Birthday freebies

Free treats and discounts on your birthday

We've compiled a list of the best birthday offers and freebies, most of which you can get by simply signing up to free newsletters or loyalty cards. Offers can change and some outlets remain tight-lipped on the full details – so think of them as a bonus rather than guaranteed. If you've a birthday coming up, it might even be worth waiting to shop to make the most of these offers to max your savings.

Seen another birthday offer? Let us know in the MSE Forum or via Twitter.

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Food & sweet treats

Drinks & bubbly

Beauty & pampering

  • If you sign up to the free Body Shop* 'Love Your Body' loyalty card, on your birthday you can get a free £5 to spend online or in store with no minimum spend (see full T&Cs*). If you buy online, delivery's from £3.

    It's valid for up to one month after your birthday. There's no change from the £5, and you have to have made at least one purchase using the card previously within the past 12 months to be eligible.

    MSE Rhiannon says:

    As my birthday was during the first national lockdown, I used my reward online. I had to pay £3 delivery and it took some time, but I was able to buy two £2.50 soaps, plus an item on sale for £1 so I got my money's worth.

    See all deals: Body Shop (4 deals)
  • If you sign up to the free Feel Unique loyalty rewards scheme, you can get 20% off for your birthday. It will be sent via email three days before your birthday, so you'll need to sign up in advance. It's valid for seven days from the date of issue, so you'll only have four days after your birthday to use it.

    Simply sign up, select your two favourite brands (you'll get a separate 10% discount on these) and add your date of birth. The code isn't valid on Anastasia Beverly Hills, Moroccanoil, GHD, or electrical items and can't be used with any other code. See full T&Cs.

    See all deals: Feelunique (3 deals)
  • If you sign up to the free Smashbox newsletter, you can get a link for 15% off your online purchase emailed to you for your birthday.

    It should arrive on the first of your birthday month, eg, if your birthday is 16 Oct it should arrive 1 Oct, so be sure to sign up in advance. Delivery's from £3.95, free with click & collect, or free with £35+ spends. See FAQs.

    You'll only be able to use the offer once, and you can't use it on gift cards, sale items, make-up services or delivery charges.

    See all deals: Smashbox (1 deal)
  • If you sign up online to the Urban Decay newsletter, you can get 10% off on your birthday sent to you via email. It'll be sent on the day of your birthday, and is valid for one month.

    MSE Rhiannon says:

    If you've not signed up before, then when you sign up you'll get 15% off, which beats this birthday offer. It's also worth checking you can't get your Urban Decay favourites cheaper elsewhere via another birthday or other code don't assume it'll always be cheapest with this code.

  • If you sign up to the free Superdrug 'Health & Beautycard' loyalty card, on your birthday you'll get triple points on purchases with no minimum spend (see full T&Cs). It's valid for 14 days from the date of your birthday.

    What else does the loyalty card get me?

    You'll also get free standard delivery on orders over £10 (norm over £15) online, exclusive offers and you can accumulate points to use as part-payment for money off at the till.

    See all deals: Superdrug (2 deals)
  • If you're a member of the Boots Advantage Card* scheme, check your email on the first of the month of your birthday, and you should receive information on how to claim double points for your birthday month via the Boots app*.

    You'll need to add the promotion manually to your Advantage Card via the app before swiping it in store, or you won't get your double birthday points. 

    • The birthday double points are not valid on infant milks, prescriptions, postage stamps, giftcards or travel/insurance/opticians/hearing care/kitchen appliances or plastic bags.

    See all deals: Boots (5 deals)
  • If you sign up to the free Space NK* Ndulge loyalty card, you can get double points when you spend online or in store for your birthday, plus a free gift which you can pick up in a store (find your nearest*) or add to an online order.

    Space NK told us the free gift changes monthly – the example we were sent included: Bumble & Bumble glow thermal refresher, 30ml (worth £6ish based on full-size product), Ren 'Perfect Canvas' oil cleanser, 15ml (worth £3ish), and CEO 'Rapid Flash' brightening serum, 8ml (worth £18ish). 

    You'll need to sign up to Ndulge (stating the day and month of your birthday) at least six weeks before your birthday to get this offer. The double points offer will be automatically credited to your card which you can swipe in-store to redeem or your online account where it should also appear automatically when you're signed in. See FAQs for more information.

    What else does the loyalty card get me?

    You can collect one point per £1 spent, and if you reach 100 points you'll get a £5 discount automatically loaded onto your card to spend.

    MSE Rhiannon says:

    As my birthday was during the first national lockdown, I used my reward online. I had to pay £4 delivery, but the cheapest item I found was £6, so even with a £10 spend I got £27 worth of freebies plus the £6 item I'd ordered.

    See all deals: Space NK (1 deal)

Clothing & fashion discounts

Other discounts & freebies

Kids birthday treats

  • Sign up online at stationery and lifestyle brand Smiggle to join its VIP club and you could get a free £5 spend for your child's birthday.  You'll get 20% off just for signing up, but your £5 reward will be sent out on the first of the month, so you'll need to sign up over a month in advance.

    You won't get change from the reward, but as there's no minimum spend you could potentially get something £5 or less for free. The offer's valid until the end of the birthday month, and you can only sign up one child per account. See FAQ for more information on how to get a birthday code, and full T&Cs.

    See all deals: Smiggle (1 deal)
  • If you go online to kids TV show Milkshake!, you can find information about how to send in a photograph of your child with birthday information which might be read out on air. Prior to 16 Mar 2020, you could send in birthday cards, but Milkshake have said emails to milkshake@milkshake.tv are the only option until further notice.

    You'll need to send it in at least one month before your child's birthday, with the subject line 'Birthday'. It should include a good photo of your child plus the date you'd like it read out on (this isn't guaranteed) as well as a guide on pronunciation (if necessary). 

    See all deals: Peppa Pig (1 deal)
  • If you go online to kids TV channel CBeebies, you can find information about how to send in a photo of a birthday card for your child which might be read out on air, or the video on the website above. You can't download the video, and it will change every 24 hours so be sure to check on the date of your child's birthday to see if you've been included.

    You'll need to upload a photo of the card via the link above at least three weeks before the birthday – it should be landscape and only have your child's first name and age on the front of the card. You can also include a message and the date of the birthday. Be sure there aren't any identifiable logos (eg, on a school jumper) in the photo.

    See all deals: CBeebies (1 deal)
  • If you sign up to the Build-A-Bear Workshop loyalty scheme, on your child’s birthday they can make a bear in-store (normally £14) and pay their age in pounds. For example, three-year-olds get a bear for £3.

    How do I get this offer?

    • Sign up to the free Bonus Club loyalty scheme, online in advance or in-store – a grown-up will have to do this.
    •  A child under 14 should attend during their birthday month with a grown-up aged over 18 to claim a discounted bear (you can't claim this offer online).
    • Let the workshop know you're celebrating a birthday to get this offer.

    As the special birthday bears in this offer are normally £14, it's for kids aged under 14 years.

    Build-A-Bear says no proof of age is needed – it’s done on trust – but you might be told to get stuffed if you try telling them your 12-year-old is six.

    Which bears can I get and how much are they normally?

    The offer only applies to the Make-Your-Own Birthday Treat Bear or Birthday Bear, when visiting a store. You'll get a special birthday heart for your bear, a birthday hat and sticker, and you can take a photo with special birthday props.

    However, it's only either of the bears that are included in this offer. You'd need to pay for any clothing, accessories, sounds or scents you choose to add. If your child's under one, you'll pay £1.

    For full T&Cs, see Build-A-Bear's Count Your Candles page.

    What if my child's birthday happened when stores were closed?

    Build-A-Bear says: "The promotion is available in stores for anyone who missed their birthday celebration at any point in 2021."

    See all deals: Build-A-Bear (1 deal)
  • If you create an account with The Entertainer* and register your child to 'Jack's Birthday Club', for their birthday you’ll receive a code for 20% off an order up to £200 (see help pages for more info).

    Make sure to sign up at least three weeks before your child's birthday, as that's when the offer's first sent, or you won't receive the discount until the following year. The discount expires at midnight on the day of the birthday, so be sure to use it before then.

    See all deals: The Entertainer (1 deal)