Amazon Prime Day 2024 – predictions & tips, plus check if you can get £15 off £30

Could we see 40% off a Ninja air fryer again? Also deals on Barbie, Ghd, Shark & more

Update, Tuesday 16 July: Prime Day 2024 is NOW ON – we've full analysis of what's hot and not at our Amazon deals page.

Online retail giant Amazon will be pumping out thousands of deals from 12.01am on Tuesday 16 July until 11.59pm on Wednesday 17 July for its annual Prime Day* two-day event.

As the name suggests, it's only for Amazon Prime subscribers, but if you don't have it, there's a way to access the deals for free if you've never had a trial before. If you're already signed up to Prime, see if you're eligible for £15 off £30 or other 'free' Amazon credit to spend during Prime Day.

Important: Don’t allow yourself to be taken in by the hype and sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you're getting the best deal possible.

What Prime Day 2024 deals can I expect?

Deals will be across all categories such as electronics, homeware, fashion and beauty. Amazon is keeping details largely under wraps and isn't likely to reveal many of its deals in advance, but we'll be analysing how good the deals are on our Amazon deals page as soon as they launch on Tuesday 16 July. Amazon has given us a few promises and teasers though – here's what it said:

Image showing logos for the brands Amazon has confirmed will be discounted during Prime Day including Barbie, Fitbit, Samsung, Shark, Ninja and Bose
  • Amazon will offer its "lowest prices of the year on selected products from Barbie, L'Oréal, and Shark". So, if you're after a product from any of those brands, it could be worth checking deals during Prime Day – and you can use the free Amazon price tracker CamelCamelCamel to see if it is in fact the cheapest that item's been sold for this year.

  • It says it'll also have "deals from Elemis, Ghd, Ninja, Samsung, Bose, Fitbit, Oral-B, and Sony". No huge surprises here as these are popular brands we usually see discounted during big Prime promotional events. Here are a few deals we spotted from those brands during last year's Prime sales, to give an idea of what might be on offer during this upcoming sale event:
Image showing Ring and Blink cameras, along with other Amazon devices with a question mark
  • Up to 65% off Amazon devices including Ring and Blink – some deals will start early

    It's very likely some of the biggest discounts will be on Amazon's own devices – it is Amazon's sale event after all. Similar to previous Prime sales, some Amazon device deals will begin before Prime Day itself.

    Amazon says from Wednesday 10 July, it'll have up to 50% off selected Ring cameras and doorbells, including the Ring indoor camera (2nd generation)* and stick up cam*, 55% off the Ring intercom*, and up to 65% off Blink cameras, including the Blink three-cam* pack.

    We also expect to see big discounts on Amazon's Echo devices during Prime Day. Here's a selection with the prices they were during the last Prime sale in October, where each was the cheapest they'd been at Amazon:

    - Echo Pop - £17.99 (was £44.99)
    - Echo Dot (5th generation) - £21.99 (was £54.99)
    - Echo Dot (5th gen) Kids - £26.99 (was £64.99)
    - Echo (4th generation) - £49.99 (was £109.99)
    - Echo Show 8 (2nd generation) - £64.99 (was £119.99)

    All the above Echo prices are still the cheapest they've ever been, so those are the prices to benchmark against for Prime Day.

Other brands we predict will be discounted, including Apple, Lego, and Whiskas

Based on deals we spotted during Prime Day last July and Prime Big Deal Days last October, there's a good chance we'll also see deals on the below:

  • Apple AirPods
  • CeraVe
  • Fairy and Finish dishwasher tablets
  • Garnier
  • Instant air fryers
  • Lego
  • Philips
  • Purina and Whiskas cat food
  • Rimmel
  • SodaStream

Deals will last for different periods of time

Some deals will last for the duration of the promotion, and others – 'Lightning Deals' – will be launched as often as every five minutes and last for a limited time, usually between three and 12 hours, or while stock lasts.

Don't assume every deal will be a winner – watch out for duds! 👎

While there are strong deals, there are also some duds. For example, during last year's Prime Day sale we spotted the Fire TV stick 4K was £35, but we'd seen it previously for £30 or less on a few occasions. An Oral-B electric toothbrush was £40 in the sale, only 1p cheaper than the day before, and had been cheaper at £35 previously. We also saw Garnier face serum that was only 41p cheaper than it was before the promotion, and it was £1 more expensive that it had been at several times throughout the year.

Use our top five tips below to work out if a deal's really a deal.

MSE's top five tips for how to work out if it's a good deal

How to get access to Prime deals for FREE

Prime Day is aimed solely at those with Amazon Prime membership (one-day delivery plus other perks), which normally costs £95 a year or £8.99 a month.

However, if you've not had an Amazon Prime account before, sign up to its free 30-day trial* and you'll be eligible for Prime Day offers. Just make sure you cancel before the trial is over if you don't want to continue membership (set yourself a reminder), otherwise you'll be charged.

If you're aged 18 to 22 or a student, you can get six months' free Prime and 50% off full membership.

Already had a Prime trial?

See if you can save on membership, including £2 a month off Prime for O2 customers and split the cost of Prime with another adult. We've more in our full 30+ Amazon buying tips guide.

Can you get up to £15 Amazon credit to use during Prime Day?

From time-to-time Amazon offers 'free' credit to use against selected orders. It usually involves having to do a specific action (such as buying through its app) or making a spend to get the 'free' credit. They're not available for everyone, but it's quick to find out if you can get them.

  • Amazon £15 off £30 – quick check to see if you can get it

    Amazon £15 off £30 – quick check to see if you can get it

    Plus more 'free' Amazon credits for some, including £5 off £20 and £3 off £10


    If you've an Amazon account, you may be eligible for a 'free' £3, £5 or £15 off. It often runs different promotions like these for selected customers – here are its current offers, and it's a one click check for each to see if you're eligible...

    1. £15 off £30+ when signing into the Amazon app on an iPhone or Android phone for the first time

    Amazon is offering 15,000 of its customers £15 off a £30+ spend via its app – but there's only a chance you'll be eligible if you've never signed into the Amazon app before – check this Amazon* link to see if you can get it. If eligible, you'll need to activate the offer by selecting the 'Apply promotion' button, and then make your purchase in the Amazon app on an Android phone or iPhone (excludes the app on tablets, Windows phones, or iPad) within 15 days.

    The £15 credit can only be redeemed against items sold and dispatched by Amazon, excluding baby formula, alcoholic drinks, e-cigarettes and cartridges for e-cigarettes containing tobacco or nicotine, digital products, items sold on Amazon Luxury Stores, gift cards, Warehouse deals, or products sold by third-party sellers.

    2. £5 off £20+ when you play a podcast via Amazon Music

    To check if you're eligible, visit this Amazon* link – you'll see the message 'Great news, you are eligible for the below offer' if you can. You'll then need to stream a complete episode of a podcast via Amazon Music by 11.59pm on Sunday 28 July. Once that's done, your £5 credit will be emailed to you within seven days, and you'll have a further 30 days to use the credit against a qualifying order of £20 or more.

    The £5 credit can only be redeemed against items sold and dispatched by Amazon, excluding Warehouse deals, Luxury Stores, baby formula, alcohol, e-cigarettes and cartridges, digital products, gift cards, delivery charges and gift wrapping, as well as items sold by third-parties.

    3. £3 off £10+, but you'll need to live near an Amazon pickup location and not have used one before

    If that's you, visit this Amazon* link to check if you're eligible (and also check you live near a pickup location). It's best to go ASAP as it's only available until 20,000 have been claimed (or 31 December 2024 if that's later).

    If you're eligible, select 'Apply promotion' and the £3 will automatically be added to your Amazon account. Add a minimum of £10 of qualifying products to your basket, choose your pickup location, and you'll be able to use your £3 off to reduce what you pay. You'll need to do this by 11.59pm on 31 December 2024.

    There's no minimum spend to use the credit but it can only be used on items sold and dispatched by Amazon, and it won't work on gift cards, Warehouse deals, digital products, Amazon devices and accessories, e-books, alcohol, baby and infant formula, e-cigarettes (including e-liquids, refills and accessories), delivery costs, and gift wrapping costs.

    Not eligible for any of these offers? We've loads more tips to save at the online retail giant in our 30+ Amazon buying tricks.