Perfume dupes at Home Bargains – would you double downshift to save up to 98%?
We put the £2 Home Bargains perfume to the test vs £84 Chanel in a smell-alike challenge at MSE Towers
MSE Update Tuesday 14 May: I've spotted these perfumes are back at Home Bargains, so it's worth a look if you missed them in February, June, or November last year.
We've always been a fan of downshifting at MSE, where you switch from brands to much cheaper ‘dupes’ – lookalike products, where often even the packaging is similar to the expensive brand. Now I'm challenging you to 'downshift the downshifters' and swap your favourite £4 Lidl or £6 Aldi perfume dupe for a £1.25 or £2 version at Home Bargains. Will you take the double downshift challenge?
If you're a big fan of dupes, you've probably already seen my blogs on make-up and skincare lookalikes as well as shampoo and shower gel dupes, and maybe you've even tried MSE forum favourite Chanel-alike perfume dupe Suddenly Madame Glamour, £3.99 from Lidl, or Aldi's £5.99 perfume range such as Je Suis Belle – but can you downshift the downshifters further?
You might not think of Home Bargains as a place you can pick up decent beauty dupes, especially as they're usually limited stock like Aldi's Specialbuys so it can end up as more of a 'can you find 'em?'. Even so, I've put together the cheapest perfume dupes we've seen in a long time at MSE – will you try them?
Home Bargains perfume | Similar branded perfume |
Oh Yes! EDT, 50ml – £1.99 | Giorgio Armani Si Passione EDP, 50ml – £55.20 at Boots |
Dreamy Summer EDT, 50ml – £1.99 | Marc Jacobs Daisy EDT, 50ml – £56 at The Perfume Shop |
Miss Chicago EDT, 50ml – £1.99 | Chanel no 5 EDP, 50ml – £84 at Boots |
Opal Black EDT, 50ml – £1.99 | Yves Saint Laurent Black Opium EDP, 50ml – £75.81 at Sephora |
Madonna Cece Madame EDT, 50ml – £1.25 | Chanel Coco Mademoiselle EDP, 50ml – £84 at The Perfume Shop |
Madonna Exotique EDT, 50ml – £1.25 | Thierry Mugler Alien EDT, 60ml – £63.75 at Escentual |
Madonna Exquisite EDT, 50ml – £1.25 | Jean Paul Gaultier Classique EDT, 50ml – £58.65 at Lookfantastic |
Madonna So Sweet EDT, 50ml – £1.25 | Viktor & Rolf Bonbon EDP, 50ml – £73.60 at Lookfantastic |
Madonna Treat Me EDT, 50ml – £1.25 | Prada Candy EDP, 50ml – £69.60 at Allbeauty |
£1.25 Madonna Cece Madame vs £84 Chanel Coco Mademoiselle – save 99%
The Madonna perfumes have been stocked at Home Bargains for a while, and are a firm favourite on social media – especially as they used to be 99p. The price might have risen, but the savings vs the branded alternatives are still enormous – up to 99% – so still worth picking up if you're not looking to drop £50+ on 50ml of perfume.
Smell-alike testing
I pit eight of the nine perfumes above (I couldn't get Opal Black as it was sold out at Home Bargains) against their branded alternatives in February 2023 to see whether people could tell the difference, and which perfume they preferred.
Perfumes | Could you tell the difference? | Which do you prefer? |
Oh Yes! vs Giorgio Armani Si | 93% could tell | 67% preferred CHEAPER |
Dreamy Summer vs Marc Jacobs Daisy | 100% could tell | 79% preferred BRAND |
Miss Chicago vs Chanel No5 | 63% could NOT tell | 56% preferred BRAND |
Cece Madame vs Chanel Coco Mademoiselle | 65% could tell | 59% preferred BRAND |
Exotique vs Thierry Mugler Alien | 92% could tell | 67% preferred BRAND |
Exquisite vs Jean Paul Gaultier Classique | 59% could tell | 65% preferred BRAND |
So Sweet vs Viktor & Rolf Bonbon | 69% could tell | 54% preferred BRAND |
Treat Me vs Prada Candy | 64% could tell | 71% preferred BRAND |
From our testing, although over half of people could tell the difference between the branded and the Home Bargains scents for seven of the perfumes, 63% of people could NOT tell the difference between Chanel No5 and Miss Chicago, with just over 50% of people preferring the brand. With a saving of £79, this could be one to pick up for Chanel fans.
More than half of all testers preferred the brand, some only just, except for Giorgio Armani Si Passione, where 67% of testers preferred the cheaper Oh Yes! perfume – with a £68 saving this dupe is definitely worth a look.
Of course, I didn't tell any of our testers the huge price differences so it wouldn't affect the results, but given the dupes are either £1.25 or £1.99 even if the scent is weaker – a fact remarked upon by several of our smell testers – you're not going to break the bank re-applying it throughout the day.
Personally, I thought that Oh Yes! and So Sweet smelt better than the branded Si Passione and Bonbon – and with savings of £130 combined compared to the brands I'd definitely pick up these Home Bargains dupes again.
Are they really the same scents?
Perfume companies closely guard their secret formulae, so dupes are unlikely to be exactly the same, but some can get really close. You'll also notice all Home Bargains perfumes are EDT or Eau De Toilette which usually doesn't last as long compared to EDP or Eau De Parfum which most of the big brands are. However, if your favourite big brand is an EDT like the dupe, even if you have to reapply more often you'll most likely still end up saving money so it's worth a try.
How do you know which perfumes they mimic?
As you can see, some of the perfumes – like Oh Yes! – mimic the shape of the branded bottles so are easily recognised whereas the packaging of the Madonna line mimics the design of the branded bottle or packaging so can take a little more time to decipher. Now you know the code, and the savings, would you try them?
Are you a Home Bargains shopper? What's your favourite perfume dupe? Let me know on Twitter.