at £99 just over a week earlier. Use our top five tips below to work out if a deal's really a deal.

Deals will last for different periods of time

Some deals will last for the duration of the promotion, and others – 'Lightning Deals' – will be launched as often as every five minutes and last for a limited time, usually between three and 12 hours, or while stock lasts.

Important: Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.

MSE's top five tips for how to work out if it's a good deal

Can you get 'free' £15 Amazon credit to use during Prime Day?

How to get access to Prime deals for FREE